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Monthly Archives: June 2014

//June

The Top 6 Web Design Mistakes

Have all your on-line experiences been good ones? Websites offer the ability to make life easier in so many ways but if they are not designed correctly, there can be no escaping the fact that they can provide a frustrating rather than enlightening experience.

Below we have identified 6 of the most common mistakes made by web designers throughout the world (not us of course though!)

No. 1 – Where’s The Search Box?

The subject matter of the website is irrelevant, it could be a huge corporate website or a blog focused on World of Warcraft, the addition of a search box to the website is crucial.

Not everyone will instinctively know where to go when visiting a website, especially for the first time. They may be looking for something that is hidden within the website but the addition of a search box will help to ensure that visitors can easily find what they want.

No. 2 – Poor Legibility

The most innovative and visually pleasing web designs will all be for nothing if visitors cannot read the text when they arrive.

Some web designs incorporate the most unusual font styles and sizes making reading a pain. Don’t make this mistake with yours!

No. 3 – Make Sure Your Website is Organised

Do you read every word on a page or scan for useful information? The majority of people choose to scan so make sure that your website is organised accordingly.

Whilst some (poor) designers just put a block of text on the web page, always make sure that you do not neglect headings, sub-headings, bullets, keywords, paragraphs, etc.

No. 4 – Don’t Let Users Get Lost

Effective navigation simply cannot be more important within a website. Users MUST be able to find their way around easily.

No. 5 – Unfriendly Screen Resolution

This one is thankfully a little more uncommon now but the days of visiting a website only to find that we have to scroll horizontally to view all of the content are sadly still not completely behind us.

This is an absolute no-no in modern web design. A good designer will develop websites that fit on most screen sizes.

No. 6 – Over Complicated Forms

Registration forms can be tricky but ask yourself, how much information do you actually need from your customer?

Only make registration fields mandatory if they have to be. Name, e-mail address, phone number on enquiry fields will nearly always be enough.

 

By | June 27th, 2014|Web Design|Comments Off on The Top 6 Web Design Mistakes

The Importance of Google Places Accounts

Did you know that online marketing is for everyone? A common mistake for many businesses is making the assumption that if they don’t have a website, they have no way of making the presence felt online.

However, any bricks and mortar businesses have the ability to effectively market their products, services and location through an excellent and FREE online advertising medium. This medium is called Google Places.

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Can You Afford Not To Be Online

With so many potential customers using all manner of devices to access the internet, pc’s, laptops, smart phones and tablets to name just a few, creating a Google Places account really should be a no brainer for all business owners.

Getting Started

Getting up and running really couldn’t be much easier. All you need to get going is a Google account and once you have set that up, simply sign in, search for ‘Google Places’ and select add a new business.

It is not beyond the realms of possibility that Google may actually have your details already, so it is important to do a quick check first just to make sure. Google will prompt you to do this anyway but if you don’t see your business among the results, click ‘Add a New Listing’.

Shout it From The Rooftops

You will be prompted to add a number of details relating to your business and it is important to make sure that you do not skip anything, even if it is optional.

Your goal when setting up your account should be to make it as easy as possible for potential customers to find you, and therefore it only stands to reason that the more you can tell them about your business and its services/products, the better the chance you will pop up in search results.

Tell Them Everything

Make sure that you add your hours of business (remembering to update if they change). Few things for a customer are more infuriating than turning up and finding the business is closed when it said it was open!

Your listing can be elevated to another level by including photos and videos as well. It can often be a stroke of genius to ensure that you include a view of your shop front as seen from any direction so people can recognise it as they approach.

And of course, photos and videos are a powerful way to appeal to your target audience by showing them what they can expect from you – and how irresistible it is.

You may think your product or service is not visually appealing, but even photos of your staff looking friendly and approachable are valuable.

Taking the time to set up one of these accounts can make all the difference for your business, so if you haven’t got on yet – what are you waiting for??

By | June 20th, 2014|Google Maps|Comments Off on The Importance of Google Places Accounts

How To Prolong The Life of Your iPhone Battery

Hands up if this story sounds like a familiar one. You’re caught in the perfect storm of being as far away as possible from a phone charger, with your battery level dropping below 10% and an important phone call on the way at some point!

For all the wonders of iPhones (they are great aren’t they!), all of the good ideas seem to have been exhausted before they came to designing a battery that lasted as long as possible.

To try and help you prolong the life of your iPhone battery we have decided to draw up our list of 3 top tips to help squeeze every last drop of juice from your battery.

Follow these steps to make sure that the next time you think up the wittiest Facebook comment ever or take the perfect picture, your efforts to share it with the world is iphone5_ios7not thwarted by a duff battery!

Tip No. 1 – Check Your Settings

If your battery is on a mission to lose its power from the moment it is fully charged, there are a few changes that you can make to delay the inevitable for a little while longer.

If you are not using your phone or are out and about try the following:

  • Turn off Your Wi-Fi – This way your iPhone will preserve precious battery life because it will not constantly be searching for a Wi-Fi signal that’s not there.
  • Turn off Siri – Siri puts a surprisingly big strain on your battery. If you don’t use it regularly, turn it off to save some juice.
  • Turn off Auto Application Updates – This may be a bit of a pain to do this manually but auto updates can drain your battery at just the wrong time!
  • Turn Your Brightness Down! – Few things drain your phone’s battery more than having the brightness cranked right up. We’re not suggesting that you should keep it so low you can barely see it but you may be surprised how much longer your battery lasts when you turn the brightness down a little.

2. Use an Official Apple Charger

Don’t get cheap when it comes to your phone charger. We appreciate the official Apple chargers are more expensive than some of their knocked off counterparts but as with most things in life, you get what you pay for.

Real bona fide Apple iPhone chargers will charge your phone faster than fake ones. Not to mention the fact that they are safer. There have even been reports previously regarding people being injured by fake iPhone chargers.

3. Grab an External Battery

This may seem like a little bit of a cop-out but if your iPhone just refuses to hold a charge no matter what your try to do, one of the best options is to buy an external battery to keep it going all day.

 

By | June 12th, 2014|Phones|Comments Off on How To Prolong The Life of Your iPhone Battery
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