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Yearly Archives: 2017

/2017

Does Google Favour Secure Websites?

It is widely acknowledged that Google is continuing to favour secure websites with the latest update to the Google Chrome browser.

You may have noticed websites are now flagged as ‘unsecure’ in the tool bar on the left of the URL. If they collect payment information but are not currently using the recommended HTTPS protocol, they will be unsecure.

Please Note – Firefox have now published a similar update which highlights websites which are insecure but require important details.

Is It Easy To Move From HTTP to HTTPS

Moving from HTTP site into a HTTPS one is a fairly simple process much like any other website migration.

We will implement a series of 301 redirects to alert search engines to the change of URL and to ensure that anyone clicking on the old links will instead be directed towards the newly created URLs.

The basic transition process from HTTP to HTTPS is as follows:

  • Purchase an SSL certificate
  • Contact the hosts to install your new SSL certificate
  • Re-direct all old HTTP links to new HTTPs links

We would recommend leaving this process to us. Whilst it may sound easy to complete, there are a variety of different packages available and you may end up spending more money than necessary completing the process yourself.

What Happens If I Don’t Change?

Whilst initially the impact from the outside is very small, Google has confirmed that site rankings will be better for HTTPS sites.

The functionality of your website will remain the same although having your website flagged as unsecure is very likely to result in customers thinking twice before submitting any sensitive details through your website.

If you have any concerns about your website, please contact the Footprint Web Design team today on Tel. No. 01883 372488. We will be happy to answer any of your questions.

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By | April 10th, 2017|Uncategorized|Comments Off on Does Google Favour Secure Websites?

It’s Never Been More Important To Focus on Local SEO

Local SEO has always been important but with Google reducing the number of local search results from 7 to 3, the importance of employing the safest practices is now absolutely essential.

Google’s decision to reduce the number of Maps listings is linked directly to mobile search results. The “Three-pack” search results now ensure that desktop search results mirror those on mobile by providing additional space for map results and reviews, but obviously results in reducing the number of listings which can obtain these top rankings.

Please Note – It is very important to remember that these search results are often based on the location of the person making the search. Therefore these “three-pack” listings are highly likely to change very often.

Below we have outlined 2 of the most important ways to maintain those all important positions.

No. 1 – Never Underestimate The Power of Reviews

As a part of the updated algorithm, Google has removed much of the information that was previously displayed. Whilst precise addresses now rarely display, one aspect of the listing that has SEOremained intact are the starred reviews remain. Therefore, any business hoping to crack the top three listings and enhance the traffic through them needs to make sure they’ve got a regular flow of reviews genuine reviews.

No. 2 – Focus Your Key Terms

Trying to make your business a ‘jack of all trades’ is no longer a viable option. As people become better at narrowing their searches, you no longer need to focus on all encompassing keywords in order to drive traffic. For example, rather than targeting the term ‘plumber’, ‘emergency plumber’ could be ideal.

Still a little unsure if these listings can help your business? Check out the details below for further confirmation.

What Are The Benefits of Obtaining a Google Maps Listing?

The benefits of having your business listed on Google Local include:

  • Google Maps listings typically appear at the top of the search results pages. Therefore they are very likely to be the first thing that people see.
  • Accessing Google Maps listings on a mobile phone or smart device will offer customers an easy way to either call your business or get directions to your location.
  • Offers easy access to the impartial ratings left by current and previous customers. This can go a long way towards giving new customers confidence in your products and services.
  • Potential customers visiting your listing are very likely to be local to your business. This can offer a definite advantage over businesses based further afield.

To find out more information relating to local SEO practices and how we can help to promote your business, please contact Footprint Web design on Tel. No. 01883 372488 and we will be happy to help.

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By | April 3rd, 2017|Local SEO|Comments Off on It’s Never Been More Important To Focus on Local SEO

What Does This Recent Update To Google’s Algorithm Mean To You

With the balance of internet users now turning to mobile devices to complete their online searches, it can be no surprise that Google is now turning more attention to those users.

Whilst Google constantly updates its algorithms to try and produce the best possible results for its users, a recent change has the potential to be significant. This change is known as the ‘mobile Googlefirst index’.

What Is the Mobile First Index?

What better way to explain than to let Google have their say –

“To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.”

To read the full article, please click here.

Haven’t Google Made Moves In This Direction Before?

Google have made moves into the mobile search market before, most notably with their ‘mobilegeddon’ updates in 2015 and 2016. Both of these were designed to reward websites which were Googledesigned with mobile usability in mind.

Whilst Google is currently focusing on ensuring that webmasters take at least some efforts to ensure their websites are ‘mobile friendly’, it is certainly worth taking the time to go that extra mile if possible.

Please Note – You can find out if your website is mobile friendly by clicking on the following link and entering your URL – https://search.google.com/search-console/mobile-friendly

Basically, our take on this update is that if the desktop version and mobile version of your website differ greatly, Google will now view your mobile version as the first choice website.

What Do We Recommend?

The good news is that at Footprint Web Design, we design all of our sites to be fully ‘mobile friendly’ and therefore no major changes are required.

Below are a couple of methods that we utilise to ensure this is the case.

  • Use Responsive Web Designs – This type of web design technique will ensure that your website displays and works perfectly on all devices.
  • App Development – Although Google’s new ‘mobile first’ index is focused on mobile based websites, the development of a dedicated app for your business can lead to a great user experience

For more on Footprint Web Design and our app development services, please click here.

Further Information

If you’d like to speak to us regarding any of our services, including our WordPress web designs, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | March 15th, 2017|Google|Comments Off on What Does This Recent Update To Google’s Algorithm Mean To You

How To Add An E-Mail Signature Using Microsoft Outlook

Adding an e-mail signature to your e-mails can provide the perfect way of ensuring that people have easy access to all of your important contact details.

Microsoft Outlook, one of the most commonly used e-mail clients offers the chance to create and use personalised signatures for all of your e-mail messages. In your signature, you can include text, images, your electronic business card, a logo, or even an image of your handwritten signature should you choose.

Once this has been done, you will be able to set you account to ensure that your new signature is automatically added to all outgoing messages.

Please Note – You also have the option to remove the signature from any e-mail before you send.

How To Add An E-Mail Signature

The video below highlights precisely which steps to follow to add a new signature. If you would like a little more information, please see below for our step by step guide.

Step 1 – Create a new email message.

Step 2 – On the Message tab, in the Include group, choose Signature > Signatures.

Signature command
Step 3 – Under Select signature to edit, choose New, and in the New Signature dialog box, type a name for the signature.
Step 4 – Under Choose default signature, set the following options for your signature:

  • In the E-mail account list, choose an email account to associate with the signature. You can have different signatures for each email account.
  • In the New messages list, choose the signature that you want to be added automatically to all new email messages. If you don’t want to auto sign your new email messages, accept the default option of (none).
  • In the Replies/forwards list, choose the signature that you want to be added automatically (auto sign) when you reply to or forward messages. Otherwise, accept the default option of (none).

Step 5 – Under Edit signature, type or paste (if your signature has been created in Word) your new signature. Then choose OK.

You can change the appearance of any text you add by using the mini formatting toolbar above the text box. You can also add social media icons and links.

Please Note – For more information, please visit Microsoft’s official guide to adding additional information into an e-mail by clicking here.

Adding a Signature Manually To An E-Mail

Should you opt not to insert a signature for all new messages or replies and forwards, you will still have the option to add one manually. Simply follow the steps below:

Step 1 – In your email message, in the Include group on the ribbon, select Signature.

Step 2 – Choose your signature from the fly-out menu that appears.

Further Information

If you’d like to speak to us regarding any of our services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | March 14th, 2017|E-Mails|Comments Off on How To Add An E-Mail Signature Using Microsoft Outlook

The 3 Step Guide To Creating The Perfect Website

To ensure that you have the ability to make the most from your website, there are 3 essential steps which must be followed:

Step No. 1 – Choosing an Attractive Design

The design of your site is crucial if you are going to make the user experience as easy as possible. All websites designed by the Footprint Web Design team will be created with the user experience at the forefront of our mind.

We will avoid unnecessary items that will make it harder for your audience to find what they are looking for whilst avoiding placing important information in graphics and on pictures, since search engines can’t read them.

Step No. 2 – Enabling Mobile Compatibility

Whilst having a website optimised for display on a mobile phone may have been considered to be an added bonus for many businesses throughout the UK, a change in policy by Google in regards to how they display search results when viewed through a mobile device could leave you lagging behind your competitors if your website is not mobile optimised.

Intricate desktop designs are unlikely to work as well on the small screen as they will on a pc and the functionality may also decrease.

Our minimalist and tailored ‘mobile ready’ designs are absolutely perfect for targeting visitors via their mobile device mobile device visitors.

Step No. 3 – Effective Search Engine Optimisation

Obtaining good search rankings are absolutely essential if you wish to draw as many visitors to your website as possible.

Search engines have been designed specifically to help guide people to the most appropriate websites based on the terms that are being searched for (your potential customers). If your site cannot be located by search engines or your content cannot be put into their databases, there is every chance that you will miss out on a tremendous amount of business.

We have been providing SEO (Search Engine Optimisation) for business services for a number of years, and really understand what it takes to get your website to the top of the search rankings. We have SEO packages to suit all business sizes and can tailor a programme for your specific needs. Click here to see what we can do for you.

For a few great examples of Footprint Web Design websites, please check out the gallery below.


For more on maximising the potential of your online venture, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | March 8th, 2017|Web Design|Comments Off on The 3 Step Guide To Creating The Perfect Website
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