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Monthly Archives: September 2015

//September

Adding YouTube Videos To Your Blog – All You Need To Know

Are you looking for a way to brighten up your blogs? No matter how interesting your content may be, finding a way to add something a little different to help break up the text and provide a different way to promote your message can make all the difference.

Thanks to WordPress, the ability to embed a YouTube video into you blog could now simply not be easier.

Embedding a Single Video

All you need to do to be able to quickly embed a YouTube video onto a page or blog is simply to copy the video’s URL from your web browser’s address bar while viewing the video:

youtube-video-url

Once you have done this, you just have to paste it on a line by itself in your post/page editor (important note – please ensure that it is not hyperlinked):

Once you have done this YouTube will take care of the rest! Just like we said, it could not be easier!

(important note – please remember that for the video to remain live on your page/post it must remain live on YouTube. If the poster removes the video from YouTube, the URL that you have used will cease to work.)

Can I Change the Dimension of the Video?

You even have the option of changing the default size of the video if you wish, although you need to do something a little different to do this.

Rather than copying and pasting the URL of the video that you are watching on YouTube, instead look a little further down the screen (just below the video itself) and click on the ‘share’ option.

This will automatically generate a couple of lines of code and by opting for the ‘custom size’ option and choosing your required dimensions will update the code accordingly.

All you need to do then is copy all of the code contained within the ‘embed’ box (as highlighted below) and then paste this into the code option of the page rather than directly onto the page itself.

Untitled1

Can I Embed a Number of Videos?

You certainly can, WordPress offers the ability to You can also embed a YouTube playlist instead of a single video. Simply copy the playlist’s URL from your web browser’s address bar while viewing the playlist:

Untitled2

Be sure to copy the full URL, including &list=… at the end. That copies the entire playlist instead of a single video.

Then, paste it on a line by itself in the post/page editor (to embed with a URL).

(important note – be sure to replace the URL listed here with the URL of your video, and the code is on a line by itself).

Once you have followed the steps above, your playlist will look something like this:

Further Information

Footprint Web Design have been at the forefront of web design and development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | September 15th, 2015|Wordpress|Comments Off on Adding YouTube Videos To Your Blog – All You Need To Know

3 Keys to a Successful Local SEO Campaign

Focusing marketing efforts on the local area is a tactic which is proven to offer rich rewards for many local businesses. With the help of the Footprint Web Design team, there is no need to be intimidated by the notion of starting a local SEO campaign as we can help to elevate your business to new levels.

Below we have highlighted 3 of the keys to building a successful local SEO campaign.

Local Citation Submission

One of the first jobs is to ensure that your business is listed correctly and appropriately on reputable areas throughout the internet.3 Keys to a Successful Local SEO Campaign

Claiming your local business profile on local directory and review websites including Yell, Yelp and Thomson Local are very important.

Just as important is ensuring that your most important business information – particularly your name, address and phone number — are accurate and formatted consistently across all of these platforms.

Any discrepancies between sources with regard to your business NAP (Name, Address and Phone Number) and your local authority could be negatively impacted

Creating Local Content

Once the local information relating to your business has been put in place and verified for accuracy, the process of adding ‘locally optimised’ content for your website can begin.

Local events and local information articles offer great opportunities for this although planning to publish content on external blogs must be investigated thoroughly first of all because Google will penalise anything it believes to be ‘black hat’.

Generating Local Reviews

The addition of genuine reviews from customers to website such as Yelp, G+ and other review website can be absolutely priceless.

However, we cannot emphasize strongly enough that you should not attempt to buy reviews or solicit them from your customers in any way. You can though let your customers know that you are on these sites and encourage them to leave their thoughts on the level of products and services available from your business.

Do all that you can to increase the number of positive reviews you receive, and always ensure that you login regularly to check and respond to any reviews that you many receive.

On-Going Strategy

We will help your business to implement a consistent ongoing local SEO strategy, and then stay committed to seeing it through to the end.

With the effects of your efforts building all of the time, once you start to see results, the there is every chance that things will begin to snowball in the best possible way.

If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

 

By | September 8th, 2015|Uncategorized|Comments Off on 3 Keys to a Successful Local SEO Campaign

Help Getting Your Blog Noticed

So you’re posting regularly, but how do you go about getting your blog noticed?

Writing a blog that doesn’t get high traffic numbers can be stressful and feel like a waste of time. But fear not! Here are a few pointers that will help you up the numbers of people coming across your blog.

Getting Your Blog Noticed

Getting your blog noticed might seem difficult at first…

Before we go any further, however, it’s important to note that, although there are a plethora of slightly unscrupulous things you can do to increase your numbers, the real longevity of your blog will come from quality content and endorsements from real people.

So here’s a few tips to get you on your way to getting your blog noticed:

1: Learn from the best
Whose blog do you admire? Where are the success stories in your industry? Research is crucial for quality content, but it’s also useful for seeing what works in the blogosphere.

There are thousands and thousands of professional, successful bloggers out there; who are happy to impart their knowledge. Some even offering free webinars. Find one or two whose style you like and learn everything you can from them. When to they publish? What sort of language do they use? How do they structure their blogs? How do they use headlines and images to grab attention?

Remember – imitation is the sincerest form of flattery, but plagiarism will get you nowhere!

2: Get opinions
There are any number of local, national and international blogging groups out there. Getting involved with people whose opinions and styles you respect will mean you have a go-to group for advice. There’ll always be some people who’ll read into your words in a different way than you intended them. By asking people to critique your style and content you’ll ensure your writing appeals to as wide a range of people as possible.

3: Practice makes perfect
It’s important to stay on top of topics and trends in blogging, in order that your own content remains fresh and relevant. You should be reading new content all the time. Set up daily Google alerts to related subjects and writers whose content and style you admire. Our own writing becomes better by reading.

Above all, you should be writing every day. Very few people are born talented writers; like anything, it takes practice to be good at it. Any opportunities you get can be used to practice writing. A 1/2 hour here and there can be used to plan structures, wording, headlines, vocab – all things that will expand your knowledge and build your writing muscles.

4: Consistency is key
Regular posting is important. As mentioned in last week’s blog, posting less frequently that once a week just isn’t going to cut it. A few times a week is great, but, remember, if you’re just posting content for the sake of it you will lose readers.

Inviting guest-blogging opportunities is a great way to get new content and readers and also can be used to improve those all important backlinks.

5: Write in a way your readers will identify with

Blogs work so much better when the language used is more informal. We’re not talking textspeak or poor grammar, but written in a style that is much more conversational. Save the business or corporate language for your website.

Readers aren’t interested in where you position a semi-colon, whether you’ve split an infinitive, or that fact you’ve legitimately managed to shoehorn the word “antidisestablishmentarianism”  into your content. They’re only interested in that which is useful and appeals to them.

6: Be honest
As above, readers don’t respond to churned out sales pitches and rehashed content. They respond to reality and contact.

People want to be treated as if they matter. If your blog is honest, people will interact with it; if they do, respond to them. These readers are your potential clients, if you make them feel like their opinions are important, you’ll invoke loyalty in them.

7: Guest Posting – it really works

Getting yourself guest posting slots on other blogs will really ramp up the traffic to your own. However, it’s important that it is done right. Building strong relationships and networks with other blogs will ensure you have a steady stream of visitors to your blog.

There are a huge number of guides to guest posting out there. As above, pick the one that fits with your style and learn everything you can.

Further Information

Footprint Web Design have been at the forefront of SEO for a long time, and really understand what it takes to keep your website at the top of the search engine rankings.

Our team are experienced content and blog writers, and are committed to conveying the true voice of a business. If you are struggling to make your blog relevant and effective, then call us on 01883 372 488 and see how we can help you get your voice out there.

By | September 1st, 2015|Blogging|Comments Off on Help Getting Your Blog Noticed
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