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About Ant Parker

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So far Ant Parker has created 370 blog entries.

How To Leave A Review On Facebook

We love receiving feedback from our clients and if you are kind enough to leave us a few words on our Facebook page, the good news is that it couldn’t be much quicker and easier to do so.
All you need to do is make sure you are signed in to your personal FB page. Visit our FB page by clicking here and then follow the next 4 steps.
  1. Click Reviews on the left side of the Page’s Timeline
  2. Click the grey stars to choose a rating. You can also leave a few words should you wish.
  3. Choose your audience (Public) and then click Done

To help you along the way, please take a moment to check out the screenshots below which highilght exactly what you should expect to see when leaving a review.

Step 1

Step 2

Step 3

Please Note – You can sign in, return and amend your review at any time.

We really appreciate you taking the time to attempt to leave a review and if you have any trouble, we’ll be happy to help. Simply give us a call on Tel. No. 01883 372488 and we’ll help you through the process.

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By | January 3rd, 2018|Reviews|Comments Off on How To Leave A Review On Facebook

4 Reasons Why Building Citations Is Important

We strongly believe that building citations is essential for any business looking to target locally based customers. Along with helping to increase rankings in relevant Google Maps (and general search results), the offer the following benefits for businesses of all size.

  1. Trusted sources of location information
  2. Help to create an excellent link profile (links back to your website)
  3. Form a key component of an impressive review profile (lots of destinations for customers to provide independent reviews)
  4. Drive customers to your website

One of the most important ways that citations can help to benefit a business is by increasing the chances of local customers find your business online. These will include third-party sites that people use, like Google Maps, Yell, Yelp, FreeIndex, Yelp, Thomson Local and Foursquare to name just a few.

How Can We Help?

Setting up or claiming existing citations (some directories may actually create a listing for you!) is just the beginning of the process. We will make sure that you squeeze every last drop of potential out of each and every listing.

We will do this by completing the following steps:

  • Making sure that all of the information listed on your account is accurate, relevant and verified
  • Flesh out your listing with as many relevant details as possible
  • Make sure there are no duplicate listings which may prove harmful in the future
  • We would actively seek to encourage customer reviews. For example if you have an e-mail database for current and past customers, we will contact them on your behalf with links to your listing and a guide for the best and quickest way to leave a review
  • Keep your listings up to date

Getting In Touch

The above information is designed to offer a guide towards maximising the exposure and potential of your citation portfolio. There are also of course additional factors which must be taken into consideration. If you would like Footprint Web Design to help optimise your Google Maps listing, simply give us a call today on Tel. No. +44(0)1883 372488.

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By | January 2nd, 2018|Citations, Uncategorized|Comments Off on 4 Reasons Why Building Citations Is Important

What Actually Is SEO?

One of our most commonly received questions relates to what actually is SEO? Search Engine Optimisation (or SEO to use its more common name) is the process of ensuring that your website is as ‘search engine friendly’ as possible.

All major search engines work by providing results based on the searches from a web user. These results take the form of web pages and other content such as videos or local listings which are shown in an order based upon what the search engine considers to be most relevant to the person making the search. Effective SEO can be used to tap into these results.

What Is The Goal of SEO?

Ultimately, the goal of SEO is to help bring as many visitors to your website is possible. By making your website is easy as possible for search engines (Google, Yahoo, Bing etc) to read, the online visibility of your website will increase. This in turn will help to ensure that more people can find your website via the search results for related terms. As the number of terms your website appears in search results for increases, the number of visitors is likely to increase and as a by product of this, the potential of web visitors to become paying customers will increase as well.

How Does SEO Work?

The days of simplified SEO techniques (such as just targeting certain key words) are now long gone. With Google’s ranking algorithm looking at every aspect of a website, it is essential that no stone is left unturned.

A variety of techniques must be utilised to help ensure that your website maximises its potential and some of these areas can be found below:

  • Coding
  • Page Loading Speed
  • Site Maintenance
  • Image Optimisation
  • Key Word Targeting
  • Social Media
  • Citations

There are many other factors to consider but this offers a look into just how varied the areas which must be addresses.

If you have any other questions about SEO, please feel free to contact us to see how we can help improve the trust and friendliness of your website in Google’s eyes.

Contact Us

Footprint specialise in providing SEO services which are designed to help take your business to another level. We have been providing SEO Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488, via e-mail info@footprint.co.uk or contact us via Facebook and we’ll be happy to talk you through your options.

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By | December 19th, 2017|Uncategorized|Comments Off on What Actually Is SEO?

Will Not Promoting My Business Address Harm My Ranking Potential?

Citations (online directory listings) play a hugely important role in any online marketing campaign. Not only do they help to provide respected areas of confirmation for your business details, they also offer new pathways for potential customers to find your business details.

A key part of these citations relates to the NAP (Name, Address & Phone Number) of a business but what happens if your company doesn’t tick the traditional boxes of having a physical location where customers can visit you? If this is the case, publishing your address to would-be customers could be an issue.

Why Would You Want To Hide Your Address?

For many businesses with a physical location such as an office or shop, the ability for customers to find them can be crucial. However for other businesses, a driving school for example, that provide their services at other locations, this is not the case.

Our experience tells us that there are typically 5 reasons why a business owner may not want their address published. These are as follows:

  1. Because they do not serve customers at their location, they don’t want people visiting their business address.
  2. Their office address is a virtual office. This would mean customers would be unable to drop in.
  3. Certain businesses (therapists and counsellors) may be considered to be a little sensitive and unsolicited visitors could be an issue
  4. They work from home and are concerned that this may not create the impression that they are looking for
  5. Although they are based in a particular location, they may wish to target a completely different area.

Does Hiding Your Business Address Limit Local Ranking Potential?

It’s impossible to get away from the fact it can impact your ranking potential. Web users want the ability to access genuine local results and Google wants you to be happy so you that you will keep using your services.

Google strives to serve up businesses which it thinks are high quality and that are local. If you hide your address you make it much harder for Google to determine if you are a genuine local business.

We Can Help

Should you find yourself in this particular position, give the Footprint team a call today on Tel. No. 01883 372488 today to see how we can help you.

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By | December 15th, 2017|Uncategorized|Comments Off on Will Not Promoting My Business Address Harm My Ranking Potential?

What Should You Do If Someone Leaves You a Bad Review?

We understand just how important the reputation of your business is to you. Both in regards of helping to grow your business and also for your own personal pride, the reputation of your business can prove to be one of your most powerful assets or one of your biggest liabilities depending on how positive it is.

With potential customers placing more importance on reviews than ever before, especially if they are new to your products and services, this is an area of your business which must not be overlooked.

What Should You Do If Someone Leaves You a Bad Review?

Building Your Online Profile 

Your ‘Google My Business’ profile (which helps to generate your listing on Google Maps) is arguably the most important online profile you can establish for your business. This is in no small part due to to the fact that when someone takes the time to leave a review, it will be displayed in Google’s search results. This can be extremely positive but what should you do if someone decides to leave you a poor review?

Don’t Overreact!

The first and most important bit of advice we give is to not overreact! Whilst we the receipt of a bad review can seem to be quite personal, the facts are that so long as you don’t receive too many, a bad review is not the end of the world. In fact, it is widely acknowledged that many customers are believed to be mistrustful of businesses that have flawless 5* ratings – as it can be difficult to believe that anyone is really that good! As such, a small number of poor reviews can actually add an air of realism to your profile.

Please do not resort to drastic steps such as deleting your account, changing all of your details or setting up brand new profiles. Establishing an effective online presence can be tricky enough once, never mind twice!

How To Respond To a Poor Review

Always Respond To The Review

Always take the time to respond to a negative review but just importantly, always remember to ‘take the high road’ wherever possible. However tempting it may be to give people a piece of your mind, this is very unlikely to be constructive and is very likely to damage your reputation far more than the review will. Just as the review can be viewed by everyone, so can your response.

It’s really important to answer in a professional way. If you feel that an apology is necessary, then by all means include one in your response. Try and provide some type of context to the original review as a benefit for future readers and wherever possible, encourage whoever left the review to continue the conversation privately (via phone, e-mail, DM etc) in an effort to resolve the situation rather than continuing the conversation in public.

Use The Review To Help You Improve

Whilst it is not certain that all negative reviews will be warranted, it is possible that they have some merit. Can you use the negative comments as a way to improve your service? If similar comments keep appearing from different people, perhaps a particular area of your business could do with refining. It’s important to keep a level of perspective and whilst we fully understand that no-one will ever enjoy receiving a poor review, don’t worry too much if one appears on your profile.

Need Some More Help

Would like to find out more about dealing with poor reviews? Give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

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By | December 8th, 2017|Reviews|Comments Off on What Should You Do If Someone Leaves You a Bad Review?
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