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3 Key Trends Shaping Local SEO

Local SEO can prove to be the key marketing method for any business focusing on their local geographic area.

As with all areas of SEO, implementing local SEO is a constantly evolving process and factoring in these 3 key areas can be vital.

Location Is (Almost) Everything

For some time Google has tailored search results to the precise location of the person making the search.

However, Google is now taking this a step further by reducing the radius of the returned results to ensure that businesses based close to the person making the search will be given preference to those based further away.

This reduction in search radius is great news for anyone based away from the city centre as they now have a much better chance of showing up in locally based search results depending on the location of the searcher.

3 Key Trends Shaping Local SEO

Mobile is Now a Clear No. 1

Avoided mobile marketing until now has been a mistake and this mistake is only going to grow in size.

With significantly more searches being completed on mobile devices than desktops and laptops, Google is now taking this very seriously.

This is in no small part due to the fact that because Google is now to determine a mobile user’s location with accurate precision, they can take the required steps to provide the most relevant results.

Reputation Is Essential

This is really nothing new. Since the beginning of trade, the reputation of a business has played a key role in their ability to grow.

With many business owners still finding customer reviews (and in particular negative ones) an annoyance which they do not take seriously, they are making a major mistake.

Both Google and potential customers take these reviews VERY seriously and it doesn’t take much homework to realise that online reviews show up frequently for all to see.

Not only does the volume and level of reviews help to build trust with your customer base, it is also a key signal to Google regarding the level of trust they should place in your business.

Contact Us

If you would like a chat about your website, please give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

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By | October 16th, 2017|Local SEO|Comments Off on 3 Key Trends Shaping Local SEO

Are Your Online Visitors Receiving The Best Experience?

The creation of a website which looks great and is easy to navigate plays a critical role in offering a top user experience and below we have identified 3 of our top tips to help take the experience to a higher level.

1.    Website Usability Doesn’t Always Equal User Experience

A common mistake for many web designers involves confusing user experience with usability. Whilst they can influence each other, they are not the same thing.

To help break this down a little further, the fundamental difference is as follows:

User experience means that visitors to your website want to user it whereas usability means that a person can easily use it.

Although offering a good user experience is very important because it means your visitors will enjoy browsing your website, there are no guarantees that the site would be usable.

Are Your Online Visitors Receiving The Best Experience?

2.    Keeping Your Visitors Safe

People are more switched on to the risks posed by ineffective online security than ever before. If your visitors have concerns about the security of your website, it is highly likely that they will not make either online or in-app purchases.

Customers are quite rightly very wary of having their data stolen when shopping online. For this reason amongst others, they are far more likely to use websites they know and trust to make purchases.

3.    Did You Know That Less Can Sometimes Be More?

Cluttered websites can be a nail in the coffin in regards to usability. If a website is too confusing, too difficult to navigate, contains too much information or any other issue, there is a very strong chance that users will find their experience to be a poor one.

Minimalist designs often make websites easier to take in and use, increasing their chances of being effective.

Top Tip – Find the right balance by ensuring that your website does not make users search too hard to find information whilst not overloading them at the same time.

Take all steps possible to ensure that your website is as secure as possible.

Contact Us

If you would like a chat about your website, please give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

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By | October 9th, 2017|Web Design|Comments Off on Are Your Online Visitors Receiving The Best Experience?

Clover Care Wedding Car Hire Business For Sale

An exciting opportunity has arisen to purchase a well established wedding car hire business specialising in the hire of classic and vintage wedding cars.

Clover Care Wedding Cars operates primarily within the Surrey area and the new owner will have the opportunity to capitalise on an outstanding local reputation along with an excellent online presence.

The breathtaking selection of cars includes vintage Rolls Royces, classic Rolls Royces and Daimler Limousines.

To summarise this is a very well priced business awaiting the acquisition by a new owner. There is already a thoroughly professional website in place and this is therefore is a fantastic proposition.

For more information, please contact Mark Clover on Tel. No. Tel: 01483 479579, Mobile: 07802 962169 or via e-mail: mark@clovercare.com

 

By | September 19th, 2017|Uncategorized|Comments Off on Clover Care Wedding Car Hire Business For Sale

Are Your Online Visitors Receiving The Best Possible Experience?

We understand just how important having a great looking website is for our clients. However, this is just the beginning of the web design process and we want to do all that we can to ensure that not only does your website look great, it also functions and performs to a high level.

Please Note – No matter how attractive your website is, a poor user experience is very likely to result in their visit becoming just a one time deal!

Below we have identified 3 of our top tips to help keep your visitors happy.

1.    Website Usability Doesn’t Always Equal User Experience

A common mistake for many web designers involves confusing user experience with usability. Whilst they can influence each other, they are not the same thing.

To help break this down a little further, the fundamental difference is as follows:

User experience means that visitors to your website want to user it whereas usability means that a person can easily use it.

Although offering a good user experience is very important because it means your visitors will enjoy browsing your website, there are no guarantees that the site would be usable.

2.    Keeping Your Visitors Safe

People are more switched on to the risks posed by ineffective online security than ever before. If your visitors have concerns about the security of your website, it is highly likely that they will not make either online or in-app purchases.

Customers are quite rightly vary wary of having their data stolen when shopping online. For this reason amongst others, they are far more likely to use websites they know and trust to make purchases.

3.    Did You Know That Less Can Sometimes Be More?

Cluttered websites can be a nail in the coffin in regards to usability. If a website is too confusing, too difficult to navigate, contains too much information or any other issue, there is a very strong chance that users will find their experience to be a poor one.

Minimalist designs often make websites easier to take in and use, increasing their chances of being effective.

Top Tip – Find the right balance by ensuring that your website does not make users search too hard to find information whilst not overloading them at the same time.

Take all steps possible to ensure that your website is as secure as possible.

Contact Us

If you would like a chat about your website, please give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

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By | September 22nd, 2017|Web Design|Comments Off on Are Your Online Visitors Receiving The Best Possible Experience?

Browsing On The Move – 5 Reasons Your Website Must Be ‘Mobile’

With the emphasis very much moving towards people using mobile devices as their primary means of browsing the internet, if your website is not mobile optimised (aka responsive), your business is about to be left behind.

To help back up this argument, we have identified 5 reasons why your website must be ‘mobile’.

1. Tapping Into a Change in Browsing Habits

Recent figures highlight the fact that as many as 80% of all online adults are now in possession or have easy access to a smartphone/tablet.

Source = GlobalWebIndex’s 2015 Q3 report on trends for smartphones, tablets, smart TVs and wearables.

Browsing On The Move

2. Increased Local Exposure

Up to 40% of all mobile users search at least once per month for services/products from a business based in their local area.

Source = BrightLocal Mobile Consumer Survey 2015

3. Increased Visibility

Whilst all local businesses are generating increasing numbers of searches, some markets are more popular than others. However restaurant / cafes (58%), general shops (32%) & doctor / dentists (27%) are the most popular.

Source = BrightLocal Consumer Mobile Survey 2015

4. Increased User Friendliness

Up to 61% of customers are more likely to contact a local business if their website is user friendly and optimised for mobile use.

Source = BrightLocal Mobile Consumer Survey 2015

5. Increased Conversion Rates!

Up to 78% of mobile searches relating to products and services available from local businesses are likely result in a purchase.
One Size Fits All: How Responsive Web Design Helps Get You More Conversions

Contact Us

If you would like a chat about your website, please give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

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By | September 15th, 2017|Web Design|Comments Off on Browsing On The Move – 5 Reasons Your Website Must Be ‘Mobile’
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