Today’s Internet users are accessing websites on a variety of devices. That means people are viewing your site via different screen sizes in tablets, smartphones, game consoles, TVs, desktops and even wearable devices. Since it’s important for your website to automatically respond to the environment and user behaviour depending on platform, screen size and orientation, the smartest way to build your site is to make sure it has a responsive web design (RWD).
RWD ensures your website seamlessly rescales, resizes and reflows to adapt your images and content so they display beautifully on any device. A responsive website will automatically adjust itself so it’s in perfect proportion to be engaging and usable no matter the device your site is being viewed on. There are several reasons why RWD is a crucial technique that will have a huge impact on your web strategy.
Mobile Usage is On the Rise
Online shopping is all the rage as it is much easier than driving all the way to your local shop. People are even opting to shop on their phones while they’re watching TV on their favourite couch. Currently, more than 60 % of all website traffic is from mobile devices. And every other day, mobile usage is growing exponentially, so an increasing number of prospects will continue to view your site from a mobile device. By focusing on a site that’s more responsive on multiple platforms; you’ll see a great return on investment from your website. In the long run, a responsive design translates leads, which are increasingly coming from mobile devices, into actual sales.
Improved SEO Rankings
Search engines recommend responsive development for mobile website design and favour mobile friendliness in their search engine result page (SERP) rankings. Responsive sites have only one URL and the same HTML code across all devices which make it easier for search engines such as Google to find, index and organize content from a single company site than from two or more sites. A higher ranking goes hand in hand with increased conversions. A single URL is also easier for users to share and link to.
Lower Bounce Rates
Today’s consumer is well informed and empowered. He/she will only stick to your content if it’s engaging and if what you’re offering is easily and quickly found. If your web-only site doesn’t translate well to multiple devices such as smartphones and tablets, you can as well forget about sales from numerous potential buyers. Research has it that a website that is not mobile friendly will have an immediate bounce rate of about 40%.
A responsive website is inherently designed to look pretty much the same on all devices. Your site’s images and content simply scale down or shift around to make the look and elements look essentially the same. The last thing you want is for your customers on smaller devices to feel less appreciated as compared to their desktop counterparts. With a RWD, you can always maintain a consistent brand across multiple platforms.
If you’d like to speak to use regarding how we can help you to use web design to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
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