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Monthly Archives: February 2017

//February

The Benefits of Obtaining a Google Maps Listing

Does your business have a Google Maps listing? Even if not, did you know that Google may have created one for you already and it could be waiting to be claimed?

Google Maps (aka Google Local) is a free service offered by Google with the goal of allowing businesses to engage with customers based within their local area. It also provides the perfect platform for local residents to discover businesses located in the near vicinity.

For example, should you search for ‘Driving lessons Surrey’, you are very likely to be directed to the screen highlighted in the screen shot below. As you can see, the Google Maps/Local listings take a very prominent position in the listings and follow a set format with the reviews being clearly visible. Should you choose to click on one of these driving schools, you would then be able to access additional information about that particular driving school.

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Please Note – Surrey Driving Force is a Footprint Web Design client.

What Are The Benefits of Obtaining a Google Maps Listing?

The benefits of having your business listed on Google Local include:

  • Google Maps listings typically appear at the top of the search results pages. Therefore they are very likely to be the first thing that people see.
  • Accessing Google Maps listings on a mobile phone or smart device will offer customers an easy way to either call your business or get directions to your location.
  • The easy access to the impartial ratings left by current and previous customers can go a long way towards giving new customers confidence in your products and services.
  • Potential customers visiting your listing are very likely to be local to your business, therefore giving you a definite advantage over businesses based further afield.

How Can We Help?

Setting up or claiming an existing listing is just the start of the process. We will make sure that you squeeze every last drop of potential from your listing.

We will do this by completing the following steps:

  • Making sure that all of the information listed on your account is accurate, relevant and verified.
  • Add images to your listing
  • Make sure there are no duplicate listings which could prove harmful in the future.
  • Submit a number of citations which will help to confirm your listing’s details in Google’s eyes.
  • We would actively seek to encourage customer reviews. For example if you have an e-mail database for current and past customers, we will contact them on your behalf with links to your listing and a guide for the best and quickest way to leave a review.
  • Keep your listing up to date.

The above information is designed to offer a guide towards maximising the exposure and potential of your Google Maps listing. There are also additional factors which must be taken into consideration. If you would like Footprint Web Design to help optimise your Google Maps listing, simply give us a call today on Tel. No. +44(0)1883 372488.

For more information regarding Google Maps/Local listings, please visit https://www.google.com/business/

Contact Us Today

If you would like to speak to our dedicated team regarding the creation of a dedicated Google Maps listing for your building, please contact us today on Tel. No 01883 372488.

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By | February 22nd, 2017|Uncategorized|Comments Off on The Benefits of Obtaining a Google Maps Listing

Would Your Business Benefit From Development of a Dedicated App?

Mobile apps have become crucial to business survival because most consumers now use smart phones and tablets to consume web content. What’s more, apps are the new face of ecommerce in the UK. The good news is that apps can be more cost effective and cloud friendly compared to many other current alternatives.

Don’t Miss Out On This Much Web Traffic!

A recent study* highlighted the fact that mobile devices now account for well over 50% of all web traffic and this figure is projected to continue rising steadily in the near future.

Therefore the best way for businesses to reach consumers is by adopting a mobile-first approach on all web-based activities. This includes developing and deploying apps for smart phones and tablets as well as responsive websites that can render well, irrespective of screen size.

We’re passionate about creating useful, user-friendly apps that provide our customers with great ROI and which take your customer’s experiences to new levels.ios-android

We can create apps for:

  • Apple iOS – iOS Development is one of the core strengths of the Footprint app development team. Our highly skilled team are knowledgeable about all things iOS.
  • Android – Android is currently the most popular mobile platform and covers a very large range of devices. Our team is ideally placed to help develop and launch your Andoid App.
  • html5– HTML5 and Hybrid Apps offer a cost effective middle ground between mobile websites and native apps.

Innovative, Reliable, And Attractive

Our ability to create effective mobile applications represents the cutting edge of modern web design technology. Every app designed and developed by the Footprint team is created to be reliable, user-friendly and fast.

We guarantee that your app will work flawlessly as well as offering an enticing aesthetic appeal which is known to be very attractive to the modern day user.

Whether you require an iOS, Android, or Windows app, our team has the experience, knowledge, and skills required for the job.

The Future of E-Commerce

Research carried out by IMRG and Capgemini in 2015*, found that mobile commerce accounts for 51% of all ecommerce sales in the UK. Moreover, data from a report published by Yodel shows that 76% of consumers in the UK purchase their Christmas presents online. Most of these sales occur via dedicated apps, meaning the development of your own app can offer a offer a cost-effective way of boosting revenues while growing brand reach at the same time. Businesses that fail to take advantage of this opportunity risk losing their market share to competitors who have invested in mobile commerce.

The Perfect Solution!

Thanks to advances in cloud-computing technology, the cost of mobile app development has dropped significantly since the dotcom era. As such, entrepreneurs running start-ups and SMBs, all the way to multi-national companies have the ability to turn to us to develop mobile apps that suit their needs for as little as a few hundred pounds.

Contact Us Today

If you would like to speak to our dedicated team regarding the development of an app for you, please contact us today on Tel. No 01883 372488.

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Sources

* http://marketingland.com/mobile-top-sites-165725

* http://ecommercenews.eu/51-uk-ecommerce-happened-via-mobile/

By | February 15th, 2017|Uncategorized|Comments Off on Would Your Business Benefit From Development of a Dedicated App?

3 Reasons Why WordPress Is Perfect For Your Website

Have you heard of WordPress? Even if the answer is no, there is every chance that you have browsed or used a website that has been designed using WordPress.

For business users, this platform not only leads to user friendly experiences, it is also ‘Google friendly’ which can be hugely important

A Little History Lesson

WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day.Blogging

What Can WordPress Be Used For?

WordPress started as just a blogging system, but has evolved to be used as full content management system and so much more through the thousands of plugins and widgets and themes,
WordPress is limited only by your imagination.

If therefore you are looking for a company to establish a professional easy to manage website then you may want to consider using WordPress as your platform and below you can find out 3 reasons why.

  1. Maximise Your Company: With a close degree of communication between you and our designers we can use WordPress to create a unique design which will help to enhance your company profile.
  2. Effective Infrastructure: Your website infrastructure can play a pivotal role in regards to the success of your business and can bring massive change to your online fortunes due to the excellent results obtained from a search engine optimisation perspective, WordPress works particularly well.
  3. High Quality Performance: With so many options out there for people looking to build and manage their website, choosing the right web design company to design your site is very important. Our high quality web designs have been used by companies in all sectors and in all lines of work. We cut no corners during the full web design process and this ensures that your web site will be designed to perform at its optimum level.

Further Information

If you’d like to speak to us regarding any of our services, including our WordPress web designs, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | February 8th, 2017|Uncategorized|Comments Off on 3 Reasons Why WordPress Is Perfect For Your Website

Would Instagram Be Useful For Your Business?

Have you ever heard the phrase ‘a picture speaks a thousand words’? If your business can tap into the visual aspect of your products or services, the creation of an Instagram account can offer the perfect method of spreading the good word about your company.

Why Instagram?

Despite launching only 5 years ago, the popularity of Instagram has exploded and it can now play a pivotal role in growing any online presence.2017-01-10_1353

With an estimated average of 500,000,000 daily users*, it now has the backing of Facebook and is showing absolutely no signs of slowing down.

Key Differences

Unlike other popular social media platforms such as Twitter and Facebook, Instagram has been designed to be completely image-led. It is this key difference that has played a pivotal role in becoming so popular.

Whereas it can be difficult trying to choose the right words for Facebook or narrow down your Twitter update to 140 characters without losing your message, Instagram offers the pure power of sharing images.

In addition to allowing users to post images, Instagram’s filters and editing options mean that almost anyone can become a skilled artist to create images which are stunning and designed to capture the attention of your audience.

Driving Traffic To Your Website

Although Instagram does not offer the opportunity to post links within your Instagram posts, you do have the option to add links to your website into the profile section of your account. When done correctly, you can help to direct potential customers quickly and easily to your website.

Further Information

Footprint Web Design has been at the forefront of web design, development and marketing for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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*Source – https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/

By | February 1st, 2017|Social Media|Comments Off on Would Instagram Be Useful For Your Business?
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