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Monthly Archives: June 2017

//June

3 Steps To Help Create The Perfect E-Mail Marketing Campaign

E-Mail marketing is one of the founding fathers of online marketing. Used businesses for many years, the key to success is often the ability to create an e-mail that catches the attention immediately and does not get sent straight to the online rubbish bin.

Below we have identified 3 of the key areas to address before any e-mail marketing campaign.

No. 1 – Don’t Hide The Important Information

Whilst this may sound fairly obvious, e-mail marketing should also be concise. People are busy and if they cannot immediately identify the important information contained within the e-mail, there is a very strong chance that they will not take the time to find out what it is.

By ensuring that your customers can easily identify the key areas of interest, you can significantly increase the chances of you generating conversions from your e-mail.

For example, a recent e-mail from Wallbarn was sent out informing their customers that they had the opportunity to access free tickets to the recent Grand Designs Live exhibition.

The screenshot below highlights how this message was portrayed.

No. 2 – Focus On Mobile Optimisation

There is a very strong possibility that your e-mail will be viewed via a mobile or smart device. As such, the e-mail must be optimised for viewing via these devices.

Our advice regarding creating a mobile optimised e-mail as is as follows:

  • Keep the amount of text to a minimum – short snappy messages are the way to go
  • Use clear CTAs (Call to Actions) – don’t make your potential customers guess what you want them to do!
  • One click buttons are user friendly and time saving

No. 3 – Creating A Sense of Urgency

Things that can wait are often forgotten. As such, creating a sense of urgency is a tried and tested way to engage potential customers in your message.

By injecting a sense of urgency (an expiring offer for example) into your subject line, you can take significant steps towards ensuring recipients actually want to see what is contained within the e-mail.

Let Us Know What You Think

If you struggle to create interesting and informative content for your email subscribers, contact Footprint Web Design today. We can help to create a comprehensive online marketing campaign for your business which will drive the right people to your website.

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By | June 22nd, 2017|E-Mails|Comments Off on 3 Steps To Help Create The Perfect E-Mail Marketing Campaign

3 Factors That Are Shaping Local SEO

Local SEO is important. It has been for many years and will be for many more. If your business focuses on a local area, tapping into this can be the difference between the success and failure of your website.

However, it is essential to remember that achieving high ranking local search results requires the implementation of specific SEO strategies.

Changes in Google’s ranking algorithms are frequent and the past few months have seen the following

  • Reduction from Local 7-pack to a 3-pack
  • Increase in importance of online reviews
  • Penguin 4.0
  • Google dashboard updates
  • + Many more

This all pulls together to ensure that effective local SEO requires a varied approach and should be left to the professionals!3 Factors That Are Shaping Local SEO

Local Search Is Harder Than Before

With 7 slots up for grabs in the first page Google Maps listings it used to be fairly simple to achieve a first page ranking. However, as these numbers were reduced, finding additional ways to optimise both your website and your Google Maps listing has become harder and more important than ever before.

It was not too long ago that simply claiming and optimising your businesses ‘Google My Business’ listing would likely be enough to obtain a high ranking but with the drop from seven slots to three slots, local businesses are facing much stiffer competition.

Your Locations Is Still Hugely Important

Google knows precisely where the person making an online search is based at the moment they make their search. It is this location that impacts the specific results that show up in the Search Engine Results Pages (SERPs).

Google is now beginning to take this further by narrowing down the radius of the displayed results to ensure that locally based businesses (and therefore more relevant businesses) obtain higher rankings.

This is good news for businesses that are located away from the centre of a town/city as this is helping to level the playing field with businesses who have a prime location.

Your Reputation Is Still Crucial

This is not exactly a newsflash! There can be no doubt whatsoever that businesses have been trading off their reputations for many years. The consumers addition of reviews to your website, your Google Maps listing, your Social Media accounts and your directory listings can play a critical role in helping to shine a light on the level of service that your customers can expect to receive.

Please Note – Not only do these reviews play a pivotal role in the way your business is viewed, they are also a key signal to Google whether your business is trustworthy – or not.

Contact Us

If you would like to put your website in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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By | June 15th, 2017|Local SEO|Comments Off on 3 Factors That Are Shaping Local SEO

5 Reasons Why You Should Employ an SEO Expert

At Footprint Web Design, we understand the value of SEO. However, there remains a degree of scepticism regarding its effectiveness for all businesses.

Whether you are running a multi-national company or a small locally based business, if you have a website (you really should!), SEO is crucial if you would like to make the most of it.

In our blog today we are going to take a closer look at 5 reasons you should turn to an SEO expert to push your website forward.

No. 1 – SEO is the key to drawing people to your website

With a huge number of people turning to the internet when looking for products and services, you will miss out on a huge number of potential customers without an optimised website.5 Reasons Why You Should Employ an SEO Expert

No. 2 – SEO experts understand which steps to follow

There are many different theories relating to what can contribute towards a successful SEO campaign. Only through extensive experience will someone be able to tap into the right target areas without wasting time on areas which are unlikely to work.

No. 3 – SEO experts offer the best value for money

SEO should always be viewed as an investment rather than an expense. As such, an experienced SEO company will know precisely how to make your investment work for you.

Whether this involves exploring Social Media channels, optimising your website or a combination of the two, all angles will be explored.

No. 4 – SEO experts will allow you to focus on your areas of strength

There are barely enough hours in the day as it is. Do you want to add another responsibility onto your workload? Leaving the management of your website to an expert will allow you to focus upon your own business.

No. 5 – Stay up-to-date with Google’s changes.

SEO is a constantly evolving process. Without someone dedicated to keep up to date with Google’s changes, it will be next to impossible to implement an effective SEO strategy.

If you would like to put your website in the hands of a company who will take it forward, please contact Footprint Web Design today.

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By | June 8th, 2017|SEO|Comments Off on 5 Reasons Why You Should Employ an SEO Expert

How Engaging Is Your Blog?

There are a variety of reasons why people may choose to add a blog to their website. Some people like to interact with their customers, some use it to provide information relating to products and services, some use it for SEO purposes. The key to making sure your blog is successful is trying to make it engaging.

Below are a couple of ways to give things a nudge in the right direction.

Tip No. 1 – Choose Snappy Titles and Headings

Headings are important for readability as they set the tone for the whole article. If are using your blog for SEO purposes however, they take on even more importance.How Engaging Is Your Blog?

Google uses article headings to help understand the main topics of a long post and therefore the addition of headings will help to improve your chances of achieving a ranking on Google’s search engine for your post.

Tip No. 2 – Don’t Skip The Basics

When it comes to writing, the basics are good! Punctuation and structure may sound like the absolute basic of basics, it is amazing how many people still believe that it is ok to add huge blocks of text which are not broken up into relevant paragraphs and instead expect readers to fight their way through it!

Using paragraphs and punctuation can ensure that your content is far easier on the eye and much easier to read.

Tip No. 3 – Don’t Write Too Much!

Whilst it is widely believed that Google likes lengthy articles, the same cannot be said for humans! Rather than aiming for a re-writing of War and Peace, we believe that golden number for any online article should be a minimum of 300 words.

This should give you plenty of scope to get your point across without the concerns that the reader may lose interest.

Please Note – Typically, we try to aim for between 300 and 700 words and include any target keywords between 3 and 6 times.

Contact Us

If you would like to put your website in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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By | June 1st, 2017|Blogging|Comments Off on How Engaging Is Your Blog?
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