It wasn’t so long ago that people were pleasantly surprised if they found that your business had a website. It is now the case that people expect your business to have a website. With so many potential customers using the internet as their primary source of information, owning a website is now equally as important as having your own business phone number and can no longer be ignored.
Websites offer the chance to expand your market and open up the entire world as your marketplace. Regardless of whether you wish to target your local area or further afield, the internet offers a proven ability to reach potential customers and therefore make those all important sales.
Below we have identified 4 ways that a website can help your business.
Enhancing Your Presence
To be recognised as a serious business, your company must have an on-line presence. More and more people are looking for services and products on-line and therefore customers and suppliers expect businesses to have their own websites.
Establishing an on-line presence not only gives visitors to your website access to your full range of products or services, it also provides the ideal opportunity to provide detailed information designed to give an insight into your company.
Maximising Your Accessibility
Accessibility is absolutely key for any business seeking to maximise their potential. Ensuring that people can interact with you in a way that suits them at a time that suits them is now all important. There is little doubt that paying a visit to someone’s website is often far more convenient than paying a visit to their physical location and a website will allow your customers to visit your website in their own privacy and comfort, without the stresses and distractions.
Your customers are online 24/7, and as such they expect to be able to interact with businesses and organisations whenever and wherever they are online. Of course, that doesn’t mean having to have a presence on every single online channel; it means being clever about selecting the ones that are most important to your audience.
Cost Effective Marketing
Websites are fantastic marketing tools. As well as establishing brand awareness, a website offers a full-colour advertisement which runs 24 hours a day, 7 days a week! You have the opportunity to present your company and its services/products in exactly the method that you wish and when compared to many other advertising methods, this offers amazing value for money.
Simply by adding your URL to stationary, business cards and any other form of advertising, ensures that potential customers know exactly where they need to go for answers to their questions and where to send their friends to for great service.
The more people know about you and your company the greater the chances you have for attracting new customers. More is generally a good thing when running a business, unless you’re talking about expenses!
Enhancing Relationship with your Customers
The creation of a website will open up lines of communication between your business and your customers. Generally people prefer to do business with people that they “know.” By offering the opportunity for people to get to know your business (and possibly you), comfort levels will increase and the chances of them wanting to do business with you as opposed to other similar companies whom they know little about will increase.
On-line reviews, interactions with your customers and the frequency and quality of the content on your website can all be used to form a positive impression of your company in the potential customer’s mind. This tends to build peoples’ trust, which in turn, makes them more likely to purchase your products and services.
Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing wed design services through Surrey and further afield since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
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