Web Design, SEO and App Development   |   Call Us Today On 01883 372488   |   Request A Quote

Monthly Archives: August 2015

//August

Can You Afford To Ignore Responsive Web Design

The implementation of responsive web design techniques will ensure that your website will display and perform perfectly across a variety of different platforms.

Keeping up with the sheer number of different devices which can be used to a view a website is a difficult job. However, thanks to our ability to create responsive web designs, this is no longer the case. We can help your web visitors achieve the optimum experience regardless of how the visit your website.

As the user switches from their desktop computer to their iPad, the website should automatically switch to accommodate for resolution, image size etc. Essentially, we will ensure that your website has to the technology to automatically adjust to different devices.

What Are The Advantages Responsive Web Design?

  • Associated Costs: Responsive web design ensures that you only have one website rather than many.Can You Afford To Ignore Responsive Web Design
  • Reduced Maintenance: Only having one website across all platforms ensures that you will not have to manage multiple web sites.
  • Consistent Experience: Visitors to your website should receive the same high level experience, regardless of the device they use to access it.

Other important advantages include the following:

Improved Search Engine Rankings

Search engines recommend responsive development for mobile website design and favour mobile friendliness in their search engine result page (SERP) rankings. Responsive sites have only one URL and the same HTML code across all devices which make it easier for search engines such as Google to find, index and organize content from a single company site than from two or more sites.  A higher ranking goes hand in hand with increased conversions. A single URL is also easier for users to share and link to.

Reduced Bounce Rates

Today’s customer is nearly always well informed. They will only stick to your content if it’s engaging and if what you’re offering is easily and quickly found. If your web-only site doesn’t translate well to multiple devices such as smart phones and tablets, you can as well forget about sales from numerous potential buyers. Research has it that a website that is not mobile friendly will have an immediate bounce rate of about 40%.

All in all, there can be little doubt that the creation of a responsive web design is certainly beneficial. With Google even penalising websites which are not responsive in mobile search results, we certainly recommend the creation of a responsive website for all our clients.

Currently Browsing: Can You Afford To Ignore Responsive Web Design
By | August 26th, 2015|Responsive Web Design|Comments Off on Can You Afford To Ignore Responsive Web Design

The Top 5 Online Marketing Myths

With search engines and social media platforms all trying to push their pay-per-click options to help boost online traffic (think Adwords and Facebook post boosts), it can be all too easy to think that SEO has fallen down the pecking order when it comes to effective online marketing methods. However, the truth is very different.

For anyone who is still undecided whether to push forward with an SEO campaign to help promote their products and services, we have drawn up a list of 5 untruths which may could your judgement.

Myth No. 1 – SEO Simply Doesn’t Work

With figures suggesting that as many as 81% of all shoppers now conduct online searches before making a purchase, choosing to ignore online The Top 5 Online Marketing Mythsmarketing can be a very expensive mistake to make!

As people become more accustomed to using their computer, laptop, smart-phone and tablets to search for products and services, you simply must take steps to maximise your online presence if you wish to remain competitive in your market.

SEO works by making your making your website easy for both users and search engine robots to understand and without the implementation of effective SEO, your website is very likely to be fighting a losing battle.

Myth No. 2 – SEO is Too Expensive

One of the most common mistakes regarding SEO is viewing it as an expense rather than an investment. As opposed to pay per click advertising which disappears the moment you stop adding funds to your account, a well run SEO campaign can offer long term benefits.

When taking advantage of professional SEO services you will receive work tailored around a variety of complex tasks:

  • Industry research
  • Keyword analysis
  • Website optimisation
  • Link building
  • Monitoring and results analysis.

Each of these tasks takes time and effort — and there’s just no SEO without them. So while you do need to pay for someone to implement these tasks, keep in mind that SEO keeps bringing results long after you finish a project with the person.

Myth No. 3 – Traditional Marketing Is All That’s Needed

The Office for National Statistics reported that in 2014, 38 million adults (76%) in Great Britain accessed the Internet every day, 21 million more than The Top 5 Online Marketing Mythsin 2006, when directly comparable records began.

When you think about these staggering numbers, even if you estimate that a very small percentage of the users are likely to be interested in your products/services, the numbers are still going to be huge!

By not promoting your business online, you are going to be missing out on one of the biggest opportunities to grow your business. Perhaps even worse than this is the fact that forward thinking competitors may leave your business behind.

Myth No. 4 – SEO takes too long; PPC is faster.

Whilst there can be no denying that PPC offers fast results, this type of advertising is no more than a quick fix. PPC advertising will only remain visible whilst there is money in your account, the moment it dries up is the moment that you adverts will fail to show.

It is also worth considering what the initials PPC actually stand for. PPC actually means Pay Per Click, that’s right, you will get charged each time your advert is clicking upon, not each time it converts to a sale.

Although SEO can take longer to get off the ground, once things start to work, the results should be long term.The Top 5 Online Marketing Myths

Myth No. 5 – SEO will require me to change my website.

Whilst we made need to change a website to improve SEO, as poor design, confusing structure or weak content is likely to act as an anchor around the neck of any SEO efforts, it doesn’t mean that your website will be blown up and started again.

There are many different factors which can effect SEO and we will look at all of them.  Slow page loading time for instance can make a significant difference to conversions with data from KISSmetrics indicating that even a 1 second delay can reduce conversions by up to 7 percent!!

We will give you website a thorough audit and many of the changes we make will take place behind the scenes without altering the external look of a well loved and well performing site.

By | August 19th, 2015|SEO|Comments Off on The Top 5 Online Marketing Myths

6 Reasons WordPress Could Be Perfect For Your Website

Although initially designed to be solely a blogging platform, WordPress how grown to become one of the most popular content managing systems (CMS) currently available.

Customisable Designs

Easy to use, WordPress is a free, web-based software program which allows web designers to build and maintain a website with relative ease. 6 Reasons WordPress Could Be Perfect For Your WebsiteCurrently, WordPress is easily the most popular CMS available because of its ability to run fully customisable websites.

Available with a wide variety of tools (often referred to as plug-ins), users have the ability to customize/edit their website with a minimum of difficulty ensuring that web management couldn’t be much easier.

What Are The Advantages of WordPress?

The increase in popularity is indisputable but it is still always good to know exactly what advantages WordPress offers to its users.

Below we have identified 6 reasons we believe that you should strongly consider putting your trust in the WordPress platform for your website.

  1. Ease of Installation and Maintenance – WordPress can be easily installed onto a server and includes an excellent Content Management System that allows you to easily upload all your content without need to know HTML code that it used in static website. You can easily edit your site with the WordPress on-line administration panel.
  2. Highly Customisable – WordPress comes with a huge number of templates ensuring that the look of a website can easily be changed. You can also customise the templates to suit your needs.
  3. Highly interactive – WordPress by default includes a “comments” feature. This feature allows easy interaction with customers who can leave feedback and comments opening up lines of communication.
  4. Highly Flexible – The flexibility offered by WordPress is far more than offered by astatic website and provides a great place to include blogs, editorials, news, reviews etc. You can also categorise all your posts and maintain things in a more organized form.
  5. Search-Engine Friendly – What use is a brilliant website if no-one can find it?? Due to the clean coding and site structure utilised by WordPress websites, they are very popular with all search engines, including Google.
  6. Enhanced Security – WordPress websites are very difficult for hackers to infiltrate meaning that your website is far more likely to stay virus free when in WordPress form.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

Currently Browsing: 6 Reasons WordPress Could Be Perfect For Your Website

 

By | August 12th, 2015|Uncategorized|Comments Off on 6 Reasons WordPress Could Be Perfect For Your Website

The Long Wait is Over

For Gmail users around the world, the wait for the addition of the ‘undo send’ option to the Gmail platform is now over!

Enabling this option will allow you to “unsend” an email up to 10 seconds after you have hit the send button — Gmail just delays sending briefly so you have a moment in case you change your mind.

undo-send

It can be incredibly frustrating to discover a typo just a split second after you have sent an e-mail but with Google’s new announcement, you will not be able to correct your mistake before the e-mail actually goes out.

http://googleappsupdates.blogspot.co.uk/2015/06/undo-send-for-gmail-on-web.html

A Well Tested Feature

Despite the fact that this feature has only just officially been launched, it has actually been in existence for a long period of time. The feature has lived in Gmail’s “Labs” area, which the company uses to test out new features, since March 2009.

Where Can I Find It?

The ‘undo send’ option now lives in Gmail’s settings under the “General” tab. It’s disabled by default, but is well worth activating if you have not gmailalready done so.

Another New Feature

You may also be interested to know that Google launched another new feature known as ‘Inbox by Gmail’ last month.

Designed to solve the common problem of chronically overflowing email inboxes by sorting through your messages, along with filing less urgent emails and reminding you about the most important ones, it has caused quite a stir in the online community.

Would You Consider Switching to Gmail?

Does the introduction of these new features encourage you to make the switch over to Gmail? Below are some more of the beneficial qualities which are now available:

The ability to axe large numbers of less important emails

One of Inbox’s new features offers the ability to scan and sort any incoming e-mails. Anything believed to be important will be sent to your inbox whilst anything else will be sent to one of 7 different folders:

  1. Updates
  2. Forums
  3. Promos
  4. Finance
  5. Purchases
  6. Social
  7. Low Priority

By adjusting the settings this new feature offers you the chance to designate parameters which will set certain folders to give you a reminder once a week or every 24 hours and perhaps best of all, mark as ‘done’ or simply delete entire bundles at once.

Snoozing Messages

Pressing the snooze button on our phone or alarm clock in the morning is something that nearly all of us have a great deal of experience with!

Inbox now offers a feature which allows users to ‘snooze’ e-mails. Once a message has been ‘snoozed’ they will disappear into the relevant folder and be scheduled to reappear in your inbox time of your choosing, anything from later that day to tomorrow or even next week.

If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

 

By | August 5th, 2015|E-Mails|Comments Off on The Long Wait is Over
Top