A three month old new site with a limited number of pages is throwing out quite a small net to capture search engine enquiries.
Please bear in mind with SEO that it is an investment that does not give an immediate return, but once it’s in place it’s there for ever and will continue to give you enquiries on an on-going basis.
Compare that with a newspaper advert or leaflet where once you’ve spent the money that’s it, it’s gone. SEO should be part of every small businesses marketing budget because more and more people are searching for goods and services on-line, I’d also suggest that this marketing budget should also include monthly newspaper ads in relevant local press and leaflets to the types of properties that are likely to be prospective customers.
We do though have clients at Footprint whose business is purely fed from the SEO carried out on their web-sites; a good example of this is www.surreydrivingforce.co.uk who had seen good and steady expansion in their business over the past two years solely due to SEO – but this has only happened because they have consistently invested in SEO.
A Google Maps listing only gets lots of hits if there are lots of people making location specific searches for your product or service. For some products and services there is not a volume of local searches, for example for window shutters there are very small number of searches for say shutters Surrey but a greater number for Cedarwood Shutters.
A Google Maps listing is a very good thing to have as will assist you being found locally, but its effectiveness will depend on your industry and the number of local searches.
This is the biggest mistake small businesses make with SEO and search engine optimisation, when you have a limited budget it is far better to target the more specific keywords will lower number of searches and less competition than aiming at the more generic keywords with higher numbers of searches and more competition.
For our many successful SEO clients a high proportion of their hits are for specific and detailed search phrases and not the primary one you would think of in that industry. For example if you are a small business with a web-site selling children’s clothes, you’d have far more chance of being found on a search engine for “panache childrens clothes” (with low competition and only 91 local searches) compared to “childrens clothes” with very high competition and 246,000 searches.
When the more the business grows and has budget to invest in SEO we can then start to target the higher traffic higher competition key words and key phrases.
When times are tough it’s more important than ever to find new and innovative ways to be seen, get your message across, engage with your customers and to build those all-important relationships.
If you’re a business that is wonderful at doing what you do best – but feel you are falling behind in the digital environment – Footprint can be your friend.
After all, it’s a rapidly shifting world, and you want to be ahead of the curve.
You may be aware of SEO – Search Engine Optimisation – and have a feeling it could be a positive tool to support the growth of your business, but you don’t know really know what it means, where to start or what represents good value.
Maybe you already have a business website up and running, and you need some support to really make it work for you?
Get in touch to see how you Footprint can help you use our SEO services to grow your business
Make sure you follow us on Twitter to keep up with the latest news
One of Footprint’s newest clients is musician George Mcfarlane a hugely experienced writer, producer and arranger who has worked with some of the biggest names in music and TV, in the UK and around the world.
George chose Footprint to build his song-creator.com site to showcase his brilliant new project that gives aspiring songwriters and bands the chance to work on song projects over the web, developing musical ideas or even take if offline and work directly with George in his own Surrey-based studio.
It’s an excellent chance to take those fragments of ideas, undeveloped riffs and melodies and have someone who has been there and done it mentor you through to a finished product.
Head over to song-creator.com and tell George the guys at Footprint sent you!
HT to George for the pic
At Footprint Web Design we are hugely enthusiastic about the projects that we work on. We love working closely with our clients to study the target sectors of your company to ensure that the web design solution that you receive will help you to achieve your objectives.
We believe that we are more than just a web design company and will strive to go that extra mile to provide you with a website that is both functional and attractive. We offer a complete range of bespoke website solutions, stretching from E-Commerce websites to Content Management Systems and everything inbetween. Whether your website needs a revamp or a complete redesign, or you have a blank canvas and are starting from scratch, get in touch with our helpful team and we can outline what we can do for you.
Our team encompasses all of the qualities and skills needed to provide high quality web solutions to any project and it is constantly our aim to help your business run in a more effective way and cut down on the administrative costs that many business incur and our team of designers possess all of the expertise required to create innovative, fluid designs that are easy to navigate and perform to very high levels.
We will not set out to baffle you with science or speak to you in a language which you do not understand, we want to help guide you through the process step by step to help ensure that you understand what we are doing and exactly why we are doing it. We will never be more than a phonecall away and are more than happy to provide friendly and helpful advice wherever it is needed.
We work quickly and efficiently and set the same goal for all of our projects – to provide a high quality solution at cost effective prices and in a reasonable amount of time.
With our all round levels of knowledge, we strongly believe that we are amongst the premier web designers London has to offer. The question that we have to ask is why not give us a try? Our full range of services are available throughout our website but if there is anything that you’d like to know, please contact us directly.
A successful website can be many things such as a point of reference, an excellent marketing tool and even an online shop for companies wishing to take up the opportunity to connect to a huge number of potential customers.
Here at Footprint Web Design, we have a proven track record of making designing and construction successful websites. By providing a combination of great design through attractive and striking websites along with tremendous functionality we believe that we provide the premier levels of web design London has to offer.
Through working closely with our clients to identify their site’s objectives and target demographic, we can then package this together to provide a website perfectly conveys this online and helps them stand out from the pack. We are experts in designing and building sites which perfectly mirror your company image to help enhance your company brand.
All of our designs are bespoke and our experience ensures that you get the very best web solution for your business.
As the providers of the premier level of web design London has to offer, we ensure that we provide exciting for all of our clients to you to build your online business through the exceptional Interspire E-Commerce websites. Footprint Web Design delivers quality customized to tit to your online business needs.
We will advise aspects which perfectly compliment your business profile and will also comply with your budget expectations. We are able to implement a range of ecommerce packages, ecommerce software and shopping cart systems that provide you with the best value for your web investment. Our ecommerce specialists will design and develop a complete ecommerce website and provide you with the support you need to compete in the online marketplace.
People routinely pay large amounts of money for websites which may look great and function well but if Search Engine Optimisation is overlooked and no-one can find it, it will all be for nothing! If therefore, you want to find a web design company which will help to maximise the potential of your website, Footprint Web Design are the Search Engine Optimisation specialists for you.
We guarantee to produce a website which not only far exceeds your expectations but to compliment that, will ensure that all of your potential customers can find it through a variety of different methods.
The implementation of effective Search Engine Optimisation techniques play a vital role in the web design process but one that can easily be mishandled. Finding the right Search Engine Optimisation specialists can be a bit of a minefield but at Footprint, we will help guide you through the process and ensure that the right steps are taken on the way to achieving your goals for your website. We provide a service which is designed to cast the net as far and wide as possible to ensure that any potential customers searching for any terms related to your business and/or products will be directed towards your website.
There are many key aspects to successful Search Engine Optimisation and having one eye on the future is absolutely vital. There is no ‘one size fits all’ technique to Search Engine Optimisation and Search Engine Optimisation specialists one of the first things that must be understood is that each website and each market sector needs to be handled differently. Fortunately, regardless of your line of work, our highly skilled team are adept at adapting their techniques to ensure that the best possible results are attained on a consistent basis.
There are many different ways to achieve the best possible results but we believe that a concerted and sustained SEO campaign built through the correct identification of relevant keywords and the implementation of on-page, off-page techniques and through intensive Social media marketing (Facebook, Twitter etc) will play all important roles in the quest to move your website towards the top of the Google rankings.
It is important to note at this point that if you find a company guaranteeing the top places for your website and key search terms, this is not actually possible to guarantee! We will improve the traffic to your website and we will improve its Google ranking but because major search engines are constantly changing the algorithms that they use to determine the ranking for websites which makes the guarantee of the top spot impossible. It is a constant battle for us to stay one step ahead and one that we are winning and will constantly endeavour to win.
It is the aim at everyone from Footprint to ensure that we substantionally increase the on-line exposure for every single one of our clients through the implementation of innovative designs and on-line marketing campaigns.
All of our design work is unique and will be created with high levels of communication between you and our team of designers. We use the latest design techniques to ensure that your website will not just be an extension of your company brand but will also help to provide you with an enhanced company profile.
We are a web design company with great pride in our ability to stay a step ahead of our competition. As a company we are constantly evolving and expanding are are perfectly positioned to offer a complete web design service which includes web design, development of the website, search engine marketing and search engine optimisation.
The team at Footprint possess a wide range of skills and talents which when combined allow us to offer a service which is certain to provide all of our clients with an enhanced company profile. This combined expertise and knowledge means that you can relax safe in the knowledge that your web project will be compelted to the highest of industry standards. Our techniques are always being refined to ensure that we provide the most up to date service possible and always aim to exceed the expectations of our clients regardless of the size of the task we undertake.
No words can emphasize the quality of our work better than our portfolio, so please do not feel as though you have to take our word as you can view a wide range of completed projects at any time by viewing our portfolio.
One of our most successful clients is Safeguard Pest Control. Safeguard are the providers of the premier standard of Pest Control London has to offer and have asked us to complete a number of high quality websites which are designed to give Safeguard’s potential clients a detailed insight into the services that they provide.
Some of the websites that we have successfully developed for Safeguard include:
This range of websites has also given our team of high quality web designers the perfect opportunity to showcase some of their many designing skills and talents. Incorporating many different aspects of web designing, including E-Commerce, WordPress, Content Managment Systems and many more, these websites provide a wonderful example of the work that we have created.
All of these websites were created with using a constant level of communication between our team and Safeguard to ensure that all aspects of the website was to their liking.
SEO Results, Tweets | admin November 11, 2011 | 
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