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Monthly Archives: April 2014

//April

J & P Plumbing and Heating Case Study

Overview

J & P Plumbing and Heating approached us with a view to re-designing their website and optimising its on-line visibility.

They wanted to be found for all appropriate key phrases for areas in London with the goal of increasing the number of organic visitors to their website, allowing them to Untitled4significantly reduce the amount they spent on Google Adwords each month.

In addition to the increase in traffic they also wanted to improve their online conversions to attract more enquiries.

About Them

J & P Plumbing and Heating are a London family run business with a combined 60 years worth of experience in the multi trade industry.

Covering all aspects of the plumbing and electrical work, they offer a 24 hour service specialising in servicing, installation, emergencies and everything in between.

In addition to their Emergency Call out service they provide plumbing, central heating, electrical, roofing, drainage, building, commercial heating and bathroom installation services.

Project Specifications

  • Create a user friendly and informative website showcasing the full range of J & P’s services using WordPress as the Content Management System
  • Migrate all required information across from the existing J & P website
  • Integrate with relevant Social Media – Twitter and Facebook etc
  • Implement on-site optimisation techniques to ensure the website is ‘Google friendly’
  • Add a gallery highlighting previous work
  • Ensure the pricing structure is easily visible for all services

The Plan

To create a very professional-looking website that informs visitors of the full range of services available and encourages them to find out more by submitting a simple Untitled5enquiry form.

J & P offer a comprehensive range of trade services and it was crucial that the website fully emphasized a combination of the services and the areas in which they are available.

Information and Inspiration

We took the view that the website must be able to grab the reader’s attention as they cannot always rely on trusted or familiar branding. This website has been designed to maximise its space and lays its information in a clear and readable way.

We used large, visual tabs and drop down menus on the homepage in order to emphasise the important information available through the website.

Intelligent Styling

As well as having the ability to inform, it is also absolutely essential that we ensure any small business website is designed to look and feel relevant to the subject area, so for J & P we kept a high level of continuity by using the existing business colour scheme along with utilising the trade related imagery to help engage the users with their respective interest and immediately lets them know that they are in the right place.

Search Engine Optimisation

By clearly establishing J & P’s geographical target areas along with the particular services available in each area, we utilised a combination of on-page and off-page techniques to significantly increase the search engine visibility of the website.

SEO Services and Strategies utilised:

  • Targeted keyword phrase research using proven SEO keyword tools to identify the best SEO keyword phrases
  • Deconstructing and reverse-engineering of competitor website SEO strategies and developing SEO countermeasures for targeted keyword phrases
  • Applying fully optimised meta-tag standards to all relevant pages
  • SEO copy writing current on-page content to ensure effective targeting by Search Engine spiders
  • Submission of XML Sitemap to Webmaster Tools format to website core directory 

The Result

Key Points

  • The finished website looks great and offers simple and effective functionality through the use of integrated enquiry forms.
  • We re-thought their keyword strategy;
  • We recommended improvements to their website to maximise the conversion rate of their web traffic;
  • We attained top 10 rankings across the portfolio of keywords over a 6 month period;
  • The number of website visitors has increased by at least 150% per month when compared to the statistics pre re-design and SEO.
  • They are still a very happy client of ours to this day.

By optimising and integrating the existing information used on the original J & P website into the detailed plan of action, we were able to create a quality on-line solution Untitled6tailored specifically to the needs of J & P.

The details provided on the website are accurate, easy to read and form a comprehensive overview of the services available. Initial results have been hugely positive with the number of visitors coming to the website increasing on a monthly basis along with some excellent feedback from customers.

Further Information

Footprint Web Design have been at the forefront of web design and development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

Currently Browsing: J & P Plumbing and Heating Case Study
By | April 21st, 2014|Case Studies|Comments Off on J & P Plumbing and Heating Case Study

What Do You Know About Google Extensions?

Extensions pop up in all many ways, we’ve all heard of hair extensions and housing extensions, have you ever heard about Google extensions though?

Google extensions are extra features and functionality that you can easily add to Google Chrome to improve your overall user experience whilst using the browser. By adding these extensions (all of which are free), you have the ability to customise Google Chrome with features that you like, while keeping your browser free of things that you don’t use.

Basically they are Google’s version of plug-ins or add-ons and they are growing in number each day. google-chrome-extensions

Below we have identified 10 of the most popular extensions that can help to improve your experience whilst using Google Chrome to do your browsing.

  1. AdBlock – Few extensions have proven to be more popular than this one due to Adblock’s ability to remove unwanted adverts from most websites, providing a cleaner, faster browsing experience.
  2. Send from Gmail – Do you use Gmail as your primary e-mail client? This extension will Makes Gmail your default email application and provides a button to compose a Gmail message to quickly share a link via email.
  3. Google Mail Checker – The Google Mail Checker Chrome extension allows easy access to desktop notifications, read, listen, archive or delete emails without opening a Gmail tab & easily manage multiple accounts
  4. IE Tab – If you are visiting a site which has been optimised to run exclusively in Internet Explorer the IE Tab Chrome Extension creates a virtual IE browser inside the Chrome browser to ensure that you do not lose any of your browsing experience.
  5. Personal Blocklist – Personal Blocklist is a simple Chrome extension by Google that allows you to selectively block websites that pop up in your search results.
  6. Evernote – Evernote is one of the most popular note-taking tools available. Evernote is an award-winning service that turns every computer and phone you use into an extension of your brain. Use Evernote to save your ideas, experiences and inspirations, then easily access them all at anytime from anywhere.
  7. Stop Autoplay for YouTube – If you’ve ever opened a bunch of videos in the background, you’ll know how annoying it is when they all start playing automatically.With this extension, videos only start playing when you actually switch to tab which has the video in it. You’ll never have to worry about videos autoplaying in the background.
  8. Feedly – If you have bookmarked RSS feeds from Google Reader, Twitter, Delicious, YouTube or Amazon, the Feedly Chrome extension automatically imports your feeds, arranging the content into a magazine-style page.
  9. Chrome Remote Desktop – Chrome Remote Desktop allows users to remotely access another computer through Chrome browser or a Chromebook.  Computers can be made available on an short-term basis for scenarios such as ad hoc remote support, or on a more long-term basis for remote access to your applications and files.  All connections are fully secured.
  10. Session Manager – Session Manager lets you save sessions of your opened tabs and windows, and to quickly re-open them whenever you like. With Session Manager you can quickly save your current browser state and reload it whenever necessary.
  11. Mustachio – Who doesn’t love a good moustache!!?? All moustache enthusiast’s will appreciate this excellent extension.  Simply download the app and each time you view a website through it, it will add a thick black moustache to every photo on the website that you are viewing!!
  12. Nothing – We live in a crazy world and the internet can be the craziest place of all sometimes. Only on the internet would you be able to find an app like this. This brilliant and innovative extension does literally………. nothing!  However, despite its ability to not help you in any way it, it has still managed to receive 6483 reviews with a current 5 star rating! What can we say, only on Google!

Two For Fun!

  1. Mustachio – Who doesn’t love a good moustache!!?? All moustache enthusiast’s will appreciate this excellent extension.  Simply download the app and each time you view a website through it, it will add a thick black moustache to every photo on the website that you are viewing!!
  2. Nothing – We live in a crazy world and the internet can be the craziest place of all sometimes. Only on the internet would you be able to find an app like this. This brilliant and innovative extension does literally………. nothing!  However, despite its ability to not help you in any way it, it has still managed to receive 6483 reviews with a current 5 star rating! What can we say, only on Google!

Further Information

Footprint Web Design have been at the forefront of web design and development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

Currently Browsing: What Do You Know About Google Extensions?

 

By | April 14th, 2014|Google|Comments Off on What Do You Know About Google Extensions?

Fortnum & Mason Competition

fortnum-voucher-facebook (2)

We are absolutely delighted to announce the launch of our brand new Fortnum & Mason competition. Running until the 31st May 2014, we are giving one of our lucky followers the chance to win £200 worth of Fortnum & Mason vouchers!!

How To Enter

It simply could not be easier to enter.  Until the closing date we will be updating Facebook and Twitter regularly and it is through these competition updates that you have your chance to enter.

To enter through Facebook: Head over to the official Footprint Facebook page, find one of our competition entry updates and then follow this 3 step guide.

  • Step 1 – Like the update & our page.
  • Step 2 – Comment on the image
  • Step 3 – Share the post on your own wall

It’s as simple as that!

To enter through Twitter: Head over to the official Footprint Twitter page and follow the 2 steps below

  • Step 1 – Follow our account
  • Step 2 – RT one of the competition entry tweets.

You can enter through both Facebook and Twitter and there is no limit on how many times you can enter, so please feel free to share or RT each message that you see!

Drawing The Winner

The winner will be drawn at random on the 2nd June 2014 from all of the entries received and the lucky winner will be notified through the Social Media channel that they submitted their entry.

No Purchase Necessary

You will not have to use any of our services in order to be eligible to enter. The prize cannot be exchanged for money, credit or any other item.

Any Questions?

If you have any questions please get in touch with us through either our Facebook or Twitter page and we will be happy to help! Only one thing left to say and that is to wish everyone good luck.

fortnum-voucher-twitter

By | April 8th, 2014|Competitions|Comments Off on Fortnum & Mason Competition
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