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Yearly Archives: 2014

/2014

Wallbarn – Case Study

Wallbarn operates in an extremely competitive industry and approached us to help increase their on-line visibility through their website and Wallbarn-LogoSocial Media channels.

It was their goal to rank well for specific industry related keywords in a market which already includes a number of well established competitors operating with significant on-line marketing budgets.

In addition to achieving an increase in traffic they also wanted to improve their on-line conversions to attract more enquiries.

About Wallbarn

Wallbarn are a Surrey based company specialising in the manufacture and supply of top quality materials for use in waterproofing, structural engineering, flat roof finishes, soil stabilisation and filtration.

They sell a range of simple, durable and easy to install materials throughout the world. Their products are made to the highest specifications and Wallbarn have developed a reputation for low cost as well as fast and efficient deliveries, along with giving their clients full technical support and peace of mind.

The Goals

The goals of our client were to increase their overall levels of sales and enquiries via their website for terms related to ‘Green Roofing’, ‘Geotextiles’, ‘Timber Decking Tiles’ along with a number of other related key terms.

Before the upgrade of their website, the traffic that was generated was strong but left definite room for improvement as it didn’t give them the opportunity to take advantage of current rankings within search engines.

Wallbarn stated that their goal was to be able to achieve high rankings for keywords that would bring a significant amount of traffic to their website and in turn allow them to maximise the conversion rate of web visitors.

The Strategy

Because Wallbarn’s original website was designed in standard HTML, we strongly believed that a re-design incorporating the WordPress CMS would offer the desired Facebookresults.

Through our extensive research into the market and keywords associated with it, we were able to pinpoint the specific areas and keywords that we would be able to exploit in the search engine rankings. By establishing Wallbarn in the search engine rankings for their chosen products we would be able to bring people to the site with a great chance of converting them from visitors to customers.

It was also important that we enabled Wallbarn to engage with the community. Social media is an important tool in the engineering industry and through a combination of Facebook, Twitter, LinkedIn and a dedicated YouTube channel, we have been able to tap into an on-line community for the site that would help engage their customers, whilst spreading information related to Wallbarn and their products across social media channels.

Our overall strategy was to increase conversions and traffic through targeting specific keywords where other engineering sites are not as visible, as well as communicating with the community with social media, blogging and product content.

Project Specifications

  • Create a new user-friendly website designed to highlight the complete range of Wallbarn’s services using WordPress as the CMS.
  • Transfer all existing relevant information from the old site to the new.
  • Create a comprehensive Social Media platform, including Facebook, Twitter, LinkedIn and YouTube.
  • Implement effective SEO techniques to ensure the website is ‘Google friendly’.
  • Add a ‘Case Study’ section highlighting a variety of different projects.
  • Create a specific section focusing on all aspects of ‘Green Roofing’.
  • Incorporate a blog which would allow a constant stream of relevant industry information and insight.

Information and Inspiration

We knew that it was important that Wallbarn Websitewe designed a website which would grab the reader’s attention from the moment they arrived whilst retaining an air of ‘user-friendliness’.

We therefore designed the website to maximise its space and display its information in a clear and readable way whilst retaining the overall feel and aesthetic appeal of their previous website.

We have utilised large, visual tabs and drop down menus on the homepage in order to emphasise the important information available through the website.

Intelligent Styling

As well as having the ability to inform, it is also absolutely essential that we ensure any business website is designed to look and feel relevant to the subject area, so for Wallbarn we kept a high level of continuity by using the existing business colour scheme along with utilising the trade related imagery to help engage the users with their respective interest and immediately lets them know that they are in the right place.

Search Engine Optimisation

By clearly establishing the areas which Wallbarn wanted to target, we utilised a combination of on-page and off-page techniques to significantly increase the search engine visibility of the website.

SEO Services and Strategies utilised:

  • Targeted keyword phrase research using proven SEO keyword tools to identify the best SEO keyword phrases
  • Analysis of competitor website SEO strategies to allow for effective targeting of specific keyword phrases
  • Applying fully optimised meta-tag standards to all relevant pages
  • SEO copy writing current on-page content to ensure effective targeting by Search Engine spiders
  • Submission of XML Sitemap to Webmaster Tools format to website core directory

The Results

Over the first 3 months of this campaign we have:

  • Increased visits to the site by 48.4%*
  • Increased Unique Visits to the site by 29%*
  • Increased Page Views on the site by 13%*

*Metrics are calculated by comparing month on month statistics from previous years against the current year’s results – 1st January – 31st March – 2013 to 1st January – 31st March – 2014.

When factoring in the considerable numbers of visitors to the website initially, the increased figures are tremendous.Twitter

We have also:

  • Obtained increased rankings for all targeted keywords
  • Increased twitter followers by over 15k

Key Points

  • The finished website is excellent and has achieved our goals of creating a site that looks great and performs equally well.
  • We re-thought their keyword strategy.
  • Implementation of steps to maximise the conversion rate of their web traffic.
  • We attained top 10 rankings across the portfolio of keywords over a 6 month period.
  • The number of website visitors has increased by at least 150% per month when compared to the statistics pre re-design and SEO.
  • They are still a very happy client of ours to this day.

Below are just a small sample of the high ranking key terms that we have obtained for Wallbarn.

Drainage-Sheet

 

Timber-Decking-Tiles

 

Geotextile-Supplier

By optimising and integrating the existing information used on the original Wallbarn website into the detailed plan of action, we were able to create a quality on-line solution tailored specifically to the needs of Wallbarn.

The details provided on the website are accurate, easy to read and form a comprehensive overview of the services available. Initial results have been hugely positive with the number of visitors coming to the website increasing on a monthly basis along with some excellent feedback from customers.

We Can Help With Your Online Marketing

  • Would you like to maximise the potential of your website?
  • Do you want to see your site create more sales and revenue for you and your company?
  • Do you want to be ranking for competitive keywords that can help your business grow online?

Our extensive knowledge of SEO and Online Marketing in general can help you improve your own search engine position to bring you better sales and traffic.

Further Information

Footprint Web Design have been at the forefront of web design and development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

Currently Browsing: Wallbarn Case Study
By | July 24th, 2014|Case Studies|Comments Off on Wallbarn – Case Study

‘Need more local work? Get page 1 Google results’

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Local custom is important to nearly all businesses but for some, attracting work from their local geographic area is absolutely essential if their company is going to survive and hopefully thrive.

If your business serves a particular location and its surrounding areas such as a plumber or landscape gardener for example, making sure your website is optimised locally is crucial if you want your target customers to be able to find you.

If you are in a location and expect people to be able to find you on Google for that location, you should be optimising your web pages for your local area.

We Can Help You To Grow Your Business

All local businesses, from plumbers and gardeners to florists and accountants can improve their business and make more money through our locally based targeted SEO (search engine optimisation) services.

What is Local SEO?

Local SEO is a highly effective form of local online marketing due to the fact that it allows businesses to promote their services to any local customers at exactly the time they’re looking for your type of business.

Our SEO services remove the guesswork from local marketing. It’s not like dropping leaflets through a letterbox or putting an ad in a local paper which may or may not be seen by someone interested because it will ensure that your business is in place at a time that they need it.

Why is This Type of SEO Important?

Local SEO reaches local customers when they’re looking to buy your service – they need your service and they’re ready to buy it.

And those new customers aren’t just online customers, they’re ‘real customers’. Local online marketing promotes your business (your name, your services, address, phone number…) not just your website. So your new customers will call you or walk through your front door not simply visit your website.

Who Have We Helped?

We have helped a huge number of local businesses to maximise their online exposure for the key terms that matter. Check out the pictures below for just a glimpse:

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Pavex-Paving-Epsom.jpg

Surrey-Driving-Force---Driv

 

These are just a small selection of exceptional rankings that we have obtained for our clients. If you would like any further evidence of our work, please get in touch.

Still Unsure?

If you still aren’t sure if we can help, check out a few of the extra reasons that we believe we can help you.

  1. More and more local customers are switching to the internet to find local businesses as opposed to old school options such as the Yellow Pages
  2. The number of online searches for local businesses is rising all the time
  3. Local SEO is highly targeted
  4. Because it is targeted the conversion rates are better
  5. Local SEO taps into the increasing use of mobile phone internet use
  6. Offers tremendous ROI
  7. You will be focusing on an area that few business have targeted yet

Contact Us

For further information relating to our complete range of services, simply call us on Tel. No. o1883 372488, e-mail us at info@footprint.co.uk or visit our Facebook page.

Currently Browsing: Footprint – The Local Area Specialists
By | July 22nd, 2014|SEO|Comments Off on ‘Need more local work? Get page 1 Google results’

The Top 6 Web Design Mistakes

Have all your on-line experiences been good ones? Websites offer the ability to make life easier in so many ways but if they are not designed correctly, there can be no escaping the fact that they can provide a frustrating rather than enlightening experience.

Below we have identified 6 of the most common mistakes made by web designers throughout the world (not us of course though!)

No. 1 – Where’s The Search Box?

The subject matter of the website is irrelevant, it could be a huge corporate website or a blog focused on World of Warcraft, the addition of a search box to the website is crucial.

Not everyone will instinctively know where to go when visiting a website, especially for the first time. They may be looking for something that is hidden within the website but the addition of a search box will help to ensure that visitors can easily find what they want.

No. 2 – Poor Legibility

The most innovative and visually pleasing web designs will all be for nothing if visitors cannot read the text when they arrive.

Some web designs incorporate the most unusual font styles and sizes making reading a pain. Don’t make this mistake with yours!

No. 3 – Make Sure Your Website is Organised

Do you read every word on a page or scan for useful information? The majority of people choose to scan so make sure that your website is organised accordingly.

Whilst some (poor) designers just put a block of text on the web page, always make sure that you do not neglect headings, sub-headings, bullets, keywords, paragraphs, etc.

No. 4 – Don’t Let Users Get Lost

Effective navigation simply cannot be more important within a website. Users MUST be able to find their way around easily.

No. 5 – Unfriendly Screen Resolution

This one is thankfully a little more uncommon now but the days of visiting a website only to find that we have to scroll horizontally to view all of the content are sadly still not completely behind us.

This is an absolute no-no in modern web design. A good designer will develop websites that fit on most screen sizes.

No. 6 – Over Complicated Forms

Registration forms can be tricky but ask yourself, how much information do you actually need from your customer?

Only make registration fields mandatory if they have to be. Name, e-mail address, phone number on enquiry fields will nearly always be enough.

 

By | June 27th, 2014|Web Design|Comments Off on The Top 6 Web Design Mistakes

The Importance of Google Places Accounts

Did you know that online marketing is for everyone? A common mistake for many businesses is making the assumption that if they don’t have a website, they have no way of making the presence felt online.

However, any bricks and mortar businesses have the ability to effectively market their products, services and location through an excellent and FREE online advertising medium. This medium is called Google Places.

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Can You Afford Not To Be Online

With so many potential customers using all manner of devices to access the internet, pc’s, laptops, smart phones and tablets to name just a few, creating a Google Places account really should be a no brainer for all business owners.

Getting Started

Getting up and running really couldn’t be much easier. All you need to get going is a Google account and once you have set that up, simply sign in, search for ‘Google Places’ and select add a new business.

It is not beyond the realms of possibility that Google may actually have your details already, so it is important to do a quick check first just to make sure. Google will prompt you to do this anyway but if you don’t see your business among the results, click ‘Add a New Listing’.

Shout it From The Rooftops

You will be prompted to add a number of details relating to your business and it is important to make sure that you do not skip anything, even if it is optional.

Your goal when setting up your account should be to make it as easy as possible for potential customers to find you, and therefore it only stands to reason that the more you can tell them about your business and its services/products, the better the chance you will pop up in search results.

Tell Them Everything

Make sure that you add your hours of business (remembering to update if they change). Few things for a customer are more infuriating than turning up and finding the business is closed when it said it was open!

Your listing can be elevated to another level by including photos and videos as well. It can often be a stroke of genius to ensure that you include a view of your shop front as seen from any direction so people can recognise it as they approach.

And of course, photos and videos are a powerful way to appeal to your target audience by showing them what they can expect from you – and how irresistible it is.

You may think your product or service is not visually appealing, but even photos of your staff looking friendly and approachable are valuable.

Taking the time to set up one of these accounts can make all the difference for your business, so if you haven’t got on yet – what are you waiting for??

By | June 20th, 2014|Google Maps|Comments Off on The Importance of Google Places Accounts

How To Prolong The Life of Your iPhone Battery

Hands up if this story sounds like a familiar one. You’re caught in the perfect storm of being as far away as possible from a phone charger, with your battery level dropping below 10% and an important phone call on the way at some point!

For all the wonders of iPhones (they are great aren’t they!), all of the good ideas seem to have been exhausted before they came to designing a battery that lasted as long as possible.

To try and help you prolong the life of your iPhone battery we have decided to draw up our list of 3 top tips to help squeeze every last drop of juice from your battery.

Follow these steps to make sure that the next time you think up the wittiest Facebook comment ever or take the perfect picture, your efforts to share it with the world is iphone5_ios7not thwarted by a duff battery!

Tip No. 1 – Check Your Settings

If your battery is on a mission to lose its power from the moment it is fully charged, there are a few changes that you can make to delay the inevitable for a little while longer.

If you are not using your phone or are out and about try the following:

  • Turn off Your Wi-Fi – This way your iPhone will preserve precious battery life because it will not constantly be searching for a Wi-Fi signal that’s not there.
  • Turn off Siri – Siri puts a surprisingly big strain on your battery. If you don’t use it regularly, turn it off to save some juice.
  • Turn off Auto Application Updates – This may be a bit of a pain to do this manually but auto updates can drain your battery at just the wrong time!
  • Turn Your Brightness Down! – Few things drain your phone’s battery more than having the brightness cranked right up. We’re not suggesting that you should keep it so low you can barely see it but you may be surprised how much longer your battery lasts when you turn the brightness down a little.

2. Use an Official Apple Charger

Don’t get cheap when it comes to your phone charger. We appreciate the official Apple chargers are more expensive than some of their knocked off counterparts but as with most things in life, you get what you pay for.

Real bona fide Apple iPhone chargers will charge your phone faster than fake ones. Not to mention the fact that they are safer. There have even been reports previously regarding people being injured by fake iPhone chargers.

3. Grab an External Battery

This may seem like a little bit of a cop-out but if your iPhone just refuses to hold a charge no matter what your try to do, one of the best options is to buy an external battery to keep it going all day.

 

By | June 12th, 2014|Phones|Comments Off on How To Prolong The Life of Your iPhone Battery
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