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Yearly Archives: 2014

/2014

A Step By Step Guide To Setting Up E-Mail on Your iPhone

With so many different models of iPhone currently available on the market, it is little wonder that people often get a little confused when it comes to adding their e-mail account to a new phone. However, the good news is that regardless of the version of iPhone that you have, the process is almost identical from phone to phone.

By following our step by step guide, you will be able to add your existing e-mail account to your phone with the absolute minimum of fuss.

To configure your account on iPhone, please do the following:

Step 1 – Click on the settings button on your iPhone.

Step-1

Step 2 – Then click on the ‘Mail, Contacts, Calendars’ options.

Step-2

Step 3 – The next step is to click on the ‘Add Account’ option.

Step-3

Step 4 – Then choose the ‘Other’ option bottom of the iPhone’s menu.

Step-4

Step 5 – Once you have done that, then choose ‘Add Mail Account’ option at the top of the screen.

Step-5

Step 6 – The next step is to complete the form by filling in the following details

  • Name e.g David Smith.
  • Email Address in the Address box i.e david@mydomain.com.
  • Password for this email address.
  • Description of your choice like david@mydomain.com.

Step-6

Step 7 – The next stage is to decide whether you would like to use the POP3 or IMAP email protocol.

Please Note – If you are unsure which protocol will be best for your circumstances, please refer to the ‘E-Mail‘ section of our blog for further information.

Once you have done this you can move onto to step 8

Step 8 – Enter the information below into the relevant areas

Incoming Mail Server

Host Name:

If you selected POP in Step 7: pop.mydomain.com

User Name: This should be your email address i.e john@mydomain.com

Password: This should be your password for this email address.

Outgoing Mail Server

Host Name: smtp.mydomain.com

User Name: This should be your email address i.e david@mydomain.com

Password: This should be your password for this email address.

Step-7

Step 9 – Click Next

Step 10 – If you receive an error stating “Cannot Connect Using SSL”, select Yes to setup the account without SSL.

Step 11 – Click ‘Continue’ to complete the set-up and you should be good to go!

 

 

By | December 8th, 2014|E-Mails, Mobile, Phones|Comments Off on A Step By Step Guide To Setting Up E-Mail on Your iPhone

A Beginners Guide To Local SEO – Part 2 – Directories

The previous part of our beginners guide to local SEO has proven to be very popular so we thought a great way to finish off the year would be to add part 2 to our blog.

In the next part of our beginners guide, we will highlight just how important directories can be for any local business.

Aren’t Directories A Thing of the Past?

Whilst the days of the hard copies of the phone directory and the Yellow Pages may be disappearing quickly into the past, online directories have never been more popular A Beginners Guide To Local SEO – Part 2and are therefore well worth spending some time investigating.

The trick with making the most of the potential offered by online directories is choosing the right ones to submit your business details to.

To try and make things a little easier for you, we can tell you straight away that there are two types of directory you should be looking for: The kind which is so big that potential customers cannot ignore it (step forward Yelp.com for example!) and the type of directory which may be a little more niche but is still likely to be used by your prospective customers. Whilst you may find that whilst compiling your target list you find a number of directories that fill both criteria, it is important not to neglect the latter group.

Please Note – To help you along your way, you can find a pretty comprehensive list of directories here, with the biggest highlighted in red.

A Little Bit of Homework

To help ensure that you identify the directories which are most likely to benefit your business, there are a couple of things that you can do to help narrow down the field.

  • Ask your existing customers how they found out about your business
  • Take some time to find out which directories your competitors are using

Once you’ve done this, you will then be ideally positioned to create a list of the most suitable directories to submit your details.

Please Note – We cannot emphasize this strongly enough, ‘continuity is key’. The goal of directory listing submissions is not to make as many as possible, it’s about making sure that your business is listed on the most relevant sites along with making sure that your details are consistent and accurate.

What To Do Next?

Once you’ve carried out the above steps, you are going to be in pretty good shape but following the next few steps will help to move things forward even further.

  1. Have you heard of Bing Places? Whilst it’s not as popular as Google Maps, it still attracts a huge number of visitors each month and is well worth taking advantage of – Set your business up on Bing Places.
  2. Make sure you’re on Yelp. You will probably have already done this but just in case it slipped through the net, please make sure that you do it now. Yelp is used by Apple Maps, so if you want to let iPhone users know where you are, then you need to be on there.
  3. Encourage customers to leave you reviews. Even the odd bad one is not necessarily a disaster, however it is obviously in your best interests to get as many good ones as possible.

The submission of online directories also offers another HUGE benefit but you will have to check back with us again soon to see what that is!

By | December 3rd, 2014|Local SEO|Comments Off on A Beginners Guide To Local SEO – Part 2 – Directories

A Beginners Guide To Local SEO – Part 1

It is a time honoured problem for businesses throughout the world. No matter how important your services or products may be, the inability of customers to find you will ensure that your business never takes off.

Changing Times

Advertising used to be the most effective method of promoting your business to potential customers but the rise of the internet means that traditional advertising can be a SEOlittle redundant now due to the fact that it is easier than ever before for potential customers to track down the services and products they require through their computers, smart phones and tablets.

Traditional marketing has been replaced by online marketing and this is beginning to evolve quickly. Online marketing relies in large part on search engine optimisation (SEO) but this is far more complex than it used to be. Whereas stuffing anchor text and grabbing links from as many sites as possible used to work like a dream, following this route now will quickly get you in Google’s bad books!

Don’t Skip Ahead

It’s amazing how many SEO providers are prepared to look way into the distance when implementing SEO strategies and at the same time forget to cover the essential basics.

Few bits of information are more fundamental to any business than its name, address and phone number (NAP) and these play a crucial role in SEO and in particular ‘Local SEO’. Consistency is the key word here, both on your website and wherever your business is mentioned on the web.

Please Note – If your NAP details differ from place to place, you’ll not only confuse potential customers, but search engines as well.

Consistency of Information

It’s a constant source of amazement for us how many businesses have conflicting pieces of information on their website.

As we have just stated, consistency is key and making sure that your NAP is consistent throughout your website is absolutely essential.

For example, it may be that your business has changed its telephone number or location and haven’t fully updated all your information, or that a web designer made a mistake when putting your site together.

Whatever the reason, you can be certain that we will take all of the time needed to make sure that all of the NAP information on your website is correct.

Please Note – Even something as small as a missing apostrophe could confuse a search engine.

Google Plus Business Pages

Have you ever noticed that some of the search results on Google look a little different to others? Google often gives preference to listings which are linked to a Google Plus business page and will display these at the top of their search results.

The image below highlights the importance of tapping into Google Plus business pages and shows how they can help your listing to stand out from the crowd by showing additional information drawn from your G+ page.

Google-Maps-Listing

Creating Your Page

Creating your page is very similar to any other business citation submission (we’ll be adding more about this soon) but below we have highlighted a couple of tips to help you along the way.

No. 1 – Make sure that your NAP information right – as already stated, this is absolutely essential.

No. 2 – Ensure that you tell Google whether you serve customers at their address (e.g. a gardener or a plumber) at provide your services at your address (e.g. a pub or restaurant). This information will be used by Google to display how your business is displayed on Google maps. If you have a physical shop that customers can visit, then you’ll get a pin. If you deliver your goods/services remotely, then Google will display your service area.

Once you’ve entered this information, a Google + Business page will automatically be created for your company. You’ll also be asked to verify your address. This is done by sending you a postcard which contains a verification code which you enter into the Google + dashboard once it arrives and results in the account being fully activated.

There is a whole host of additional information which can be added to your listing and if you would like to find out more, give us a call to see how we can help to maximise your online exposure.

By | October 27th, 2014|Local SEO|Comments Off on A Beginners Guide To Local SEO – Part 1

What Has Happened To Pop E-Mail on Windows 8?

Have you recently upgraded to Windows 8 or newer? Are you used to using good old Pop 3 to set up your e-mail accounts? You could be in for a shock!

Before we go into further detail about why this is highly likely to be a problem for you, we’ll give you a little history lesson relating to the typical internet protocols.

For many years, the internet has used two main email protocols:

  • Post Office Protocol (POP)
  • Internet Messaging Access Protocol (IMAP)

What is the difference?

POP is a very basic e-mail protocol and unless you specifically instruct it to do otherwise, will simply download each new mail to your local mail client software (Microsoft Outlook for example) and then delete it from the server.

IMAP on the other hand is far more advanced and syncs your mail client with the server. This ensures that both the server and the e-mail client match each other perfectly.

Superior technology

IMAP is clearly the superior technology. Trying to access your email via POP from a variety of different computers and devices is certain to leave you with a mess. With IMAP, you will have no such problem because your inbox, outbox, and all your other mailboxes will be identical everywhere you access them.

Why is there a problem?

Whereas you used to have a choice regarding which protocol that you use, Microsoft’s latest incarnations of windows have made the decision for you because they do not support POP. The new Windows operating systems are designed for an increasingly mobile world and one where most people use multiple devices to check their mail.

What can I do?

Whilst the onset of panic is only natural, just because you have upgraded to Windows 8 or newer does not mean that you are obliged to use their mail client and therefore make the switch from POP to IMAP.

You simply need to install another one as just about any other mail client currently available supports POP.

To help narrow the field, we have drawn up a list of 3 e-mail clients which are known to support POP.

  1. Opera Mail
  2. Scribe
  3. Postbox

 

By | October 24th, 2014|E-Mails|Comments Off on What Has Happened To Pop E-Mail on Windows 8?
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