This news may not come as a surprise to everyone but we now have confirmation from Google that the number of online searches conducted on a mobile device has now overtaken those completed on a desktop or laptop.
Last year we heard informal statements from several Google employees that mobile search queries would probably overtake desktop queries some-time this year. Google just confirmed this has now happened.
The company says that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” The company declined to elaborate further on what the other countries were, how recently this change happened or what the relative volumes of PC and mobile search queries are now.
For more on this story, please visit the Search Engine Land website.
A Popular Topic
Mobile optimisation is becoming an increasingly popular topic, and for good reason. With the balance tipping in the direction of mobile views over desktop views, taking the steps needed to ensure that your website not only displays correctly through mobile devices but also ranks highly for mobile searches is now more important than ever before.
The Footprint Way
The Footprint team will ensure that your website is fully optimised for mobile usage. Essentially this means that we will design your website in a way that makes it easily viewable on mobile devices, you have nothing to worry about.
Until recently this would also have helped to receive a small ranking boost in the search engines over sites that are not mobile friendly, however, with the recent ‘Mobilegeddon’ on April 21st, this ranking boost may now be far more significant.
For more on this story, please take a moment to check out the following BBC article – http://www.bbc.co.uk/news/technology-32393050
This recent update is further confirmation that Google is firmly committed to ensuring the best possible online user experience, no matter what. As mobile trends and technologies evolve, you can certainly expect more algorithm updates of this nature to roll out and shake up the rankings.
What is ‘Mobile Friendly?
As for what qualifies as “mobile friendly,” that is still a little up in the air, but Google does offer this handy test to determine whether or not your site is currently seen as optimised for mobile.
If you are concerned that your website will not or does not pass the ‘Google test’, the good news is that we can retrospectively update your website to become mobile friendly, (i.e. it is not the case that only new websites can be optimised), so if you have any concerns, please give our friendly team a call on Tel. No. 01883 372488.