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Monthly Archives: July 2016

//July

The Wing Walk – Shenise Did It!

Saturday the 9th July 2016 was a momentous day for the whole Footprint family and Shenise in particular! It was on this day that after all of the build up, Shenise took to the skies to perform a ‘wing walk’ in an effort to raise money for a truly excellent cause.

We are both delighted and proud to announce that as of the 25th July, Shenise has raised over £1500!!!

Taking a Closer Look at the Big Day

Whilst we don’t believe that this comes anywhere close to experiencing flying on the outside of a plane, the video below offers a wonderful glimpse into the lengths that Shenise went to in order to raise funds for Matthew’s Friends.

The gallery below shines a light on some of the other moments through the day.

It’s Not Too Late!!

Despite the fact that the wing walk has now been completed, it’s not too late to donate! In fact, we hope that seeing the video and seeing what Shenise actually went through might give you even more reason to dig deep into your pockets.

Donating through JustGiving is simple, fast and totally secure. Your details are safe with JustGiving – they’ll never sell them on or send unwanted emails. Once you donate, they’ll send your money directly to the charity. So it’s the most efficient way to donate – saving time and cutting costs for the charity.

To make a donation, please visit the following link to submit your details – https://www.justgiving.com/shenisewingwalking

Why Did Shenise Decide To Do The Wing Walk?

For a look into why Shenise has decided to undertake this amazing feat, check out below for a little insight.

“I decided that I wanted to do something different this year so in a mad moment with friends I suggested Wing Walking (think wine was involved). Other than being shocked my friends said what a great idea. “But just one thing you don’t like heights Shenise” – oh yeah I forgot about that, but you know what it’s just a fear I can do this and overcome a fear I have had forever.”

“It’s for such a great cause and charity Matthew’s Friends. The staff & volunteers work so hard. Luckily I will be fitted with 4 different camera’s & a Go Pro so if I pass out then I’ll be able to watch the footage back. So I would really appreciate your donation for this great charity.”

Who Are Matthew’s Friends?

Matthew’s Friends provide information and support for children and adults using Ketogenic Dietary Therapies for epilepsy, Glut1, Brain Cancer and other neurological disorders.

The video below highlights some of the outstanding work that Matthew’s Friends have completed during the past 10 years

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By | July 27th, 2016|Charity|Comments Off on The Wing Walk – Shenise Did It!

Are Customer Reviews Important? How Do You Get Them?

Are you influenced by customer reviews whilst choosing products and services? If you are, you certainly are not alone.

A 2015 survey highlighted the fact that 67% of consumers are influenced by online reviews. With numbers like these, the importance of reviews cannot be overlooked.

Utilising Genuine Reviews

The addition of genuine customer reviews to your website can result in increased trust in your business. This can in turn result in higher conversion rates.

How Many Types of Reviews Are Available?

Basically, there are 2 types of customer review. On-site reviews and 3rd party reviews.

  1. On-Site Reviews – These reviews are usually submitted directly to the business and will then be added to the website in the form of either ‘reviews’ or ‘testimonials.Are Customer Reviews Important? How Do You Get Them?
  2. 3rd Party Reviews – These reviews are typically left on 3rd party websites (which are not controlled by the business) including Trustpilot, Google + and Yelp. These may then be displayed via the business website.

Which Benefits Are Offered By Online Reviews?

The addition of reviews to your website (both good and bad) will offer the chance to add regular unique to your website. Not only this, reviews provide new customers with an idea of the type of experience they should expect to receive.

How To Get Your Reviews

Making it as easy as possible to leave reviews is crucial if you want your customers to leave their views on your business.

Very few people will take the time to leave their thoughts without some sort of prompt. A clear guide on your website or an e-mail reminder will prove to be beneficial.

Should You Worry About Negative Reviews

The main reason many businesses do not offer their customers the opportunity to leave reviews is because of concerns about receiving bad ones!

However, the truth is that bad reviews are not necessarily a bad thing.

  • A poor review can actually prove to be useful in helping businesses identify any areas of weakness.
  • A large proportion of consumers have difficulty in believing that businesses with 100% positive reviews are completely genuine.
  • There are even some studies which suggest that the presence of the occasional negative review may actually be helpful!!

Further Information

Footprint specialise in all aspects of online marketing. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | July 25th, 2016|Reviews|Comments Off on Are Customer Reviews Important? How Do You Get Them?

3 Tips To Move Towards SEO Success

There are a few common errors that people make, when it comes to SEO. They may not seem like much, but, if you can give each of them a little bit of attention, you’ll make sure that you’re dotting all the “i”s and crossing the “t”s – this sort of detailed thinking can make a huge difference to your SEO.

seo

Tip 1 – Location, Location, Location

A significant number of Google searches are focused on a place or location and this number is even greater when considering searches from mobile devices.  In order for small businesses to reach their target audiences, they must ensure that they are ranking high in these local searches.  There are several strategies for targeting local search, including:

  • Listing your business in relevant industry and geographical directories/listings
  • Creating keywords that combine your company with your physical location (e.g. “plumbers” and “London”)
  • Optimising your company’s website for mobile viewing

Tip 2 – Making The Most of Social Media

A lack of time and resource are often the things that small businesses suffer with the most. Because of this, managing the Social Media accounts is sometimes considered a bit of a waste of time.   Even worse, small companies will set up their accounts, then ignore them, leaving a trail of empty, outdated profiles.

In fact, posting on a variety of social media accounts will afford your business a wealth of opportunity for ranking.  Social media channels great opportunities for businesses to put out quality content. They can also help offer ‘markers’ for search engine websites.

Unsure which social media channel is right for you?  See where your competitors are online, and more importantly, where your customers are.  Start with just one profile on the channel that is most applicable to your company, such as LinkedIn or Facebook.  Refresh the content often, build quality links, and as you get more comfortable, add on channels as needed.

Tip 3 – Posting New Content

It can be difficult for small businesses to find the time to update the content on their website.  However, consistent, fresh content positively increases organic search rankings as well as user experience, which is increasingly important to search engines’ ranking factors.  Two of the easiest ways you can consistently publish new, quality content are:

  • Create a blog for you business  Many companies will start one, but as deadlines and other work crops up, the posting and maintenance will fizzle out. Commit to posting content relevant to your industry or company twice a week.  Involve coworkers, interns, and if the budget allows for it, freelance writers to help.
  • Create a news feed on your company website, and update it frequently with events or news, anything that is relevant to your business and industry, and that organically uses your keywords to help boost search rankings.

SEO – the ongoing commitment.

A successful SEO strategy is a commitment – your work is not finished just because you’ve researched keywords and optimised your website.  Those tactics are the best first step to launch a small business’s SEO campaign, but from there, it is a recurrent process to generate content and build links to your content and site.  While it might seem daunting, keeping up with your SEO commitment means your company will have increased visibility, more website traffic – and more customers.

Further Infortmation

For more information on how Footprint Web Design can help you, or to inquire about a quote, please contact us on 01883 372488, or email us at: info@footprint.co.uk

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By | July 14th, 2016|SEO|Comments Off on 3 Tips To Move Towards SEO Success

What Is AMP and How Can It Help You?

How do you access the internet? It was not too long ago that you would not have had a choice. Without a laptop or desktop, you simply could not access the internet. However, not only have the number of options available to access the ‘net’ increased dramatically, the most common method of browsing the web is now via mobile and tablet devices.

What Does This Mean?

For web developers across the globe, the need to create websites which are optimised for ease of viewing via mobile devices has been important for some time now. However, with Google introducing a new ‘AMP Project’, the question must now be asked, is a simple ‘responsive web design’ enough to ensure your client receives the best possible service.

What is AMP?

Google’s new AMP (Accelerated Mobile Pages) project has been designed to ensure that websites load via mobile devices as quickly as possible, therefore offering the best possible user experience.What Is AMP and How Can It Help You?

How Does It Work?

AMP works by requiring web developers such as ourselves to use a narrow set of web technologies to create pages. The majority of JavaScript is forbidden and as a result, web pages can now load significantly faster.

To use AMP, we will create an alternate version of your site which conforms to all of the relevant specifications which have been outlined by the AMP project. These standards share a lot of similarities with traditional HTML but are essentially stripped down to what Google considers to be the bare minimum.

For example – You will give your AMP-optimized site a separate address, for example: yoursite.com/yourpage/amp.

Sites that follow these specifications to the letter will are believed to receive special treatment from Google. Starting recently, AMP-optimised news stories now appear at the top of Google’s mobile search results and there are an increasing number of reports stating that AMP optimised sites are receiving preferable search engine rankings when compared to non-AMP optimised sites on mobile search results.

Further Information

Footprint specialise in creating bespoke websites, designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | July 8th, 2016|Mobile, Web Design|Comments Off on What Is AMP and How Can It Help You?

How To Create a Google Webmasters Tools Account

Google Webmaster Tools offers you an easy-to-use way of keeping track of how successful your site is.

It offers the capability to do the following plus significantly more: Google Webmaster Tools

  • Identify some of the phrases that visitors are using to find your website.
  • Identify broken links on your website, which can then be corrected.
  • Keep a health check on your website. This will help you to ensure that your website is clean of malware and viruses.

These few simple steps will help you set up your own Google Webmaster Tools account in no time at all:

  1. Go to www.google.com/webmaster/tools/ and sign up using your google+ login details (set out in a previous blog)
  2. Add your website URL to get started (e.g www.yourwebsitename.co.uk)
  3. Verify your site – Google need to make sure that your site belongs to you. You’ll be given a number of options of how to do this, but the easiest is verify via Google Analytics.
  • Use the same login details as used for your Google Analytics account
  • Ensure that your website contains the relevant Analytics code within its header (we will explain more about this is a future blog)
  • Select the ‘Verify using Google Analytics’ option
  • Click “Verify” – done!

(N.B. If this method doesn’t work for you, you can also verify your site by inserting a “meta-tag” into the code of your home page. Click that option on the Google Webmaster Tools page – copy the whole piece of code given – login to your site’s admin panel – click to view the code of your home page – paste the code in here, after the first </head> tag and before the first <body> tag – then back to Google Webmaster Tools to verify.)

Please be aware, the code you have uploaded (or copied and pasted in to the home page) must be kept on your site for the duration of the time you require Google Webmaster Tools. If it is removed, Google will be unable to communicate with your website and, therefore, will be unable to run diagnostics or retrieve information.

You are now ready to use Google Webmaster Tools!

Further Information

Footprint Web Design don’t just design bespoke websites. We also provide a number of tailored SEO services for clients looking to either move up Google rankings, or promote their online presence. If you don’t have time for the above, we can do it for you!

Contact us, either by phone on 01883 372488 or by email on info@footprint.co.uk, and see how we can help you take a step in the right direction.

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By | July 4th, 2016|Google|Comments Off on How To Create a Google Webmasters Tools Account
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