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Clover Care Wedding Car Hire Business For Sale

An exciting opportunity has arisen to purchase a well established wedding car hire business specialising in the hire of classic and vintage wedding cars.

Clover Care Wedding Cars operates primarily within the Surrey area and the new owner will have the opportunity to capitalise on an outstanding local reputation along with an excellent online presence.

The breathtaking selection of cars includes vintage Rolls Royces, classic Rolls Royces and Daimler Limousines.

To summarise this is a very well priced business awaiting the acquisition by a new owner. There is already a thoroughly professional website in place and this is therefore is a fantastic proposition.

For more information, please contact Mark Clover on Tel. No. Tel: 01483 479579, Mobile: 07802 962169 or via e-mail: mark@clovercare.com

 

By | September 19th, 2017|Uncategorized|Comments Off on Clover Care Wedding Car Hire Business For Sale

Are Your Online Visitors Receiving The Best Possible Experience?

We understand just how important having a great looking website is for our clients. However, this is just the beginning of the web design process and we want to do all that we can to ensure that not only does your website look great, it also functions and performs to a high level.

Please Note – No matter how attractive your website is, a poor user experience is very likely to result in their visit becoming just a one time deal!

Below we have identified 3 of our top tips to help keep your visitors happy.

1.    Website Usability Doesn’t Always Equal User Experience

A common mistake for many web designers involves confusing user experience with usability. Whilst they can influence each other, they are not the same thing.

To help break this down a little further, the fundamental difference is as follows:

User experience means that visitors to your website want to user it whereas usability means that a person can easily use it.

Although offering a good user experience is very important because it means your visitors will enjoy browsing your website, there are no guarantees that the site would be usable.

2.    Keeping Your Visitors Safe

People are more switched on to the risks posed by ineffective online security than ever before. If your visitors have concerns about the security of your website, it is highly likely that they will not make either online or in-app purchases.

Customers are quite rightly vary wary of having their data stolen when shopping online. For this reason amongst others, they are far more likely to use websites they know and trust to make purchases.

3.    Did You Know That Less Can Sometimes Be More?

Cluttered websites can be a nail in the coffin in regards to usability. If a website is too confusing, too difficult to navigate, contains too much information or any other issue, there is a very strong chance that users will find their experience to be a poor one.

Minimalist designs often make websites easier to take in and use, increasing their chances of being effective.

Top Tip – Find the right balance by ensuring that your website does not make users search too hard to find information whilst not overloading them at the same time.

Take all steps possible to ensure that your website is as secure as possible.

Contact Us

If you would like a chat about your website, please give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

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By | September 22nd, 2017|Web Design|Comments Off on Are Your Online Visitors Receiving The Best Possible Experience?

Browsing On The Move – 5 Reasons Your Website Must Be ‘Mobile’

With the emphasis very much moving towards people using mobile devices as their primary means of browsing the internet, if your website is not mobile optimised (aka responsive), your business is about to be left behind.

To help back up this argument, we have identified 5 reasons why your website must be ‘mobile’.

1. Tapping Into a Change in Browsing Habits

Recent figures highlight the fact that as many as 80% of all online adults are now in possession or have easy access to a smartphone/tablet.

Source = GlobalWebIndex’s 2015 Q3 report on trends for smartphones, tablets, smart TVs and wearables.

Browsing On The Move

2. Increased Local Exposure

Up to 40% of all mobile users search at least once per month for services/products from a business based in their local area.

Source = BrightLocal Mobile Consumer Survey 2015

3. Increased Visibility

Whilst all local businesses are generating increasing numbers of searches, some markets are more popular than others. However restaurant / cafes (58%), general shops (32%) & doctor / dentists (27%) are the most popular.

Source = BrightLocal Consumer Mobile Survey 2015

4. Increased User Friendliness

Up to 61% of customers are more likely to contact a local business if their website is user friendly and optimised for mobile use.

Source = BrightLocal Mobile Consumer Survey 2015

5. Increased Conversion Rates!

Up to 78% of mobile searches relating to products and services available from local businesses are likely result in a purchase.
One Size Fits All: How Responsive Web Design Helps Get You More Conversions

Contact Us

If you would like a chat about your website, please give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

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By | September 15th, 2017|Web Design|Comments Off on Browsing On The Move – 5 Reasons Your Website Must Be ‘Mobile’

How Can Positive Reviews Impact Your Business?

Recent history has seen the popularity and impact of online reviews increase significantly. Whether business owners like it or not, potential customers often use the reviews of a service or product as a key tool in their decision making process.

Whether people are looking for a restaurant for an evening meal, a hotel for their holiday, a plumber to fix a broken pipe or anything in between, online reviews have quickly become an integral part of promoting your business online.

There are of course two sides to everything and to provide you with a full picture of the pros and cons of online reviews, we have drawn up a list of potential positive and negative impacts.

Understanding the Importance of SEO

The Positive Impact of Online Reviews

Positive reviews can result in:

  • Increased conversion rates (customers spending more money!!)
  • Creating increased trust with your clients
  • Free advertising (great reviews on external sites can be key in drawing in new customers)
  • Improved results on search engines (regular reviews are strongly believed to play a role in ranking algorithms)
  • Increased feedback (the ability to leave reviews can be key in opening lines of communication with your customers)

The Negative Impact of Reviews on Businesses

On the flip side, receiving negative reviews can result in:

  • An impact on the perceived reputation of your business
  • Damage to trust levels (Too many negative reviews or no reviews at all can impact the trustworthiness of a business)
  • Increased costs (some 3rd party review sites will charge to use their services)
  • Reviews being left which may not be accurate (3rd party review sites offer complete freedom on the reviews that can be left)
  • Without a drip feed of reviews, old reviews can seem out of date

Please Note – It is essential to remember that regardless of the platform, you will always have the option to reply to any review. Positive or negative, responses are strongly encouraged. However, taking the high ground in response to a negative review is also strongly encouraged!

If you would like more information relating to online reviews and how they can impact your business, please contact Footprint Web Design today.

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By | September 1st, 2017|Reviews|Comments Off on How Can Positive Reviews Impact Your Business?

Is Your Business Using Social Media? 3 Reasons Why It Should

If you have not already created a Social Media presence for your business, there is every chance that you are already lagging behind your competition.

We are always here to help promote your business via Social Media channels but should you still need a little convincing, we have drawn up a list of 3 reasons we believe that your business must embrace Social Media.

Social Media

No. 1 – What’s Not To Love? It’s a Free Advertising!!

The beauty of nearly all social media platforms is that they are free to set up and use. Whilst you can opt for paid options in the future should you wish (such as Facebook post boosts), all of the major Social Media platforms such as Twitter, Facebook and LinkedIn offer their standards services for free.

Twitter for example is completely free to use and offers possibly the fastest and most user friendly method of contacting your customers and building up a large number of followers.

No. 2 – It’s The Perfect Way To Draw Customers To Your Website

Taking the time to be active on your chosen social media channels is very likely to help increase the amount of traffic being received by your website.

As a business, targeting the right people via Social Media and offering well thought out content can help you to grow your audience and help to encourage them to visit your website to find out more information.

No. 3 – Spread The Good Word, It Couldn’t Be Easier!

Until relatively recently, finding methods of distributing content to a widespread audience was a costly and time consuming process. However, thanks to the creation of the various Social Media channels, it is now easier than ever before.

When using your Social Media channels for business, you have the perfect opportunity to share it via your chosen channels.

Just in case you are still a little unsure, check out some of the following statistics relating to Twitter users.

With approximately 190 million unique visitors using Twitter every month and 2.1 billion Twitter search engine queries every day*, you would be crazy not to enhance your presence on this hugely popular Social Network.

Here are some interesting business facts and stats about Twitter that are worth checking out**:

  • 33% of Twitter users follow a brand
  • 79% of Twitter users are more likely to recommend brand they follow
  • 67% of Twitter users are more likely to buy from brands they follow
  • 85% of people say they feel more connected to the business after they follow them
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**Source – http://www.statisticbrain.com/twitter-statistics/

By | August 24th, 2017|Social Media|Comments Off on Is Your Business Using Social Media? 3 Reasons Why It Should
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