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Yearly Archives: 2016

/2016

Shenise’s Wing Walking – 9th July!!

Saturday the 9th July 2016 is a momentous day for the Footprint family and Shenise in particular! On this day, Shenise takes to the skies to perform a ‘wing walk’ in an effort to raise money for a truly excellent cause.

To make a donation, please visit the following link to submit your details – https://www.justgiving.com/shenisewingwalking

For a look into why Shenise has decided to undertake this amazing feat, check out below for a little insight.

What Is The Back Story?

“I decided that I wanted to do something different this year so in a mad moment with friends I suggested Wing Walking (think wine was involved). Other than being shocked my friends said what a great idea. “But just one thing you don’t like heights Shenise” – oh yeah I forgot about that, but you know what it’s just a fear I can do this and overcome a fear I have had forever.”

“It’s for such a great cause and charity Matthew’s Friends. The staff & volunteers work so hard. Luckily I will be fitted with 4 different camera’s & a Go Pro so if I pass out then I’ll be able to watch the footage back. So I would really appreciate your donation for this great charity.”

Who Are Matthew’s Friends?

Matthew’s Friends provide information and support for children and adults using Ketogenic Dietary Therapies for epilepsy, Glut1, Brain Cancer and other neurological disorders.

The video below highlights some of the outstanding work that Matthew’s Friends have completed during the past 10 years

Please Dig Deep!!

Donating through JustGiving is simple, fast and totally secure. Your details are safe with JustGiving – they’ll never sell them on or send unwanted emails. Once you donate, they’ll send your money directly to the charity. So it’s the most efficient way to donate – saving time and cutting costs for the charity.

To make a donation, please visit the following link to submit your details – https://www.justgiving.com/shenisewingwalking – Don’t forget to dig deep!!

Offering a Helping Hand (From The Ground!!)

To help support Shenise, Footprint Web Design are very proud to donate the £500 costs which must be covered to allow the wing walk to take place.

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By | May 10th, 2016|Uncategorized|Comments Off on Shenise’s Wing Walking – 9th July!!

3 Tips To Help Choose The Perfect Domain Name

Whether you are setting up a new business website or starting a blog the importance of choosing the right domain name is there for all to see.

When it comes to choosing a domain name which is effective and appropriate, we believe that there are a few guidelines which can help you along the way. Below you will find 3 of the most important tips that you can follow.

No. 1 – Choose a Unique Name

Whilst this may sound fairly obvious, you would be surprised how many people try to choose a name which is fairly similar to a well established Guildford Web Designcompany with the hope of riding their coat-tails to draw some traffic to their own website.

This is a tactic which is very unlikely to succeed and will only work towards undermining the identity of your own company.

Top Tip – Focus on the strengths of your company.

No. 2 – Keep It Simple

Short, catchy and relevant names are often the best idea for any domain name because they are easy for people to type and just as important, easy for people to remember.

Not only do short domain names help potential customers, they also look better on printed media and when used on Social Media channels as they unlikely to be shortened when posted.

Top Tip – Never underestimate the power of word of mouth marketing. Choosing a catchy and to-the-point domain name will make it as easy as possible for people to pass the details to their friends, family and colleagues should the need arise.

No. 3 – Eliminate The Guesswork

It is always good practice to ensure that your domain name automatically offers potential customers a good idea of what your company actually does without them having to visit your website if possible.

For example, the following domain name http://www.jandpplumbing.co.uk makes it immediately clear that this company is a plumbing company.

Top Tip – Choosing an obscure domain name may result in the need for an increased effort and expense when it comes to branding and market to ensure customers know more about your products and services.

Bonus Tip – Make it SEO Friendly

Are you looking to target a particular keyword in your future SEO efforts? Whilst many of the most popular domain names will already have been snapped up, if you can purchase something relevant to your target demographic, you may be able to put it to good use.

For example, if you are a plumber in London looking to target that particular geographic area, the domain name www.plumbers-london.co.uk could prove to be highly beneficial.

Further Information

If you’d like to speak to us regarding any aspect of web design or SEO, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | May 9th, 2016|Uncategorized|Comments Off on 3 Tips To Help Choose The Perfect Domain Name

Have You Noticed a Change to Internet Explorer?

Whilst the majority of people now use Google Chrome as their primary web browser, there are still a number of die-hards who prefer using either IE (Internet Explorer) or Firefox to view the internet.

For anyone currently using Internet Explorer, you may be about to notice a significant change.

In early 2016, Microsoft cut support for older versions of Internet Explorer including IE 8, 9 & 10. Therefore if you have so far resisted upgrading browser-773215_1280either windows or your browser, you may very soon be left with no choice.

What Does This Actually Mean?

In practical terms, for Microsoft’s consumer operating systems, that means:

  • Windows 8.1: Internet Explorer 11
  • Windows 7 SP1: Internet Explorer 11
  • Windows Vista SP2: Internet Explorer 9

Therefore, if you are currently using one of these operating systems along with an older version of Internet Explorer, it will not be long before your stop receiving security updates and bug fixes from Microsoft.

What Can You Do?

If you are using Windows Vista SP2, Windows 7 SP 1 or Windows 8.1 with a version of Internet Explorer other than the ones highlighted above, the best advice is to run a Windows Update as soon as possible and then install the latest version of your chosen web browser.

To be perfectly honest, if this is not a practice you are well versed in, there really is no excuse for doing this as you are exposing your computer to unnecessary security risks.

Updating your IE browser to the most recent update will ensure that it performs better than older versions (they are more stable, more secure, have more features and receive better support).

If you would like to ensure you have the latest version of Internet Explorer installed on your computer, please click here and then follow the on screen instructions.

Alternatively, if you feel that now is the perfect time for a change, check out the links below to download Firefox or Chrome to your computer.

Further Information

If you’d like to speak to us regarding our ability to design you a quality website or perhaps how to maximise the potential of your existing website, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | May 2nd, 2016|Uncategorized|Comments Off on Have You Noticed a Change to Internet Explorer?

3 Tips For Onsite SEO Success

People love to over complicate SEO! Whilst there can be little doubt that there are many different factors to a success SEO campaign, it is all too easy for people to look too far into the future with their approach and miss out on some of the essential fundamentals along the way.

Before turning your attention to any type of external SEO applications, ensuring that your on-site/on-page SEO is up to scratch is absolutely essential.

The team at Footprint Web Design has an outstanding record for creating high quality websites for clients across all sectors. However, we don’t want to stop there! We also want to ensure that your website is as visible as possible so that potential customers can easily find you.

To help us along the way, we always follow 3 guidelines as a small part of the on-site SEO work that we complete.

Guideline No. 1 – Always Optimise Your META Page Titles & Descriptions

This is one of the most important parts of any SEO campaign as it is these snippets of information that tell search engines precisely what each 3 Tips For Onsite SEO Successparticular page is about.

By including specific keywords in both the page title and description, you can go a long way towards tipping Google and the other search engines off regarding the content of your page.

Top Tip – Whenever you complete a Google search, pay particular attention to the snippets of information Google displays on the returned search page. These snippets of information are often drawn from the specified title and descriptions.

Guideline No.  2 – Include a Minimum of 400 Words of Text on Each Page

Writing engaging and stimulating copy is not always people’s idea of fun but there is no escaping that it plays an essential role in any SEO campaign. Whilst Google’s algorithms are extremely intuitive, they are not psychic! Don’t leave things to guess work, make sure that Google knows exactly what 3 Tips For Onsite SEO Successyour page is selling or promoting by telling it!

Guideline No.  3 – Take The Time To Optimise Your Images

Our 3rd guideline is one that is often overlooked but you should always take the time to complete the META details of any image that you propose to add to your website along with ensuring you offer an appropriate ‘ALT Tag’ when prompted.

It is surprising how much traffic can be driven to your website via Google images so it is certainly worth taking the necessary time to ensure your photo is marked up accordingly to include keywords and tags.

Further Information

Footprint Web Design have been at the forefront of web design and development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | April 25th, 2016|Local SEO, SEO, SEO Results|Comments Off on 3 Tips For Onsite SEO Success

Does Your Business Need an Instagram Account

‘A picture is worth a thousand words’

The emerging popularity of social media channels over the past few years has resulted in an increasing number of businesses seeking to utilise their potential to help promote their products and services.

Whilst many people are fully accustomed to using Facebook, Twitter and even LinkedIn, Instagram is a little more of a mystery due.
As we stated above, a picture can be worth a 1000 words and as such, Instagram offers the ideal method of using images related to your business to help promote your products and services.

A great example of this is a recent account that we set up for a driving school in Surrey called Surrey Driving Force. With a target demographic of instagram-1183715_1280people aged between 17 and 25, which ties in very well with many Instagram users, this popular driving school has been able to create quite a buzz in the local areas simply by posting pictures of many of the learner drivers who have just successfully passed their test.

This is clearly just one small example of the potential of Instagram as a Social Media platform and below we have outlined a few more.

No. 1 – Sharing Visual Content

Visual stimulants such as videos and images play a critical role in any online marketing plan. Offering the ability to get a message across without asking the target audience to read through a passage of text to get your point, this is a method of marketing which should never be overlooked.

By using the #hashtag feature (as utilised by Twitter), you can even help to stretch the reach of your posts even further.

No. 2 – Share Relevant Industry News With Followers

Posts and images do not have to be limited to information linked directly to your business. By sharing news about trends and noteworthy events in twitter-292994_1920your industry you will be able to connect with people by providing them with interesting information and news.

No. 3 – Running Events and Quizzes

There can be a bit of a grey area when it comes to running competitions via Social Media as some platforms are very strict on the upload of content, however there is absolutely nothing to stop you running events and quizzes to help create a little bit of a buzz as well as promoting brand awareness.

Therefore if you have not already created an Instagram account, you could really be missing out on the ability to interact and draw in a lot of potential new customers.

Contact Us

If you would like to find out how to take your online promotion further, Footprint Web Design have been at the forefront of web design and development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | April 18th, 2016|Uncategorized|Comments Off on Does Your Business Need an Instagram Account
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