Focusing marketing efforts on the local area is a tactic which is proven to offer rich rewards for many local businesses. With the help of the Footprint Web Design team, there is no need to be intimidated by the notion of starting a local SEO campaign as we can help to elevate your business to new levels.
Below we have highlighted 3 of the keys to building a successful local SEO campaign.
Local Citation Submission
Claiming your local business profile on local directory and review websites including Yell, Yelp and Thomson Local are very important.
Just as important is ensuring that your most important business information – particularly your name, address and phone number — are accurate and formatted consistently across all of these platforms.
Any discrepancies between sources with regard to your business NAP (Name, Address and Phone Number) and your local authority could be negatively impacted
Creating Local Content
Once the local information relating to your business has been put in place and verified for accuracy, the process of adding ‘locally optimised’ content for your website can begin.
Local events and local information articles offer great opportunities for this although planning to publish content on external blogs must be investigated thoroughly first of all because Google will penalise anything it believes to be ‘black hat’.
Generating Local Reviews
The addition of genuine reviews from customers to website such as Yelp, G+ and other review website can be absolutely priceless.
However, we cannot emphasize strongly enough that you should not attempt to buy reviews or solicit them from your customers in any way. You can though let your customers know that you are on these sites and encourage them to leave their thoughts on the level of products and services available from your business.
Do all that you can to increase the number of positive reviews you receive, and always ensure that you login regularly to check and respond to any reviews that you many receive.
We will help your business to implement a consistent ongoing local SEO strategy, and then stay committed to seeing it through to the end.
With the effects of your efforts building all of the time, once you start to see results, the there is every chance that things will begin to snowball in the best possible way.
If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.