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Monthly Archives: November 2017

//November

AMP – Is It For Me?

It has been almost 2 years since Google announced a new project designed to create a faster mobile web presence. This project is know as AMP (Accelerated Mobile Pages).

Whilst there are certainly significant benefits offered by AMP, they are not suitable for every website and we have written this article to help highlight some of the pros and cons. First of all the we need to explain about AMP.

What is AMP?

The AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.

The Benefits of AMP

  • The use of AMP HTML to construct pages will help to create a better, faster loading experience for users.
  • Faster loading speeds can result in improved mobile rankings*
  • Your server will be put under less strain as Google serves these pages from its cache.
  • You will receive the opportunity to tap into Google’s AMP carousel (for relevant pages).

* Please Note – When Google launches its mobile first index this will become even more important and there are even some suggestions that AMP could become a ranking factor in the future.

The Disadvantages of AMP

  • The tracking of visitors to your website can become trickier because Google serves a cached version of AMP pages to users as opposed to accessing your servers.
  • Creating a website using AMP can be time consuming due to the need for some pages to be developed for both desktop and AMP.
  • Because the primary goal of AMP is increasing loading speed, the HTML from pages will be stripped down. This means that some designs built using standard HTML will not be possible and discrepancies between desktop and mobile versions of a page may appear.

How Does It Work?

AMP works by requiring web developers such as ourselves to use a narrow set of web technologies to create pages. The majority of JavaScript is forbidden and as a result, web pages can now load significantly faster.

To use AMP, we will create an alternate version of your site which conforms to all of the relevant specifications which have been outlined by the AMP project. These standards share a lot of similarities with traditional HTML but are essentially stripped down to what Google considers to be the bare minimum.

For example – You will give your AMP-optimized site a separate address, for example: yoursite.com/yourpage/amp.

Sites that follow these specifications to the letter will are believed to receive special treatment from Google. Starting recently, AMP-optimised news stories now appear at the top of Google’s mobile search results and there are an increasing number of reports stating that AMP optimised sites are receiving preferable search engine rankings when compared to non-AMP optimised sites on mobile search results.

Further Information

Footprint specialise in creating bespoke websites, designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | November 22nd, 2017|Mobile|Comments Off on AMP – Is It For Me?

HTTPS Or Not To HTTPS? That Is The Question

HTTPS are five letters which have been getting a great deal of publicity recently. With online security being more important than ever before, the addition of a HTTPS (Hyper Text Transfer Protocol Secure) certificate to a website will help to secure the connection to the website for your visitors.

Browsers nearly always provide an indication of whether the website your are browsing is secure or not. Just take a look at the address bar in the browser to see what we mean. Is the lock in the top left hand corner locked or unlocked? Does it say secure or not secure? The answer to these questions will tell you whether an HTTPS certificate is in place.

What Is The Value Of HTTPS For The User?

Everyone has the right to visit a legal website without worrying about what will happen to their details should a transaction take place.

Google has identified a number of reasons why the switch to HTTPS is beneficial for web users and webmasters alike. These include the fact that data sent using HTTPS is secured via Transport Layer Security protocol (TLS), which provides three key layers of protection:

  1. Encryption. Encrypting the exchanged data to keep it secure from eavesdroppers. That means that while the user is browsing a website, nobody can “listen” to their conversations, track their activities across multiple pages or steal their information.
  2. Data integrity. Data cannot be modified or corrupted during transfer, intentionally or otherwise, without being detected.
  3. Authentication. Proves that your users communicate with the intended website. It protects against man-in-the-middle attacks and builds user trust, which translates into other business benefits.

Value of HTTPS for SEO

In 2014, Google announced that HTTPS would being added to their ranking algorithm. Whilst very unlikely to be the difference between a page 10 ranking and a page 1 ranking, building trust with customers is a key part of any SEO campaign and therefore should definitely be considered.

With the majority of browsers making it clear if a website is ‘not secure’, without the inclusion of an HTTPS for your website, you are running the risk of scaring away visitors.

Would like to find out more about making the switch to an HTTPS connection? Give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

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By | November 15th, 2017|Security|Comments Off on HTTPS Or Not To HTTPS? That Is The Question

How To Set Up A Facebook Business Page

?One of our most commonly received questions relates to Facebook business pages. Much confusion arises from the fact that the process for creating a business page is slightly different from creating a personal profile. As such, when we are asked about login details and passwords for a business page, it can all become a little confusing.

The most important thing to note is that in order to either set up a Facebook business page or gain admin access (be able to update the page yourself), you must first have a personal account. Only then will you be able to work with a business page.

If you do not have a personal account yet, please click here and then follow the instructions under the heading ‘Creating Your New Account’. Once you have done this, you will be ready for set up your Facebook business page.

Please see below for detailed instuctions.

How To Set Up A Facebook Business Page

What You Will Need To Set Up Your Facebook Page

  • A name for your Page and a blurb about your business: Your Page name can be your business name or another name that people may search for to find your business. Use the About section to tell people a little bit about what your business does.
  • A profile photo and cover photo: Choose photos that represent your business well. You can use your logo as your profile photo and an image of your shop, products or one from a current marketing campaign as your cover photo.
  • The action that you want people to take when they come to your Page: At the top of your Page you can add a call to action that directs your Page visitors to do something, such as visit your website or phone your shop. Adding a call-to-action button is as easy as a few clicks.

How To Give Someone Else Access To Your Page

Once you have access to your page, you may find that you would like to give someone else access to allow them to make updates. The good news is that there’s no limit to the number of people who can have a role on a Page. Learn more about what each Page role can do by clicking here.
How to give someone a role if you’re an admin:
  1. Click Settings at the top of your Page.
  2. Click Page Roles in the left column.
  3. Type a name or email in the box and select the person from the list that appears.
  4. Click Editor to select a role from the dropdown menu.
  5. Click Add and enter your password to confirm.
Keep in mind that if you’re not friends with the person you’re adding, they’ll have to accept your invite before they can start helping you manage your Page.
Please Note: If you give someone full access to the page they will have the ability to remove you so be careful who you choose!!

How To Remove An Admin

How to remove someone who has a role if you’re an admin:
  1. Click Settings at the top of your Page.
  2. Click Page Roles in the left column.
  3. Click Edit next to the person you want to remove, and then click Remove.
  4. Click Confirm. You may need to enter your password.
You can always remove yourself from a Page. However, if you’re the Page’s only admin, you must add another admin first.

How To Change Someone’s Level of Access

How to change someone’s role if you’re an admin:
  1. Click Settings at the top of your Page.
  2. Click Page Roles in the left column.
  3. Click Edit next to the name of the person whose role you want to change. Then select a new role from the drop down menu.
  4. Click Save. You may need to enter your password to confirm.
Please Note: If you’re a new admin, keep in mind that you may need to wait 7 days before you can remove or demote another admin.

Contact Us

Would like a chat about your social media accounts and how to manage them effectively? Give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

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By | November 8th, 2017|Social Media|Comments Off on How To Set Up A Facebook Business Page

Is Your Website Ready For Voice Searching?

It’s almost impossible to miss the fact that more and more devices allow you to literally ask them questions. If you have ever asked Siri for the next showing of an upcoming film, or asked any other device to answer a question for you, you have already taken your first steps into ‘voice searching’.

The stats below are quite the eye-opener.

Here are some voice search stats:

  • At Google I/O 2016, Google announced that more than 20% of searches have voice intent
  • According to ComScore, 40% of adults use voice search once per day
  • By 2020 50% of all searches will be voice searches (Campaign)
  • Voice searches on Google are 30 times more likely than text searches to be “action” (i.e. “intent”) searches (Google)

Voice Searching - It's The Future of Advertising

A Growing Market

Clearly the manufacturers of smart phones have been aware of the power of voice searches for some time. However, the addition of a huge variety of voice-activated personal devices to the UK market has resulted in a real explosion in the need for optimisation for voice search results.

Even if you are still wondering how this may effect you, check out the list below and see how many of these devices you are aware of being used either personally or by your customers.

  • iPhone (Siri)
  • Android Smart Phones
  • Tablets (iPads and Android)
  • Microsoft Cortana
  • Amazon Echo/Alexa
  • + Many more

Due to the variety of different devices utilising voice searching as part of their key methods of delivering results, you can be sure that each device will put its own unique spin on the results they provide.

For example – Asking a Google powered device where the nearest Chinese restaurant is will see them taking Answer Boxes into consideration when giving voice search results. However, asking Alexa where the nearest Italian restaurant is, will very likely provide you with search results based upon post codes.

Unlike typical SEO for a website which focuses on the search keyword phrases which are known to be typed into a computer, voice search is different.

Far more likely to take on a tone that is conversational and natural, we have a few tips to help you get a head start with your voice search results.

  • Add more Q&A pages to your site
  • Long tail keywords have never been more important
  • The same can be said for page an article headings
  • Locally based content can be key
  • Cut to the chase – answering questions that your customers may ask should always take prominence on your page
  • Don’t forget that voice search is also typically mobile and often locally focused

Contact Us

This is only just scratching the surface of an area of advertising which must be explored. If you would like a chat about your website and how we can optimise it for voice searching, please give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

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*https://www.brightlocal.com/2017/09/13/how-to-optimize-for-voice-search/

 

By | November 1st, 2017|Uncategorized|Comments Off on Is Your Website Ready For Voice Searching?
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