Web Design, SEO and App Development   |   Call Us Today On 01883 372488   |   Request A Quote

Monthly Archives: September 2016

//September

How Important is Social Media For My Business?

If we said that we may be able to help to get your customers to help spread the word about you and your company, would that be something that you’d be interested in? We all understand how important customer referrals can be, due to the fact that referred customers are often far easier (at least initially) to do business with than customers with whom you have had no previous interaction. Few avenues offer a better opportunity to get these wheels in motion than Social Media avenues.

Without wishing to put too fine a point on this, if you’re not connected properly with different social media outlets, the chances are your competitors will be and this will help to give them an edge. Did you know figures indicate that there are in excess of 500 million users on Facebook alone? With upwards of 50% of these users checking in on a daily basis to see what their friends, family and acquaintances are up to and what they are talking about, it’s very important to ensure that your customers have the opportunity to tell their friends what a great job you have done for them!

Why is Social Media marketing important?

When used correctly, social media marketing can play a pivotal role in the marketing plan for your business. With so many people (and therefore potential customers) using social media outlets How Important is Social Media For My Business?such as Facebook, Twitter, Google+, and blogs, it’s so important to ensure that you are in a position to make your presence felt.

How else can social media be used to help?

  • Engage Your Audience: Regardless of your particular line of business, the ability to engage your audience can be key. Of course people will always have the ability to pick up the phone or send you an e-mail but in a world where patience is thin, social media outlets offer the quickest and easiest way for people to contact you.

By making sure that you post regularly, along with posting the right content and questions, you will open up the possibility to draw new and existing customers into a discussion, or at least interacting with your business.

  • Boost Sales: There’s no escaping the fact that ultimately you would like to turn these new connections into actual sales. With the correct use of social media tools, you will gain the ability to attract new customers and boost your sales.

With the initial creation of just a Facebook business page and a Twitter account, you can start attracting potential customers, and hopefully begin turning those new connections into customers through a combination of regular posts and incentive deals ensuring that not following you is just too good an opportunity to miss.

How important is Social Media to SEO?

The lines between social media and SEO have never been thinner and this is a trend that is set to continue.

Perhaps the most important aspect of a successful campaign is the ability to create unique engaging content. If you want to crack Google’s first page, your website simply must have excellent content.

The amount of engaging content which you can add to your social networking channels will help Google to endorse your brand with a certain amount of “authority”, just as it views you as an authority in your specific area due to the amount of people commenting, liking, sharing, re-tweeting, etc.  The higher the authority that your website receives, the higher up the rankings that you will go.

Sounds simple doesn’t it!

Further Information

If you’d like to speak to use regarding how we can help you to use social media channels to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

Currently Browsing: Is Social Media Important For My Business?
By | September 30th, 2016|Social Media|Comments Off on How Important is Social Media For My Business?

How To Set Up an E-Mail Account on an Apple Mac

This tutorial will help you setup your Mac Mail client with your Siteground’s email settings.

STEP 1 – Start Mac Mail, click on the Mail button from the menu and select Preferences.

STEP 2 – Click on the Accounts tab from the top menu and click the + button at the bottom left part of the window to start the wizard that will guide you through the setup process.

STEP 3 – On the initial screen of the Add Account setup wizard enter the name that your recipients will see when they receive emails from you in the Full Name field and your email address in the Email Address field. Also, add the password for the e-mail account.

STEP 4 – In the next window select/enter the following Incoming Mail Server details and click the Continue button:

On Account Type select IMAP. Type a description such as Siteground IMAP Server.

In the Incoming Mail Server field type mail.yourdomainname.com or just yourdomainname.com, which is hosted with Siteground. Type your full email address in the User Name field and the password in the corresponding field.

STEP 5 – In the next window you will be prompted to enter your Outgoing Mail Server. Fill in the following details and click the Continue button:macbook-606763_640

In the description field you can enter Siteground SMTP Server.

In the outgoing field type mail.yourdomainname.com or just yourdomainname.com, which is being hosted with Siteground. Tick both checkboxes for Use only this server and Use Authentication.

Once again enter your full email in the User Name field and add the password.

STEP 6 – Once you have entered all details and clicked the Continue button you will see a summary window on which you can review the settings that you have entered and go back if you need to edit something.

Once you click the Create button you will be able to send and receive emails from your Mac Mail client through your Siteground’s email account.

Please Note – Apple has identified the following as pieces of information you may need in order to complete your set up.

Mail settings you might need from your email provider

If Mail asks you to enter email settings manually, you may need to get the account type, mail server address, and other details listed in this article.

Mail automatically uses the correct settings for many email services. That’s why you seldom need more than your email address and password to set up an email account on your Mac or your iPhone, iPad, or iPod touch. If Mail needs more information, get the settings in this article from your email provider. You can print the article and complete the Setting column with the information you need.

Name of setting      Setting      Description
Full Name Choose your sender name as you would like it to appear in messages that you send. Example: John Appleseed.
Email Address Your email address for this account, such as appleseed@example.com.
Incoming mail server settings
These settings are for downloading messages (receiving email) from your email provider’s mail server.
Account Type Choose IMAP*, POP, Exchange IMAP, or Exchange EWS1, as directed by your email provider. If you’re using a Microsoft Exchange account, see the Exchange setup instructions for Mac or iPhone, iPad, and iPod touch.
Description Choose the name that Mail will use for your account, such as Work, School, or Yahoo.
Incoming Mail Server (host name) The host name of the incoming mail server, such as mail.example.com.
User Name Your user name for this account, such as appleseed. Some email providers want your full email address as your user name.
Password The email password you use to sign in to your account.
Port The port number used by the incoming mail server. Common port numbers for incoming mail are 143 and 993 for IMAP accounts, and 110 and 995 for POP accounts.
Authentication Choose Password, MD5, NTLM, Kerberos, or None, as directed by your email provider.
Use SSL? Does the incoming mail server support SSL (Secure Sockets Layer) or TLS (Transport Layer Security) encryption?
Outgoing mail server (SMTP) settings
These settings are for uploading messages (sending email) to your email provider’s mail server.
Outgoing mail server (SMTP) The host name of the outgoing SMTP (Simple Mail Transfer Protocol) server, such as smtp.example.com.
Port The port number used by the outgoing mail server. Common port numbers for outgoing mail are 25, 465, and 587.
Use SSL? Does the outgoing mail server support SSL or TLS encryption?
Authentication Choose Password, MD5, NTLM, Kerberos, or None, as directed by your email provider. If None, you may need the additional settings below to send email when you’re on a different network, such as from a Wi-Fi hotspot or Internet cafe.
Outgoing mail server (SMTP) settings for when you’re on a different network
Get these off-network settings only if your email provider doesn’t use authentication for outgoing mail.
Outgoing Mail Server (SMTP) The host name of the outgoing mail server, such as smtp.example.com.
Port The port number used by the outgoing mail server.
Use SSL? Does the outgoing mail server support SSL or TLS encryption?
Authentication Choose Password, MD5, NTLM, Kerberos, or None, as directed by your email provider.

* IMAP (Internet Message Access Protocol) is best if you check email from multiple devices, because your messages are stored with your email provider until you delete them. As long as your devices can connect to your email service, your mailbox stays the same on each device. If you use POP (Post Office Protocol) on more than one device, those changes don’t appear on every device, and new messages delivered to one device may not be delivered to your other devices.

For more information, please click here.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing SEO Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

Currently Browsing: How To Set Up an E-Mail Account on an Apple Mac
By | September 15th, 2016|E-Mails|Comments Off on How To Set Up an E-Mail Account on an Apple Mac

Reaching The Parts Other Blogs Cannot Reach

Blogging is becoming an increasingly popular method of distributing key pieces of information to prospective customers.

Not only does the addition of a blog to your website offer the perfect method of providing quick and easy updates relating to your products and services, it also opens up lines of communication with your customers whilst proving the opportunity to for other people to re-share information on your behalf (the perfect type of marketing!). In essence, effective blogging techniques can be the cost effective form of marketing that just keeps on giving.

How to choose the right topics for your blog is something of great importance (and one we will cover in a future blog of our own). However, below we have identified a number of different methodsReaching The Parts Other Blogs Cannot Reach of enhancing the reach of your blog.

  • Linking the blog to Google+: By linking the blog to Google Switch your Blogger profile to Google+to take advantage of automatic sharing, the Google+ blogging community, and upcoming features designed to help you build a following.
  • Enable Email This Post: If you use Email This Poston your blog, people will be able to forward your posts to friends. This might not have an immediate impact on your site stats, but it enables others to publicize your blog for you.
  • Turn on your site feed: When people subscribe to your site feedin their newsreaders, they’re more likely to read your posts.
  • Add the blog to Blogger’s listings. When you add your blog to Google’s listingsit shows up in Nextblog, Recently Updated, and other places. It’s like opting-in to traffic.
  • Publish regular updates:  The more you blog, the more traffic you’ll get.
  • Put your blog URL in your email signature: Think of how many forwarded emails you’ve seen in your day, and just imagine the possibilities.
  • Submit your address to blog search sites and directories: People look for blog content at Technoratievery day, are you on their list? You should be. Submit your blog’s url to Technorati, Daypop, Popdex, and any other site of that ilk you come across.
  • Be an active commenter. If you come across a blog you like, why not leave a comment? This way, others who read and are interested in your comment and click back to your profile and check out your blogs.
  • Set your blog to Send Pings: When this setting is activated, your blog will be included in various “recently updated” lists on the web as well as other blog-related services.
  • Optimise Google FeedBurner

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing SEO Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

Currently Browsing: Reaching The Parts Other Blogs Cannot Reach

 

By | September 9th, 2016|Uncategorized|Comments Off on Reaching The Parts Other Blogs Cannot Reach

Don’t Dismiss The Importance of SEO Just Because You Are a Small Business

There is still a school of thought that SEO is just for big companies who are looking to get bigger. Whilst SEO can certainly help any company wishing to maximise their online presence, the truth is that it can be at least as beneficial any small business or start up companies who are trying to get a foothold in their market sector.

A Common Misconception

One of the most common misconceptions regarding the implementation of SEO for a small business relates to expense. The most important thing to remember is that when SEO is done correctly, Don’t Dismiss The Importance of SEO Just Because You Are a Small Businessit is an investment, not an expense.

Unlike some traditional methods of advertising such as newspaper adverts or flyers, whilst an organic and well-planned SEO strategy can take a period of time to put into place, once the results start to come in, there is no upper limit to how great your ROI may become.

Depending on the type of business you run, the implementation of SEO does not have to cost a small fortune. Even small businesses which have a limited marketing budget will get effective help from SEO when it comes to increasing their visibility, rankings and more importantly, leads.

External Factors

There are a variety of external factors which are likely to determine just how difficult it will be to achieve a good ranking for a website and these factors are likely to vary greatly from business to business and sector to sector.

Although some competitive industries may require a larger SEO budget to achieve their desired results, through wise investment, many small businesses will be able to obtain the benefits of effective SEO which can make a significant difference to their business.

Something For Everyone

Every business owner should have the goal of reaching page one on Google search results for terms relating to their products and services. The importance of being discoverable on the Internet cannot be overstated and whilst it will take a little time and some hard work to get there, the benefits for all small businesses greatly outweigh any negatives that you may come across.

Further Information

If you’d like to speak to use regarding our ability to design you a quality website or perhaps how to maximise the potential of your existing website, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

Currently Browsing: Don’t Dismiss The Importance of SEO Just Because You Are a Small Business
By | September 2nd, 2016|Local SEO, SEO|Comments Off on Don’t Dismiss The Importance of SEO Just Because You Are a Small Business
Top