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Yearly Archives: 2015

/2015

Is Mobile Optimisation The Future of SEO

This news may not come as a surprise to everyone but we now have confirmation from Google that the number of online searches conducted on a mobile device has now overtaken those completed on a desktop or laptop.

Last year we heard informal statements from several Google employees that mobile search queries would probably overtake desktop queries some-Is Mobile Optimisation The Future of SEOtime this year. Google just confirmed this has now happened.

The company says that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” The company declined to elaborate further on what the other countries were, how recently this change happened or what the relative volumes of PC and mobile search queries are now.

For more on this story, please visit the Search Engine Land website.

A Popular Topic

Mobile optimisation is becoming an increasingly popular topic, and for good reason. With the balance tipping in the direction of mobile views over desktop views, taking the steps needed to ensure that your website not only displays correctly through mobile devices but also ranks highly for mobile searches is now more important than ever before.

The Footprint Way

The Footprint team will ensure that your website is fully optimised for mobile usage. Essentially this means that we will design your website in a way that makes it easily viewable on mobile devices, you have nothing to worry about.

Until recently this would also have helped to receive a small ranking boost in the search engines over sites that are not mobile friendly, however, with Is Mobile Optimisation The Future of SEOthe recent ‘Mobilegeddon’ on April 21st, this ranking boost may now be far more significant.

For more on this story, please take a moment to check out the following BBC article – http://www.bbc.co.uk/news/technology-32393050

This recent update is further confirmation that Google is firmly committed to ensuring the best possible online user experience, no matter what. As mobile trends and technologies evolve, you can certainly expect more algorithm updates of this nature to roll out and shake up the rankings.

What is ‘Mobile Friendly?

As for what qualifies as “mobile friendly,” that is still a little up in the air, but Google does offer this handy test to determine whether or not your site is currently seen as optimised for mobile.

Retrospective Changes

If you are concerned that your website will not or does not pass the ‘Google test’, the good news is that we can retrospectively update your website to become mobile friendly, (i.e. it is not the case that only new websites can be optimised), so if you have any concerns, please give our friendly team a call on Tel. No. 01883 372488.

By | June 10th, 2015|Mobile|Comments Off on Is Mobile Optimisation The Future of SEO

5 Ways Twitter Can Help Your Business

It is highly unlikely that Twitter has not had some type of impact on your life. Whether your experience relates to using a personal Twitter account, seeing friends or family members update the world about their life via their account or seeing a story on the news, Twitter is everywhere!

But are you using it for your business; if not, why not?

Building The ‘Business/Customer’ Relationship

The relationship between a business and its clients has changed dramatically over the last few years, with a greater emphasis on the flow of Could Twitter Soon Be Taking On New Importance For SEO?information between both parties. Businesses know they can command greater loyalty from their client base if they make them feel involved; clients are more willing to trust a business if they feel that business is trust-worthy.

Twitter provides a platform to allow this flow of information. You can let your clients know about upcoming deals or events, interact with people personally (dealing with both praise and grievance) and reach an international audience.

Setting up a Twitter account is easy; follow the URL www.twitter.com, enter your details and you’re away! However, if you don’t have the time to create and maintain your Twitter presence, Footprint can do this all for you.

5 ways Twitter can work for you

  1. Microblogging. Tell the world what you’re doing, what’s coming up, success stories or ask your followers to get involved. Set quizzes and questions that’ll get people onto your website and sharing your details.
  2. Market research. Want a quick census on a product/decision? Your Twitter audience are your clients; ask their opinion directly and you’ll have the right answer (you will also have made your clients feel valued).
  3. Industry. Following your competitors and other names in your industry is a great way to keep abreast of progress, changes and market trends.Social Media For Business
  4. Dealing with praise and complaints. It’s now commonplace for businesses to allow their clients to contact them through Twitter. Praise on Twitter can reap huge benefits in terms of swelling your number of followers. Conversely, if someone complains publicly? You can deal with it instantly – letting everyone know your side of the issue and how you propose to deal with it. People who complain are generally just looking for someone to listen; do that and you’ll turn a negative into a positive every time.
  5. Increase your audience. Twitter has allowed businesses to reach a global client market. The above points will all help you work towards getting your name out there; to potential client sources you didn’t even know existed. Inciting your existing followers to share your posts and feed back using “hashtags” (which we’ll go into in the next blog) will ensure their followers become your followers.

Contact Us

If you would like to discuss this in further detail, please give our team a ring on Tel. No. 01883 372488 and we will be happy to answer any of your questions.

By | June 3rd, 2015|Uncategorized|Comments Off on 5 Ways Twitter Can Help Your Business

The Top 3 Reasons Social Media IS For You?

Are you looking to spread the word about your business? Don’t worry, if you have not jumped on the Social Media bandwagon, the good news is that it is never too late to get started with an effective strategy designed to promote your business.

No. 1 – It Offers FREE Advertising

The beauty of nearly all social media platforms is that they are free to set up and use. Whilst you can opt for paid options in the future should you wish (such as Facebook post boosts), all of the major Social Media platforms such as Twitter, Facebook and LinkedIn offer their standards services for free.

Twitter for example is completely free to use and offers possibly the fastest and most user friendly method of contacting your customers and building up a large number of followers.The Top 3 Reasons Social Media IS For You?22

If you have not already created a Social Media presence for your business, there is every chance that you are already lagging behind your competition.

No. 2 – Social Media Offers The Ideal Conduit For Web Traffic

Social Media can be used to drive web traffic to your website.

By targeting the ‘right people’ via your Social Media channels and offering well thought out content, you can drive an audience to your website by encouraging them to visit your website to find out more information.

No. 3 – Social Media Offers The Easiest Possible Way of Sharing Your Content

With approximately 190 million unique visitors using Twitter every month and 2.1 billion Twitter search engine queries every day*, you would be crazy not to enhance your presence on this hugely popular Social Network.

Here are some interesting business facts and stats about Twitter that are worth checking out**:

  • 33% of Twitter users follow a brand
  • 79% of Twitter users are more likely to recommend brand they follow
  • 67% of Twitter users are more likely to buy from brands they follow
  • 85% of people say they feel more connected to the business after they follow them

**Source – http://www.statisticbrain.com/twitter-statistics/

Currently Browsing: The Top 3 Reasons Social Media IS For You?

 

By | May 22nd, 2015|Uncategorized|Comments Off on The Top 3 Reasons Social Media IS For You?

Will Google’s New Service Change The Internet?

Whilst Google’s intention to offer a new wireless service to its customers is planned to operate initially on a significantly smaller scale than established competitors such as Verizon and AT&T (in the USA), the implications are still enormous.

Google revealed at the beginning of March that it would soon be “experimenting” with wireless services and how their customers may be able to use Google-Mapsthem. Whilst this may seem like a fairly innocuous first step, Google experiments have ultimately often found a way of becoming something far bigger and this is something that should be kept in mind when Google starts dabbling with something that may impact the infrastructure that drives the internet.

The Wall Street Journal reported the following:

“However small Google’s entry, the move by the creative and well-capitalized technology company is likely to send ripples through a business long controlled by Verizon Communications Inc., AT&T Inc., Sprint Corp. and T-Mobile US Inc.”

“It is a strong signal that Google’s ambitions extend beyond selling advertising and services over the Internet to influencing how Internet access is delivered.”

For more on this story, please check out the following link – http://www.wsj.com/articles/google-confirms-plan-to-offer-wireless-service-1425308552

Expanding Coverage

As time passes by, there is every chance that Google may look to expand the scope of its ambitions as a wireless carrier, in a similar fashion to the work it has done with Google Fiber (it’s super high speed landline internet service).

However, perhaps a more important point here is that there is a strong possibility that Google’s experiments, may help to push the rest of the market in the same direction. The market is already moving this way thanks to other notable tech names, including mobile carrier T-Mobile, mobile chipmaker Qualcomm, and serial Silicon Valley inventor Steve Perlman, who recently unveiled a faster breed of wireless network known as pCell.

Initial Goals

Initially, Google has said that its goals are to create effective ways for phones to more easily move between cellular networks and WiFi connections, How Many Times Do You Think Google Is Searched Each Year?possibly even offering the ability to juggle calls between the two.

Other companies such as T-Mobile and Qualcomm, are thought to be working on similar services but with the leverage of Google’s own Android mobile operating system and general internet clout, Google has the ability to push things significantly further than many of its competitors.

Eventually, Google may even drive the market towards new kinds of wireless networks altogether, networks that provide connections when you don’t have cellular or Wi-Fi—or that significantly boost the speed of your cellular connection. Exciting times are certain to be ahead.

Despite the fact that Google’s initial steps into wireless technology are focused on the USA, if successful, it can only be a matter of time before they turn their attention to other areas of the world and the UK is sure to be near the top of the list.

For more information about how Google may be able to assist your business, please contact us on Tel. No. 01883 372488.

By | May 11th, 2015|Google|Comments Off on Will Google’s New Service Change The Internet?

How Long Does It Take SEO To Work?

One of our most commonly heard questions relating to SEO goes something along the lines of ‘how quickly can I hit Google’s first page for my important terms?’

Whilst we would love nothing more than to provide a simple answer, the world of SEO is rarely that straightforward and answering this question is always more complicated than we would like it to be.

A Changing Landscape

As people continue to become more proficient at using the internet, search engine optimisation is becoming increasingly driven by natural language Could Twitter Soon Be Taking On New Importance For SEO?search, i.e. people entering searches that are based on normal questions.

Why Is This Happening?

This change in the way people conduct their internet searches has taken place because of the movement towards tools such as Siri and Google Now to voice their searches, rather than manually typing them into a search engine.

This in turn has led to the addition of more detail to their typed searches and as a result, they are generating more accurate results at the first time of asking.

The good news is that by tapping into this shift of searching emphasis, the opportunity to increase conversion rates is excellent due to the fact that the results being generated are becoming increasingly relevant.

Don’t Focus Too Hard on Rankings

There can be no escaping the fact that to a certain degree, search rankings are still important, however, they are not statistics which should receive tooGoogle-Maps much focus.

Achieving excellent rankings is an output that many SEO firms can easily sell because they look good! However, it is an increase in relevant visitors which is often the most important SEO factor.

Without an increasing number of visitors, you are highly unlikely to generate leads or sales–the outcome you need and this is why you should place your trust in SEO firms with a focus on delivering outcomes, rather than outputs.

But How Long Does It Take For SEO To Start Working?

We could tell you that it takes a week but that wouldn’t be true. We could tell you that it takes a month and that wouldn’t be true either. The truth is that it depends on a variety of factors and there is no set timescale to hit your SEO goals.

Obviously, we will do all that we can to ensure that results start to take a positive turn at the earliest possible stage but there is no ‘one size fits all’ strategy to effective SEO.

Some of the many factors which we must take into account, include how long your website has been live, how much (good) SEO work has been completed previously, what shape the website is in, is the content fresh and interesting, does it have a good link profile to name just a few.

Please Note – For more information relating to some of the many factors relating to SEO please see the Search Engine Land infographic* below.

SEO Periodic Table

A Helpful Guideline

We understand that no-one wants to hear ‘how long is a piece of string?’ when asking about SEO timescales though and as such, our experience tells us that there is every chance it will take between 4 to 6 months to start seeing results.

What is important to note though is that when done correctly, SEO results grow over time. This means that no matter how good the results may be after 6 months, there is every chance that your website will be generating significantly better results after another 6 months.

Don’t Stop Too Soon

SEO should always be viewed as an investment rather than an expenditure, however, many companies do not come in with that mindset.

We have experience with companies who start the right way but look for the exit door at 2 or 3 months because they ‘just weren’t getting the results we needed to justify the cost.’

This tells us that, unfortunately, they entered into the SEO campaign with unrealistic expectations and as a general rule, if you are not in a position where you can budget for 6 to 12 months of SEO, you may be better exploring other opportunities with your marketing budget.

This is not to say that there is no chance of achieving fast results for you and one thing that we can guarantee is that our entire service is geared towards achieving the best possible results at the earliest possible stage.

An Accurate View

To ensure that you enter an SEO agreement with the most accurate view, we recommend looking at SEO as an effective long term marketing tactic, and not as a method to generate quick sales.

However, if you make the proper investment, and plan on being in it for the long haul, SEO is a marketing tactic with the potential for one of the best ROIs out there.

*Infographic courtesy of Search Engine Land

If you would like any more information, please contact the Footprint team on Tel. No. 01883 372488 and we will be happy to answer any of your questions.

By | May 4th, 2015|SEO, SEO Results|Comments Off on How Long Does It Take SEO To Work?
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