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Monthly Archives: March 2015

//March

Is Your Website Mobile Friendly? Find Out Why It Needs To Be

Did you know that as many as 80% of all internet users now own a smart phone?* Did you know that smart mobile phones now offer the second most popular method of searching the internet?*

Whilst having a website optimised for display on a mobile phone may have been considered to be an added bonus for many businesses throughout the UK, a change in policy by Google in regards to how they display search results when viewed through a mobile device could leave you lagging behind your competitors if your website is not mobile optimised.

What Has Changed?

Previously, Google has added websites to its search results, regardless of how mobile friendly they are. However, from the 21st April this is all set to Googlechange.

Google is quoted with the following:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices.”

For more on this please visit the following link – http://googlewebmastercentral.blogspot.co.uk/2015/02/finding-more-mobile-friendly-search.html

What Does Mobile Optimised Actually Mean?

The mobile optimisation of a website means that your standard ‘desktop’ website will be converted into a specific user-friendly format which can easilyMobile Optimised be read on any smart mobile device.

This conversion will ensure that all of the hard work is done for the user, ensuring they get the best possible experience when visiting your website.

The need for ‘zooming’ in order to read the content will be eliminated and the navigation will become far easier, therefore minimising the risk of hitting the wrong link.

Does This Mean That I Need An ‘App’ Developing?

Fortunately the answer to this is no. Web users tend to have distinctly different habits when it comes to mobile internet browsing and user apps on a phone. Whereas apps are often the preferred choice when it comes to social networking and online gaming, mobile browsers are still the clear number one choice when it comes to conducting online searches, browsing, shopping and entertainment.

The good news is that creating a mobile optimised site is significantly cheaper than producing an app, as well as being easier to manage, and offering effortless syncing between your website and your mobile optimised site.

Introducing Responsive Web Designs

Because of the significant increase in the use of tablets and smart phones to view the internet, the need to design websites which display to their ipad-iphoneoptimum abilities has never been greater and this is an aspect of web design in which we possess great experience.

To achieve the best possible results, creating a responsive web design will ensure that your website is optimised for display on all platforms.

These designs ensure that as well as your normal ‘desktop’ version, in an addition you will receive a ‘mobile’ version as well and this is where the term ‘responsive’ comes in.

Due to the way in which the designs are created the browser will be able to identify the type of device being used to view the website and will display the correct version accordingly.

The Good News Is…

Even if your website is not currently ‘mobile optimised’, we possess the skills needed to ensure that this is not the case for long!

Contact Us

If you would like more information regarding the creation of a mobile friendly version of your website, please contact us on Tel. No. 01883 372488 or via e-mail info@footprint.co.uk at we will be happy to run through your options.

*Source – http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

 

 

By | March 19th, 2015|Google, Mobile|Comments Off on Is Your Website Mobile Friendly? Find Out Why It Needs To Be

Gone Phishing?

Being proactive with on-line security has always been important but with website attacks increasing in frequency, taking steps to safeguard your Keeping Your Details Safewebsite should no longer be viewed as an ‘optional extra’.

Customers need to feel secure and protected when accessing your website, making purchases or submitting sensitive information on-line and the rise in cyber-crime and on-line theft has resulted in effective internet security becoming more important than it has ever been.

Taking Website Security Seriously

With hackers across the globe employing increasingly advanced techniques designed to compromise websites for their own benefit, doing everything possible to stay one step ahead is now the only sensible option for anyone who takes the security of their website seriously.

Whilst there is a chance that your website may escape the attention of hackers, the indiscriminate nature of many attacks just goes to prove that burying your head in regards to on-line safety is never a sensible option and in the article below we will outline exactly why this is the case.

Is My Website Safe?

Let’s be honest here, if the CIA’s website fell victim to hackers, it is safe to say that no website is 100% safe! Authorised Personnel Only

Please click here to see an animated infographic which highlights just how many high profile and respected websites have become victims of hackers over the past few years.

However, as the hackers’ methods of breaking into websites have become more advanced, the good news is that so have the methods of defending these attacks.

Please Note – You can also keep up to date with recorded data breaches via the Comparitech website by clicking here.

Are Some Websites More Vulnerable Than Others?

Some of the most recent statistics available highlight the fact that “WordPress is used by 60.8% of all the websites whose content management system we know. This accounts for 23.5% of all websites.”

For more on this, please visit – http://w3techs.com/technologies/details/cm-wordpress/all/all

For this reason alone, it should come as no surprise that WordPress sites are often targeted by hackers but this does not mean that WordPress Content Management Systemswebsites are the only regular target.

Websites designed using:

  • Joomla
  • Drupal
  • Magento
  • + many others

Being particularly prone to attack, the likelihood that nearly all hosted websites are likely to see some sort of malicious attempt to disrupt their service at some point is very high.

How Do Hackers Attack?

Hackers are skilled at identifying common vulnerabilities related to any platform which can be exploited if software is not kept up to date and now have a number of different methods of attacking websites to gain the information that they require.

Below we have highlighted 3 of the most common:

Threat No. 1 – Phishing

Many people have heard the term ‘phishing’ before but do you know what it actually means though and if so, are you aware of the dangers posed by a phishing scam?

Essentially, the purpose of a phishing attack is to steal a person’s login and password details so that the hacker can take control of the victim’s social network, email and on-line bank accounts.

The image below shows just how much the information which can be taken via a website hack can be worth.

How Much Is Your Data Worth

What Makes This Method So Effective?

A recent article highlighted the fact that up to 70% of internet users still use the same password for most, if not all, of their on-line accounts, and this is Keeping Credit Card Details Safewhat makes phishing so effective.

Once the hacker has gained the required login details, they will have the ability to access multiple private accounts and manipulate them for their own good.

The types of information hackers try to obtain via a phishing attack often include credit card numbers, passwords, account numbers and many other types of personal information.

Common Phishing Attacks

A person can attempt to extract valuable information from an unassuming individual in many different ways. A few are listed below:

  • Emails
  • Text Messages
  • Instant Messages
  • Telephone Calls
  • Pop-Ups

How Can it Infect My Site?

If hackers can gain access to your website, they can create new areas or pages on your existing site designed to fool users into providing their personal details.

Employing up to date online security measures are essential to ensure that this does not happen.

Threat No. 2 – Malware

Malware (or malicious software to give its full name) is used to attack a person’s computer in order to spread a bug onto other people’s devices and Malware-Attacksprofiles. Malware also has the ability to infect a computer and turn it into a botnet, which means the hacker will gain the ability to control the computer and use it to send malware to others.

Malware can be extremely dangerous due to the fact that it can often be very stealthy, working away in the background without the knowledge of the user for an extended period of time stealing information.

How Can it Infect My Site?

Spyware or other variations of malware is sometimes found embedded in programs supplied officially by companies, e.g., downloadable from websites, that appear useful or attractive, but may have, for example, additional hidden tracking functionality that gathers marketing statistics.

No. 3 – Spamming

Spamming is when a cyber criminal sends emails designed to make a victim spend money on counterfeit or fake goods. Botnets, such as Rustock, send the majority of spam messages, often advertising pharmaceutical products or security software, which people believe they need to solve a security issue which doesn’t actually exist.

Are Phishing & Spamming Linked?

Phishing and spamming are often linked due to the fact that once a phishing attack has been successful, hackers then have the opportunity to use the details obtained to send e-mails which appear to have come from a legitimate company as they look very official.

It is surprisingly easy to fool unsuspecting people into providing credit card numbers, account information etc in this fashion in hopes of rectifying some nonexistent catastrophic problem with an account.

The sense of urgency and impending doom created by the email sender is done intentionally with the hope of coaxing the recipient into taking immediate action by providing all requested information or face dire consequences.

How Can We Help?

Because of the ever changing and evolving method of attacks, vigilance is the primary weapon against all forms of hacking. Online Security

To help this guard against attacks on your website, we are offering a service which will regularly update all of the plugins/patches and software versions used within your website to ensure that any vulnerabilities which may be targeted by hackers are removed.

We are also offering an emergency restore and removal service (restore the site back and remove the malware/virus).

Contact Us

For more on these services and how they can help you, please contact us on Tel. No. 01883 372488 or via e-mail info@footprint.co.uk at we will be happy to run through your options.

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By | March 9th, 2015|Security|Comments Off on Gone Phishing?

Could Google’s Driverless Cars Be The Future of Travel

Is there any area of our lives that Google don’t want to be a part of?? Not content with dominating the internet search market, Google are now moving ever closer to another goal, the production of self-driving cars.

Google are quoted as saying the following:

“Fully autonomous driving has always been the goal of our project, because we think this could improve road safety and help lots of people who can’t drive.”

“We’re now developing prototypes of vehicles that have been designed from the ground up to drive themselves—just push a button and they’ll take you where you want to go! We’ll use these vehicles to test our software and learn what it will really take to bring this technology into the world.”

Things are now far beyond the planning stage and not only can you see them in action (see below), they have now been given the go ahead for trials in the UK’s roads.

Still Some Way To Go

If the thought of putting your safety in the hands of a driverless car brings you out into a cold sweat, there is no immediate concern due to the fact that the UK Government is predicting 2030 is the very earliest that drivers will begin to become passengers in their own cars.

In the build up to 2030, the technology (which is being developed by a number of different companies) is expected to reach the required level of safety and sophistication which is crucial if drivers are to allow the car to safely drive itself.

Whilst some people have many questions which are still to be answered about this groundbreaking technology, others view the potential opportunity to continue working, talk to friends or entertain themselves on the internet as they are driven around is something that they find very intriguing.

Channel 4 recently explored some of the key questions surrounding this amazing concept.

http://www.channel4.com/news/driverless-cars-autonomous-driving-mobile-robotics-google

What are your views on driverless cars? Good idea, or bad?

 

By | March 6th, 2015|Google|Comments Off on Could Google’s Driverless Cars Be The Future of Travel
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