Gathering reviews and feedback from customers has always been an important part of business management but with the ease at which potential customers can switch from one company to another, generating positive reviews is now one of the key methods of creating a gap between your business and your competitors.
Never Been Easier to Express Opinions
There are a huge amount of positives attached to the growth of the internet and one of the best is the ease at which people can now express their 
opinions and a huge variety of subjects.
If you run a business, you have the perfect opportunity to tap into this by providing your customers with the opportunity to leave feedback regarding your products and services in the form of online reviews.
These reviews can either be sent directly to your website or Social Media pages, such as Facebook, Twitter & Google +, or to one of the many online directories which aggregate online reviews, such as Yelp or Yell.
How Important Are Online Reviews?
We are now firmly in the grip of the digital age and a very strong case can be made regarding the fact that online reviews have largely taken the place of word-of-mouth referrals.
A recent article by Search Engine Land found that up to 79% of people are now prepared to put as much faith on an online review as the recommendation of a friend or family member.
Such is the ease of access that potential customers have to the internet through their smart phones, tablets, PCs and laptops, it has never been easier
to seek out online reviews of products and services offered by various companies all around the world — including people who have used your business in the past.
Step Up or Miss Out
Put yourself in the position of a customer using a company for the first time. If they have 2 companies offering similar services/products at similar prices, they are very likely to want to draw from another variable to help them make a decision on which company to use.
More often than not, customer feedback is now this variable. The difference between being able to view other customer’s experience and taking a virtual leap of faith can turn a potential sale into a loss of business.
To find out more about how the Footprint Web Design Surrey team can help you, please give us a call on Tel. No. 01883 372488 and we’ll be happy to talk through your options with you.
