One of our most commonly received questions relates to what actually is SEO? Search Engine Optimisation (or SEO to use its more common name) is the process of ensuring that your website is as ‘search engine friendly’ as possible.
All major search engines work by providing results based on the searches from a web user. These results take the form of web pages and other content such as videos or local listings which are shown in an order based upon what the search engine considers to be most relevant to the person making the search. Effective SEO can be used to tap into these results.
What Is The Goal of SEO?
Ultimately, the goal of SEO is to help bring as many visitors to your website is possible. By making your website is easy as possible for search engines (Google, Yahoo, Bing etc) to read, the online visibility of your website will increase. This in turn will help to ensure that more people can find your website via the search results for related terms. As the number of terms your website appears in search results for increases, the number of visitors is likely to increase and as a by product of this, the potential of web visitors to become paying customers will increase as well.
How Does SEO Work?
The days of simplified SEO techniques (such as just targeting certain key words) are now long gone. With Google’s ranking algorithm looking at every aspect of a website, it is essential that no stone is left unturned.
A variety of techniques must be utilised to help ensure that your website maximises its potential and some of these areas can be found below:
- Page Loading Speed
- Site Maintenance
- Image Optimisation
- Key Word Targeting
- Social Media
There are many other factors to consider but this offers a look into just how varied the areas which must be addresses.
If you have any other questions about SEO, please feel free to contact us to see how we can help improve the trust and friendliness of your website in Google’s eyes.
Footprint specialise in providing SEO services which are designed to help take your business to another level. We have been providing SEO Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488, via e-mail firstname.lastname@example.org or contact us via Facebook and we’ll be happy to talk you through your options.