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Monthly Archives: June 2016

//June

3 Steps To Onsite SEO Success

Whilst some SEO agencies choose to dive straight into off site SEO, we are firm believers in the importance of creating a rock solid foundation for your website.

There are many steps which need to be followed to ensure that your website is ‘Google friendly’ but below we have outlined 3 of the most important.

Never Underestimate The Importance of Effective SEO

There can be little doubt that an awful lot of work goes into creating a working website. A fully working website is highly likely to be easy to use, 3 Steps To Onsite SEO Successfunctional, offering a clear brand identity and call to action. Typically your website will be an extension of your company of which you can be very proud. However, what is the use of a brilliant website if no-one can find it???

Follow our 3 steps below to help ensure that your website gets noticed by the search engines.

Step No. 1 – Optimise All META Tags

The addition and optimisation of all META tags to your pages (including both titles and descriptions) is absolutely essential if you would like to inform Google precisely what each page of your website is about.

Typically, you would include the target keyword within the page title and description whilst trying to ensure that the description reads well and makes sense.

Top Tip – Ever wondered where Google takes the information from that it displays in its search results? There is a very good chance that it will be taken from your specified META title and descriptions.

Step No. 2 – Make Sure Your Pages Contain Enough Content

Writing engaging and informative content isn’t always everyone’s cup of tea but there can be no escaping the importance of quality content.

By including text on your website (generally aiming for a minimum of 400 words) will take significant steps towards helping Google to understand about the products or services that you offer.

Top Tip – Do not include too much text within any images added to your website as Google will not be able to read this.

Step No. 3 – Help Google Find Your Images

Images are very important when looking to optimise both the performance of your website and also the look of your page.

However, did you know that images can also be used to create another avenue to your website?

Google is excellent at picking up images and particularly if you are an online shop, you may find that if you properly tag your images (alt tags and META keywords), you receive a significant amount of traffic coming to you through Google images.

Further Information

Footprint specialise in creating bespoke websites, designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | June 22nd, 2016|Uncategorized|Comments Off on 3 Steps To Onsite SEO Success

5 Web Design Mistakes To Avoid

Would you like to ensure visitors to your website have the best possible experience? We’re pretty sure that you would!

Websites offer the ability to make life easier in so many ways for almost any business. However, a poorly designed or constructed website is destined to provide a frustrating rather than enlightening experience for anyone visiting it..

Below we have identified 5 of the most common mistakes made by web designers throughout the world. The good news is though that any Footprint Web Design customer will certainly not receive a finished website which falls foul of any of the following mistakes!!

5 Web Design Mistakes To Avoid

No. 1 – Too Difficult To Read

The most innovative websites are nearly always very easy on the eye. No matter how informative you may believe your website is, if visitors cannot read the text when they arrive it is highly unlikely to be helpful!

Some web designs incorporate the most unusual font styles and sizes making reading a pain. Don’t make this mistake with yours, we certainly won’t.

No. 2 – A Poorly Organised Website

Do you read every word on a page or scan for useful information? The majority of people choose to scan so make sure that your website is organised accordingly.

Whilst some (poor) designers just put a block of text on the web page, always make sure that you do not neglect headings, sub-headings, bullets, keywords, paragraphs, etc wherever needed.

No. 3 – Ineffective Website Navigation

Following hot on the heals of number 2, effective navigation simply cannot be more important within a website. Users simply MUST be able to find their way around easily if they are likely to spend any length of time on your website.

No. 4 – Using an Unfriendly Screen Resolution

This one is thankfully a little more uncommon now but the days of visiting a website only to find that we have to scroll horizontally to view all of the content are sadly still not completely behind us.

This is an absolute no-no in modern web design. A good designer will develop websites that fit on most screen sizes.

No. 5 – Over Complicated Forms

Registration forms can be tricky but ask yourself, how much information do you actually need from your customer?

Only make registration fields mandatory if they have to be. Name, e-mail address, phone number on enquiry fields will nearly always be enough.

Further Information

Footprint specialise in creating bespoke websites, designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | June 15th, 2016|Web Design|Comments Off on 5 Web Design Mistakes To Avoid

There Are No Short Cuts To An Effective Google Maps Listing

Google My Business can be a very powerful tool for any business with a focus on their local area. If you can achieve a first page ranking for any of your chosen terms on Google Maps, it is all but guaranteed that prospective customers will view your business before almost any other.

Please see below for a recent example:

2016-05-24_1601

However it is very important to ensure that your listing is created correctly without cutting any corners.

A Common Mistake

Through the ‘Google My Business’ dashboard, users have the ability to set their radius of service around their physical address. This option is designed to allow customers to see how far a business is prepared to travel in order to visit a customer.

However, some business owners choose to be a little too greedy and instead of setting a realistic and accurate radius, set their radius to its maximum in the hope of ranking across several locations. The reality of the situation is that this will not work and you will instead find that you are only likely to rank around the actual, physical location of your business.

Setting A Realistic Radius

Rather than trying to trick Google into giving you rankings across a broader area than you should be eligible for, you should instead use a radius setting which realistically and accurately highlights the catchment area of your business. If your business legitimately covers a huge service area, that is fine, however you should not expect to receive any cross-location ranking boost just because of it.

The reality is that if you want to rank across several locations, you need a physical site in each major city that’s actually utilised and occupied by your team.

Please Note – There is a ‘black hat’ practice which involves purchasing virtual addresses purely for the location pin. This is something that should not be attempted as it goes directly against Google’s quality guidelines.

Further Information

Footprint specialise in creating individually tailored web marketing solutions designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | June 8th, 2016|Google Maps|Comments Off on There Are No Short Cuts To An Effective Google Maps Listing

5 Facts To Prove the Importance of Mobile Marketing

The balance of power has been on the move for many years and in 2015, Google confirmed the following:

It’s Official: Google Says More Searches Now On Mobile Than On Desktop

Whilst this change has been anticipated for a number of years, confirmation from Google regarding a change in the browsing habits of internet users is huge news for businesses.

Google stated that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.”

Whilst that statement does not officially include the UK, it is a fairly safe assumption that we will be included within this list.

For more on this story, please click here.

What Does This Mean For My Business?

With more and more customers using their mobile devices (either phones or tablets) to browse for products and services, taking the required steps to 5 Facts To Improve The Importance of Internet Marketingensure that visitors to your website receive the optimum experience has never been more important.

Whilst a ‘non-mobile optimised’ website will still retain its desktop search rankings, there is every chance that it will not rank well on mobile search rankings. Although a few years ago, this would not have been an issue, with the shift in balance in browsing power, mobile marketing has become essential for all businesses, especially for small and mid-sized businesses.

For more on this story, please click here.

Still Have Doubts?

If you still have doubts regarding the popularity of mobile Vs desktop searching, the following facts may help to change your mind.

1. Accessing The Internet Has Never Been Easier

80% of all online adults now own a Smartphone & 47% own a Tablet.

Source = GlobalWebIndex’s 2015 Q3 report on trends for smartphones, tablets, smart TVs and wearables.

2. Mobile Internet Usage Is More Popular Than Ever

More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.

Source = Google Official Blog

3. Mobile Usage Is Ideally Suited To Searching For Local Businesses

38% of mobile users search at least one time per month for a local business.

Source = BrightLocal Mobile Consumer Survey 2015

4. Mobile Internet Users Are Proactive Shoppers

70% of mobile searches lead to an online action within an hour (versus 1 month for 70% of PC users).

Source = Mobile Marketing Assoc. Mobile Marketing Forum 2010

5. Mobile Searches Also Lead To More ‘In-Shop’ Purchases

78% of Local Mobile searches result in offline purchases.

Source = ComScore, Neustar Localeze, 15 Miles, Local search study 2013

Further Information

Footprint specialise in creating bespoke websites, designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | June 1st, 2016|Uncategorized|Comments Off on 5 Facts To Prove the Importance of Mobile Marketing
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