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Monthly Archives: January 2016

//January

How to Write The Perfect Blog

Blogs, or ‘Web Logs’, are online journals that are updated frequently, sometimes even daily. An update, (also called an entry or a post) can be anything from just a few lines, to pages and pages of text. The most effective blogs, however, typically contain between 400 & 600 words.

Blogs are one of these best ways to engage your client base, advertise offers/opportunities and improve the visibility of your business online (SEO), and they are only going to become more important throughout 2016.

Your blog can be used for anything as well, not just information relating to your own business, but anything which you think your clients and customersUnderstanding the Importance of SEO would be interested – information that will keep them clicking onto your page.

Follow These Tips

Even the most seemingly random of topics, with the right voice, can be made over to appear interesting and relevant.

Follow these top tips when starting your blog:

  • Decide upon and develop a writing style that is appropriate to your business. What would work best for your intended audience? Informal and chatty, or Formal and serious?
  • Post regularly, even if they’re not all essays! At the very least once a week.
  • Enable your readers to comment on your blog. This level of interaction is vital to the business-client relationship.
  • Before you start blogging, spend some time visiting other blogs. You can learn a lot about the do’s and don’ts of blogging by reading others. Your suppliers’, rivals’, clients’ and other successful blogs are all a mine of information.
  • Make a note of everything you think could be turned into a blog. Keep a list of links to interesting news articles or developments, if an idea pops into your head when you’re not at your desk? Make a note of it in your phone!
  • Use links and images. No one wants to look at a page full of dry text; appropriate and entertaining images break up the flow of the blog. They also provide invaluable keyword search opportunities, if properly labelled and tagged. Links in your blog to relevant pages on your site will keep people on your website! Links to other sites, or supporting articles add a credence to your blog that is also crucial to your SEO.
  • Use tags. Like keywords, tags can be used in blogs to highlight particular text to a search engine – all helping to attract other viewers to your blog and, ultimately, your website.
  • Link your blog to all your social media channels. This will let all your followers know when new content has gone up – keeping them in the loop and encouraging them to visit your site.

If you keep all these points in mind, you’ll have no problem producing a relevant, interesting and successful blog.

 

By | January 25th, 2016|Blogging|Comments Off on How to Write The Perfect Blog

5 Ways a Website Can Benefit Your Business

Did you know that there are still a surprisingly large number of companies who do not have any type of online presence? Even some of those that do are yet to reap the benefits of having a ‘good’ website as opposed to simply having a website.

The creation of a top notch website can benefit your business in a variety of ways and to help you identify some of the more important benefits for any business, we have identified 5 of the more important ones below:

Benefit No. 1 – Establishing a Creditable Image

The creating of a high quality website will enable you to start taking steps towards establishing an online reputation and building levels of credibility 5 Ways a Website Can Benefit Your Businessthrough it.

For example, by providing a great user experience for visitors, you are likely to create an positive reputation amongst your customers.

Benefit No. 2 – Excellent Method of Advertising

A website effectively acts as an online ‘shop window’ for your products and services, which is available 24 hours a day, 7 days a week.

An attractive and effective website with good quality content (along with a bit of SEO magic) can result in new customers continuing to find your business, without you actually having to do anything!

Benefit No. 3 – Offer Easy Access For Customers

We all lead busy lives and there is a very strong possibility that many potential or existing customers may need to find out information but do not have the time to phone you to do so.

Without an effective website offering a comprehensive level of information, frustrated customers may feel as though they are being forced to go 5 Ways a Website Can Benefit Your Businesselsewhere.

Benefit No. 4 – Opening Channels of Communication

A great website offers the perfect way to interact with your customers. On the most basic of levels, you can implement easy to use forms and it a more advanced level, you could incorporate a blog or forum on your website offering a great way to communicate with customers.

Benefit No. 5 – Increasing the Reach of your Business

The creation of an effective website offers the opportunity to expand into new areas simply by promoting a new product or service, or targeting a geographic area which is covered by your business.

These are just a small number of the benefits offered by the creation of a website for your business, so if you still deciding whether a website is right for you, the time to make that decision is now!

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing SEO Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | January 18th, 2016|Bespoke website design|Comments Off on 5 Ways a Website Can Benefit Your Business

7 Reasons Your Website Must Be Mobile Optimised

Does your website perform as well when viewed through a mobile device or tablet as it does when viewed through a computer?

With the emphasis very much moving towards people using mobile devices as their primary means of browsing the internet, if your website is not mobile optimised (aka responsive), your business is about to be left behind.

Still a little unsure? Below we have identified 7 facts that will help to make up your mind.

1. A Change in Browsing Habits

Recent figures highlight the fact that as many as 80% of all online adults are now in possession or have easy access to a smartphone/tablet.w7

Source = GlobalWebIndex’s 2015 Q3 report on trends for smartphones, tablets, smart TVs and wearables.

2. The Balance is Shifting

Whilst reports regarding these figures are scarce, a report in 2014 claimed that smartphones and tablets now account for 60% of all online traffic.

Source = ComScore: Major Milestones in May 2014

3. Focusing on Local Areas

Up to 40% of all mobile users search at least once per month for services/products from a business based in their local area.

Source = BrightLocal Mobile Consumer Survey 2015

4. Are you being Searched For?

Whilst all local businesses are generating increasing numbers of searches, some markets are more popular than others. However restaurant / cafes (58%), general shops (32%) & doctor / dentists (27%) are the most popular.

Source = BrightLocal Consumer Mobile Survey 2015

5. Not Just Online Business

Up to 52% of mobile device users consider the physical address of a business to be the most important piece of information that they can access on any7 Reasons Your Website Must Be Mobile Optimised website.

This indicates strongly that they are intending to visit your business in person.

Source = BrightLocal Mobile Consumer Survey 2015

6. User Friendly Websites

Up to 61% of customers are more likely to contact a local business if their website is user friendly and optimised for mobile use.

Source = BrightLocal Mobile Consumer Survey 2015

7. Outstanding Conversion Rates!

Up to 78% of mobile searches relating to products and services available from local businesses are likely result in a purchase.

Source = 2014 Local Search Association Conference

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing SEO Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

By | January 11th, 2016|Mobile|Comments Off on 7 Reasons Your Website Must Be Mobile Optimised

3 Tips To Boost The Effectiveness of Your Blog

It is important to ensure that you do not underestimate just how powerful a tool your blog can be. However, despite benefits including:

  • Creating brand awareness
  • Demonstrating industry expertise
  • Engaging your potential customer base
  • Generating leads.
  • + many more

It is a fact that many blogs are not correctly optimised for use and are therefore unlikely to fulfil their potential.cms-265128_1920

The good news though is that implementing just a few ideas can make all the difference in regards to usability and below we have highlighted 3 tips to help you along the way.

No. 1 – The Correct Use of Categories

Categories are a key component of any blog. Along with ensuring identifying and accessing archived content becoming much easier, the use of categories for your content also helps to classify and silo your content into topically themed pages.

Please Note – It is important to ensure that you limit the number of categories your blog utilises. It can be all too easy to misuse categories, with a common mistake being the creation of a new category for each post that is added. For any small to medium sized blogs, somewhere from 10 to 15 categories are likely to be all that is needed.

No. 2 – Take Steps To Vary Titles and Tags

The vast majority of bloggers are well versed in the importance of targeting relevant keywords in their efforts to get their blog noticed. Whilst The Top 5 Online Marketing Mythsincluding keywords and keyword variations in your copy is good practice, don’t stop there! Varying the title of the blog post and the title tag element is another crucial step in helping to enhance the effectiveness of your blog.

Failure to do this will not negatively impact SEO but by taking the steps needed to vary your article title and title tag and working in alternative keywords, your content will be able to work even harder for you.

Top Tip – The more keyword variations in your content, the more opportunities your content has to rank in more searches.

There are a number of SEO plugins that allow you to vary post title and title tag, but our personal favourite is the free – WordPress SEO Plugin

No. 3 – Add Sharing Buttons

The additional of social sharing buttons is a proven prompt for people to share content resulting in the improved distribution of your content via social channels. This can also help to expose your content to new audiences.

From an effectiveness perspective, the more people that share your content, the greater the chances of getting mentions and all important back links. Also sharing helps your content get discovered faster; and the quicker it’s found, the sooner it shows up in the index.

Shareaholic is our favourite social sharing plugin for WordPress and can be easily installed.

For some additional tips relating to blogging, please check out the following video from the great team over at MOZ or contact the web design Surrey team at Footprint Web Design.

By | January 4th, 2016|Blogging|Comments Off on 3 Tips To Boost The Effectiveness of Your Blog
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