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Monthly Archives: January 2018

//January

Does Your Business Need an Instagram Account

The emerging popularity of social media channels over the past few years has resulted in an increasing number of businesses seeking to utilise their potential to help promote their products and services.

Whilst many people are fully accustomed to using Facebook, Twitter and even LinkedIn, Instagram is a little more of a mystery due.
As we stated above, a picture can be worth a 1000 words and as such, Instagram offers the ideal method of using images related to your business to help promote your products and services.

A great example of this is a recent account that we set up for a driving school in Surrey called Surrey Driving Force. With a target demographic of instagram-1183715_1280people aged between 17 and 25, which ties in very well with many Instagram users, this popular driving school has been able to create quite a buzz in the local areas simply by posting pictures of many of the learner drivers who have just successfully passed their test.

This is clearly just one small example of the potential of Instagram as a Social Media platform and below we have outlined a few more.

No. 1 – Sharing Visual Content

Visual stimulants such as videos and images play a critical role in any online marketing plan. Offering the ability to get a message across without asking the target audience to read through a passage of text to get your point, this is a method of marketing which should never be overlooked.

By using the #hashtag feature (as utilised by Twitter), you can even help to stretch the reach of your posts even further.

No. 2 – Share Relevant Industry News With Followers

Posts and images do not have to be limited to information linked directly to your business. By sharing news about trends and noteworthy events in twitter-292994_1920your industry you will be able to connect with people by providing them with interesting information and news.

No. 3 – Running Events and Quizzes

There can be a bit of a grey area when it comes to running competitions via Social Media as some platforms are very strict on the upload of content, however there is absolutely nothing to stop you running events and quizzes to help create a little bit of a buzz as well as promoting brand awareness.

Therefore if you have not already created an Instagram account, you could really be missing out on the ability to interact and draw in a lot of potential new customers.

Contact Us

If you would like to find out how to take your online promotion further, Footprint Web Design have been at the forefront of web design and development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | January 15th, 2018|Uncategorized|Comments Off on Does Your Business Need an Instagram Account

How To Leave A Review On Google Maps

We have had lots of requests recently asking for information about our Google Maps listing. We greatly value all of the feedback that we receive from our customers and below is an easy step by step guide detailing how to add a review.

Firstly, it is crucial that you are signed in with your Google account if you wish to write a review. If you need to create a new account, simply click here, click on the ‘Create An Account’ option at the bottom of the page and then fill in the details as requested. The account is free to create and use and you will not be obliged to use it again in the future once you have left your review.

Once you’re signed in to your Google + account, just follow these simple steps:

  1. Open Google Maps and make sure you’re signed in.
  2. Search for a ‘Footprint Web Design, Oxted’
  3. Click ‘Write a Review’.

The screenshot below shows exactly what you should expect to see when trying to leave a review on our Google Maps listing

Once you have followed the steps outlined above, you will be taken through to the screen below. Simply choose the number of stars you wish to feel best represent your experience with us and leave a few words if wish. Once you have finished, click ‘post’ and your review will then be published.

Please Note – You can sign in, return and amend your review at any time.

We really appreciate you taking the time to attempt to leave a review and if you have any trouble, we’ll be happy to help. Simply give us a call on Tel. No. 01883 372488 and we’ll help you through the process.

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By | January 3rd, 2018|Reviews|Comments Off on How To Leave A Review On Google Maps

How To Leave A Review On Facebook

We love receiving feedback from our clients and if you are kind enough to leave us a few words on our Facebook page, the good news is that it couldn’t be much quicker and easier to do so.
All you need to do is make sure you are signed in to your personal FB page. Visit our FB page by clicking here and then follow the next 4 steps.
  1. Click Reviews on the left side of the Page’s Timeline
  2. Click the grey stars to choose a rating. You can also leave a few words should you wish.
  3. Choose your audience (Public) and then click Done

To help you along the way, please take a moment to check out the screenshots below which highilght exactly what you should expect to see when leaving a review.

Step 1

Step 2

Step 3

Please Note – You can sign in, return and amend your review at any time.

We really appreciate you taking the time to attempt to leave a review and if you have any trouble, we’ll be happy to help. Simply give us a call on Tel. No. 01883 372488 and we’ll help you through the process.

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By | January 3rd, 2018|Reviews|Comments Off on How To Leave A Review On Facebook

4 Reasons Why Building Citations Is Important

We strongly believe that building citations is essential for any business looking to target locally based customers. Along with helping to increase rankings in relevant Google Maps (and general search results), the offer the following benefits for businesses of all size.

  1. Trusted sources of location information
  2. Help to create an excellent link profile (links back to your website)
  3. Form a key component of an impressive review profile (lots of destinations for customers to provide independent reviews)
  4. Drive customers to your website

One of the most important ways that citations can help to benefit a business is by increasing the chances of local customers find your business online. These will include third-party sites that people use, like Google Maps, Yell, Yelp, FreeIndex, Yelp, Thomson Local and Foursquare to name just a few.

How Can We Help?

Setting up or claiming existing citations (some directories may actually create a listing for you!) is just the beginning of the process. We will make sure that you squeeze every last drop of potential out of each and every listing.

We will do this by completing the following steps:

  • Making sure that all of the information listed on your account is accurate, relevant and verified
  • Flesh out your listing with as many relevant details as possible
  • Make sure there are no duplicate listings which may prove harmful in the future
  • We would actively seek to encourage customer reviews. For example if you have an e-mail database for current and past customers, we will contact them on your behalf with links to your listing and a guide for the best and quickest way to leave a review
  • Keep your listings up to date

Getting In Touch

The above information is designed to offer a guide towards maximising the exposure and potential of your citation portfolio. There are also of course additional factors which must be taken into consideration. If you would like Footprint Web Design to help optimise your Google Maps listing, simply give us a call today on Tel. No. +44(0)1883 372488.

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By | January 2nd, 2018|Citations, Uncategorized|Comments Off on 4 Reasons Why Building Citations Is Important
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