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Yearly Archives: 2017

/2017

Never Underestimate The Importance Of Online Reviews

There are a huge amount of positives attached to the growth of the internet and one of the best is the ease at which people can now express their opinions and a huge variety of subjects.

If you run a business, this offers an ideal way to provide your customers with the opportunity to leave feedback regarding your products and services in the form of online reviews.

These reviews can either be sent directly to your website or Social Media pages, such as Facebook, Twitter & Google +, or to one of the many online directories which aggregate online reviews, such as Yelp or Yell.

Putting Faith in Online Reviews?

We are now firmly in the grip of the digital age and a very strong case can be made regarding the fact that online reviews have largely taken the place of word-of-mouth referrals.

An article by Search Engine Land found that up to 79% of people are now prepared to put as much faith on an online review as the recommendation of a friend or family member.*

Such is the ease of access that potential customers have to the internet through their smart phones, tablets, PCs and laptops, it has never been easier to seek out online reviews of products and services offered by various companies all around the world — including people who have used your business in the past.

Capitilising On This Opportunity

Put yourself in the position of a customer using a company for the first time. If they have 2 companies offering similar services/products at similar prices, they are very likely to want to draw from another variable to help them make a decision on which company to use.

More often than not, customer feedback is now this variable. The difference between being able to view other customer’s experience and taking a virtual leap of faith can turn a potential sale into a loss of business.

Contact Footprint Web Design Today

To find out more about how the Footprint Web Design team can help you, please give us a call on Tel. No. 01883 372488 and we’ll be happy to talk through your options with you.

*  http://searchengineland.com/2013-study-79-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-164565

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By | July 24th, 2017|Uncategorized|Comments Off on Never Underestimate The Importance Of Online Reviews

5 Tips For Social Media Success

Whether you are looking to communicate with customers or other businesses, Social Media channels offer one of the most effective methods of getting in touch.

However, despite the easy to use and free nature of modern day Social Media, it can be all too easy to get a little lost, especially initially.

To help you navigate your way through the Social Media jungle, we have drawn up our top 5 tips for success.

Tip No. 1 – Don’t Rush In

The vast majority of Social Media updates take place in public. Therefore there is absolutely nothing stop you taking a look at what your competitors are doing to see if you can take any inspiration.

Take a look around to find the following information about your competitors Social Media habits:

  • Which channels are they using (i.e. Twitter, Facebook, LinkedIn, Instagram, Pinterest)
  • Do they engage with customers &/or other business?
  • How frequent do they send out updates

Top Tip – Patience is a virtue! You may be raring to go but a little bit of homework can go a long way.

Tip No. 2 – Understand The Strengths of Your Networks

With so many Social Media channels available, all with their own individual strengths, it’s important to see which ones may prove to be beneficial for you.

Below is a little cheat sheet for some of the strengths of the common Social Media channels.

Facebook

This is ideal for:

  • Engaging with customers
  • Driving traffic to your website

Please note: The paid social advertising options can be perfect if you have a particular demographic that you would like to target.

Twitter

This is ideal for:

  • Providing to the point updates
  • Communicating with customers
  • Using hashtags to tap into relevant streams

Instagram

This is ideal for:

  • Showing the visual side of your business
  • Reaching a wide audience
  • Targeting a younger generation

Tip No. 3 – Plan Ahead

Once you have done your background work, creating a pool of information that you can utilise is essential.

The preparation of images, videos and text snippets can help to provide a structure for your first few weeks of Social Media activity.

Tip No. 4 – Don’t Be Shy

Now that you’re ready to go, go for it! Sitting back and waiting for things to happen is very unlikely to work!

Get your message out there. Contact potential customers to see if you can help them. What’s the worst that can happen??

Tip No. 5 – Take a Step Back

After your initial foray into the Social Media world, taking a step back to see what has worked well and what hasn’t is the next critical step.

This can help you to identify any areas which have worked well for you and which may need a little re-think.

Don’t forget, nothing is ever set in stone so if things haven’t taken off at the speed you were hoping, don’t worry. A slight change of direction and then go again!

Contact Us

If you would like to put your website in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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By | July 17th, 2017|Social Media|Comments Off on 5 Tips For Social Media Success

4 Reasons Why Your Business Should Be Using Instagram?

Few people predicted the speed at which Instagram would grow when it was launched back in 2010. With users flocking to the platform almost instantly, it came as no surprise to see a bigger fish (Facebook) swoop in a purchase this rapidly expanding platform just 2 years later.

An app which is continually evolving, Instagram isn’t suited to all businesses but the question you must ask yourself is ‘would Instagram benefit my business?’

To help you make this decision, we have identified 4 of the key facts and reasons that you must consider.

4 Reasons Why Your Business Should Be Using Instagram?

No. 1 – Smartphones Have Never Been More Popular

More people now view the internet through their smartphone/tablet than any other method. With the most recent figures showing that at least 66% of all UK adults now own and use a smart phone, tapping into this huge number of people can be crucial for any business with a visual aspect that they would like to publicise.

The way in which we access the internet has changed drastically in the space of 4 years. Today it’s estimated that 7 in 10 people in the UK have smartphones. With a continued growth of the smartphone market (and Instagram) businesses need to be engaging with these audiences.

Please Note – If you are struggling to install Instagram, the video below may be of some use for you:

No. 2 – You Can’t Argue With These Numbers

Instagram’s user base has doubled to over 700 million users* over the past 2 years alone!! With a core demographic of users aged 30 or under, if your target customer base falls within this age range, Instagram could be perfect for you.

Top Tip – Are you a driving school? Your target demographic could be at the very centre of Instagram’s user base.

No. 3 – Wide Ranging Benefits (including SEO!)

Although it may not be possible to include links back to your website in your posts, you can include links in your bio and this can play an important role in extending your reach across the internet.

Please Note – Because Instagram is visual with a core audience of under the age of 30, it is much better suited to b2c rather than the b2b market.

No. 4 – Instagram Is Still Growing

Whilst the growth of some of the Social Media behemoths is beginning to slow, Instagram is still growing from strength to strength.

As mentioned above, with a user base that has doubled in size over the past 2 years, ignoring this platform could be a huge mistake.

So is Instagram Right for Your Business?

The key factor for your decision making process is whether your target audience fits Instagram’s demographic.

If you have a visually friendly business, Instagram could be just the marketing tool that you have been looking for.

Contact Us

If you would like to put your social media requirements in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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By | July 10th, 2017|Social Media|Comments Off on 4 Reasons Why Your Business Should Be Using Instagram?

The Top 3 Ways Your Website Can Be Targeted By Hackers

Trying to stay ahead of hackers can be a very tricky and time-consuming process. However, by getting to grips with some of the most common methods of entry to your website, your online security can significantly improve.

In the article below we will highlight 3 of the most common ways hackers can gain entry to your website.

No. 1 – Compromised Passwords

It will probably come as no surprise to know that attackers use a variety of automated methods of guessing passwords until they get the right one.The Top 3 Ways Your Website Can Be Targeted By Hackers

To help make things as difficult as possible we recommend 2 steps.

  • Ensure you use different passwords for each platform
  • Wherever possible, use a secure password (a password containing random letters, numbers and characters)

You can quickly and easily create secure passwords by clicking here.

It’s absolutely essential to avoid re-using passwords because once hackers have identified a working combination of username and password, they are almost certain to try all other services to see if they can gain access to those as well.

No. 2 – Not Updating Your System

Ensuring that Windows and any software which you may use are updated regularly is extremely important to avoid unnecessary risks

A recent ‘ransomware’ attack used a vulnerability in older versions of Windows to access PC.

It is not possible to overstate how important it is to periodically check for software updates for your site in order to correct any existing vulnerabilities.The Top 3 Ways Your Website Can Be Targeted By Hackers

Please Note – The best course of action is often to set up automatic updates for your software. This will ensure that even if you forget, any updates should automatically be installed without you having to take any further action.

For more on the recent ‘Ransomware’ story, please click here.

No. 3 – Keep All WordPress Themes & Plugins Up To Date

The use of plugins and themes with WordPress offer a fantastic way to increase the usability, functionality and look of your website. However, it must be noted that outdated themes and plugins can be a major source of vulnerabilities on websites

The good news is that through the dashboard of your WordPress website, you should be able to keep all themes and plugins up to date.

These are just a small number of the methods of entry which hackers can use to attack your website but the good news is that it is possible to take steps to beef up the security of your website.

Contact Us

If you would like to put your website in the hands of a company who can help to keep it safe, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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By | July 3rd, 2017|Security|Comments Off on The Top 3 Ways Your Website Can Be Targeted By Hackers

3 Steps To Help Create The Perfect E-Mail Marketing Campaign

E-Mail marketing is one of the founding fathers of online marketing. Used businesses for many years, the key to success is often the ability to create an e-mail that catches the attention immediately and does not get sent straight to the online rubbish bin.

Below we have identified 3 of the key areas to address before any e-mail marketing campaign.

No. 1 – Don’t Hide The Important Information

Whilst this may sound fairly obvious, e-mail marketing should also be concise. People are busy and if they cannot immediately identify the important information contained within the e-mail, there is a very strong chance that they will not take the time to find out what it is.

By ensuring that your customers can easily identify the key areas of interest, you can significantly increase the chances of you generating conversions from your e-mail.

For example, a recent e-mail from Wallbarn was sent out informing their customers that they had the opportunity to access free tickets to the recent Grand Designs Live exhibition.

The screenshot below highlights how this message was portrayed.

No. 2 – Focus On Mobile Optimisation

There is a very strong possibility that your e-mail will be viewed via a mobile or smart device. As such, the e-mail must be optimised for viewing via these devices.

Our advice regarding creating a mobile optimised e-mail as is as follows:

  • Keep the amount of text to a minimum – short snappy messages are the way to go
  • Use clear CTAs (Call to Actions) – don’t make your potential customers guess what you want them to do!
  • One click buttons are user friendly and time saving

No. 3 – Creating A Sense of Urgency

Things that can wait are often forgotten. As such, creating a sense of urgency is a tried and tested way to engage potential customers in your message.

By injecting a sense of urgency (an expiring offer for example) into your subject line, you can take significant steps towards ensuring recipients actually want to see what is contained within the e-mail.

Let Us Know What You Think

If you struggle to create interesting and informative content for your email subscribers, contact Footprint Web Design today. We can help to create a comprehensive online marketing campaign for your business which will drive the right people to your website.

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By | June 22nd, 2017|E-Mails|Comments Off on 3 Steps To Help Create The Perfect E-Mail Marketing Campaign
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