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Monthly Archives: November 2015

//November

One of the Most Important Parts of SEO

We understand, perhaps better than most, that there is a wide ranging perception relating to SEO that it is complex and nearly impossible to understand.

In a constantly evolving landscape, it is easy to see why this may be the case but we would like to shine a light on some of the basics to help provide you with a little insight.

It is all too easy to get wrapped up in trying to figure out exactly what search engines are looking for and tailoring all of your efforts towards them.  However, whilst that cannot be completely ignored, the most important part of any SEO campaign is considering who you are targeting (i.e. your potential customers).

Creating The Right Content

With any website and any SEO campaign, it is essential that you make your audience your number one priority. By thinking like your audience and cms-265127_1920acting like your audience, you will be able to create content for your audience.

More than anything else, are you producing quality content? Are you getting your message across? Are you waffling on for pages when a few well chosen words would do? Are you providing a reason for people to spend more than a few seconds reading your pages?

These are just some of the questions to ask yourself in assessing whether you’re providing quality content. This is not the place to skimp since it is the cornerstone upon which nearly all other factors depend.

Tips For Creating Content

To help you along the way, we have drawn up a list of some of the most important tips to help provide the best possible start to creating engaging content for your website.

  • Spend some time making a decision on which writing style will be the most appropriate for your line of business and your audience? Informal and chatty, or Formal and serious?
  • Keep the flow of content to your website regular. Either in the form of landing pages or blogs.
  • For any blogs, enable your readers to comment on your blog. Creating the ability to interact with customers is absolutely essential.cms-265128_1920
  • Spend some time researching your competitor’s websites. Without actually lifting content straight from them, there is every chance that you will find some great ideas that you may be able to tailor for your own needs.
  • Always keep your eyes open. It can be amazing where you can find some great ideas for interesting and engaging content for your website.
  • Use links and images. No one wants to look at a page full of dry text; appropriate and entertaining images break up the flow of the blog. They also provide invaluable keyword search opportunities, if properly labelled and tagged. Links in your blog to relevant pages on your site will keep people on your website! Links to other sites, or supporting articles add a credence to your blog that is also crucial to your SEO.
  • Link your blog to all your social media channels. This will let all your followers know when new content has gone up – keeping them in the loop and encouraging them to visit your site.

To find out more about how the Footprint Web Design Surrey team can help you, please give us a call on Tel. No. 01883 372488 and we’ll be happy to talk through your options with you.

 

By | November 23rd, 2015|SEO, Uncategorized|Comments Off on One of the Most Important Parts of SEO

Are Online Customer Reviews Important For a Website?

Gathering reviews and feedback from customers has always been an important part of business management but with the ease at which potential customers can switch from one company to another, generating positive reviews is now one of the key methods of creating a gap between your business and your competitors.

Never Been Easier to Express Opinions

There are a huge amount of positives attached to the growth of the internet and one of the best is the ease at which people can now express their office-625893_1920opinions and a huge variety of subjects.

If you run a business, you have the perfect opportunity to tap into this by providing your customers with the opportunity to leave feedback regarding your products and services in the form of online reviews.

These reviews can either be sent directly to your website or Social Media pages, such as Facebook, Twitter & Google +, or to one of the many online directories which aggregate online reviews, such as Yelp or Yell.

How Important Are Online Reviews?

We are now firmly in the grip of the digital age and a very strong case can be made regarding the fact that online reviews have largely taken the place of word-of-mouth referrals.

A recent article by Search Engine Land found that up to 79% of people are now prepared to put as much faith on an online review as the recommendation of a friend or family member.

Such is the ease of access that potential customers have to the internet through their smart phones, tablets, PCs and laptops, it has never been easierfacebook-715811_1920 to seek out online reviews of products and services offered by various companies all around the world — including people who have used your business in the past.

Step Up or Miss Out

Put yourself in the position of a customer using a company for the first time. If they have 2 companies offering similar services/products at similar prices, they are very likely to want to draw from another variable to help them make a decision on which company to use.

More often than not, customer feedback is now this variable. The difference between being able to view other customer’s experience and taking a virtual leap of faith can turn a potential sale into a loss of business.

To find out more about how the Footprint Web Design Surrey team can help you, please give us a call on Tel. No. 01883 372488 and we’ll be happy to talk through your options with you.

By | November 9th, 2015|Reviews|Comments Off on Are Online Customer Reviews Important For a Website?

How Important is Creating a Google Maps Account

It is a common misconception that if you do not have a website, you will be unable to make your presence felt on the internet.

The good news is that any bricks and mortar business has the opportunity to advertise their location, products and services through a very powerful advertising channel. This channel is known as Google Maps.

With so many potential customers using all manner of devices to access the internet, PC’s, laptops, smart phones and tablets to name just a few, creating a Google Places account really should be a no brainer for all business owners.

Getting Started

Getting up and running really couldn’t be much easier. All you need to get going is a Google account and once you have set that up, simply sign in, google-485611_1920search for ‘Google Places’ and select add a new business.

It is not beyond the realms of possibility that Google may actually have your details already, so it is important to do a quick check first just to make sure. Google will prompt you to do this anyway but if you don’t see your business among the results, click ‘Add a New Listing’.

Completing Your Profile

You will be prompted to add a number of details relating to your business and it is important to make sure that you do not skip anything, even if it is optional.

Your goal when setting up your account should be to make it as easy as possible for potential customers to find you, and therefore it only stands to reason that the more you can tell them about your business and its services/products, the better the chance you will pop up in search results.

Make sure that you add your hours of business (remembering to update if they change). Few things for a customer are more infuriating than turning up and finding the business is closed when it said it was open!

Showcasing Your Business

Your listing can be elevated to another level by including photos and videos as well. It can often be a stroke of genius to ensure that you include a viewlocation-162102_1280 of your shop front as seen from any direction so people can recognise it as they approach.

And of course, photos and videos are a powerful way to appeal to your target audience by showing them what they can expect from you – and how irresistible it is.

You may think your product or service is not visually appealing, but even photos of your staff looking friendly and approachable are valuable.

Taking the time to set up one of these accounts can make all the difference for your business, so if you haven’t got on yet – what are you waiting for??

To find out more about how the Footprint Web Design team can help you, please give us a call on Tel. No. 01883 372488 and we’ll be happy to talk through your options with you.

By | November 2nd, 2015|Google Maps|Comments Off on How Important is Creating a Google Maps Account
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