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Yearly Archives: 2014

/2014

Is Mobile Internet Searching About to Change??

Do you use a windows phone? If so, this blog could be a big one for you.

Later this week, in San Francisco, Microsoft is scheduled to officially unveil Windows 10 to the world. Amongst many of the new features of their patented operating system, a new virtual assistance called Cortana is set to be announced.

A number of sites are now choosing to repeat evidence highlighted on a discussion on Neowin that foresees Cortana as a central feature of the brand new Windows 10 experience.

When Cortana was originally introduced earlier this year for Windows Phones Microsoft insinuated that the virtual assistance will eventually be available across all platforms and this is still believed to be the case.

What is Exactly is Cortana?

For anyone with an iPhone, an easy comparison can be made between Cortana and Siri. In Microsoft’s own words though,

“Cortana is your personal assistant on your Windows Phone. She’s there to help make things easier for you and keep you up to date on the things that matter to you.

Whether it’s to keep you in the loop with your world or to help you manage your everyday life, Cortana is there for you.”

For more on this article please visit – http://www.windowsphone.com/en-gb/how-to/wp8/cortana/meet-cortana

Conducting a Search

Windows Phone users with the new update will be able to use Cortana to do conduct their internet searches, just as iPhone users can with Siri (using Bing).

This does of course lead to the question of whether the Bing brand will be entirely subordinated to Cortana in the new OS? However, what is certain is that the technology will of course be running in the background either way.

Beginning of the End?

Virtual assistants are widely thought to be the eventual successor to conventional search methods on mobile devices due to their ability to provide a far broader array of capabilities. As Cortana makes its/her way to the PC and PC-like tablet devices does it signal the beginning of the end of the Bing brand?

For more information on the Cortana launch, please check out http://searchengineland.com/virtual-assistant-cortana-coming-windows-9-will-replace-bing-203759

Further Information

If you’d like to speak to use regarding how we can help your business to maximise its presence via mobile searches, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | October 22nd, 2014|Mobile|Comments Off on Is Mobile Internet Searching About to Change??

Twitter For Business – All You Need To Know!

With approximately 190 million unique visitors using Twitter every month and 2.1 billion Twitter search engine queries every day*, you would be crazy not to enhance your presence on this hugely popular Social Network.

Here are some interesting business facts and stats about Twitter that are worth checking out**:twitter-icon

  • 33% of Twitter users follow a brand
  • 79% of Twitter users are more likely to recommend brand they follow
  • 67% of Twitter users are more likely to buy from brands they follow
  • 85% of people say they feel more connected to the business after they follow them

What Are The Keys To Twitter Success?

‘Key’ word research – Identifying the most relevant keywords to your audience will allow you to tap into topics that they are interested in. In addition, content with keywords has a greater chance of capturing their attention and interest.

Keep a watch on terms which are ‘trending’: These terms allow you to capture what is important to users right now!

Craft your tweets carefully. This means that you need to send the right tweet in the right language at the right time. Here are a few things to consider when writing your tweets:

  • Twitter engagement for brands is 17% higher on weekends according to Dan Zarrella’s research so make sure you tweet on Saturdays and Sundays.
  • When we look at what’s the best time of day to post, re-tweets have been shown to be highest around 5pm. For clicks, the best times seem to be around noon and 6pm.
  • Post tweets with image links as they get twice the engagement rate of those without.
  • Include links, as tweets that include links are 86% more likely to be re-tweeted.
  • Write tweets that have fewer than 100 characters as they get 17% more engagement.
  • Make use of hashtags as tweets with hashtags get double the engagement of those without.
  • Your tweets are 12 times more likely to be re-tweeted if you ask for it. This rises to 23 time more likely if you use the full word “re-tweet” rather than an abbreviation such as “RT”.

For more on this story please check out the following article – 6 Sites Other Than Google That You Need To Rank On

*Source – http://www.quicksprout.com/2013/12/06/how-to-increase-your-twitter-engagement-by-324/?display=wide

**Source – http://www.statisticbrain.com/twitter-statistics/

Further Information

If you’d like to speak to use regarding how we can help you to use social media channels to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | September 15th, 2014|Social Media|Comments Off on Twitter For Business – All You Need To Know!

The Footprint Guide To Attracting Visitors To Your Website

Did you know that as many as ‘78% of all mobile searches related to local business information result in a purchase?*

To make sure that you can tap into these potential sales, now is the perfect time to update your old website.

Below we have outlined our 3 step guide to attracting more web visitors.

Step No. 1 – Choose a Clean Web Design

For any business, maximising your conversion rate and establishing contact with your customers is a hugely important part of your online venture.The Footprint Guide To Attracting Visitors To Your Website

The design of your site is crucial if you are going to make the user experience as easy as possible. All websites designed by the Footprint Web Design team will be created with the user experience at the forefront of our mind.

We will avoid unnecessary items that will make it harder for your audience to find what they are looking for whilst avoiding placing important information in graphics and on pictures, since search engines can’t read them.

Step No. 2 – Ensure You Are Mobile Ready

Whilst having a website optimised for display on a mobile phone may have been considered to be an added bonus for many businesses throughout the UK, a change in policy by Google in regards to how they display search results when viewed through a mobile device could leave you lagging behind your competitors if your website is not mobile optimised.

Intricate desktop designs are unlikely to work as well on the small screen as they will on a pc and the functionality may also decrease.  Our minimalist and tailored ‘mobile ready’ designs are absolutely perfect for targeting visitors via their mobile device mobile device visitors.

Step No. 3 – Implement SEO Techniques

Obtaining good search rankings are absolutely essential if you wish to draw as many visitors to your website as possible.

Search engines have been designed specifically to help guide people to the most appropriate websites based on the terms that are being searched for (your potential customers). If your site cannot be located by search engines or your content cannot be put into their databases, there is every chance that you will miss out on a tremendous amount of business.

We have been providing SEO (Search Engine Optimisation) for business services for a number of years, and really understand what it takes to get your website to the top of the search rankings. We have SEO packages to suit all business sizes and can tailor a programme for your specific needs. Click here to see what we can do for you.

For more on maximising the potential of your online venture, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

*Source – For more on this startling statistic, please check out the following article from Neil Patel at KISSmetrics – https://blog.kissmetrics.com/surprising-mobile-ecommerce/

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By | September 8th, 2014|Uncategorized|Comments Off on The Footprint Guide To Attracting Visitors To Your Website

4 Reasons Why a Website Can Help Your Business

It wasn’t so long ago that people were pleasantly surprised if they found that your business had a website. It is now the case that people expect your business to have a website. With so many potential customers using the internet as their primary source of information, owning a website is now equally as important as having your own business phone number and can no longer be ignored.

Websites offer the chance to expand your market and open up the entire world as your marketplace. Regardless of whether you wish to target your local area or further afield, the internet offers a proven ability to reach potential customers and therefore make those all important sales.

Below we have identified 4 ways that a website can help your business.

  • Enhancing Your Presence

To be recognised as a serious business, your company must have an on-line presence. More and more people are looking for services and products on-line and therefore customers and suppliers expect businesses to have their own websites.

Establishing an on-line presence not only gives visitors to your website access to your full range of products or services, it also provides the ideal opportunity to provide detailed information designed to give an insight into your company.

  • Maximising Your Accessibility

Accessibility is absolutely key for any business seeking to maximise their potential. Ensuring that people can interact with you in a way that suits them at a time that suits them is now all important. There is little doubt that paying a visit to someone’s website is often far more convenient than paying a visit to their physical location and a website will allow your customers to visit your website in their own privacy and comfort, without the stresses and distractions.

Your customers are online 24/7, and as such they expect to be able to interact with businesses and organisations whenever and wherever they are online. Of course, that doesn’t mean having to have a presence on every single online channel; it means being clever about selecting the ones that are most important to your audience.

  • Cost Effective Marketing

Websites are fantastic marketing tools. As well as establishing brand awareness, a website offers a full-colour advertisement which runs 24 hours a day, 7 days a week! You have the opportunity to present your company and its services/products in exactly the method that you wish and when compared to many other advertising methods, this offers amazing value for money.

Simply by adding your URL to stationary, business cards and any other form of advertising, ensures that potential customers know exactly where they need to go for answers to their questions and where to send their friends to for great service.

The more people know about you and your company the greater the chances you have for attracting new customers. More is generally a good thing when running a business, unless you’re talking about expenses!

  • Enhancing Relationship with your Customers

The creation of a website will open up lines of communication between your business and your customers. Generally people prefer to do business with people that they “know.” By offering the opportunity for people to get to know your business (and possibly you), comfort levels will increase and the chances of them wanting to do business with you as opposed to other similar companies whom they know little about will increase.

On-line reviews, interactions with your customers and the frequency and quality of the content on your website can all be used to form a positive impression of your company in the potential customer’s mind. This tends to build peoples’ trust, which in turn, makes them more likely to purchase your products and services.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing wed design services through Surrey and further afield since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | August 22nd, 2014|Web Design|Comments Off on 4 Reasons Why a Website Can Help Your Business

Can You Afford Not To Be On Google?

There are still a huge number of companies who have no on-line presence whatsoever. Regardless of whether your customer focus is based locally or much further afield, with statistics such as those below, the questions has definitely moved from ‘can you afford to be on Google?’ to ‘can you afford NOT to be on Google?’

Can You Afford Not To Be On Google

Contact Us

For further information relating to our complete range of services, simply call us on Tel. No. o1883 372488, e-mail us at info@footprint.co.uk or visit our Facebook page.

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By | August 5th, 2014|SEO|Comments Off on Can You Afford Not To Be On Google?
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