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Yearly Archives: 2015

/2015

Adding YouTube Videos To Your Blog – All You Need To Know

Are you looking for a way to brighten up your blogs? No matter how interesting your content may be, finding a way to add something a little different to help break up the text and provide a different way to promote your message can make all the difference.

Thanks to WordPress, the ability to embed a YouTube video into you blog could now simply not be easier.

Embedding a Single Video

All you need to do to be able to quickly embed a YouTube video onto a page or blog is simply to copy the video’s URL from your web browser’s address bar while viewing the video:

youtube-video-url

Once you have done this, you just have to paste it on a line by itself in your post/page editor (important note – please ensure that it is not hyperlinked):

Once you have done this YouTube will take care of the rest! Just like we said, it could not be easier!

(important note – please remember that for the video to remain live on your page/post it must remain live on YouTube. If the poster removes the video from YouTube, the URL that you have used will cease to work.)

Can I Change the Dimension of the Video?

You even have the option of changing the default size of the video if you wish, although you need to do something a little different to do this.

Rather than copying and pasting the URL of the video that you are watching on YouTube, instead look a little further down the screen (just below the video itself) and click on the ‘share’ option.

This will automatically generate a couple of lines of code and by opting for the ‘custom size’ option and choosing your required dimensions will update the code accordingly.

All you need to do then is copy all of the code contained within the ‘embed’ box (as highlighted below) and then paste this into the code option of the page rather than directly onto the page itself.

Untitled1

Can I Embed a Number of Videos?

You certainly can, WordPress offers the ability to You can also embed a YouTube playlist instead of a single video. Simply copy the playlist’s URL from your web browser’s address bar while viewing the playlist:

Untitled2

Be sure to copy the full URL, including &list=… at the end. That copies the entire playlist instead of a single video.

Then, paste it on a line by itself in the post/page editor (to embed with a URL).

(important note – be sure to replace the URL listed here with the URL of your video, and the code is on a line by itself).

Once you have followed the steps above, your playlist will look something like this:

Further Information

Footprint Web Design have been at the forefront of web design and development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | September 15th, 2015|Wordpress|Comments Off on Adding YouTube Videos To Your Blog – All You Need To Know

3 Keys to a Successful Local SEO Campaign

Focusing marketing efforts on the local area is a tactic which is proven to offer rich rewards for many local businesses. With the help of the Footprint Web Design team, there is no need to be intimidated by the notion of starting a local SEO campaign as we can help to elevate your business to new levels.

Below we have highlighted 3 of the keys to building a successful local SEO campaign.

Local Citation Submission

One of the first jobs is to ensure that your business is listed correctly and appropriately on reputable areas throughout the internet.3 Keys to a Successful Local SEO Campaign

Claiming your local business profile on local directory and review websites including Yell, Yelp and Thomson Local are very important.

Just as important is ensuring that your most important business information – particularly your name, address and phone number — are accurate and formatted consistently across all of these platforms.

Any discrepancies between sources with regard to your business NAP (Name, Address and Phone Number) and your local authority could be negatively impacted

Creating Local Content

Once the local information relating to your business has been put in place and verified for accuracy, the process of adding ‘locally optimised’ content for your website can begin.

Local events and local information articles offer great opportunities for this although planning to publish content on external blogs must be investigated thoroughly first of all because Google will penalise anything it believes to be ‘black hat’.

Generating Local Reviews

The addition of genuine reviews from customers to website such as Yelp, G+ and other review website can be absolutely priceless.

However, we cannot emphasize strongly enough that you should not attempt to buy reviews or solicit them from your customers in any way. You can though let your customers know that you are on these sites and encourage them to leave their thoughts on the level of products and services available from your business.

Do all that you can to increase the number of positive reviews you receive, and always ensure that you login regularly to check and respond to any reviews that you many receive.

On-Going Strategy

We will help your business to implement a consistent ongoing local SEO strategy, and then stay committed to seeing it through to the end.

With the effects of your efforts building all of the time, once you start to see results, the there is every chance that things will begin to snowball in the best possible way.

If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

 

By | September 8th, 2015|Uncategorized|Comments Off on 3 Keys to a Successful Local SEO Campaign

Can You Afford To Ignore Responsive Web Design

The implementation of responsive web design techniques will ensure that your website will display and perform perfectly across a variety of different platforms.

Keeping up with the sheer number of different devices which can be used to a view a website is a difficult job. However, thanks to our ability to create responsive web designs, this is no longer the case. We can help your web visitors achieve the optimum experience regardless of how the visit your website.

As the user switches from their desktop computer to their iPad, the website should automatically switch to accommodate for resolution, image size etc. Essentially, we will ensure that your website has to the technology to automatically adjust to different devices.

What Are The Advantages Responsive Web Design?

  • Associated Costs: Responsive web design ensures that you only have one website rather than many.Can You Afford To Ignore Responsive Web Design
  • Reduced Maintenance: Only having one website across all platforms ensures that you will not have to manage multiple web sites.
  • Consistent Experience: Visitors to your website should receive the same high level experience, regardless of the device they use to access it.

Other important advantages include the following:

Improved Search Engine Rankings

Search engines recommend responsive development for mobile website design and favour mobile friendliness in their search engine result page (SERP) rankings. Responsive sites have only one URL and the same HTML code across all devices which make it easier for search engines such as Google to find, index and organize content from a single company site than from two or more sites.  A higher ranking goes hand in hand with increased conversions. A single URL is also easier for users to share and link to.

Reduced Bounce Rates

Today’s customer is nearly always well informed. They will only stick to your content if it’s engaging and if what you’re offering is easily and quickly found. If your web-only site doesn’t translate well to multiple devices such as smart phones and tablets, you can as well forget about sales from numerous potential buyers. Research has it that a website that is not mobile friendly will have an immediate bounce rate of about 40%.

All in all, there can be little doubt that the creation of a responsive web design is certainly beneficial. With Google even penalising websites which are not responsive in mobile search results, we certainly recommend the creation of a responsive website for all our clients.

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By | August 26th, 2015|Responsive Web Design|Comments Off on Can You Afford To Ignore Responsive Web Design

The Top 5 Online Marketing Myths

With search engines and social media platforms all trying to push their pay-per-click options to help boost online traffic (think Adwords and Facebook post boosts), it can be all too easy to think that SEO has fallen down the pecking order when it comes to effective online marketing methods. However, the truth is very different.

For anyone who is still undecided whether to push forward with an SEO campaign to help promote their products and services, we have drawn up a list of 5 untruths which may could your judgement.

Myth No. 1 – SEO Simply Doesn’t Work

With figures suggesting that as many as 81% of all shoppers now conduct online searches before making a purchase, choosing to ignore online The Top 5 Online Marketing Mythsmarketing can be a very expensive mistake to make!

As people become more accustomed to using their computer, laptop, smart-phone and tablets to search for products and services, you simply must take steps to maximise your online presence if you wish to remain competitive in your market.

SEO works by making your making your website easy for both users and search engine robots to understand and without the implementation of effective SEO, your website is very likely to be fighting a losing battle.

Myth No. 2 – SEO is Too Expensive

One of the most common mistakes regarding SEO is viewing it as an expense rather than an investment. As opposed to pay per click advertising which disappears the moment you stop adding funds to your account, a well run SEO campaign can offer long term benefits.

When taking advantage of professional SEO services you will receive work tailored around a variety of complex tasks:

  • Industry research
  • Keyword analysis
  • Website optimisation
  • Link building
  • Monitoring and results analysis.

Each of these tasks takes time and effort — and there’s just no SEO without them. So while you do need to pay for someone to implement these tasks, keep in mind that SEO keeps bringing results long after you finish a project with the person.

Myth No. 3 – Traditional Marketing Is All That’s Needed

The Office for National Statistics reported that in 2014, 38 million adults (76%) in Great Britain accessed the Internet every day, 21 million more than The Top 5 Online Marketing Mythsin 2006, when directly comparable records began.

When you think about these staggering numbers, even if you estimate that a very small percentage of the users are likely to be interested in your products/services, the numbers are still going to be huge!

By not promoting your business online, you are going to be missing out on one of the biggest opportunities to grow your business. Perhaps even worse than this is the fact that forward thinking competitors may leave your business behind.

Myth No. 4 – SEO takes too long; PPC is faster.

Whilst there can be no denying that PPC offers fast results, this type of advertising is no more than a quick fix. PPC advertising will only remain visible whilst there is money in your account, the moment it dries up is the moment that you adverts will fail to show.

It is also worth considering what the initials PPC actually stand for. PPC actually means Pay Per Click, that’s right, you will get charged each time your advert is clicking upon, not each time it converts to a sale.

Although SEO can take longer to get off the ground, once things start to work, the results should be long term.The Top 5 Online Marketing Myths

Myth No. 5 – SEO will require me to change my website.

Whilst we made need to change a website to improve SEO, as poor design, confusing structure or weak content is likely to act as an anchor around the neck of any SEO efforts, it doesn’t mean that your website will be blown up and started again.

There are many different factors which can effect SEO and we will look at all of them.  Slow page loading time for instance can make a significant difference to conversions with data from KISSmetrics indicating that even a 1 second delay can reduce conversions by up to 7 percent!!

We will give you website a thorough audit and many of the changes we make will take place behind the scenes without altering the external look of a well loved and well performing site.

By | August 19th, 2015|SEO|Comments Off on The Top 5 Online Marketing Myths

6 Reasons WordPress Could Be Perfect For Your Website

Although initially designed to be solely a blogging platform, WordPress how grown to become one of the most popular content managing systems (CMS) currently available.

Customisable Designs

Easy to use, WordPress is a free, web-based software program which allows web designers to build and maintain a website with relative ease. 6 Reasons WordPress Could Be Perfect For Your WebsiteCurrently, WordPress is easily the most popular CMS available because of its ability to run fully customisable websites.

Available with a wide variety of tools (often referred to as plug-ins), users have the ability to customize/edit their website with a minimum of difficulty ensuring that web management couldn’t be much easier.

What Are The Advantages of WordPress?

The increase in popularity is indisputable but it is still always good to know exactly what advantages WordPress offers to its users.

Below we have identified 6 reasons we believe that you should strongly consider putting your trust in the WordPress platform for your website.

  1. Ease of Installation and Maintenance – WordPress can be easily installed onto a server and includes an excellent Content Management System that allows you to easily upload all your content without need to know HTML code that it used in static website. You can easily edit your site with the WordPress on-line administration panel.
  2. Highly Customisable – WordPress comes with a huge number of templates ensuring that the look of a website can easily be changed. You can also customise the templates to suit your needs.
  3. Highly interactive – WordPress by default includes a “comments” feature. This feature allows easy interaction with customers who can leave feedback and comments opening up lines of communication.
  4. Highly Flexible – The flexibility offered by WordPress is far more than offered by astatic website and provides a great place to include blogs, editorials, news, reviews etc. You can also categorise all your posts and maintain things in a more organized form.
  5. Search-Engine Friendly – What use is a brilliant website if no-one can find it?? Due to the clean coding and site structure utilised by WordPress websites, they are very popular with all search engines, including Google.
  6. Enhanced Security – WordPress websites are very difficult for hackers to infiltrate meaning that your website is far more likely to stay virus free when in WordPress form.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | August 12th, 2015|Uncategorized|Comments Off on 6 Reasons WordPress Could Be Perfect For Your Website
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