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Yearly Archives: 2015

/2015

The Long Wait is Over

For Gmail users around the world, the wait for the addition of the ‘undo send’ option to the Gmail platform is now over!

Enabling this option will allow you to “unsend” an email up to 10 seconds after you have hit the send button — Gmail just delays sending briefly so you have a moment in case you change your mind.

undo-send

It can be incredibly frustrating to discover a typo just a split second after you have sent an e-mail but with Google’s new announcement, you will not be able to correct your mistake before the e-mail actually goes out.

http://googleappsupdates.blogspot.co.uk/2015/06/undo-send-for-gmail-on-web.html

A Well Tested Feature

Despite the fact that this feature has only just officially been launched, it has actually been in existence for a long period of time. The feature has lived in Gmail’s “Labs” area, which the company uses to test out new features, since March 2009.

Where Can I Find It?

The ‘undo send’ option now lives in Gmail’s settings under the “General” tab. It’s disabled by default, but is well worth activating if you have not gmailalready done so.

Another New Feature

You may also be interested to know that Google launched another new feature known as ‘Inbox by Gmail’ last month.

Designed to solve the common problem of chronically overflowing email inboxes by sorting through your messages, along with filing less urgent emails and reminding you about the most important ones, it has caused quite a stir in the online community.

Would You Consider Switching to Gmail?

Does the introduction of these new features encourage you to make the switch over to Gmail? Below are some more of the beneficial qualities which are now available:

The ability to axe large numbers of less important emails

One of Inbox’s new features offers the ability to scan and sort any incoming e-mails. Anything believed to be important will be sent to your inbox whilst anything else will be sent to one of 7 different folders:

  1. Updates
  2. Forums
  3. Promos
  4. Finance
  5. Purchases
  6. Social
  7. Low Priority

By adjusting the settings this new feature offers you the chance to designate parameters which will set certain folders to give you a reminder once a week or every 24 hours and perhaps best of all, mark as ‘done’ or simply delete entire bundles at once.

Snoozing Messages

Pressing the snooze button on our phone or alarm clock in the morning is something that nearly all of us have a great deal of experience with!

Inbox now offers a feature which allows users to ‘snooze’ e-mails. Once a message has been ‘snoozed’ they will disappear into the relevant folder and be scheduled to reappear in your inbox time of your choosing, anything from later that day to tomorrow or even next week.

If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

 

By | August 5th, 2015|E-Mails|Comments Off on The Long Wait is Over

Could Facebook’s New In-App Search Be a Problem For Google?

Until recently, there can be little doubt that mobile link sharing consisted of a clumsy combination of app switching along with copy & pasting.

However, in an effort to enable more people to easily post links, Facebook is testing an in-app keyword search engine that lets you find websites and articles to add to your status updates.

Alongside buttons to add photos or locations, a number of iOS users have been provided with an “Add a Link” option.

All they had to do was type in a query, and Facebook will show a list of matching links which you may wish to share, allowing you to preview what’s on Facebookthose sites, and let you tap one to add it to your status with a caption or share statement.

The results seem to be sorted by what users are most likely to share, highlighting recently published sites that have been posted by lots of people.

A Small but Important Change

Whilst some Facebook users noticed a seemingly small change to their iOS app, this ‘small’ change could be a game changer for Facebook.

While updating their statuses, in addition to options for adding an image, tagging a friend, picking just the right sticker, or sharing their locations, they saw a new icon.

“We’re piloting a new way to add a link that’s been shared on Facebook to your posts and comments,” a Facebook spokesperson confirmed to WIRED.browser-773215_1280 Simply put: This is Facebook’s in-app, in-house search engine. And it’s a potential nightmare for Google.

For more on this story, please visit – http://www.wired.com/2015/05/facebook-add-a-link-search/

Creating a Captive Audience

Whilst in the big scheme of things, the current process for sharing a link may not seem to be too bad, for Facebook this is considered to be a real problem due to the fact that much of that time is spent outside of Facebook itself. In most cases, in fact, it’s spent with Google.

It’s not very hard to see why this is a problem for Facebook. The social network would rather you not spend time anywhere else at all, except possibly on Messenger, which is still Facebook, and therefore no problem.

Losing who knows how many engaged minutes to Google, a competitor for the mobile ad revenue on which Facebook has hinged its future, presents an even more significant frustration, especially when those users are presumably just heading right back to Facebook eventually anyway. It’s throwing money away, like running the world’s most popular bar but sending people next door if they want to order an IPA.

For more information on this story, please visit – http://techcrunch.com/2015/05/09/share-without-leaving/

If you would like any more information, please contact the Footprint Web Design Surrey team on Tel. No. 01883 372488 and we will be happy to answer any of your questions.

 

By | July 17th, 2015|Social Media|Comments Off on Could Facebook’s New In-App Search Be a Problem For Google?

2 SEO Tactics To Avoid

With so many SEO companies out there promising the world, how can you know who you can trust and who should be give a wide berth?

Taking a look at some of the services on offer, provide an excellent and accurate insight into whether your SEO providers are likely to try and cut any corners or try to follow the ‘white-hat’ SEO path.

Below we take a look at 2 of the outdated SEO methods which you should seek to avoid.

Tactic No. 1 – Attempting to Use Press Releases to Improve Rankings

Google stated all the way back in 2012 that links from press releases will not help SEO rankings so there is no point in using these as part of an SEO seo-793030_1280campaign.

Factoring Press Releases into an SEO campaign is an old fashioned and outdated method of trying to obtain links back to your website.

The thought process behind this concept is to create a PR containing hypertext links back to your website. You would then use the services or a press release distribution company who would batch release your PR in the home that it would be syndicated by other news outlets who will then keep your contact fully intact (including your back link).

This is not to say sending out a PR will not benefit your business but it is important to understand the limits of those benefits.

Your content may well reach the eyes of bloggers, reporters and others, and if this is your goal it may succeed. However, Google says that they will not benefit your rankings and therefore they are ineffective as an SEO technique.

Tactic No. 2 – Submitting Guest Blogs To Irrelevant Websites

The concept of submitting guest articles to be posted on other random websites is now outdated and can even be harmful for your website.

As with many aspects of SEO, this concept is something that started out working well but begun to be abused and is now therefore considered to be seo-758264_1280black-hat.

Whilst submitting guest blogs can still have some positive impact, it is absolutely essential that your content is only posted on sites which are high quality, and relevant to your business.

For guest posts to have any chance of benefiting your website, you must ensure that your content is not over-optimised (i.e. too many links/poor anchor text either in your post or your author bio), and you must take steps to ensure that you include links to a variety of authoritative and well-respected sources.

If you would like any more information, please contact the Footprint team on Tel. No. 01883 372488 and we will be happy to answer any of your questions.

By | July 10th, 2015|SEO|Comments Off on 2 SEO Tactics To Avoid

5 Fundamental Aspects of SEO Which Must Not Be Ignored

In an effort to forge ahead of their competitors, many SEO ‘experts’ throughout the world seek to offer a range of weird and wonderful techniques designed to guarantee the top rankings.

Whilst some experimentation is a must for a successful online marketing campaign, many of these services are offered at the expense of some of the absolute fundamental aspects of SEO and this can never be the case.

Below we have identified 5 of the most important SEO boxes which must be ticked during any Search Engine Optimisation campaign.

Box No. 1 – Mobile Optimisation

After Google’s recent “Mobilegeddon” update, the importance of ensuring that your website is optimised for viewing via a mobile device is now more5 Fundamental Aspects of SEO Which Must Not Be Ignored important than ever.

All of the websites designed by the Footprint Web Design team are fully responsive, which means that they can be viewed consistently no matter what type of device is being used to access it.

Without some level of specialist mobile optimisation, your website may be consigned to the also-rans in the mobile search results.

Please Note – Beyond enhancing search results, a well optimised website will also load quicker. The speed a website loads is a key ranking factor with Google and the quicker a site loads, the better the experience for the user.

Mobile optimisation has become more important than ever with the release of figures indicating more online searches are made using a mobile device as opposed to a desktop/laptop.

For more on this story, please visit – http://searchengineland.com/its-official-google-says-more-searches-now-on-mobile-than-on-desktop-220369

SEO Box No. 2 – Site Navigation

Effective website navigation is a must if you want to find yourself in Google’s good graces.ux-787980_1280

Whether the navigation helps web users’ access information, services or products, your website navigation must be optimised so that it is easy for users to find their required destination on your website.

When developing a website, we ensure that wherever possible, we use a helpful navigation bar along with interlinking content to ensure that no individual web page is ever more than a click or 2 away. This helps us to ensure that your web visitors are ideally positioned to arrive at their required destination as quickly and easily as possible.

SEO Box No. 3 – Fill Your Website With Informative Content

It is absolutely essential that each page on your website contains a significant amount of descriptive, accurate content.tablet-690032_1280

Typically, the content on your ‘Home page’ should be created to ensure that any visitor can easily understand exactly what your business offers (i.e services /products etc). Whereas the ‘About’ page, is the ideal place to list important facts about your company.

You should also ensure that each page of your website contacts your NAP (Name, Address and Phone Number). The footer of each page offers the ideal location for this information.

SEO Box No. 4 – Regular Addition of Fresh Content

Engaging with your visitors can be one of the most important ways to convert web visitors into paying customers. The addition of a blog to your website offers the perfect method of adding fresh and tailored content to your website on a regular basis.

Ideally speaking, regardless of your market sector, you should look to add at least one new article per week, although more will be great!

You should aim for any new content to be original, informative, and useful for the audience which you are targeting. Without that ongoing fresh content, your website will run the risk of falling behind forward thinking competitors.

SEO Box No 5 – Make Your Presence Felt on Social Media

Don’t be shy about using Social Media accounts to promote your business. They are easy and free to use and should be used regularly.finger-769300_1280

Creating Facebook, Twitter, Linked In and Google + accounts (to name just a few) offer a number of very popular channels which you can use to both promote your products and services. They also offer the ideal way to open lines of communication with prospective customers.

By using these channels, you will be able to build a network of contacts, connections, whilst tapping into a real online community. All the while providing your followers with new content, relevant company updates, and of course exclusive offers.

Please Note – The more established your social presence, the higher esteem will be in the eyes of Google.

If you would like any more information, please contact the Footprint team on Tel. No. 01883 372488 and we will be happy to answer any of your questions.

By | July 3rd, 2015|SEO|Comments Off on 5 Fundamental Aspects of SEO Which Must Not Be Ignored

5 Things All Business Should Know About Online Marketing

It is not really possible to exaggerate just how quickly the world of online marketing evolves. It was not too long ago that having a website was an optional extra for most businesses. However,  not only must your business now have a website, if it is not optimised for viewing via a mobile device, you could now find yourself being penalised by Google! Things really are changing quickly!

99.9% of business owners are in their chosen market sector to make an impact. Forward progress & making money, rather than treading water and staying still is the order of the day and maximising your online exposure offers a great way of doing this.

No-one expects you to understand the ins and outs of this complex marketing method but to help you along the way, we have highlighted 5 of the most important things to understand about promoting your business via the internet

No. 1 – Putting All of Your Eggs in the PPC Basket Is a Bad Idea

A conversation with Google would quickly have you signing up for an Adwords PPC account and although a few years ago, Pay Per Click marketing offered a highly effective solution, today, however, PPC has less of an impact.

Running a short term PPC campaign can still prove to be very effective, however, it is absolutely crucial that you understand that the moment you stop adding money to your account is the moment your PPC advert disappears.

Pay Per Clicks are just as they sound, you are not paying for each enquiry or order you receive, you are literally paying each time someone clicks on your link.

Searching for a long term marketing strategy, such as organic SEO, is a far more cost effective method of approaching online marketing.

No. 2 – Effective Online Marketing Is Not Free!SEO Horley

Whoever said that ‘the best things in life are free’ was obviously not a business owner! The truth is that an effective online marketing campaign is likely to cost you a certain amount of money. You should though always view any online marketing costs as an investment rather than an expense.

Effective online marketing costs money. If you want to do things correctly, you will have to hire the services of a professional to write quality content, publish quality content, handle your social media accounts and cover all other aspects of online marketing, all of which will not come for free.

The thing to focus on though is that if you are prepared to spend the time and money required to market your business in the right way, your online marketing efforts can have a powerful ROI.

No. 3 – Never Underestimate The Power of Good Content

There is absolutely no getting away from the fact that they internet is content. The World Wide Web is made up of literally millions of articles, blogs, Blogging For Businessesinfographics, websites, tweets, status updates, videos and photographs to name just a few.

To stand out from the crowd, your website or online marketing venture needs to be founded on high quality, unique and informative content.

This can be broken down into one simple sentence ’Online marketing IS content marketing’.

No. 4 – Mobile Optimisation is a Must!

The most recent shake-up of the online word relates to Google’s ‘mobilegeddon’ update. Google’s latest algorithm change ensured a polite request to make websites ‘mobile friendly’ was replaced with an ‘or else’ ultimatum.

Essentially, if your website is not mobile friendly, it is highly likely to be penalised by Google during mobile searches.

There is no need to be concerned about this change though, mobile friendly websites are no longer just for huge companies with limitless funds, our expert team can quickly and easily convert your website to ensure that you fall in line.

For more on this, please check out our recent blog ‘Is Your Website Mobile Friendly? Find Out Why It Needs To BeIs Mobile Optimisation The Future of SEO

No. 5 – Visitor Numbers Rather Than Rankings Can Make All The Difference

We certainly don’t believe that web rankings are irrelevant but it is far too easy for people to become consumed by achieving high rankings for certain terms.

Achieving excellent rankings is an output that many SEO firms can easily sell because they look good! However, it is an increase in relevant visitors which is often the most important SEO factor.

With so many different methods of driving visitors to your website, social media, articles and online directories to name just a few, there are a variety of methods of not just driving visitors to your website but driving the ‘right’ visitors to your website.

Without an increasing number of the right visitors, you are highly unlikely to generate leads or sales–the outcome you need and this is why you should place your trust in SEO firms with a focus on delivering outcomes, rather than outputs.

If you would like any more information, please contact the Footprint team on Tel. No. 01883 372488 and we will be happy to answer any of your questions.

By | June 17th, 2015|SEO|Comments Off on 5 Things All Business Should Know About Online Marketing
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