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Yearly Archives: 2016

/2016

3 Tips To Help Choose The Perfect Domain Name

Whether you are setting up a new business website or starting a blog the importance of choosing the right domain name is there for all to see.

When it comes to choosing a domain name which is effective and appropriate, we believe that there are a few guidelines which can help you along the way. Below you will find 3 of the most important tips that you can follow.

No. 1 – Choose a Unique Name

Whilst this may sound fairly obvious, you would be surprised how many people try to choose a name which is fairly similar to a well established Guildford Web Designcompany with the hope of riding their coat-tails to draw some traffic to their own website.

This is a tactic which is very unlikely to succeed and will only work towards undermining the identity of your own company.

Top Tip – Focus on the strengths of your company.

No. 2 – Keep It Simple

Short, catchy and relevant names are often the best idea for any domain name because they are easy for people to type and just as important, easy for people to remember.

Not only do short domain names help potential customers, they also look better on printed media and when used on Social Media channels as they unlikely to be shortened when posted.

Top Tip – Never underestimate the power of word of mouth marketing. Choosing a catchy and to-the-point domain name will make it as easy as possible for people to pass the details to their friends, family and colleagues should the need arise.

No. 3 – Eliminate The Guesswork

It is always good practice to ensure that your domain name automatically offers potential customers a good idea of what your company actually does without them having to visit your website if possible.

For example, the following domain name http://www.jandpplumbing.co.uk makes it immediately clear that this company is a plumbing company.

Top Tip – Choosing an obscure domain name may result in the need for an increased effort and expense when it comes to branding and market to ensure customers know more about your products and services.

Bonus Tip – Make it SEO Friendly

Are you looking to target a particular keyword in your future SEO efforts? Whilst many of the most popular domain names will already have been snapped up, if you can purchase something relevant to your target demographic, you may be able to put it to good use.

For example, if you are a plumber in London looking to target that particular geographic area, the domain name www.plumbers-london.co.uk could prove to be highly beneficial.

Further Information

If you’d like to speak to us regarding any aspect of web design or SEO, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | May 9th, 2016|Uncategorized|Comments Off on 3 Tips To Help Choose The Perfect Domain Name

Have You Noticed a Change to Internet Explorer?

Whilst the majority of people now use Google Chrome as their primary web browser, there are still a number of die-hards who prefer using either IE (Internet Explorer) or Firefox to view the internet.

For anyone currently using Internet Explorer, you may be about to notice a significant change.

In early 2016, Microsoft cut support for older versions of Internet Explorer including IE 8, 9 & 10. Therefore if you have so far resisted upgrading browser-773215_1280either windows or your browser, you may very soon be left with no choice.

What Does This Actually Mean?

In practical terms, for Microsoft’s consumer operating systems, that means:

  • Windows 8.1: Internet Explorer 11
  • Windows 7 SP1: Internet Explorer 11
  • Windows Vista SP2: Internet Explorer 9

Therefore, if you are currently using one of these operating systems along with an older version of Internet Explorer, it will not be long before your stop receiving security updates and bug fixes from Microsoft.

What Can You Do?

If you are using Windows Vista SP2, Windows 7 SP 1 or Windows 8.1 with a version of Internet Explorer other than the ones highlighted above, the best advice is to run a Windows Update as soon as possible and then install the latest version of your chosen web browser.

To be perfectly honest, if this is not a practice you are well versed in, there really is no excuse for doing this as you are exposing your computer to unnecessary security risks.

Updating your IE browser to the most recent update will ensure that it performs better than older versions (they are more stable, more secure, have more features and receive better support).

If you would like to ensure you have the latest version of Internet Explorer installed on your computer, please click here and then follow the on screen instructions.

Alternatively, if you feel that now is the perfect time for a change, check out the links below to download Firefox or Chrome to your computer.

Further Information

If you’d like to speak to us regarding our ability to design you a quality website or perhaps how to maximise the potential of your existing website, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | May 2nd, 2016|Uncategorized|Comments Off on Have You Noticed a Change to Internet Explorer?

3 Tips For Onsite SEO Success

People love to over complicate SEO! Whilst there can be little doubt that there are many different factors to a success SEO campaign, it is all too easy for people to look too far into the future with their approach and miss out on some of the essential fundamentals along the way.

Before turning your attention to any type of external SEO applications, ensuring that your on-site/on-page SEO is up to scratch is absolutely essential.

The team at Footprint Web Design has an outstanding record for creating high quality websites for clients across all sectors. However, we don’t want to stop there! We also want to ensure that your website is as visible as possible so that potential customers can easily find you.

To help us along the way, we always follow 3 guidelines as a small part of the on-site SEO work that we complete.

Guideline No. 1 – Always Optimise Your META Page Titles & Descriptions

This is one of the most important parts of any SEO campaign as it is these snippets of information that tell search engines precisely what each 3 Tips For Onsite SEO Successparticular page is about.

By including specific keywords in both the page title and description, you can go a long way towards tipping Google and the other search engines off regarding the content of your page.

Top Tip – Whenever you complete a Google search, pay particular attention to the snippets of information Google displays on the returned search page. These snippets of information are often drawn from the specified title and descriptions.

Guideline No.  2 – Include a Minimum of 400 Words of Text on Each Page

Writing engaging and stimulating copy is not always people’s idea of fun but there is no escaping that it plays an essential role in any SEO campaign. Whilst Google’s algorithms are extremely intuitive, they are not psychic! Don’t leave things to guess work, make sure that Google knows exactly what 3 Tips For Onsite SEO Successyour page is selling or promoting by telling it!

Guideline No.  3 – Take The Time To Optimise Your Images

Our 3rd guideline is one that is often overlooked but you should always take the time to complete the META details of any image that you propose to add to your website along with ensuring you offer an appropriate ‘ALT Tag’ when prompted.

It is surprising how much traffic can be driven to your website via Google images so it is certainly worth taking the necessary time to ensure your photo is marked up accordingly to include keywords and tags.

Further Information

Footprint Web Design have been at the forefront of web design and development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | April 25th, 2016|Local SEO, SEO, SEO Results|Comments Off on 3 Tips For Onsite SEO Success

Footprint’s Quick and Easy Guide to Local SEO

There can be little doubt that a ‘Local SEO’ campaign can prove to be highly effective for any small or medium size business which places a premium on targeting customers based in their local area.

Despite the effectiveness of this strategy it is still one that is not commonly offered by SEO agencies and we strongly believe that this is a mistake on their part.

Below we have identified some of the key aspects of local SEO for you to view.

No. 1 – Identify the Right Keywords

Identifying and targeting the right keywords for your campaign is one of the most important parts of local SEO. Thankfully, the guess work is removedlocation-162102_1280 from this process by the presence of the Google Keyword Planner tool.

You can adjust the settings of this tool to allow you to view the keywords which are most searched for in your target area and we recommend using keywords which accurately describe the products or services that you are offering such as boiler repairs Oxted, plumbers Oxted.

Please Note – To access the Google Keyword Planner, you must have a current Google Adwords account.

No. 2 – Add a Blog To Your Website

We strongly recommend that all local businesses add a blog to their website which is regularly updated with new content. Google places a great deal of value on regularly updated websites and by adding content in the form of blogs which are created to be informative whilst targeting the right keywords, you will make it much easier for search engines to accurate assess your website.

You also have the option to link posts to other pages on your website which will help to improve the linking structure of your site.

Please Note – Sharing blog posts via Social Media channels offers a great way to promote your content and drive new traffic to your website.

No. 3 – Include Your Business Address and Phone Number

It is absolutely essential that websites display the business name, address and phone number on all pages. This is crucial part of any local SEO campaign but one that is commonly overlooked.

Please Note – You must ensure that the details are displayed in text form rather than an image to allow search engines to read the relevant details.google-485611_1920

No. 4 –Submit Your Details To The ‘Right’ Directories

This often comes as a surprise to many people but the importance of online directories should never be overlooked. Whilst it is unlikely that many people with access to a computer would turn to a hard copy of a directory such as the Yellow Pages, online directories are more popular than ever.

Not only does the submission of your business details offer another avenue for customers to visit your website or access your contact details, it also offers further confirmation to the search engines that your business does everything that you claim.

Please Note – Continuity is vitally important. Even using St and Street on different directories as part of your address will dilute the effectiveness of each citation.

If you would like to find out how to take your local SEO strategy further, Footprint Web Design have been at the forefront of web design and development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | April 11th, 2016|Local SEO|Comments Off on Footprint’s Quick and Easy Guide to Local SEO

4 Top Tips To Help Increase the Reach of Your Blog

The key to the success of any blog is ensuring it reaches as many people as possible. Getting readers to share your content in the form of RT’s, Facebook shares or links on LinkedIn and Google+ can make a huge difference to the number of people read your blog articles and to help you along the way, we have drawn up a list of 4 top tips designed to help further the reach of your blog content.

No. 1 – Use a Compelling or Catchy Title

One of the most important parts of any blog or article is the very first thing potential readers will come across – the title. Choosing the right title for cms-265127_1920your content is not only likely to have a profound effect on the drawing people to actually read on, it can also impact the number of shares that you receive.

No. 2 – Make Sure To Include Meta Data

Taking the necessary steps to include META titles and descriptions for each blog will help to ensure that it is as easy as possible for those looking to share your content to quickly identify the pertinent information about your blog.

The good news is that adding these details has never been easier and through the addition of a free plugin such as Yoast WordPress you will quickly be able to add these short snippets of information.

No. 3 – Make Sharing As Easy As Possible

If you want to encourage people to share content they find interesting on your website, make sure that they do not have to work hard to do so. We live in an impatient world and as such, people are unlikely to do anything that will take more than a click or 2 of their mouse.

Thankfully, with WordPress plugins such as Shareaholic, you can quickly and easily add a section under each article which will let readers share your content to their chosen Social Media channel with a simple click of a button.

No. 4 – Make Sure Your Blog is Optimised For Mobile Usage

It should come as no surprise to anyone that the balance is beginning to tip in favour of mobile internet browsing when compared to the use of Guildford Web Designdesktops and laptops to visit websites. As spare time becomes less and less, internet users are now becoming far more accustomed to browsing ‘on the go’ by using their smart phones and tablets as opposed to waiting until they get home to load up their pc.

Therefore, taking the steps needed to ensure that your blog is optimised for mobile browsing is absolutely essential if you wish to make your website as user friendly as possible.

Many WordPress designs are now designed to be responsive (display to the required specifications of the device on which it is being viewed) but if you feel as though your website has been left behind, simply give the Footprint Web Design team a call and let us run though your options with you.

Further Information

Footprint Web Design have been at the forefront of web design and development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | April 4th, 2016|Blogging|Comments Off on 4 Top Tips To Help Increase the Reach of Your Blog
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