There can be no doubt that SEO is constantly evolving. With trends and expectations updating at a lightning fast rate, ensuring that your website is keeping up is crucial if you want to ensure the maximum exposure.
Below we have outlined 3 of the most important changes that will affect SEO techniques in 2017.
Putting Mobile Indexing First
The statistics prove that more people than ever are using mobile devices to conduct their internet searches. Whilst mobile usability has often been an afterthought for many businesses, the continued growth in mobile traffic has not gone unnoticed by Google. As such, Google has taken the inevitable step to change their index from desktop-first to a mobile-first model.
What does this mean for you though? As most people now use Google for mobile searches, it only makes sense for their intuitive ranking systems to look at the mobile version of a page instead of the desktop version. This will ensure that only the most relevant pages achieve the all important high rankings.
Website Loading Speed
It can come as no surprise that Google is increasingly acting upon something that is fairly obvious. A website that performs poorly is one that offers a poor user experience.
One of the primary factors in a poorly performing website is the speed at which it loads i.e. the slower the speed, the worse the experience. Therefore Google believes that sites offering poor user experiences deserve less promotion in search results.
Top Tip – Taking the steps to ensure YOUR website loads quickly have never been more important.
The Continued Importance of Local SEO
Because nearly all modern day mobile devices can relate search results to the location of the person doing the search, local SEO has never been more important.
Understanding the way that people search can be absolutely pivotal to getting the most from local marketing and driving more enquiries and ultimately business through your website.
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