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Monthly Archives: October 2016

//October

Building an Effective E-Commerce Website

Well designed websites are absolutely essential if you wish to ensure that they are successful and this is even more important in the case of e-commerce websites.

Would An E-Commerce Website Benefit Your Business?

E-commerce sites allow customers to make purchases directly through the website rather than having to place an order either via phone or e-mail. If you would like to e-commercekeep your businesses running costs down to a minimum, an e-commerce website could be the answer to your needs.

Making Sure That Customers Return

Whilst it is often visual appeal that initially draws prospective clients to a site, it will be a site that works correctly and is easy to navigate that will ensure that they return again and again.

Websites that load quickly, allow users to navigate smoothly and operate without broken links or technical glitches definitely tick many of the boxes needing to be covered to ensure visitors return.

Certain areas that we provide extra special focus on when building an e-commerce site are:

  • Search Simplification: Making sure that the search bar appears on every page of the website is hugely important as this makes the search process far easier for customers searching for a specific item.
  • Make Sure Search Options Are Plentiful: Make sure that your visitors have the option to refine their searches as much as possible. By allowing them to search by specifics including sizes and colours, they will be able to save time and make sure that their experience with you is not a frustrating one.
  • Maximise The Visuals: All guess work should be removed from the thought process of prospective customers and therefore images are particularly important on all e-commerce websites. If your images are clear representations of the items that you wish to sell, you have a far greater chance of making a successful conversion.
  • Make Sure Your Shopping Cart is Clearly Visible: Rather than insisting on customers moving back to the checkout page after each purchase, incorporating a system that which includes a shopping cart icon on each and every webpage where your items are sold makes the process quicker and easier.
  • Mark out of stock goods: Few things are more frustrating during online shopping than following the process through to the end only to find out the your chosen items are out of stock. Therefore ensuring that all items which are out of stock are marked clearly can make for a far better user experience.

Further Information

Footprint Web Design have been at the forefront of web design and development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | October 25th, 2016|E-Commerce|Comments Off on Building an Effective E-Commerce Website

The Relevance Of E-Mail Marketing Today

E-mail marketing offers one of the most effective methods of product promotion because it generates the highest return on investments for a company. Today, marketers are under constant pressure to reach more people using less resources. Email provides the easiest and convenient way of sending personalised marketing campaigns while remaining on budget.

1. Larger Reach

While social media avenues like Facebook and Twitter seem to be the most effective medium of reaching the masses, this is not always the case. Currently, Facebook has over 1 Billion users whileThe Relevance Of E-Mail Marketing Today Twitter has over 255 million. In 2013, there were a whopping 3.9 billion email accounts. Today, most of the people logged on to the Internet require an active e-mail address. Suffice to say that when it comes to reaching prospective customers, email is the best channel to use.

2. Email Provides a Targeted Form of Marketing

Placing an advertisement on television, in a periodical, or on radio has no guarantee that the targeted market will see it. Using email, marketers can control who sees the email because they can segment contacts based on demographics, lead status, location, or other data. This method ensures that customers receive content that has been specifically suited to their needs.

3. Increased Brand Awareness

Every email sent exposes customers to your brand and business. With a smart design, targeted content, and strategic planning, the business will steadily build value. Emails stand a better chance of creating impact with customers. This means that when they are in need of your products or services, they will turn to your business to provide value.

4. Emails are Easily Sharable

Emails are easy to share because they have a forward function. Therefore, it is easier to click forward than it is to spend time explaining a product’s television advert. Customers and subscribers share email marketing messages with friends, acquaintances, and other loved ones. This creates brand exposure and credibility.

5. Cost Effective

Cost effectiveness and efficiency is perhaps one of the most appealing advantages of e-mail marketing. There are no print costs, advertising rates, or postage fees. According to figures released by Direct Marketing Association, email marketing returns outperform display, search, and social marketing.

E-mail marketing is a sharable, targeted, credible, and cost-effective tool that is commonly overlooked by many marketers. In order to make the process simple, a company may choose to hire a good marketing advisor. With proper guidance, a strong message, and a strategic approach, any business is assured of numerous benefits from email marketing.

Further Information

Footprint specialise in creating bespoke websites and providing online marketing strategies designed to help take your business to another level. We have been providing SEO Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | October 18th, 2016|E-Mails|Comments Off on The Relevance Of E-Mail Marketing Today

The Top 4 Reasons That Your Website Must Be A Responsive Design

Today’s Internet users are accessing websites on a variety of devices. That means people are viewing your site via different screen sizes in tablets, smartphones, game consoles, TVs, desktops and even wearable devices. Since it’s important for your website to automatically respond to the environment and user behaviour depending on platform, screen size and orientation, the smartest way to build your site is to make sure it has a responsive web design (RWD).

RWD ensures your website seamlessly rescales, resizes and reflows to adapt your images and content so they display beautifully on any device. A responsive website will automatically adjust itself so it’s in perfect proportion to be engaging and usable no matter the device your site is being viewed on. There are several reasons why RWD is a crucial technique that will have a huge impact on your web strategy.

Mobile Usage is On the Rise

Online shopping is all the rage as it is much easier than driving all the way to your local shop. People are even opting to shop on their phones while they’re watching TV on their favourite couch. The Top 4 Reasons That Your Website Must Be A Responsive DesignCurrently, more than 60 % of all website traffic is from mobile devices. And every other day, mobile usage is growing exponentially, so an increasing number of prospects will continue to view your site from a mobile device. By focusing on a site that’s more responsive on multiple platforms; you’ll see a great return on investment from your website. In the long run, a responsive design translates leads, which are increasingly coming from mobile devices, into actual sales.

Improved SEO Rankings

Search engines recommend responsive development for mobile website design and favour mobile friendliness in their search engine result page (SERP) rankings. Responsive sites have only one URL and the same HTML code across all devices which make it easier for search engines such as Google to find, index and organize content from a single company site than from two or more sites.  A higher ranking goes hand in hand with increased conversions. A single URL is also easier for users to share and link to.

Lower Bounce Rates

Today’s consumer is well informed and empowered. He/she will only stick to your content if it’s engaging and if what you’re offering is easily and quickly found. If your web-only site doesn’t translate well to multiple devices such as smartphones and tablets, you can as well forget about sales from numerous potential buyers. Research has it that a website that is not mobile friendly will have an immediate bounce rate of about 40%.

Consistent Branding

A responsive website is inherently designed to look pretty much the same on all devices. Your site’s images and content simply scale down or shift around to make the look and elements look essentially the same. The last thing you want is for your customers on smaller devices to feel less appreciated as compared to their desktop counterparts. With a RWD, you can always maintain a consistent brand across multiple platforms.

Further Information

If you’d like to speak to use regarding how we can help you to use web design to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | October 12th, 2016|Uncategorized|Comments Off on The Top 4 Reasons That Your Website Must Be A Responsive Design

4 Ways A Website Designed In WordPress Can Benefit Your Business

WordPress has grown to become the most popular blogging software in the market and has been around since 2003. Over the last few years, WordPress has also become the platform of choice for many non-blogging websites. There are plenty of ways a website designed in WordPress can benefit your business.

Cost Savings

The business world has become quite competitive and WordPress stands out as a platform that enables you to contribute in a great way to saving costs. Gone are the days when you need to have 4 Ways A Website Designed In WordPress Can Benefit Your Businessyour designer add new content or posts for you or send the most basic text changes. With WordPress, you can make changes on your own, whenever you want and save the money you would have paid your web designer for more important business expenses. Owing to the technology’s simplicity, ease of use and intuitiveness, time spent on formatting is significantly reduced.

Many of WordPress’ features are also very affordable or free to use. With more than enough free plug-ins available, you can efficiently manage your website without a fat budget. Some say it’s as easy as word processing but with far more versatility including audio, graphics, animation, video and other media.

Greater Accessibility

As a cloud based content Management System (CMS), WordPress allows you to manage your site from any Internet enabled computer. This means anyone can change or add content from anywhere in the world, as long as they have Internet access and a browser. You don’t need to fix firewall settings or purchase additional software to manage your site. Moreover, there are plenty of free apps available for android and iOS mobile devices.

The ease of access also provides a way for staff with complementary skills to concurrently maintain different parts of the site. Pages and sections of your website can be independently edited by different individuals and or teams for better efficiency.

Increased Flexibility

WordPress is highly customisable in terms of features and design. You can take advantage of custom created themes to align the front end of your website to your brand. Numerous functionality features also allow it to be easily customised in an array of differ ways.

WordPress websites also have virtually unlimited scalability. This makes it ideal for business as you can add hundreds of thousands of products and pages to your website to meet its growing demands over time. Even with such additions, your sites performance will not be compromised.

Fast and easy updates enable WordPress to keep up with the latest technology and best practices. As it is open source, your WordPress website is not tied down to a specific CMS with your web design contractor. WordPress is used by thousands of skilled developers around the world; you can always count on someone out there to help you develop your site further.

Easy Administration

Administrators with access to the CMS of your website can add multiple users with different access permissions for each user as required. This is especially useful if you have members of your staff who will be responsible for different aspects of your website.

Further Information

If you’d like to speak to use regarding how we can help you to use effective web design techniques to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | October 1st, 2016|Wordpress|Comments Off on 4 Ways A Website Designed In WordPress Can Benefit Your Business
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