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Yearly Archives: 2016

/2016

Is Your Business Listed On Google Maps?

There can be no doubt whatsoever regarding the potential offering by Google My Business listings for any business.

If you can achieve a first page ranking for any of your chosen terms on Google Maps, it is almost certain that web users searching for terms relating to your products and services will see your business details before almost any other.

Effective Marketing Method

Setting up or claiming (did you know Google may have set up a listing for you??) a Google Maps listing offers a great way of promoting important details about your business visible and you don’t Is Your Business Listed On Google Maps?even need a website to do it! If you are a small business owner, you really cannot afford to overlook this excellent form of free advertising.

Making The Most of Your Google Maps/Local Listing

Once your listing is fully activated, there are a number of different ways of making the most from this.

Please Note – The best way is to make the most of Footprint Web Design’s dedicated Google Maps SEO service.

A few tips include:

  1. Choosing the Most Appropriate Category– Google provides a choice of categories to which you can add your listing and you are not limited to one. Simply type the first few letters of your services into the category box and select the most appropriate results which are provided.
  2. Addition of Relevant Images – You can make your listing more attractive by adding a number of photos/images to your account. You can add a logo and background image to your homepage and up to 10 images in the listing itself.
  3. Encourage Reviews – We cannot over emphasise the importance of this tip – ask your customers to review and rate on your listing. Online reviews play a crucial role in helping to separate competing businesses and the chances are, the more positive reviews on your account, the higher your listing may rank and the more likely undecided customers may be to opt for your products and services.

If you have any further questions about the importance of Google Maps listings for small businesses and how they can be used to help you, please don’t hesitate to get in touch with us on Tel. No. 01883 372488.

Further Information

Footprint Web Design has been at the forefront of web design, development and marketing for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | November 15th, 2016|Google Maps, Uncategorized|Comments Off on Is Your Business Listed On Google Maps?

Top Tips For Generating Online Reviews

It is no longer possible to overstate the importance of online reviews for a business. More than ever, customers are taking the time to post their views (both good and bad!) and these rants and reviews have the potential to make or break your business.

With a recent survey claiming that 90% Of Customers Say Buying Decisions Are Influenced By Online Reviews taking the time to find new ways to connect with potential customers can make significant difference to your business’ bottom line.

However, this does not mean that you have to constantly glue yourself to your computer! By putting in plan some proven tips and tricks to boost your online reputation you can take big steps towards generating some of the positive reviews that you need.

Below we have identified some of the best ways to create good will with your customers:

Tip No. 1 – Take a Close Look at Your Review Capabilities

There is simply no excuse for not taking advantage of the FREE listings which are available to you. Social Networking sites such as Facebook, Twitter and Google + offer the ideal way to open up Understanding the Importance of SEOlines of communication with customers, whilst online directories such as 118.com, Yell.com, FreeIndex and Scoot offer a great way to obtain a free listing which will allow customers to leave reviews.

Once a profile is created, you can update settings to ensure that when new reviews are posted. Monitoring existing reviews and customer feedback is also a good way to see how staff is doing across many or a few business locations.

Tip No. 2 – Pay Attention!!

Whilst there may be a very strong temptation to ignore any positive reviews, it is crucial that you respond to all reviews, regardless of whether they are complimentary or not as this can make an excellent impression on all future prospects reading reviews.

Furthermore, the addition of negative reviews to a listing is likely to stay visible for years, therefore it is important to deal with any issues quickly and provide resolution for the customer. As long as the majority of reviews aren’t negative, people will value the business’ professional approach and responsiveness.

Tip No. 3 – Make the Most of Your Reviews

Take advantage of any positive reviews by them on your website and/or Facebook page.

A great example of this would be Surrey Driving Force. Driving schools operate in a highly competitive market and therefore finding ways to stand out from the crowd greatly increase your chances of new customers opting for you over your competitors. As such, SDF choose to promote all of the online reviews that they receive by adding them to a dedicated section on their website – http://www.surreydrivingforce.co.uk/testimonials.php

Further Information

If you’d like to speak to use regarding how we can help you generate online reviews, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | November 8th, 2016|Reviews|Comments Off on Top Tips For Generating Online Reviews

4 Questions To Help You Find The Right Web Design Agency

We understand that finding the right agency to handle your web design needs can feel a little overwhelming.

With such a huge number of options out there, how exactly are you supposed to choose the web design agency who will provide you with the best solution for your individual needs?

For many companies, web design can be a serious investment which should have a significant impact on your business. As such this is a decision that should not be taken lightly.

With these considerations in mind, we have drawn up a list of 4 key questions. The answers to these questions can help to ensure that you choose the right agency for you.

Question No. 1 – Do They Have a Proven Track Record?

Taking a look at the portfolio of a web design agency will help to provide an accurate overview of the type of work they have completed previously.4 Questions To Help You Find The Right Web Design Agency

A track record of completing diverse projects offers an insight into the capabilities of the agency in question. It may also be helpful to see if they have created websites which have similarities to the type of website that you are looking for.

Please Note – It is always important to read between the lines. What some agencies promise may not become reality. However, the portfolio of an agency will allow you to see actual results.

Question No. 2 – How Long Have They Been Around?

Web agencies often appear and disappear very quickly. However, the ones that stand the test of time are highly likely to have done so for a reason, because they are good at what they do!

Any agency which has been around for a minimum of 10 years can clearly demonstrate an ability to keep pace with a fast moving industry. This should be a key factor for anyone looking for a reputable agency to design their website,

If an agency has been around for a significant period of time, Footprint Web Design have been working for over 20 years –  it is very likely they will be around to offer you the future support that you need once your website is up and running.

Question No. 3 – Do They Offer Custom Strategies?

Many web design agencies offer nothing other than template based web designs. Whilst for some businesses this may not be an issue, for some, having a truly bespoke web design is essential if 4 Questions To Help You Find The Right Web Design Agencythey hope to maximise the potential of their design.

Any experienced web design agency, with a proven track record for offer custom strategies will be able to recommend tailored solutions to help you achieve the goals that you have set. Regardless of your market sector, your website and business goals should never follow a predefined template for the creation of your website.

Question No. 4 – Do They Have a Commitment to Responsive Web Design

There can be little doubt that the way people (and therefore potential customers) access the internet has changed drastically over the past few years.

The majority of web users now access the internet from devices such as smart phones and tablets. This is not a trend that is going away in the near future, if at all.

A well designed website will adapt to the device that is being used in order to view the site. This is the way that it should be and under no circumstances should the website owner be penalised because of a poorly designed website.

Quality agencies fully understand the true value of a responsive design (web designs which respond to the device being used to view it), and have proven track record for implementing it for their clients.

How Can We Help?

We strongly believe that Footprint Web Design agency tick all of the right boxes for our clients. With a proven track record for providing attractive, functional and effective websites, along with 20 years in the industry, we are certain that you will be in safe hands with the Footprint team.

Further Information

If you’d like to speak to use regarding how we can help you to use web design to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | November 1st, 2016|Web Design|Comments Off on 4 Questions To Help You Find The Right Web Design Agency

Building an Effective E-Commerce Website

Well designed websites are absolutely essential if you wish to ensure that they are successful and this is even more important in the case of e-commerce websites.

Would An E-Commerce Website Benefit Your Business?

E-commerce sites allow customers to make purchases directly through the website rather than having to place an order either via phone or e-mail. If you would like to e-commercekeep your businesses running costs down to a minimum, an e-commerce website could be the answer to your needs.

Making Sure That Customers Return

Whilst it is often visual appeal that initially draws prospective clients to a site, it will be a site that works correctly and is easy to navigate that will ensure that they return again and again.

Websites that load quickly, allow users to navigate smoothly and operate without broken links or technical glitches definitely tick many of the boxes needing to be covered to ensure visitors return.

Certain areas that we provide extra special focus on when building an e-commerce site are:

  • Search Simplification: Making sure that the search bar appears on every page of the website is hugely important as this makes the search process far easier for customers searching for a specific item.
  • Make Sure Search Options Are Plentiful: Make sure that your visitors have the option to refine their searches as much as possible. By allowing them to search by specifics including sizes and colours, they will be able to save time and make sure that their experience with you is not a frustrating one.
  • Maximise The Visuals: All guess work should be removed from the thought process of prospective customers and therefore images are particularly important on all e-commerce websites. If your images are clear representations of the items that you wish to sell, you have a far greater chance of making a successful conversion.
  • Make Sure Your Shopping Cart is Clearly Visible: Rather than insisting on customers moving back to the checkout page after each purchase, incorporating a system that which includes a shopping cart icon on each and every webpage where your items are sold makes the process quicker and easier.
  • Mark out of stock goods: Few things are more frustrating during online shopping than following the process through to the end only to find out the your chosen items are out of stock. Therefore ensuring that all items which are out of stock are marked clearly can make for a far better user experience.

Further Information

Footprint Web Design have been at the forefront of web design and development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | October 25th, 2016|E-Commerce|Comments Off on Building an Effective E-Commerce Website

The Relevance Of E-Mail Marketing Today

E-mail marketing offers one of the most effective methods of product promotion because it generates the highest return on investments for a company. Today, marketers are under constant pressure to reach more people using less resources. Email provides the easiest and convenient way of sending personalised marketing campaigns while remaining on budget.

1. Larger Reach

While social media avenues like Facebook and Twitter seem to be the most effective medium of reaching the masses, this is not always the case. Currently, Facebook has over 1 Billion users whileThe Relevance Of E-Mail Marketing Today Twitter has over 255 million. In 2013, there were a whopping 3.9 billion email accounts. Today, most of the people logged on to the Internet require an active e-mail address. Suffice to say that when it comes to reaching prospective customers, email is the best channel to use.

2. Email Provides a Targeted Form of Marketing

Placing an advertisement on television, in a periodical, or on radio has no guarantee that the targeted market will see it. Using email, marketers can control who sees the email because they can segment contacts based on demographics, lead status, location, or other data. This method ensures that customers receive content that has been specifically suited to their needs.

3. Increased Brand Awareness

Every email sent exposes customers to your brand and business. With a smart design, targeted content, and strategic planning, the business will steadily build value. Emails stand a better chance of creating impact with customers. This means that when they are in need of your products or services, they will turn to your business to provide value.

4. Emails are Easily Sharable

Emails are easy to share because they have a forward function. Therefore, it is easier to click forward than it is to spend time explaining a product’s television advert. Customers and subscribers share email marketing messages with friends, acquaintances, and other loved ones. This creates brand exposure and credibility.

5. Cost Effective

Cost effectiveness and efficiency is perhaps one of the most appealing advantages of e-mail marketing. There are no print costs, advertising rates, or postage fees. According to figures released by Direct Marketing Association, email marketing returns outperform display, search, and social marketing.

E-mail marketing is a sharable, targeted, credible, and cost-effective tool that is commonly overlooked by many marketers. In order to make the process simple, a company may choose to hire a good marketing advisor. With proper guidance, a strong message, and a strategic approach, any business is assured of numerous benefits from email marketing.

Further Information

Footprint specialise in creating bespoke websites and providing online marketing strategies designed to help take your business to another level. We have been providing SEO Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | October 18th, 2016|E-Mails|Comments Off on The Relevance Of E-Mail Marketing Today
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