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Yearly Archives: 2013

/2013

How to set up a Facebook page for your business

Love it or loathe it, Facebook is here for the foreseeable future. As of May 2013, the number of Facebook subscribers was 1.11 billion. There are 32.9 million users in the UK alone, that’s 52% of the population! This means Facebook has to be an integral part of your marketing strategy.  

A Facebook page can help you tap into innumerable networks of potential customers, and the below steps will show you how to create your own page.

 

1 – Create Your Page

To create your page, click on the following link:

https://www.facebook.com/pages/create.php

You’ll be given 6 categories to choose from. Select the one that most accurately aligns with your business:

  • Local business or place
  • Artist, band, public figure
  • Company, organisation or institution
  • Entertainment
  • Brand or product
  • Cause of community
This classification will help people accurately locate your page during searches.

2 – Complete Your Info

Once you’ve selected your category, you’ll be asked to fill your business’s basic info (name, contact details, etc.)

You will be prompted to upload a profile picture. This will appear on your page and on every comment and post you write.

Remember, make sure the image you use is of sufficient quality and has been properly cropped. An image that does not fit into the designated space may appear stretched or off-centre, all things that may make your page look unprofessional.

The “About” section is your chance to introduce visitors to your business. You have 2 or 3 sentences to describe your business. This needs to be accurate, succinct and, above all, punchy enough to pique your visitors’ interest.

3 – Admin Panel

This is the dashboard for your page. Here you can make amendments, view your messages, add posts and updates, monitor your page statistics and market your page.

 By clicking “Edit Page” (top right), then “Page Info”, you will be able to amend or update all of the information displayed on your page. you also have an area where you can add a lengthier description, to expand upon your previous “About” section.

Here you can also amend all the settings for your page. Want to make sure your page can only be viewed by those over 18? Or if you’re looking to restrict people from leaving comments on your page, it’s all here.

The “Admin Roles” section allows your to make other people administrators of your page, you can also choose what level of access they can have.

From the Admin Panel, you will also be prompted to upload a Cover Photo. This is the first thing visitors to your page will see. This picture needs to represent your business and draw people in. As with the profile picture, make sure the picture you select is high quality and have been properly cropped and positioned.

4 – Promote Your Facebook Page

Congratulations! You’ve made yourself a Facebook page, but what are you going to do with it?

A lot of people will, straight off the bat, invite everyone they know to their page, but, with no content, is that really the best way forward?

Firstly, add some relevant content. Write a post on offers you have, link to your blog, add pictures of a recent event, then invite some of your peers, customers or brand advocates to interact with this content. That way, when you then invite people to join your page, they will see what a hive of activity it is.

Asking your followers to share your page with their own networks is one of the best ways to get more traffic to both your page and your website.

Facebook also offer a “pay-per-click” advertising service. This is a way you can advertise your page to targeted Facebook user groups. It is up to you whether you use it though.

5 – Monitor Your Progress

You’ve built your page and shared it with everyone in your network, but what next?

The “View insights” tab (found on the Admin Panel) can show you a number of valuable statistics that can help shape your marketing campaign. Which posts were the most/least popular? Which days did your page get the biggest footfall? Are most of your followers male or female/older or younger?

This info will help you make sure your page and its content are always relevant and impact the right people.

 

How Footprint can help

Facebook (and other social media accounts) can be invaluable, but they can also be time consuming. At Footprint we can not only create your page/account for you, but we can promote your business by writing your blog, managing the content on your Facebook page, and even managing your Twitter account.

For more information on how we can expand your social media presence, please contact us using the below details.

Further Information

Footprint specialise in creating bespoke websites, designed to help take your business to another level. We have been providing SEO Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

Author: Jenni McCarthy

 

By | August 29th, 2013|Social Media|0 Comments

Is Your Website Mobile Friendly?

There’s no escaping the fact if you want to run a profitable business, the creation of an on-line presence is absolutely essential. The bare minimum requirement should be a professional and functional website which can be accessed via laptop and desktop computers. As technology evolves, your business must be able to evolve with it and the creation of a mobile website can play a crucial role.

With the huge increase in the use of smart phones, potential customers are finding that alternative methods of accessing the internet are available. So much so in fact that as many as 1 in 3 internet searches now take place via a mobile device and this figure is growing on a daily basis. If that figure alone is not enough to convince you of the importance of a mobile enhanced website, take a look at some of the stats below.

  • 3 out of every 4 consumers prefer a mobile friendly website (Google, 2012)Is Your Website Mobile Friendly?
  • 7 out of every 10 70% of mobile searchers act within an hour; only 30% of PC searchers do (Mobile Marketer 2012)
  • 28% of UK users have purchased a product or service using their mobile device (Google, June 2012)
  • 58% of mobile users expect mobile sites to load as quickly as or faster than desktop sites (Google 2012)
  • Mobile searches currently account for almost a quarter of all web traffic. This is a 90% increase on the previous 12 months – Walker Sands (January 2013)

If your customers are mobile, why isn’t your website?

Turn your website into a mobile friendly app style site, compatible with all smartphones.

Smartphones have rapidly become one of the most popular methods of browsing the web and it is vital to give your customers the required information in a format that is easy to read on all devices.

We can design and install your mobile website to ensure that you do not lose potential clients to your competitors. Mobile website design is an integral part of any successful business plan and you need to act fast in order to beat your competitors.

Anyone visiting your website from a smartphone will automatically be redirected to an optimised mobile version of your website presented in a layout designed specifically for a mobile device.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing Mobile web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | June 28th, 2013|Mobile|0 Comments

We Are Recruiting

We are currently looking for a top-class account manager to head up sales and marketing for our sister company www.forecourtplus.co.uk

Ideal candidate would be from motor/sales/IT background.   Sales/Marketing/Managerial/Director level.

Excellent package and shares for the right person.

Based SE England.

For further information please contact:

Ant Parker on Tel. No. 01883 372488 or via e-mail: ant@footprint.co.uk

By | May 31st, 2013|Uncategorized|0 Comments

How Can I Set-Up An E-Mail Account On My Computer?

There are few questions which we are asked more often than ‘how can I set-up an e-mail account on my computer?’ A cause of great confusion and aggravation in equal measure for many people, it’s really not as complicated or daunting as it may seem.

To help you along the way, we have drawn up a step by step guide which will help you to set up your account and hopefully stop you throwing your computer out of the window in the meantime!

For the purposes of this guide we are going to use Microsoft Outlook as the e-mail client but in future posts we will cover as many different clients as possible.

First of all – Step 1

Before starting the set-up process, you will need to ensure that you have obtained some vital information from your ISP (Internet Service Provider). The highlighted words below are the details which must be identified and an example of what you will need can be found below:

  • Username:    johnsmith@ntlworld.com
  • Password:   hijerkjdf
  • Incoming Mail Server:    mail.ntlworld.com
  • Outgoing Mail Server:    mail.ntlworld.com
Once you have obtained these details, open up Microsoft Outlook, click on Tools and then E-Mail Accounts and you will be well on your way.

Step 1

Once you have done this you can move onto Step 2

Simply click on the option to ‘Add a new e-mail account’ and then click next.

Step 2

Step 3

The standard e-mail server for the vast majority of people will be ‘POP3’, (we will discuss the other options in a later blog), therefore all you need to do for step 3 is to click on ‘POP3’ and then click next.

 

Step 3

 

Step 4 – The next step involves filling in the details which you have obtained from your ISP.

 

Step 4

 

You are almost there! Once you have filled in all of the relevant details, the next step – Step 5 – is to click on the ‘Test Account Settings’ button, this will check that all of the details are correct by sending a test e-mail through to your e-mail address.

Step 6 is the final one. After click on the ‘Test Account Settings’ button, simply click of ‘next’, if all is well, you will see the message below. Your e-mail account is all up and running.

Step 6

 

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By | May 22nd, 2013|E-Mails|0 Comments

Blogging for Businesses

A blog is without doubt, one of the most powerful tools you can have in your on-line marketing arsenal. An effective offers the ability to increase website traffic, engage your customers, promote your brand and hopefully convert site visitors into paying customers.

Hugely search engine friendly (Google absolutely love blogs!), they are now one of the primary factors in a successful SEO campaign.

Choose Your Topics Carefully

Blogging offers a highly effective method of communicating with your customers. When utilised correctly, blogs are a great source of unique content on topical issues. An Blogging For Businessesoften made mistake though is using your blog to write endless posts telling the world how great you company and its services/products are. Generally (and not surprisingly!) people have no interest in reading this type of content. People strive for something specific, something relevant, so taking the time to identify the burning current issues can pay huge dividends.

Enabling Comments

User comments, whether they or good or bad, are an excellent way of opening up lines of communication with your customers. It’s always recommended to incorporate a ‘Blog Policy’, which will allow you to outline the rules regarding comments to ensure that nothing abusive or personal will be tolerated.

This is not to say that everything needs to be positive and as such it is very important that the blogger responds to any negative comments which may be left. Other readers of your blog will read any comments which are left and will always be interested to see what sort of response negative comments receive. By taking the time to address the issue and highlighting how the problem can be resolved, you are likely to create a much better impression that be ignoring it.

When you receive comments, always try to respond. Should a reader put their name on the comment, thank the reader with that name. This builds up your engagement and shows you are interested in customer feedback no matter how good or bad it is. It is small things like this that will draw the reader back to your blog.

There is no holy grail which will transform your blog into a tool that is guaranteed to drive traffic to your website but by making it useful, writing it regularly, and writing about topics that your audience will want to read about, you will be well on your way to taking your website and your business to another level.

Further Information

If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | April 29th, 2013|Blogging|0 Comments
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