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Monthly Archives: October 2014

//October

A Beginners Guide To Local SEO – Part 1

It is a time honoured problem for businesses throughout the world. No matter how important your services or products may be, the inability of customers to find you will ensure that your business never takes off.

Changing Times

Advertising used to be the most effective method of promoting your business to potential customers but the rise of the internet means that traditional advertising can be a SEOlittle redundant now due to the fact that it is easier than ever before for potential customers to track down the services and products they require through their computers, smart phones and tablets.

Traditional marketing has been replaced by online marketing and this is beginning to evolve quickly. Online marketing relies in large part on search engine optimisation (SEO) but this is far more complex than it used to be. Whereas stuffing anchor text and grabbing links from as many sites as possible used to work like a dream, following this route now will quickly get you in Google’s bad books!

Don’t Skip Ahead

It’s amazing how many SEO providers are prepared to look way into the distance when implementing SEO strategies and at the same time forget to cover the essential basics.

Few bits of information are more fundamental to any business than its name, address and phone number (NAP) and these play a crucial role in SEO and in particular ‘Local SEO’. Consistency is the key word here, both on your website and wherever your business is mentioned on the web.

Please Note – If your NAP details differ from place to place, you’ll not only confuse potential customers, but search engines as well.

Consistency of Information

It’s a constant source of amazement for us how many businesses have conflicting pieces of information on their website.

As we have just stated, consistency is key and making sure that your NAP is consistent throughout your website is absolutely essential.

For example, it may be that your business has changed its telephone number or location and haven’t fully updated all your information, or that a web designer made a mistake when putting your site together.

Whatever the reason, you can be certain that we will take all of the time needed to make sure that all of the NAP information on your website is correct.

Please Note – Even something as small as a missing apostrophe could confuse a search engine.

Google Plus Business Pages

Have you ever noticed that some of the search results on Google look a little different to others? Google often gives preference to listings which are linked to a Google Plus business page and will display these at the top of their search results.

The image below highlights the importance of tapping into Google Plus business pages and shows how they can help your listing to stand out from the crowd by showing additional information drawn from your G+ page.

Google-Maps-Listing

Creating Your Page

Creating your page is very similar to any other business citation submission (we’ll be adding more about this soon) but below we have highlighted a couple of tips to help you along the way.

No. 1 – Make sure that your NAP information right – as already stated, this is absolutely essential.

No. 2 – Ensure that you tell Google whether you serve customers at their address (e.g. a gardener or a plumber) at provide your services at your address (e.g. a pub or restaurant). This information will be used by Google to display how your business is displayed on Google maps. If you have a physical shop that customers can visit, then you’ll get a pin. If you deliver your goods/services remotely, then Google will display your service area.

Once you’ve entered this information, a Google + Business page will automatically be created for your company. You’ll also be asked to verify your address. This is done by sending you a postcard which contains a verification code which you enter into the Google + dashboard once it arrives and results in the account being fully activated.

There is a whole host of additional information which can be added to your listing and if you would like to find out more, give us a call to see how we can help to maximise your online exposure.

By | October 27th, 2014|Local SEO|Comments Off on A Beginners Guide To Local SEO – Part 1

What Has Happened To Pop E-Mail on Windows 8?

Have you recently upgraded to Windows 8 or newer? Are you used to using good old Pop 3 to set up your e-mail accounts? You could be in for a shock!

Before we go into further detail about why this is highly likely to be a problem for you, we’ll give you a little history lesson relating to the typical internet protocols.

For many years, the internet has used two main email protocols:

  • Post Office Protocol (POP)
  • Internet Messaging Access Protocol (IMAP)

What is the difference?

POP is a very basic e-mail protocol and unless you specifically instruct it to do otherwise, will simply download each new mail to your local mail client software (Microsoft Outlook for example) and then delete it from the server.

IMAP on the other hand is far more advanced and syncs your mail client with the server. This ensures that both the server and the e-mail client match each other perfectly.

Superior technology

IMAP is clearly the superior technology. Trying to access your email via POP from a variety of different computers and devices is certain to leave you with a mess. With IMAP, you will have no such problem because your inbox, outbox, and all your other mailboxes will be identical everywhere you access them.

Why is there a problem?

Whereas you used to have a choice regarding which protocol that you use, Microsoft’s latest incarnations of windows have made the decision for you because they do not support POP. The new Windows operating systems are designed for an increasingly mobile world and one where most people use multiple devices to check their mail.

What can I do?

Whilst the onset of panic is only natural, just because you have upgraded to Windows 8 or newer does not mean that you are obliged to use their mail client and therefore make the switch from POP to IMAP.

You simply need to install another one as just about any other mail client currently available supports POP.

To help narrow the field, we have drawn up a list of 3 e-mail clients which are known to support POP.

  1. Opera Mail
  2. Scribe
  3. Postbox

 

By | October 24th, 2014|E-Mails|Comments Off on What Has Happened To Pop E-Mail on Windows 8?

Is Mobile Internet Searching About to Change??

Do you use a windows phone? If so, this blog could be a big one for you.

Later this week, in San Francisco, Microsoft is scheduled to officially unveil Windows 10 to the world. Amongst many of the new features of their patented operating system, a new virtual assistance called Cortana is set to be announced.

A number of sites are now choosing to repeat evidence highlighted on a discussion on Neowin that foresees Cortana as a central feature of the brand new Windows 10 experience.

When Cortana was originally introduced earlier this year for Windows Phones Microsoft insinuated that the virtual assistance will eventually be available across all platforms and this is still believed to be the case.

What is Exactly is Cortana?

For anyone with an iPhone, an easy comparison can be made between Cortana and Siri. In Microsoft’s own words though,

“Cortana is your personal assistant on your Windows Phone. She’s there to help make things easier for you and keep you up to date on the things that matter to you.

Whether it’s to keep you in the loop with your world or to help you manage your everyday life, Cortana is there for you.”

For more on this article please visit – http://www.windowsphone.com/en-gb/how-to/wp8/cortana/meet-cortana

Conducting a Search

Windows Phone users with the new update will be able to use Cortana to do conduct their internet searches, just as iPhone users can with Siri (using Bing).

This does of course lead to the question of whether the Bing brand will be entirely subordinated to Cortana in the new OS? However, what is certain is that the technology will of course be running in the background either way.

Beginning of the End?

Virtual assistants are widely thought to be the eventual successor to conventional search methods on mobile devices due to their ability to provide a far broader array of capabilities. As Cortana makes its/her way to the PC and PC-like tablet devices does it signal the beginning of the end of the Bing brand?

For more information on the Cortana launch, please check out http://searchengineland.com/virtual-assistant-cortana-coming-windows-9-will-replace-bing-203759

Further Information

If you’d like to speak to use regarding how we can help your business to maximise its presence via mobile searches, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | October 22nd, 2014|Mobile|Comments Off on Is Mobile Internet Searching About to Change??
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