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Yearly Archives: 2017

/2017

3 Reasons Why Your Business Needs To Use a Digital Agency

We understand that outsourcing work which you believe can be completed in-house may not seem like a good use of valuable resources. However, the question must be asked, if you decide to keep things in-house, can you dedicate the necessary time to be successful?

Let’s be honest, digital marketing isn’t easy. In order to succeed, it takes time and effort, something that few businesses can afford on top of their core work.

Below we have outlined 3 of the main reasons we believe outsourcing work to a reputable digital agency (such as ourselves!) is a great use of your finances.

No. 1 – Reducing The Workload

All businesses are faced with one insurmountable issue – there are only so many hours in the day!3 Reasons Why Your Business Needs To Use a Digital Agency

Staying up to date with essential work can be tough enough. Adding additional work into the mix can be very time consuming and a distraction.

Outsource work such as website maintenance, SEO, Social Media management and content creation. You can then can focus on the aspects of your work which need your attention.

No. 2 – Reaching Areas Other Agencies Cannot Reach

Can you justify paying the money needed to access some of the more important tools relating to online marketing?

Simple economics highlight the fact that it’s nearly always far more economical for agencies to pay for the best digital marketing software and services.

Whilst any business can gain access to almost any online tool, digital agencies are able to offer the chance to tap into the best in class tools due to those same tools being used across a large array of clients.

No. 3 – Offering a Fresh Pair of Eyes

The truth is that your own personal perspective of your business and reality may not be the same thing.

Sometimes, a fresh pair of eyes and some outside input can help to take your business in new directions which can really push things forward.

An agency such as Footprint Web Design can help deliver a clear and fresh perspective of any business.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | January 10th, 2017|Web Design|Comments Off on 3 Reasons Why Your Business Needs To Use a Digital Agency

3 Tips To Help Maximise User Experience

The success of a website is always inextricably linked to the ‘user experience’ offered. By creating a positive user experience for visitors, you give yourself a significantly better chance of your visitor either becoming a customer or at least being prepared to visit your website again in the future when the time is right.

The creation of a website which looks great and is easy to navigate plays a critical role in offering a top user experience and below we have identified 3 of our top tips to help take the experience to a higher level.

1.    Don’t Confuse Usability with User Experience

A common mistake for many web designers involves confusing user experience with usability. Whilst they can influence each other, they are not the same thing.3 Tips To Help Maximise User Experience

To help break this down a little further, the fundamental difference is as follows:

User experience means that visitors to your website want to user it whereas usability means that a person can easily use it.

Although offering a good user experience is very important because it means your visitors will enjoy browsing your website, there are no guarantees that the site would be usable.

2.    Less Can be More

Cluttered websites can be a nail in the coffin in regards to usability. Too confusing, too difficult to navigate, contains too much information, are all common complaints. Any of these will result in a very strong chance that users will find their experience to be a poor one.

Minimalist designs often make websites easier to take in and use, increasing their chances of being effective.

Top Tip – Find the right balance by ensuring that your website does not make users search too hard to find information whilst not overloading them at the same time.

3.    Offer a Safe Browsing Experience

People are more switched on to the risks posed by ineffective online security than ever before. If your visitors have concerns about the security of your website, they will not make either online or in-app purchases.

Customers are quite rightly vary wary of having their data stolen when shopping online. For this reason amongst others, they are far more likely to use websites they know and trust to make purchases.

Take all steps possible to ensure that your website is as secure as possible.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488. Alternatively, contact us via Facebook and we’ll be happy to talk you through your options.

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By | January 4th, 2017|Web Design|Comments Off on 3 Tips To Help Maximise User Experience

5 Ways Local SEO Can Benefit Your Business

There can be no doubt that local SEO is a highly effective method of promoting your business in local areas. Offering the ideal opportunity to tap into local customers looking for the products and services that you are selling, local SEO can help to elevate your business to another level.

Perhaps the best news is that these potential customers are not just online customers, they are customers who may be looking to come through your shop door. Effective local SEO techniques do not just promote your website, they promote your NAP (name, address and phone number), ensuring that potential customers find it as easy as possible to either call you or visit you rather than just using your website.

Implementing Local SEO

A local SEO campaign targets search engines like Google and Yahoo along with business directories such as Yell, Thomson Direct and FreeIndex to finger-769300_1280name just a few.

With millions of local customers using these services each and every day to identify the best local businesses in their area, can you afford not to use local SEO for your business?

If you are still unsure whether local SEO is for you, we have drawn up a list below of 5 ways that it will help to benefit your business:

Benefit No. 1 – 85% of Consumers Use the Internet to Find Local Businesses*

With as many as 85% of local customers now using Google and online directories as their primary method of finding local services and products, it is essential that you make the effort to tap into this market.

*Source – https://biz.yelp.co.uk/blog/survey-85-of-consumers-use-the-internet-to-find-local-businesses

Benefit No. 2 – The number of online searches is growing rapidly

Accessing the internet has never been easier. With more and more people using mobile devices and tablets, there are now a huge number of people seeking local information & businesses via search engines like Google.

Benefit No. 3 – Local search marketing offer highly relevant results

By targeting location based search results and online directories, you have the ability to promote your business to local customers at the precise point location-162102_1280that they are in need of your products and services.

The timing simply could not be better because there is absolutely no better time to connect with a potential customer than when they really need you.

Benefit No. 4 – Excellent conversion rates

Because of the relevance of the people finding your business details, location based marketing has a significantly better conversion rate than other, more traditional advertising options.

Benefit No. 5 – Great ROI

Unlike alternative advertising methods, such as (e.g. local papers, leaflets etc…) local SEO ensures that there is no wastage. You will be reaching your potential customers when they need you not when they don’t. This makes local SEO both efficient and cost-effective.

You can find out more about our dedicated local SEO services by clicking here.

To find out more about how the Footprint Web Design team can help you, please give us a call on Tel. No. 01883 372488 and we’ll be happy to talk through your options with you.

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By | September 8th, 2017|Local SEO|Comments Off on 5 Ways Local SEO Can Benefit Your Business
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