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4 Ways a Quality Website Can Help Your Business

Websites offer the perfect conduit to help expand your market by opening up the entire world as your marketplace. Regardless of whether you wish to target your local area or much further afield, the internet offers a proven ability to reach potential customers and therefore make those all important sales.

Below we have identified 4 ways that a website can help your business.

No. 1 – Maximise The Reach of Your Business

To be recognised as a serious business, it is essential that you have some type of professional on-line presence. More and more people are looking for services and products on-line and therefore 5 Benefits of Responsive Web Designcustomers and suppliers expect businesses to have their own websites.

Establishing an on-line presence not only gives visitors to your website access to your full range of products or services, it also provides the ideal opportunity to provide detailed information designed to give an insight into your company.

No. 2 – Ensure Your Business Is As Accessible As Possible

Your customers are online 24/7, and as such they expect to be able to interact with businesses and organisations whenever and wherever they are online. Of course, that doesn’t mean having to have a presence on every single online channel; it means being clever about selecting the ones that are most important to your audience.

No. 3 – Provide A Cost Effective Marketing Method

The more people know about you and your company the greater the chances you have for attracting new customers. More is generally a good thing when running a business, unless you’re talking about expense of course!

Websites are outstanding marketing tools. As well as establishing brand awareness, a website offers a full-colour advertisement which runs 24 hours a day, 7 days a week! You have the opportunity to present your company and its services/products in exactly the method that you wish and when compared to many other advertising methods, this offers amazing value for money.

Simply by adding your URL to stationary, business cards and any other form of advertising, ensures that potential customers know exactly where they need to go for answers to their questions and where to send their friends to for great service.

No. 4 – Opening Up Channels of Communication

The creation of a website will open up lines of communication between your business and your customers. Generally people prefer to do business with people that they “know.” By offering the opportunity for people to get to know your business (and possibly you), comfort levels will increase and the chances of them wanting to do business with you as opposed to other similar companies whom they know little about will increase.

On-line reviews, interactions with your customers and the frequency and quality of the content on your website can all be used to form a positive impression of your company in the potential customer’s mind. This tends to build peoples’ trust, which in turn, makes them more likely to purchase your products and services.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | December 8th, 2016|Web Design|Comments Off on 4 Ways a Quality Website Can Help Your Business

3 Reasons Why All Small Businesses Should Get a Website

There are still a surprising number of small businesses without a website to showcase their products/services. Whether this is because of concerns regarding expensive set-up costs or time consuming maintenance is a bit of a mystery but the truth is, if your business does not have a website, you are missing out!

Below, we have identified 3 of the main reasons why you small business MUST have a website.

Increased Local Exposure

There are a variety of facts and figures which highlight that an increasing number of customers are searching for locally based products and services on at least a monthly basis.3 Reasons Why All Small Businesses Should Get a Website

Without the presence of a well optimised website, you are missing out on a huge amount of potential business. Even worse, not only are you not in a position to capitalise on these searches, there is every chance that your competitors will be.

Cost Effective Marketing Solutions

Websites are the form of marketing that just keeps on giving. As opposed to some forms of advertising such as flyers, newspaper ads, radio ads etc, which need a little too much luck to be effective, websites are designed to be accessible at a time when your customers actually need your services.

Providing 24/7 access to your products and services in a convenient fashion simply could not be more effective.

The Perfect Showcase For Your Business

Even if you do not wish to sell any products online, your website still offers the ideal platform to showcase all of the important pieces of information about your business.

Your website can be tailored to provide your customers with quick and easy access to an array of information including contact details, images, directions, FAQ, terms and conditions along with much more.

Further Information

If you’d like to speak to use regarding how we can help you to use web design to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | December 1st, 2016|Web Design|Comments Off on 3 Reasons Why All Small Businesses Should Get a Website

What is Responsive Web Design?

Welcome to the world of Responsive Web Design!

Recent history has documented a real change in browsing habits. For the first time in over a decade, PC sales were recorded at a lower level than they were in the previous year. An interesting fact but how does this relate the business and web design?

To find the answer to this question, we must first explain what has caused the drop in PC Sales, and we can answer this with one word – Tablets. For a variety of reasons, Tablet sales are soaring and this is sending ripples through the web design community.

Innovative Technology

With significant increases in the use of tablets and smart phones to view the internet, as opposed to solely using desktops and laptops, the need to design websites which display to their optimum 5 Fundamental Aspects of SEO Which Must Not Be Ignoredabilities has never been greater. As such, responsive web design has become a hot topic in the web design community.

So, what exactly is responsive web design? Due to the ever changing landscape of internet browsers, web users expectations have changed beyond all recognition; whereas previously people just expected the same design regardless of the device they were viewing the website on, people began to expect to be able to browse the web on their phones just as easily as they browse the web on a desktop computer.

In response to this (do you like what we did there!) the web design community started to turn their attention towards creating mobile/tablet optimised versions of their website with the idea that all websites would have their normal ‘desktop’ version, and as a bonus, a ‘mobile’ version would be created as well. This where the term ‘Responsive’ comes in. Due to the way in which the designs are created the browser will be able to identify the type of device being used to view the website and will display the correct version accordingly.

See it in Action

To see this in action, visit the website http://www.first4vans.com/ – First open the link using a desktop browser and you will see the site fully optimised for a desktop device. Then visit the URL through your smartphone and you will see a huge difference. Can you see how the site is adjusted for an optimum display on a mobile advice?

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing Web Design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | November 22nd, 2016|Wordpress Websites|0 Comments

Is Your Business Listed On Google Maps?

There can be no doubt whatsoever regarding the potential offering by Google My Business listings for any business.

If you can achieve a first page ranking for any of your chosen terms on Google Maps, it is almost certain that web users searching for terms relating to your products and services will see your business details before almost any other.

Effective Marketing Method

Setting up or claiming (did you know Google may have set up a listing for you??) a Google Maps listing offers a great way of promoting important details about your business visible and you don’t Is Your Business Listed On Google Maps?even need a website to do it! If you are a small business owner, you really cannot afford to overlook this excellent form of free advertising.

Making The Most of Your Google Maps/Local Listing

Once your listing is fully activated, there are a number of different ways of making the most from this.

Please Note – The best way is to make the most of Footprint Web Design’s dedicated Google Maps SEO service.

A few tips include:

  1. Choosing the Most Appropriate Category– Google provides a choice of categories to which you can add your listing and you are not limited to one. Simply type the first few letters of your services into the category box and select the most appropriate results which are provided.
  2. Addition of Relevant Images – You can make your listing more attractive by adding a number of photos/images to your account. You can add a logo and background image to your homepage and up to 10 images in the listing itself.
  3. Encourage Reviews – We cannot over emphasise the importance of this tip – ask your customers to review and rate on your listing. Online reviews play a crucial role in helping to separate competing businesses and the chances are, the more positive reviews on your account, the higher your listing may rank and the more likely undecided customers may be to opt for your products and services.

If you have any further questions about the importance of Google Maps listings for small businesses and how they can be used to help you, please don’t hesitate to get in touch with us on Tel. No. 01883 372488.

Further Information

Footprint Web Design has been at the forefront of web design, development and marketing for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | November 15th, 2016|Google Maps, Uncategorized|Comments Off on Is Your Business Listed On Google Maps?

Top Tips For Generating Online Reviews

It is no longer possible to overstate the importance of online reviews for a business. More than ever, customers are taking the time to post their views (both good and bad!) and these rants and reviews have the potential to make or break your business.

With a recent survey claiming that 90% Of Customers Say Buying Decisions Are Influenced By Online Reviews taking the time to find new ways to connect with potential customers can make significant difference to your business’ bottom line.

However, this does not mean that you have to constantly glue yourself to your computer! By putting in plan some proven tips and tricks to boost your online reputation you can take big steps towards generating some of the positive reviews that you need.

Below we have identified some of the best ways to create good will with your customers:

Tip No. 1 – Take a Close Look at Your Review Capabilities

There is simply no excuse for not taking advantage of the FREE listings which are available to you. Social Networking sites such as Facebook, Twitter and Google + offer the ideal way to open up Understanding the Importance of SEOlines of communication with customers, whilst online directories such as 118.com, Yell.com, FreeIndex and Scoot offer a great way to obtain a free listing which will allow customers to leave reviews.

Once a profile is created, you can update settings to ensure that when new reviews are posted. Monitoring existing reviews and customer feedback is also a good way to see how staff is doing across many or a few business locations.

Tip No. 2 – Pay Attention!!

Whilst there may be a very strong temptation to ignore any positive reviews, it is crucial that you respond to all reviews, regardless of whether they are complimentary or not as this can make an excellent impression on all future prospects reading reviews.

Furthermore, the addition of negative reviews to a listing is likely to stay visible for years, therefore it is important to deal with any issues quickly and provide resolution for the customer. As long as the majority of reviews aren’t negative, people will value the business’ professional approach and responsiveness.

Tip No. 3 – Make the Most of Your Reviews

Take advantage of any positive reviews by them on your website and/or Facebook page.

A great example of this would be Surrey Driving Force. Driving schools operate in a highly competitive market and therefore finding ways to stand out from the crowd greatly increase your chances of new customers opting for you over your competitors. As such, SDF choose to promote all of the online reviews that they receive by adding them to a dedicated section on their website – http://www.surreydrivingforce.co.uk/testimonials.php

Further Information

If you’d like to speak to use regarding how we can help you generate online reviews, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | November 8th, 2016|Reviews|Comments Off on Top Tips For Generating Online Reviews
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