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Yearly Archives: 2016

/2016

Is Your Website Being Found By The Right People?

A significant proportion of web traffic finds its way onto their destination website via the 3 well known commercial search engines – GoogleBing and Yahoo! – Although there are other methods of attracting visitors (such as utilising social media platforms), search engines continue to be the primary method of navigation for most web users.

How Do Search Engines Work?

Search engines have been designed to help guide people (your potential customers) to the most appropriate websites based on the terms that are being searched for. Understanding the Importance of SEOIf your site cannot be located by search engines or your content cannot be put into their databases, there is every chance that you will miss out on a tremendous amount of business.

Experience indicates that search engine traffic has the ability to offer significant benefits to businesses with an on-line presence. Ensuring that the right (targeted) visitors find your website can increase publicity and generate revenue and exposure like no other channel of marketing.

Choosing The Right Terms?

Search terms, key words or key terms are essentially the words that users type into search engines and carry a huge amount of value. Investing in effective search engine optimisation, whether through time or finances, is proven to offer an exceptional rate of return when compared to other types of marketing and promotion.

Why Can’t Search Engines Find Me Without SEO?

Whilst search engines are incredibly intuitive, they still need a (not so little) nudge in the right direction. All of the major engines constantly work towards improving their technology to ensure that they generate the best and most accurate results for each search. However, there is a limit to how search engines can operate and this is where SEO steps in to help guide the search engines to your website.

It is important to note though that the correct practices must be implemented because whilst the right SEO can net you countless visitors, the wrong moves work against your website ensuring that your site becomes buried deep in the search results where visibility is minimal.

Should I Try To Do SEO For Myself?

The internet is becoming increasingly competitive, and those companies who actively embrace SEO will have a distinct advantage in regards to visitors and therefore potential customers.

Depending on the amount of spare time you may have, your willingness to learn, and how complex your website is, you may decide you need an expert to handle things for you and we would always strongly advise leaving this side of on-line business to the experts.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing SEO Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | February 15th, 2016|SEO, SEO Results|Comments Off on Is Your Website Being Found By The Right People?

Can Online Reviews Be Used To Improve Conversions?

For all the companies which take pride in their ability to go that extra mile to provide their clients with the best possible customer service, there are always the odd few who are more interested in making a quick profit and have no real interest in what happens after that.

What Can You Do?

One of the best ways to help separate yourself from the crowd and to prove that you are trustworthy business, is to get independent 3rd parties (i.e. past or present customers) to vouch for you in the form of online reviews.

In this piece we’ll be looking at how you can get the most out of reviews you already have. If you haven’t gathered any reviews yet, check out our article offering some top tips to help get you started and then follow our short guide below to get the cms-265128_1920maximum value.

Where Should I Display My Reviews?

If someone is prepared to take the time and effort required to say something nice and complimentary about your business, don’t be shy about shouting this from the rooftops.

Below we have highlighted a couple of the best places to display your online reviews.

Create a Dedicated Page

The reason that it is important to do this is because potential customers are very likely to search for “[Your brand name] reviews” when looking for more information about your company.

By taking the steps to ensure that you are one of the top results returned, you will receive an immediate chance to make the right impression.

Third Party Review Websites

It is important to take the time to build up a good review profile on an independent third-party site because it helps to demonstrate to customers that you can be trusted.

Third party reviews sites also have other advantages, such as Local SEO benefits (we will be exploring this further soon).

If your business relies on passing trade, being reviewed in these places can provide a critical boost.

Product Pages

Is your website an e-commerce venture? If so, allowing people to leave reviews for each product offers the perfect way to let others know that they’ll get what they’re looking for. Amazon is possibly the best example of how to implement this.

How Will This Help?

It’s all about finding a positive way to separate your business from the pack. If customers see that you have a proven track record of providing an excellent level of service, it stands to reason that this will play an important role in their decision making process and this can go a long way towards them converting from a visitor into a paying customer.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing SEO Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | February 8th, 2016|Reviews|Comments Off on Can Online Reviews Be Used To Improve Conversions?

4 Reasons Why You Should Not Underestimate Mobile SEO

In a previous article titled, ‘Is Your Website Mobile Friendly? Find Out Why It Needs To Be’, we explored an update in Google’s ranking algorithm which was designed to ensure that ‘mobile friendly’ websites receive greater exposure in mobile search results.

This change is widely acknowledged to be a positive move because as most of us have experienced at some point in the past, trying to use a non-mobileMobile SEO friendly site via your phone or tablet can be tricky best and impossible at worst.

Why Are Things Changing?

There can be little doubt that the world has gone mobile. There are few places that you can go where you will not encounter someone using some form of smart-phone or tablet and because many of these devices offer the benefits of using laptop or desktop but in a mobile form, who could blame them?

A study undertaken by Search Engine Watch during the summer of 2014 shines a spotlight on just how ‘mobile mad’ the world has gone and this trend is showing absolutely no signs of slowing down.

With smart-phones and tablets doing battle with more traditional computers as primary method of obtain online information, and print, television and other traditional advertising avenues giving way to the power of online and mobile channels, this is a move that has sent shock waves through the business world.

Staying Ahead of the Curve

To help stay ahead of the effective advertising curve, forward thinking business owners are now beginning to turn away from traditional marketing channels and are instead embracing the new ‘mobile age’.

SEO (Search Engine Optimisation) is a stalwart of the new age marketing techniques for many businesses and it is now beginning to break new boundaries by factoring mobile optimisation into the mix.

If you are undecided whether to explore this marketing medium, we have outlined 4 interesting facts which may help to sway your mind.

No. 1 – Mobile searches are on the increase – There is an irresistible move towards the use of mobile devices becoming the primary search method amongst internet users.

With recent figures indicating that as many as 50% of all internet users are making their search on a mobile device, and as many as 88% of all users opting for this medium if searching for a local business!

No. 2 – Mobile traffic is on the increase – During 2012, ComScore made the bold prediction that mobile generated traffic would overtake Mobile SEOdesktop generated traffic by the year 2014.

Whilst many people found this prediction unlikely to become true, Search Engine Watch last year reported that this was actually the case.

No. 3 – An increasing link between mobile searches and local intent – When mobile internet users are looking to make an in-store purchase, up to 50% of people use their mobile device to search for a local business.

No. 4 – The link between purchasing behaviour and mobile SEO – comScore highlighted that smart-phone and tablet users spend as much as 66% of their time online searching for online retailing opportunities.

With facts and figures such as these, do you want to miss out on tapping into this potentially lucrative market?

Contact Us

If you would like to discuss this in further detail, please give our team a ring on Tel. No. 01883 372488 and we will be happy to answer any of your questions.

By | February 1st, 2016|Mobile|Comments Off on 4 Reasons Why You Should Not Underestimate Mobile SEO

How to Write The Perfect Blog

Blogs, or ‘Web Logs’, are online journals that are updated frequently, sometimes even daily. An update, (also called an entry or a post) can be anything from just a few lines, to pages and pages of text. The most effective blogs, however, typically contain between 400 & 600 words.

Blogs are one of these best ways to engage your client base, advertise offers/opportunities and improve the visibility of your business online (SEO), and they are only going to become more important throughout 2016.

Your blog can be used for anything as well, not just information relating to your own business, but anything which you think your clients and customersUnderstanding the Importance of SEO would be interested – information that will keep them clicking onto your page.

Follow These Tips

Even the most seemingly random of topics, with the right voice, can be made over to appear interesting and relevant.

Follow these top tips when starting your blog:

  • Decide upon and develop a writing style that is appropriate to your business. What would work best for your intended audience? Informal and chatty, or Formal and serious?
  • Post regularly, even if they’re not all essays! At the very least once a week.
  • Enable your readers to comment on your blog. This level of interaction is vital to the business-client relationship.
  • Before you start blogging, spend some time visiting other blogs. You can learn a lot about the do’s and don’ts of blogging by reading others. Your suppliers’, rivals’, clients’ and other successful blogs are all a mine of information.
  • Make a note of everything you think could be turned into a blog. Keep a list of links to interesting news articles or developments, if an idea pops into your head when you’re not at your desk? Make a note of it in your phone!
  • Use links and images. No one wants to look at a page full of dry text; appropriate and entertaining images break up the flow of the blog. They also provide invaluable keyword search opportunities, if properly labelled and tagged. Links in your blog to relevant pages on your site will keep people on your website! Links to other sites, or supporting articles add a credence to your blog that is also crucial to your SEO.
  • Use tags. Like keywords, tags can be used in blogs to highlight particular text to a search engine – all helping to attract other viewers to your blog and, ultimately, your website.
  • Link your blog to all your social media channels. This will let all your followers know when new content has gone up – keeping them in the loop and encouraging them to visit your site.

If you keep all these points in mind, you’ll have no problem producing a relevant, interesting and successful blog.

 

By | January 25th, 2016|Blogging|Comments Off on How to Write The Perfect Blog

5 Ways a Website Can Benefit Your Business

Did you know that there are still a surprisingly large number of companies who do not have any type of online presence? Even some of those that do are yet to reap the benefits of having a ‘good’ website as opposed to simply having a website.

The creation of a top notch website can benefit your business in a variety of ways and to help you identify some of the more important benefits for any business, we have identified 5 of the more important ones below:

Benefit No. 1 – Establishing a Creditable Image

The creating of a high quality website will enable you to start taking steps towards establishing an online reputation and building levels of credibility 5 Ways a Website Can Benefit Your Businessthrough it.

For example, by providing a great user experience for visitors, you are likely to create an positive reputation amongst your customers.

Benefit No. 2 – Excellent Method of Advertising

A website effectively acts as an online ‘shop window’ for your products and services, which is available 24 hours a day, 7 days a week.

An attractive and effective website with good quality content (along with a bit of SEO magic) can result in new customers continuing to find your business, without you actually having to do anything!

Benefit No. 3 – Offer Easy Access For Customers

We all lead busy lives and there is a very strong possibility that many potential or existing customers may need to find out information but do not have the time to phone you to do so.

Without an effective website offering a comprehensive level of information, frustrated customers may feel as though they are being forced to go 5 Ways a Website Can Benefit Your Businesselsewhere.

Benefit No. 4 – Opening Channels of Communication

A great website offers the perfect way to interact with your customers. On the most basic of levels, you can implement easy to use forms and it a more advanced level, you could incorporate a blog or forum on your website offering a great way to communicate with customers.

Benefit No. 5 – Increasing the Reach of your Business

The creation of an effective website offers the opportunity to expand into new areas simply by promoting a new product or service, or targeting a geographic area which is covered by your business.

These are just a small number of the benefits offered by the creation of a website for your business, so if you still deciding whether a website is right for you, the time to make that decision is now!

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing SEO Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | January 18th, 2016|Bespoke website design|Comments Off on 5 Ways a Website Can Benefit Your Business
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