E-Mail marketing is one of the founding fathers of online marketing. Used businesses for many years, the key to success is often the ability to create an e-mail that catches the attention immediately and does not get sent straight to the online rubbish bin.

Below we have identified 3 of the key areas to address before any e-mail marketing campaign.

No. 1 – Don’t Hide The Important Information

Whilst this may sound fairly obvious, e-mail marketing should also be concise. People are busy and if they cannot immediately identify the important information contained within the e-mail, there is a very strong chance that they will not take the time to find out what it is.

By ensuring that your customers can easily identify the key areas of interest, you can significantly increase the chances of you generating conversions from your e-mail.

For example, a recent e-mail from Wallbarn was sent out informing their customers that they had the opportunity to access free tickets to the recent Grand Designs Live exhibition.

The screenshot below highlights how this message was portrayed.

No. 2 – Focus On Mobile Optimisation

There is a very strong possibility that your e-mail will be viewed via a mobile or smart device. As such, the e-mail must be optimised for viewing via these devices.

Our advice regarding creating a mobile optimised e-mail as is as follows:

  • Keep the amount of text to a minimum – short snappy messages are the way to go
  • Use clear CTAs (Call to Actions) – don’t make your potential customers guess what you want them to do!
  • One click buttons are user friendly and time saving

No. 3 – Creating A Sense of Urgency

Things that can wait are often forgotten. As such, creating a sense of urgency is a tried and tested way to engage potential customers in your message.

By injecting a sense of urgency (an expiring offer for example) into your subject line, you can take significant steps towards ensuring recipients actually want to see what is contained within the e-mail.

Let Us Know What You Think

If you struggle to create interesting and informative content for your email subscribers, contact Footprint Web Design today. We can help to create a comprehensive online marketing campaign for your business which will drive the right people to your website.

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