It’s easy to forget just how important SEO can be for businesses. Just ask yourself how often you find yourself looking for the best Italian restaurant in your area or a plumber in your local area? If you are making online searches like this, just imagine how many other people are doing precisely the same thing.
If your business doesn’t target its local areas, particularly if you offer a range of services designed to be available within a particular area, you are potentially missing out on a huge amount of custom. Not only that, there is a very strong possibility that your competitors are a step ahead of you.
What is Local SEO?
To tap into an audience based in and around your local area, a technique known as ‘local SEO’ can prove to be invaluable. What exactly is local SEO though?
Essentially, the premise of local SEO is based upon using specific techniques to help push your website further up Google rankings for local search results.
For example, if you are a driving instructor in Surrey, achieving a high ranking for the following terms is very likely to prove beneficial for your business:
- Driving instructors Surrey
- Driving school Surrey
- Driving lessons Surrey
How Will This Help?
Whilst the more visible your business becomes the better, there are a number of other reasons why the implementation of effective SEO techniques can help your business.
Below we have outlined 3 of the most important.
1 – Creating Other Ways For People To Find Your Website
The creation of additional listings such as citations can play a key role in ensuring that your business gets plenty of visibility on the internet. Free business listings such as those available on Yell, Yelp, Thomson Local etc can play a key role in helping to offer additional options for people looking for your services.
2 – Increased Web Traffic
Whilst it is true that the amount of traffic coming to your website isn’t the be all and end all of SEO, it cannot be forgotten that without any visitors, your website is not going to be very productive!
The more visitors to your website = the better the chance of lead generation and revenue.
3 – Enhanced Customer Insight
Any successful business person will understand that the level of service they offer their customers is all important. Poor service will result in bad feedback, customers who do not return and no chance of recommendations.
The implementation of local SEO techniques will play a key role in opening up the channels of communication. Whilst no-one wants to hear negative comments about their business, some of the feedback which is receiving can be absolutely invaluable.
If you would like a chat about your website, please give the Footprint Web Design team a call on Tel. No. 01883 372488 today.
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