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Yearly Archives: 2013

/2013

Changes are afoot at Footprint!

All Change!

If you’ve visited the Footprint website over the past week you may have noticed a few changes. Yes! After collating your feedback, we’ve upgraded, updated and generally improved our website. And we’d love to have your feedback on the improvements.

New Footprint Homepage

The new, improved Footprint website

Web development is a moveable feast and, in order to stay at the top of your game, it’s vital that your website and social media platforms see constant improvement – and we here at Footprint  Web Design are no exception!

Web rankings change daily, as do the requirements to get you to the top of the rankings. In times gone by, you could be guaranteed a #1 ranking on Google with nothing more than some well-placed backlinks, but no longer. “Content is King” and good quality content, coupled with a strong web message and social media presence are the things that will get you to the top now. Our knowledge of web rankings and SEO (Search Engine Optimisation) have kept us at the top, and will continue to do so. And this is where were can help you.

Our expertise will help your business rise to the top of the rankings. We can redesign your website, create quality content, blog on your behalf and even set up and manage your social media presence –  whatever it takes to make sure you have the edge over your competitors.

Further Information

Footprint specialise in creating bespoke websites, designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

By | October 11th, 2013|PageRank, Wordpress|Comments Off on Changes are afoot at Footprint!

Promote Your Page on Facebook

Facebook offer a number of advertising solutions for promoting your page. 

Facebook Adverts

Promoting Your Page on Facebook

The 3 main types of Facebook advert are:

1. Marketplace Adverts. These are probably to most familiar of Facebook’s adverts, sitting in the right-hand column of your screen, to the side of your news feed. They are usually small thumbnail pictures, accompanied by a small amount of text.

2. Premium Adverts. Sometimes in the right-hand column, but more often they appear right in the middle of your news feed. They are usually much larger and can be made of either a picture or a video accompanied by text, or polls.

3. FBX (Facebook re-targeting). This is a new venture for Facebook’s advertising. It works in the same way as re-targeting works in other online ad campaigns, but, rather than just use the user’s browsing history, it also uses their movement on Facebook. I.e. people who’ve previously viewed your page, or others like it.

Premium adverts and FBX are purchased and arranged through a Facebook Account Manager, but Marketplace adverts can be paid for by card and can be set up instantly; it’s these we are going to focus on.

Using Marketplace Ads to Promote your Page

Marketplace adverts are simple, straightforward and can be tailored to specific audiences. This can be useful when trying to promote your page on Facebook and ensuring right people are clicking “Like”.

1. From your business’s Facebook page, click ‘Promote Page”

Promoting Your Page on Facebook

Promoting Your Page on Facebook

2. Select the country you would like to target.

3. Select up to 10 categories that your target audience may have expressed an interest in.

How to set up a Facebook Advert

How to set up a Facebook Advert

4. Set up your daily budget. Each click on your advert costs, on average, between 15 – 60 pence, depending upon how focused your search criteria are. As soon as your daily budget has been reached, your advert is removed until the following day.

5. Click ‘Promote Page’ and enter your payment information.

6. Click ‘Submit’ and your advert is up and ready.

That’s it!

Further Information

Footprint specialise in creating bespoke websites, designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

 

By | October 4th, 2013|Uncategorized|Comments Off on Promote Your Page on Facebook

What The #### is a Hashtag?

You’ll have seen them everywhere, but what do they mean? Are they actually useful, or are they just  a fad that’ll be forgotten in  6 months’ time?

The hashtag was born out of Twitter, but its success has seen it now inhabit FacebookGoogle+Instagram and other social media sites. It’s even entered our vocal parlance, but why?

Very simply, using a hashtag before a key word of phrase allows it to be highlighted as a topic of discussion. When used wisely, they can open up new areas of potential clients. More and more people are turning to social media to research any number of things (from finding a new job, to finding a plumber) and these hashtags become keyword searches.

Adding appropriate hashtags to your status updates will enable people to find you. Although, it is important to remember you can only use letters and numbers, no punctuation marks will be recognised.

Hashtags

The above picture shows how using multiple hashtags (industry: “#jobsuk” and geography: “#oxted”) can open you up to multiple searches. HOWEVER, it is important to remember “less is more”; littering your post with irrelevant hashtags can actually have a harmful effect. It looks unprofessional and readers will generally be mistrustful of clicking links.

If you’re unsure, using just 1 or 2 on the most relevant words will be the most effective:

E.g.

“Looking for a #plumber in #Woking? DM us now for a professional quote”

Also, most social media sites have daily lists of the most popularly used hashtags – are any of these relevant? If so, use them?

Can’t find anything relevant? Make your own and encourage your followers to use it – it will draw new users in every day.

E.g.

“RT your feedback using #wokingplumbers for your chance to win!”

#happyhashtagging

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

By | September 25th, 2013|Social Media|Comments Off on What The #### is a Hashtag?

Creating email signatures in MS Outlook

Setting up an automated email signature (following on from last week’s blog) probably sounds like a tiny job; why bother, right?

Well it is, it will take 5 minutes, but it’s one of those little jobs that will lend a bit more weight to your business emails. They’ll look that bit more professional, which is always vital when you’re in the market of building trust with customers/investors/etc.

These instructions will show you how to create a default signature in Outlook 2007, the most commonly used email programme at the moment:

1 Create signature

  1. In a new message, on the Message tab, in the Include group, click Signature, and then click Signatures.
  2. On the E-mail Signature tab, click New.
  3. Type a name for the signature, and then click OK.
  4. In the Edit signature box, type the text that you want to include in the signature.
  5. To format the text, select the text then use the style and formatting buttons to select the options you want

6. After you finish creating the signature, click OK.

NOTE   The signature that you just created or modified won’t appear in the currently open message; it must be inserted into the message.

2 Inserting a signature into a message automatically

  1. In a new message, on the Message tab, in the Include group, click Signature, and then click Signatures.
  2. Under Choose default signature, in the E-mail account list, click an e-mail account with which you want to associate the signature.
  3. In the New messages list, select the signature that you want

  1. If you want a signature to be included in message replies and in forwarded messages, in the Replies/Forwards list, select the signature. If not, select none.
  2. Click OK

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

Author: Jenni McCarthy

By | September 4th, 2013|E-Mails|0 Comments

Creating an Email Account in Outlook 2007

Microsoft Outlook is still one of the most popular e-mail clients around and we have designed this step by step guide to help you through the process of setting up an e-mail account on Microsoft Outlook 2007.

By providing an integrated solution for managing your time and information, Outlook 2007 was designed to deliver innovations you can use to quickly search your communications, organize your work, and better share your information with others  all from one place.

To Set up an E-Mail Account in Outlook 2007

  1. Open Outlook 2007. On the Tools menu, click Account Settings.Go to Tools on the top bar and select Email Accounts.
  2. In the Account Settings dialog box, on the E-mail tab, click New.Make sure the Email tab is selected and click New...
  3. Select Manually configure server settings or additional server types and click Next.Select Manually configure server settings or additional server types and click Next.
  4. Select Microsoft Exchange, POP3, IMAP or HTTP and click Next.Select Microsoft Exchange, POP3, IMAP or HTTP and click Next.
  5. Fill in your account details (see below the screenshot if you need help with this).Fill in your account details (see below the screenshot if you need help with this).
  6. There are no more settings to enter so click Finish.There are no more settings to enter so click Finish.
  7. Click the Send/Receive button and your email will be downloaded to your Inbox.

That’s it, it really is as simple as that!

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | August 30th, 2013|E-Mails|0 Comments
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