The Pros and Cons of Online Reviews
Recent history has seen the popularity and impact of online reviews increase significantly. Whether business owners like it or not, potential customers often use the reviews of a service or [...]
Recent history has seen the popularity and impact of online reviews increase significantly. Whether business owners like it or not, potential customers often use the reviews of a service or [...]
Local SEO is important. It has been for many years and will be for many more. If your business focuses on a local area, tapping into this can be the [...]
We strongly believe that building citations are essential for any business looking to target locally based customers. Along with helping to increase rankings in relevant Google Maps (and general search [...]
If you have paid any attention to our blog over the past few years, you will know how strongly we feel about the importance of local SEO. For the uninitiated, [...]
Creating a Twitter account offers the perfect conduit to let your clients know about upcoming deals or events, interact with people personally (dealing with both praise and grievance) and reach [...]
Have you ever noticed that you can see all the recipients of any e-mail that you receive? What happens if you would rather that was not the case when you [...]
There can be little doubt that Google My Business (GMB) offers one of the most powerful tools in the local SEO arsenal and is a great way to improve online [...]
Apps are the new face of eCommerce in the UK. The good news is that apps can be more cost-effective and cloud-friendly compared to many other current alternatives. Donβt Miss [...]
Street View, by Google Maps, offers a virtual representation of surroundings on Google Maps. Made from millions of panoramic images Street Viewβs content comes from two sources - Google and [...]
If you are looking for a form of marketing which offers outstanding ROI, e-mail marketing could be just what you are looking for. With marketers are under increasing amounts of [...]
Google Maps really has revolutionised navigation when travelling. The directions when travelling by car are incredibly useful but if you have ever used the 'walking' option, you will notice that [...]
As we highlighted in a recent blog, there have been a number of updates to the GMB dashboard, including the option to claim a new short profile name for your [...]
We live in an age where sharing images is common place. For business already utilising platforms including Instagram, TripAdvisor and Yelp it is difficult to overestimate just how important quality [...]
Itβs almost impossible to miss the fact that more and more devices allow you to literally ask them questions. If you have ever asked Siri for the next showing of [...]
Have you found that a product or service that you have looked at on the internet previously seems to be following you around the internet? For example, a shirt that [...]
Google My Business has rolled out a brand new feature allowing businesses to create a short name and short URL which will be linked to their Google Maps listing.Β The feature [...]
Surrey Driving Force operates in an extremely competitive industry and approached us to help increase their online visibility through its website and Social Media channels. It was their goal to [...]
It is no longer possible to overstate the importance of online reviews for a business.Β More than ever, customers are taking the time to post their views (both good and bad!) [...]
We understand just how important the reputation of your business is to you. Both in regards to helping to grow your business and also for your own personal pride, the [...]
To add your business information to Google Maps, Search and other Google properties, create a Google My Business listing (or get access to one, if it exists). Use Google My [...]
If you have seen the news today, you will know that WhatsApp has urged its 1.5 billion users to ensure they have the latest update of their incredibly popular app [...]
The creation of the βGoogle Local Guidesβ programme offers a great way of being able to review local businesses on a regular basis whilst also developing a level of trust [...]
WhatsApp Business is a free to download app available on Android and iPhone, and was built with the small business owner in mind. WhatsApp Business makes interacting with customers easy [...]
Websites designed in WordPress are absolutely ideal for any business looking to have content management created on a stable platform and is easy to use. At Footprint Web Design we [...]
We understand that having a great looking website is really important for all of our clients, after all, this is your shop window. However, this is just the beginning of [...]
It is highly unlikely that Twitter has not had some type of impact on your life. Whether your experience relates to using a personal Twitter account, seeing friends or family [...]
Offering the ideal way to personalise your e-mails along with promoting key information such as: Your website URL Your logo Your business address Social Media channels The addition of an [...]
There are a variety of ways that blogs can help your website, from offering the perfect way to add fresh content to your website to get in Googleβs good books, [...]
To help you navigate your way through the Social Media Jungle, we have drawn up our top 3 tips for success. Whether you are looking to communicate with your customers, [...]
For a variety of reasons, many people have sent an e-mail that they wished they hadn't. Whilst Gmail doesnβt offer the traditional βrecallβ function like Outlook, they instead offer a [...]
Have you ever sent an e-mail by mistake? Would you like to try and correct an error before the recipient reads the e-mail, the good news is that if you [...]
Blogs, or 'Web Logs', are online journals that are updated frequently, sometimes even daily. An update, (also called anΒ entryΒ or aΒ post) can be anything from just a few lines to pages [...]
Google Street View technology provides the opportunity to give visitors to your Google Maps listing and your website the chance to take a 'virtual tour' through your premises before even [...]
If increasing the visibility of your business in the local area is crucial to ongoing success, creating a Google My Business listing is absolutely essential. Google My Business (GMB) β [...]
With the news of another data leak, the borrowed time that beleagueredΒ platform Google+ faced has been reduced even further and will now close for consumers in April, rather than 4 [...]
Whilst Schema coding has been around for some time, its importance is growing all of the time. Offering the ability to provide snippets of important information to Google in a [...]
We understand that budgets can be very tight for any new business. However, this should be no barrier when it comes to the creation of a top quality website. We [...]
Local markets are often crucial to many small businesses and should therefore be high priority when it comes to the marketing of your services and products. Not only does proximity [...]
Few things evolve quicker than SEO but there are also 3 key trends from 2018 which will make their presence felt well into 2019 and beyond. Below we have outlined [...]
Do you think that your website is performing as well as it could? Whilst SEO can certainly help any company looking to help make the most from their website, it's [...]
The implementation of responsive web design techniques will ensure that your website will display and perform perfectly across a variety of different platforms. Keeping up with the sheer number of [...]
Christmas is a busy time of year and, what with work and social commitments, you can guarantee that the last 2 weeks of December are not going to be the [...]
We understand that outsourcing work which you believe can be completed in-house may not seem like a good use of valuable resources. However, the question must be asked, if you [...]
Google has recently introduced a fairly comprehensive list of 'does and don'ts' relating to gathering reviews from business. Whilst many fall under Google'sΒ βProhibited and Restricted ContentβΒ guidelines they can also be [...]
Google My Business offers the chance to take charge of what people see when they do a local search for your business. Google My Business gives you the tools to [...]
Did you know thatΒ there are still a surprisingly large number of companies who do not have any type of online presence? Even some of those that do are yet to [...]
With search engines and social media platforms all trying to push their pay-per-click options to help boost online traffic (think Adwords and Facebook post boosts), it can be all too [...]
With Google trying to provide search results based upon the location of the person making the search, Google Maps listing have never been more important. Does your business have a [...]
If you love the visual side of Social Media, Flickr could be just what you have been looking for. With images playing an increasingly important role in helping to showcase [...]
Would you like to spread the word about your business? Donβt worry, if you are yet to jump onto the Social Media bandwagon, the good news is that it is [...]
If your website has been designed by Footprint, the good news is that it will be. However, if the necessary steps have not been taken to optimise your website for [...]
Is your business benefiting from the Social Media revolution?Β Such is the influence of Social Media channels such as Facebook, Twitter and Instagram, communicating with new and existing customers has never [...]
Your onsite blog can play a key role in drawing customers to your website. However, it is an unfortunate fact that many blogs are not correctly optimised for use and [...]
Do you search online when looking for products or services? With so many people now turning to online searches when looking for assistance, the time to ensure that your business [...]
Ratings and reviews have changed. Not our words, the words of Facebook and these changes have now made it easier for people to recommend your page than ever before. The [...]
With so many elements all pulling together to create a website it can be all too easy to get lost in the small details and forget the basics which are [...]
Do you pay more attention to online reviews than you used to? If you are, you are far from alone. A 2017 survey highlighted the fact that '84 Percent of [...]
It was reported several months ago that 30% of page-1Β Google results in Mozβs 10,000-keyword tracking set were secure (HTTPS) as opposed to standard HTTP. However, as of just a few [...]
We guess that you have heard the phrase 'responsive web design' before. Even if not, we're pretty certain that you will have either visited a website using your mobile phone [...]
With the implementation of Google's 'Mobile-First Indexing,' the loading speed of your website does now impact the rankings on mobile search results*. Is it really possible that the loading speed [...]
If your website is not mobile optimised (aka responsive), your business is about to be left behind. With websites optimised for mobile use becoming more important than ever before (check [...]
Currently Seeking: Account/Office Manager Get paid to be on Facebook all day!Β Well not quite so simple as that... We have great relationships with our existing clients and have retained [...]
Your business listing on Google Maps offers a highly effective method of making the important details about your business visible and searchable on the internet. You donβt even need to [...]
Within just a short period of time of its launch, Google's very own social network (known as Google+, or Google Plus) had accumulated over 111 million users, with numbers still [...]
A Microsoft Exchange account is a work or school email account. The organisation that gave you the Exchange email account has an IT department that is running a program named [...]
We live in a world where being a DIY expert can be hugely beneficial. Being able to repair your car or do repairs around the house can be time saving [...]
One of our most commonly received questions relates to adding an e-mail signature to outgoing e-mails. Offering the ideal way to personalise your e-mails along with promote key information such [...]
It's never a good idea to use an image with a copyright on your website without permission. Even if this is not picked up immediately, at some point in the [...]
HTTPS is five letters which have been getting a great deal of publicity recently. With online security being more important than ever before, the addition of an HTTPS (HyperText Transfer [...]
General Data Protection Regulation (or GDPR as it is more commonly known), is being introduced to overhaul how businesses process and handle data. Key Questions When Do The New Regulations [...]
The upcoming GDPR (General Data Protection Regulation) will see the introduction of a newΒ set of regulations relating to the storage and usage of personal data that organisations within the EU [...]
Finding a way to ensure that genuine customer reviews are left about your business on reputable 3rd party websites has never been more important. Relating to both your reputation and [...]
Whilst there are a great variety of factors taken into account by Google when it comes to determining their website rankings, online security is playing a far bigger role than [...]
The old adage "all publicity is good publicity", is one that is frequently put to the test. WhilstΒ not always through choice, there can be little doubt that Facebook often makes [...]
If you love the visual side of Social Media, Pinterest could be just for you. Offering the perfect platform to discover new ideas and find inspiration to do the things [...]
LinkedIn is one of the world's most powerful professional networks. With hundreds of millions of members currently, and growing rapidly, they have adopted the mission to provide an easy method [...]
By now, even if you haven't already signed up, there's a great chance that you have at least heard of Vero. A new social networking app which has promised to [...]
The next instalment of our series of articles helping our followers to set up new Social Media accounts with the minimum of fuss relates to Instagram. A hugely popular Social [...]
Of all the new platforms popping up on a regular basis, it is very unlikely that Twitter is something that has slipped through the cracks! Whether for personal or business [...]
The emerging popularity of social media channels over the past few years has resulted in an increasing number of businesses seeking to utilise their potential to help promote their products [...]
We have had lots of requests recently asking for information about our Google Maps listing. We greatly value all of the feedback that we receive from our customers andΒ below is [...]
We love receiving feedback from our clients and if you are kind enough to leave us a few words on our Facebook page, the good news is that it couldnβt [...]
One of our most commonly received questions relates to what actually is SEO? Search Engine Optimisation (or SEO to use its more common name) is the process of ensuring that [...]
There is still a school of thought that SEO is just for big companies who are looking to get bigger. Whilst SEO can certainly help any company wishing to maximise [...]
It has been almost 2 years since Google announced a new project designed to create a faster mobile web presence. This project is know as AMP (Accelerated Mobile Pages). Whilst [...]
?One of our most commonly received questions relates to Facebook business pages. Much confusion arises from the fact that the process for creating a business page is slightly different from [...]
Local SEO can prove to be the key marketing method for any business focusing on their local geographic area. As with all areas of SEO, implementing local SEO is a [...]
An exciting opportunity has arisen to purchase a well established wedding car hire business specialising in the hire of classic and vintage wedding cars. Clover Care Wedding Cars operates primarily [...]
With the emphasis very much moving towards people using mobile devices as their primary means of browsing the internet, if your website is not mobile optimised (aka responsive), your business [...]
If you have not already created a Social Media presence for your business, there is every chance that you are already lagging behind your competition. We are always here to [...]
Itβs easy to forget just how important SEO can be for businesses. Just ask yourself how often you find yourself looking for the best Italian restaurant in your area or [...]
Online marketing never stops evolving and if you would like to make sure that your message is being heard, you must to utilise the skills of a company that will [...]
There are a huge amount of positives attached to the growth of the internet and one of the best is the ease at which people can now express their opinions [...]
Whether you are looking to communicate with customers or other businesses, Social Media channels offer one of the most effective methods of getting in touch. However, despite the easy to [...]
Few people predicted the speed at which Instagram would grow when it was launched back in 2010. With users flocking to the platform almost instantly, it came as no surprise [...]
Trying to stay ahead of hackers can be a very tricky and time-consuming process. However, by getting to grips with some of the most common methods of entry to your [...]
E-Mail marketing is one of the founding fathers of online marketing. Used businesses for many years, the key to success is often the ability to create an e-mail that catches [...]
At Footprint Digital, we understand the value of SEO. However, there remains a degree of scepticism regarding its effectiveness for all businesses. Whether you are running a multi-national company or [...]
There are a variety of reasons why people may choose to add a blog to their website. Some people like to interact with their customers, some use it to provide [...]
Cyber attacks such as Malware and the recently highlighted βRansomwareβ attacks are becoming all too common. To help combat against the constant threat posed by cyber hackers and online criminals [...]