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Yearly Archives: 2018

/2018

How To Set Up Your Own Instagram Account

The next instalment of our series of articles helping our followers to set up new Social Media accounts with the minimum of fuss relates to Instagram.

A hugely popular Social Media channel, Instagram is primarily used as a visual aid and allows users to post photos and images which can be displayed as taken or have filters applied (via the app) to help enhance the image.

As opposed to other Social Media channels such as Facebook and Twitter which can easily be updated via laptop and desktop devices as well, Instagram can only be updated via mobile and smart devices.

Setting Up Your Account

To create an Instagram account from the app:

  1. Download the Instagram app for iOS from the App Store, Android from Google Play Store or Windows Phone from the Windows Phone Store.
  2. Once the app is installed, tap  to open it.
  3. Tap Sign Up With Email or Phone Number, then enter your email address or phone number (which will require a confirmation code) and tap Next. You can also tap Log in with Facebook to sign up with your Facebook account.
  4. If you register with your email or phone number, create a username and password, fill out your profile info and then tap Done. If you register with Facebook, you’ll be prompted to log into your Facebook account if you’re currently logged out.

Although you do not have the option to upload images to your new account via your computer, you can actually create your account via your computer.

To create an Instagram account from a computer:

  1. Go to Instagram.com.
  2. Enter your email address, create a username and password or click Log in with Facebook to sign up with your Facebook account.
  3. If you register with an email, click Sign up. If you register with Facebook, you’ll be prompted to log into your Facebook account if you’re currently logged out.

If you sign up with email, make sure you enter your email address correctly and choose an email address that only you can access. If you log out and forget your password, you’ll need to be able to access your email to get back into your Instagram account.

If you need a little extra help setting up your new account, please check out the helpful video below:

Contact Us

If you would like any further information regarding Instagram and how it can be perfect to help support your business, Footprint Web Design have been at the forefront of web design and Social Media development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | February 15th, 2018|Instagram, Social Media|Comments Off on How To Set Up Your Own Instagram Account

How To Set-Up Your Own Twitter Account

Of all the new platforms popping up on a regular basis, it is very unlikely that Twitter is something that has slipped through the cracks! Whether for personal or business use, Twitter is an incredibly popular Social Media channel that is perfect for staying up to date with current events, speak to friends, post information and many other uses as well.

If you would like Footprint Web Design to create a Twitter account for you today, give us a call on Tel. No. 01883 372 488.

However, before diving into the Twitter world, the first crucial step is to set up your own account. To help you along the way, we have highlighted all of the crucial steps which you must follow.

How to Create a Twitter Account on the Web

  1. Go to http://twitter.com and find the sign up box, or go directly to https://twitter.com/signup.
  2. Enter your full namephone number or email address, date of birth, and a password.
  3. Click Sign up for Twitter.
  4. In order to verify your phone number, we will send you an SMS text message with a code. You may also request a voice call to verify your phone number. Enter the verification code in the box provided. Learn more about having a phone number associated with your account.
  5. Once you’ve clicked Sign up for Twitter, you can select a username (usernames are unique identifiers on Twitter) — type your own or choose one we’ve suggested. We’ll tell you if the username you want is available.
  6. Double-check your name, phone number, password, and username.
  7. Click Create my account. You may be asked to complete a Captcha to let us know that you’re human.

Important Information

  • An email address can only be associated with one Twitter account at a time.
  • The email address you use on your Twitter account is not publicly visible to others on Twitter.

The following video may also prove to be helpful:

How to use Twitter for iPhone or iPad

The Twitter for iOS app can be used on an iPhone, iPad, or iPod Touch device.

To sign up for an account

  1. Download the Twitter for iOS app, if you haven’t already installed it.
  2. Once the app is installed, you can log in with an existing account or sign up for a new account directly from the app.  Learn about managing multiple Twitter accountsthrough your app.
  3. Tap the Sign up icon on the welcome screen and fill out the fields asking for your name, phone number or email address, desired username, and password.
  4. If your desired username is already taken, it will turn red and a message will drop down below the username field telling you to choose a new username.
  5. Once you’ve chosen a username that has not been taken, a checkmark will appear next to the username.
  6. If you provided a phone number while signing up, we will immediately send you an text message with a code so we can verify your number. Enter the verification code in the box provided.

Note: If you provided an email address when signing up, we’ll send you a confirmation email. You must confirm your email address in order for it to be fully associated with your Twitter account so you can receive important notifications from us regarding your account.

For more information about using Twitter via the an Apple device, please click here.

How to use Twitter for Android

How to sign up for a new account

  1. Open the app and tap the Sign up button.
  2. On the next page, fill in your account information (name, username, email address, and password).
  3. After entering your name, you can choose from one of the suggested usernames, or type in an available username of your choosing.
  4. Learn how to manage multiple Twitter accounts through your app.

Note: If you provided an email address when signing up, we’ll send you a confirmation email. You must confirm your email address in order for it to be fully associated with your Twitter account so you can receive important notifications from us regarding your account.

For more information about using Twitter via an Android device, please click here.

Contact Us

If you would like any further information regarding Twitter and how it can be perfect to help support your business, Footprint Web Design have been at the forefront of web design and Social Media development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | February 7th, 2018|Social Media, Twitter|Comments Off on How To Set-Up Your Own Twitter Account

What Does Google Look For In Business Reviews?

Whilst the truth is that as with all areas of SEO, only Google know for certain what they actually look for when taking the reviews of businesses into account.

However, our experience tells us that there are 6 key areas. To help narrow this down, we have drawn up a list of 6 areas to target below.

No. 1 – The Number of Reviews

It is fairly clear that Google loves to have popular businesses ranked near the top of its rankings wherever possible and one of the easiest (and in theory most accurate) ways to do assess this is to factor reviews into their ranking algorithm.

When all things are considered, it is difficult to argue against the fact that popular businesses are more likely to serve a greater number of clients than less popular businesses.

If you can generate a higher number of (positive & genuine) reviews, you have a good chance of forging ahead of your competition in the quest for rankings.

No. 2 – What Do Your Reviews Say?

There are a number of ways that the content of the reviews left on your profiles/citations can impact Google’s ability to find them. The use of positive words and phrases along with words relating to your line of business can both be extremely helpful.

Whilst we understand that any attempt to try and control the content of your customers’ reviews is wrong on a number of levels, a little detail about the level of service and the actually services that your business has provided can go a long way.

No. 3 – Keep Things Fresh & Diverse

A large number of reviews saying ‘Excellent service, happy to recommend and use again’ may well be complimentary and may also be true, a bit of diversity wouldn’t go amiss though! Also, whilst Google Maps & FB reviews are of obvious importance, the generation of reviews on a variety of different platforms is also likely to be beneficial. Yell, Yelp, FreeIndex, Thomson Local & FourSquare are all highly reputation sources.

No. 4 – What Type of Picture Do Your Reviews Paint of Your Business?

This may be surprising to some people but having 5* reviews across the board is not actually as important as you may think it is. Google always aims to provide the most accurate results and with the best will in the world, no-one pleases everyone all of the time!

Whilst aiming for the top and offering the best possible service to all of your customers is certainly advisable, the chances are that from time to time, someone is going to have an experience with you that is less than they hoped for. This does not have to be your fault in any way but the modern world often means that people are more likely to put pen to paper (in a digital way!) if they are angry than happy.

Therefore, a few negative reviews may even help to create an air of realism about your business.

No. 5 – Who Has Left The Review?

Did you know that reviews from members of the Local Guides Program are likely to carry extra weight? A review left from someone who regularly uses the account on that particular platform is highly likely to carry more weight than a review from someone who leaves a review and never uses the account again.

No. 6 – Velocity

BrightLocal survey highlighted the fact that ‘73% of consumers think that reviews older than three months are no longer relevant’. Whilst Google does not remove reviews from an account for much longer than that, it’s worth bearing in mind that a steady drip feed of reviews over a prolonged period of time is much more likely to be beneficial than a deluge over a short period and then nothing for months.

Tapping Into Customer Feedback

We are now firmly in the grip of the digital age and a very strong case can be made regarding the fact that online reviews have largely taken the place of word-of-mouth referrals.

Such is the ease of access that potential customers have to the internet through their smart phones, tablets, PCs and laptops, it has never been easier to seek out online reviews of products and services offered by various companies all around the world — including people who have used your business in the past.

If you run a business, you have the perfect opportunity to tap into customer feedback by providing your customers with the opportunity to leave their views regarding your products and services in the form of online reviews.

These reviews can either be sent directly to your website or Social Media pages, such as Facebook, Twitter & Google +, or to one of the many online directories which aggregate online reviews, such as Yelp or Yell.

Need Some More Help

Would like to find out more about dealing with poor reviews? Give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

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By | February 1st, 2018|Reviews|Comments Off on What Does Google Look For In Business Reviews?

Does Your Business Need an Instagram Account

The emerging popularity of social media channels over the past few years has resulted in an increasing number of businesses seeking to utilise their potential to help promote their products and services.

Whilst many people are fully accustomed to using Facebook, Twitter and even LinkedIn, Instagram is a little more of a mystery due.
As we stated above, a picture can be worth a 1000 words and as such, Instagram offers the ideal method of using images related to your business to help promote your products and services.

A great example of this is a recent account that we set up for a driving school in Surrey called Surrey Driving Force. With a target demographic of instagram-1183715_1280people aged between 17 and 25, which ties in very well with many Instagram users, this popular driving school has been able to create quite a buzz in the local areas simply by posting pictures of many of the learner drivers who have just successfully passed their test.

This is clearly just one small example of the potential of Instagram as a Social Media platform and below we have outlined a few more.

No. 1 – Sharing Visual Content

Visual stimulants such as videos and images play a critical role in any online marketing plan. Offering the ability to get a message across without asking the target audience to read through a passage of text to get your point, this is a method of marketing which should never be overlooked.

By using the #hashtag feature (as utilised by Twitter), you can even help to stretch the reach of your posts even further.

No. 2 – Share Relevant Industry News With Followers

Posts and images do not have to be limited to information linked directly to your business. By sharing news about trends and noteworthy events in twitter-292994_1920your industry you will be able to connect with people by providing them with interesting information and news.

No. 3 – Running Events and Quizzes

There can be a bit of a grey area when it comes to running competitions via Social Media as some platforms are very strict on the upload of content, however there is absolutely nothing to stop you running events and quizzes to help create a little bit of a buzz as well as promoting brand awareness.

Therefore if you have not already created an Instagram account, you could really be missing out on the ability to interact and draw in a lot of potential new customers.

Contact Us

If you would like to find out how to take your online promotion further, Footprint Web Design have been at the forefront of web design and development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | January 15th, 2018|Uncategorized|Comments Off on Does Your Business Need an Instagram Account

How To Leave A Review On Google Maps

We have had lots of requests recently asking for information about our Google Maps listing. We greatly value all of the feedback that we receive from our customers and below is an easy step by step guide detailing how to add a review.

Firstly, it is crucial that you are signed in with your Google account if you wish to write a review. If you need to create a new account, simply click here, click on the ‘Create An Account’ option at the bottom of the page and then fill in the details as requested. The account is free to create and use and you will not be obliged to use it again in the future once you have left your review.

Once you’re signed in to your Google + account, just follow these simple steps:

  1. Open Google Maps and make sure you’re signed in.
  2. Search for a ‘Footprint Web Design, Oxted’
  3. Click ‘Write a Review’.

The screenshot below shows exactly what you should expect to see when trying to leave a review on our Google Maps listing

Once you have followed the steps outlined above, you will be taken through to the screen below. Simply choose the number of stars you wish to feel best represent your experience with us and leave a few words if wish. Once you have finished, click ‘post’ and your review will then be published.

Please Note – You can sign in, return and amend your review at any time.

We really appreciate you taking the time to attempt to leave a review and if you have any trouble, we’ll be happy to help. Simply give us a call on Tel. No. 01883 372488 and we’ll help you through the process.

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By | January 3rd, 2018|Reviews|Comments Off on How To Leave A Review On Google Maps
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