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So far Ant Parker has created 364 blog entries.

How Important is Social Media For My Business?

If we said that we may be able to help to get your customers to help spread the word about you and your company, would that be something that you’d be interested in? We all understand how important customer referrals can be, due to the fact that referred customers are often far easier (at least initially) to do business with than customers with whom you have had no previous interaction. Few avenues offer a better opportunity to get these wheels in motion than Social Media avenues.

Without wishing to put too fine a point on this, if you’re not connected properly with different social media outlets, the chances are your competitors will be and this will help to give them an edge. Did you know figures indicate that there are in excess of 500 million users on Facebook alone? With upwards of 50% of these users checking in on a daily basis to see what their friends, family and acquaintances are up to and what they are talking about, it’s very important to ensure that your customers have the opportunity to tell their friends what a great job you have done for them!

Why is Social Media marketing important?

When used correctly, social media marketing can play a pivotal role in the marketing plan for your business. With so many people (and therefore potential customers) using social media outlets How Important is Social Media For My Business?such as Facebook, Twitter, Google+, and blogs, it’s so important to ensure that you are in a position to make your presence felt.

How else can social media be used to help?

  • Engage Your Audience: Regardless of your particular line of business, the ability to engage your audience can be key. Of course people will always have the ability to pick up the phone or send you an e-mail but in a world where patience is thin, social media outlets offer the quickest and easiest way for people to contact you.

By making sure that you post regularly, along with posting the right content and questions, you will open up the possibility to draw new and existing customers into a discussion, or at least interacting with your business.

  • Boost Sales: There’s no escaping the fact that ultimately you would like to turn these new connections into actual sales. With the correct use of social media tools, you will gain the ability to attract new customers and boost your sales.

With the initial creation of just a Facebook business page and a Twitter account, you can start attracting potential customers, and hopefully begin turning those new connections into customers through a combination of regular posts and incentive deals ensuring that not following you is just too good an opportunity to miss.

How important is Social Media to SEO?

The lines between social media and SEO have never been thinner and this is a trend that is set to continue.

Perhaps the most important aspect of a successful campaign is the ability to create unique engaging content. If you want to crack Google’s first page, your website simply must have excellent content.

The amount of engaging content which you can add to your social networking channels will help Google to endorse your brand with a certain amount of “authority”, just as it views you as an authority in your specific area due to the amount of people commenting, liking, sharing, re-tweeting, etc.  The higher the authority that your website receives, the higher up the rankings that you will go.

Sounds simple doesn’t it!

Further Information

If you’d like to speak to use regarding how we can help you to use social media channels to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | September 30th, 2016|Social Media|Comments Off on How Important is Social Media For My Business?

How To Set Up an E-Mail Account on an Apple Mac

This tutorial will help you setup your Mac Mail client with your Siteground’s email settings.

STEP 1 – Start Mac Mail, click on the Mail button from the menu and select Preferences.

STEP 2 – Click on the Accounts tab from the top menu and click the + button at the bottom left part of the window to start the wizard that will guide you through the setup process.

STEP 3 – On the initial screen of the Add Account setup wizard enter the name that your recipients will see when they receive emails from you in the Full Name field and your email address in the Email Address field. Also, add the password for the e-mail account.

STEP 4 – In the next window select/enter the following Incoming Mail Server details and click the Continue button:

On Account Type select IMAP. Type a description such as Siteground IMAP Server.

In the Incoming Mail Server field type mail.yourdomainname.com or just yourdomainname.com, which is hosted with Siteground. Type your full email address in the User Name field and the password in the corresponding field.

STEP 5 – In the next window you will be prompted to enter your Outgoing Mail Server. Fill in the following details and click the Continue button:macbook-606763_640

In the description field you can enter Siteground SMTP Server.

In the outgoing field type mail.yourdomainname.com or just yourdomainname.com, which is being hosted with Siteground. Tick both checkboxes for Use only this server and Use Authentication.

Once again enter your full email in the User Name field and add the password.

STEP 6 – Once you have entered all details and clicked the Continue button you will see a summary window on which you can review the settings that you have entered and go back if you need to edit something.

Once you click the Create button you will be able to send and receive emails from your Mac Mail client through your Siteground’s email account.

Please Note – Apple has identified the following as pieces of information you may need in order to complete your set up.

Mail settings you might need from your email provider

If Mail asks you to enter email settings manually, you may need to get the account type, mail server address, and other details listed in this article.

Mail automatically uses the correct settings for many email services. That’s why you seldom need more than your email address and password to set up an email account on your Mac or your iPhone, iPad, or iPod touch. If Mail needs more information, get the settings in this article from your email provider. You can print the article and complete the Setting column with the information you need.

Name of setting     Setting     Description
Full NameChoose your sender name as you would like it to appear in messages that you send. Example: John Appleseed.
Email AddressYour email address for this account, such as appleseed@example.com.
Incoming mail server settings
These settings are for downloading messages (receiving email) from your email provider’s mail server.
Account TypeChoose IMAP*, POP, Exchange IMAP, or Exchange EWS1, as directed by your email provider. If you’re using a Microsoft Exchange account, see the Exchange setup instructions for Mac or iPhone, iPad, and iPod touch.
DescriptionChoose the name that Mail will use for your account, such as Work, School, or Yahoo.
Incoming Mail Server (host name)The host name of the incoming mail server, such as mail.example.com.
User NameYour user name for this account, such as appleseed. Some email providers want your full email address as your user name.
PasswordThe email password you use to sign in to your account.
PortThe port number used by the incoming mail server. Common port numbers for incoming mail are 143 and 993 for IMAP accounts, and 110 and 995 for POP accounts.
AuthenticationChoose Password, MD5, NTLM, Kerberos, or None, as directed by your email provider.
Use SSL?Does the incoming mail server support SSL (Secure Sockets Layer) or TLS (Transport Layer Security) encryption?
Outgoing mail server (SMTP) settings
These settings are for uploading messages (sending email) to your email provider’s mail server.
Outgoing mail server (SMTP)The host name of the outgoing SMTP (Simple Mail Transfer Protocol) server, such as smtp.example.com.
PortThe port number used by the outgoing mail server. Common port numbers for outgoing mail are 25, 465, and 587.
Use SSL?Does the outgoing mail server support SSL or TLS encryption?
AuthenticationChoose Password, MD5, NTLM, Kerberos, or None, as directed by your email provider. If None, you may need the additional settings below to send email when you’re on a different network, such as from a Wi-Fi hotspot or Internet cafe.
Outgoing mail server (SMTP) settings for when you’re on a different network
Get these off-network settings only if your email provider doesn’t use authentication for outgoing mail.
Outgoing Mail Server (SMTP)The host name of the outgoing mail server, such as smtp.example.com.
PortThe port number used by the outgoing mail server.
Use SSL?Does the outgoing mail server support SSL or TLS encryption?
AuthenticationChoose Password, MD5, NTLM, Kerberos, or None, as directed by your email provider.

* IMAP (Internet Message Access Protocol) is best if you check email from multiple devices, because your messages are stored with your email provider until you delete them. As long as your devices can connect to your email service, your mailbox stays the same on each device. If you use POP (Post Office Protocol) on more than one device, those changes don’t appear on every device, and new messages delivered to one device may not be delivered to your other devices.

For more information, please click here.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing SEO Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

Currently Browsing: How To Set Up an E-Mail Account on an Apple Mac
By | September 15th, 2016|E-Mails|Comments Off on How To Set Up an E-Mail Account on an Apple Mac

Reaching The Parts Other Blogs Cannot Reach

Blogging is becoming an increasingly popular method of distributing key pieces of information to prospective customers.

Not only does the addition of a blog to your website offer the perfect method of providing quick and easy updates relating to your products and services, it also opens up lines of communication with your customers whilst proving the opportunity to for other people to re-share information on your behalf (the perfect type of marketing!). In essence, effective blogging techniques can be the cost effective form of marketing that just keeps on giving.

How to choose the right topics for your blog is something of great importance (and one we will cover in a future blog of our own). However, below we have identified a number of different methodsReaching The Parts Other Blogs Cannot Reach of enhancing the reach of your blog.

  • Linking the blog to Google+: By linking the blog to Google Switch your Blogger profile to Google+to take advantage of automatic sharing, the Google+ blogging community, and upcoming features designed to help you build a following.
  • Enable Email This Post: If you use Email This Poston your blog, people will be able to forward your posts to friends. This might not have an immediate impact on your site stats, but it enables others to publicize your blog for you.
  • Turn on your site feed: When people subscribe to your site feedin their newsreaders, they’re more likely to read your posts.
  • Add the blog to Blogger’s listings. When you add your blog to Google’s listingsit shows up in Nextblog, Recently Updated, and other places. It’s like opting-in to traffic.
  • Publish regular updates:  The more you blog, the more traffic you’ll get.
  • Put your blog URL in your email signature: Think of how many forwarded emails you’ve seen in your day, and just imagine the possibilities.
  • Submit your address to blog search sites and directories: People look for blog content at Technoratievery day, are you on their list? You should be. Submit your blog’s url to Technorati, Daypop, Popdex, and any other site of that ilk you come across.
  • Be an active commenter. If you come across a blog you like, why not leave a comment? This way, others who read and are interested in your comment and click back to your profile and check out your blogs.
  • Set your blog to Send Pings: When this setting is activated, your blog will be included in various “recently updated” lists on the web as well as other blog-related services.
  • Optimise Google FeedBurner

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing SEO Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | September 9th, 2016|Uncategorized|Comments Off on Reaching The Parts Other Blogs Cannot Reach

How To Set Up An IMAP E-Mail Account

Whilst many people still use POP3 (Post Office Protocol) as their standard protocol for receiving e-mail, there are many people who may benefit from a switch to IMAP (Internet Message Access Protocol) protocol.

Before we go into further detail regarding how to set-up and IMAP e-mail account, we will first offer a brief explanation regarding the difference between the two.

What is the Difference Between POP & IMAP?

POP3 works by downloading emails from a server to a single computer, then deleting them from the server. Because any downloaded messages are sent to a single computer or device and then How To Set Up An IMAP E-Mail Accountdeleted from the server, it can appear that mail is missing or disappearing from your Inbox if you try to check your mail from a different computer. For the vast majority of people, this offers the ideal protocol.

IMAP however is ideal if you regularly need to check your emails from multiple devices, such as a work laptop, a home computer, or a tablet, smart phone, or other mobile device. Tap into your synced (updated) account from any device with IMAP because your e-mails are stored on the server and any sent mail also stays on the server so you can see it from any device.

How To Set Up An IMAP Account

Although there are a number of different e-mail clients, we believe that the different versions of Outlook are by far the most common and popular. As such we have drawn up a quick guide to setting up and IMAP account with Outlook 2003 (and older), 2007 & 2010.

Please Note – If you would like to see how to set up a POP3 account, please click here.

Method 1: Microsoft Office Outlook 2003 and earlier versions of Outlook

  1. Start Outlook.
  2. On the Tools menu, click E-mail Accounts.
  3. Under E-mail Accounts, click Add a new e-mail account, and then click Next.
  4. Click IMAP as the type of account that you are creating, and then click Next.
  5. In the Your Name box, enter your name exactly as you would like it to appear to recipients.
  6. In the E-mail Address box, type your e-mail address.
  7. In the User Name box, type your account name.
  8. In the Password box, type your password.
  9. In the Incoming mail server (IMAP) box, type the name of your IMAP4 server.
  10. In the Outgoing mail server (SMTP) box, type the name of your SMTP server.NOTE: IMAP4 is a retrieval protocol. You need SMTP to send your messages.
  11. Click Next after you have completed entering this configuration information, and then click Finish.

Method 2: Microsoft Office Outlook 2007

  1. Start Outlook.
  2. On the Tools menu, click Account Settings.
  3. Click New.
  4. Click Microsoft Exchange, POP3, IMAP, or HTTP, and then click Next.
  5. In the Auto Account Setup dialog box, click to select the Manually configure server settings or additional server types check box, and then click Next.
  6. Click Internet E-Mail, and then click Next.
  7. In the Server Information section, select IMAP for Account Type.
  8. In the Your Name box, enter your name exactly as you want it to appear to recipients.
  9. In the E-mail Address box, type your e-mail address.
  10. In the User Name box, type your account name.
  11. In the Password box, type your password.
  12. In the Incoming mail server box, type the name of your IMAP4 server.
  13. In the Outgoing mail server (SMTP) box, type the name of your SMTP server.
    Note IMAP4 is a retrieval protocol. You must have SMTP to send your messages.
  14. Click Next after you have completed entering this configuration information, and then click Finish.

Method 3: Microsoft Office Outlook 2010

  1. Start Outlook.
  2. On the File menu, click Info and click Account Settings.
  3. Select Account Settings from the list.
  4. On the E-mail tab, click New and Select Email Account, and then click Next
  5. Click to select the Manually configure server settings or additional server types check box, and then click Next.
  6. Click Internet E-Mail, and then click Next.
  7. In the Server Information section, select IMAP for Account Type.
  8. In the Your Name box, enter your name exactly as you want it to appear to recipients.
  9. In the E-mail Address box, type your e-mail address.
  10. In the User Name box, type your account name.
  11. In the Password box, type your password.
  12. In the Incoming mail server box, type the name of your IMAP4 server.
  13. In the Outgoing mail server (SMTP) box, type the name of your SMTP server.
    Note IMAP4 is a retrieval protocol. You must have SMTP to send your messages.
  14. Click Next after you have completed entering this configuration information, and then click Finish.

Further Information

If you’d like to speak to use regarding our ability to design you a quality website or perhaps how to maximise the potential of your existing website, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

Currently Browsing: How To Set Up An IMAP E-Mail Account
By | August 15th, 2016|E-Mails|Comments Off on How To Set Up An IMAP E-Mail Account

Should Your Blog Have an RSS Feed?

If you have spent much time online previously, it is likely that you are aware of how much easier hooking up to an RSS feed of a particular website makes it to keep up with the addition of new content to that website.

What Actually is RSS

Dating all the way back to the late ‘90s, RSS stands for Really Simple Syndication and was initially created as a method of allowing website content to be syndicated for use on other sites.Should Your Blog Have an RSS Feed?

The growth in popularity of RSS now means that it is possibly the foremost method of publishing frequently updating content, along with news headlines, forum posts, video content, blog comments and calendar events.

What is the Main Benefit of Using RSS Feeds

The primary benefit of subscribing to an RSS is that rather than having to search each individual website to see if any new content has been added, the content will be sent straight to your RSS reader. The most common method for viewing RSS feeds is through an application known as a ‘feed reader’ or ‘aggregator’, such as Feed Reader or QuiteRSS.

Please Note – Subscribing to RSS Feeds couldn’t be easier. Typically either through your chosen reader or on the website itself, you simply need to click the subscribe button and you will then receive notification each time new content is published.

Benefits of Promoting Your Business’ RSS feed

RSS feeds can offer a number of important benefits for any business users. By creating an RSS feed for your content and taking steps to encourage any visitors to subscribe, you have the opportunity to ensure that anyone who visits your website will become a regular reader of your new content.

The syndication of your RSS feed also allows your content to be promoted on other blogs and websites and even on news outlets. There are a great number of communities, websites and RSS directories which allow you to submit the URL of your RSS feed to ensure that your headlines are sent out to a much wider audience. This type of ‘feed promotion’ offers the double benefit of helping to lead to an increased number of new targeted visitors whilst helping to build quality back-links to your website, offering the possibility of improved search engine rankings.

If you would like to know more about how RSS may be able to benefit your business, please check out the following video and give us a call on Tel. No. 01883 372488 and we will be happy to run through your options.

Further Information

If you’d like to speak to use regarding our ability to design you a quality website or perhaps how to maximise the potential of your existing website, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | August 8th, 2016|Uncategorized|Comments Off on Should Your Blog Have an RSS Feed?
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