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Monthly Archives: September 2013

//September

What The #### is a Hashtag?

You’ll have seen them everywhere, but what do they mean? Are they actually useful, or are they just  a fad that’ll be forgotten in  6 months’ time?

The hashtag was born out of Twitter, but its success has seen it now inhabit FacebookGoogle+Instagram and other social media sites. It’s even entered our vocal parlance, but why?

Very simply, using a hashtag before a key word of phrase allows it to be highlighted as a topic of discussion. When used wisely, they can open up new areas of potential clients. More and more people are turning to social media to research any number of things (from finding a new job, to finding a plumber) and these hashtags become keyword searches.

Adding appropriate hashtags to your status updates will enable people to find you. Although, it is important to remember you can only use letters and numbers, no punctuation marks will be recognised.

Hashtags

The above picture shows how using multiple hashtags (industry: “#jobsuk” and geography: “#oxted”) can open you up to multiple searches. HOWEVER, it is important to remember “less is more”; littering your post with irrelevant hashtags can actually have a harmful effect. It looks unprofessional and readers will generally be mistrustful of clicking links.

If you’re unsure, using just 1 or 2 on the most relevant words will be the most effective:

E.g.

“Looking for a #plumber in #Woking? DM us now for a professional quote”

Also, most social media sites have daily lists of the most popularly used hashtags – are any of these relevant? If so, use them?

Can’t find anything relevant? Make your own and encourage your followers to use it – it will draw new users in every day.

E.g.

“RT your feedback using #wokingplumbers for your chance to win!”

#happyhashtagging

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

By | September 25th, 2013|Social Media|Comments Off on What The #### is a Hashtag?

Creating email signatures in MS Outlook

Setting up an automated email signature (following on from last week’s blog) probably sounds like a tiny job; why bother, right?

Well it is, it will take 5 minutes, but it’s one of those little jobs that will lend a bit more weight to your business emails. They’ll look that bit more professional, which is always vital when you’re in the market of building trust with customers/investors/etc.

These instructions will show you how to create a default signature in Outlook 2007, the most commonly used email programme at the moment:

1 Create signature

  1. In a new message, on the Message tab, in the Include group, click Signature, and then click Signatures.
  2. On the E-mail Signature tab, click New.
  3. Type a name for the signature, and then click OK.
  4. In the Edit signature box, type the text that you want to include in the signature.
  5. To format the text, select the text then use the style and formatting buttons to select the options you want

6. After you finish creating the signature, click OK.

NOTE   The signature that you just created or modified won’t appear in the currently open message; it must be inserted into the message.

2 Inserting a signature into a message automatically

  1. In a new message, on the Message tab, in the Include group, click Signature, and then click Signatures.
  2. Under Choose default signature, in the E-mail account list, click an e-mail account with which you want to associate the signature.
  3. In the New messages list, select the signature that you want

  1. If you want a signature to be included in message replies and in forwarded messages, in the Replies/Forwards list, select the signature. If not, select none.
  2. Click OK

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

Author: Jenni McCarthy

By | September 4th, 2013|E-Mails|0 Comments
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