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How Can Positive Reviews Impact Your Business?

Recent history has seen the popularity and impact of online reviews increase significantly. Whether business owners like it or not, potential customers often use the reviews of a service or product as a key tool in their decision making process.

Whether people are looking for a restaurant for an evening meal, a hotel for their holiday, a plumber to fix a broken pipe or anything in between, online reviews have quickly become an integral part of promoting your business online.

There are of course two sides to everything and to provide you with a full picture of the pros and cons of online reviews, we have drawn up a list of potential positive and negative impacts.

Understanding the Importance of SEO

The Positive Impact of Online Reviews

Positive reviews can result in:

  • Increased conversion rates (customers spending more money!!)
  • Creating increased trust with your clients
  • Free advertising (great reviews on external sites can be key in drawing in new customers)
  • Improved results on search engines (regular reviews are strongly believed to play a role in ranking algorithms)
  • Increased feedback (the ability to leave reviews can be key in opening lines of communication with your customers)

The Negative Impact of Reviews on Businesses

On the flip side, receiving negative reviews can result in:

  • An impact on the perceived reputation of your business
  • Damage to trust levels (Too many negative reviews or no reviews at all can impact the trustworthiness of a business)
  • Increased costs (some 3rd party review sites will charge to use their services)
  • Reviews being left which may not be accurate (3rd party review sites offer complete freedom on the reviews that can be left)
  • Without a drip feed of reviews, old reviews can seem out of date

Please Note – It is essential to remember that regardless of the platform, you will always have the option to reply to any review. Positive or negative, responses are strongly encouraged. However, taking the high ground in response to a negative review is also strongly encouraged!

If you would like more information relating to online reviews and how they can impact your business, please contact Footprint Web Design today.

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By | September 1st, 2017|Reviews|Comments Off on How Can Positive Reviews Impact Your Business?

Is Your Business Using Social Media? 3 Reasons Why It Should

If you have not already created a Social Media presence for your business, there is every chance that you are already lagging behind your competition.

We are always here to help promote your business via Social Media channels but should you still need a little convincing, we have drawn up a list of 3 reasons we believe that your business must embrace Social Media.

Social Media

No. 1 – What’s Not To Love? It’s a Free Advertising!!

The beauty of nearly all social media platforms is that they are free to set up and use. Whilst you can opt for paid options in the future should you wish (such as Facebook post boosts), all of the major Social Media platforms such as Twitter, Facebook and LinkedIn offer their standards services for free.

Twitter for example is completely free to use and offers possibly the fastest and most user friendly method of contacting your customers and building up a large number of followers.

No. 2 – It’s The Perfect Way To Draw Customers To Your Website

Taking the time to be active on your chosen social media channels is very likely to help increase the amount of traffic being received by your website.

As a business, targeting the right people via Social Media and offering well thought out content can help you to grow your audience and help to encourage them to visit your website to find out more information.

No. 3 – Spread The Good Word, It Couldn’t Be Easier!

Until relatively recently, finding methods of distributing content to a widespread audience was a costly and time consuming process. However, thanks to the creation of the various Social Media channels, it is now easier than ever before.

When using your Social Media channels for business, you have the perfect opportunity to share it via your chosen channels.

Just in case you are still a little unsure, check out some of the following statistics relating to Twitter users.

With approximately 190 million unique visitors using Twitter every month and 2.1 billion Twitter search engine queries every day*, you would be crazy not to enhance your presence on this hugely popular Social Network.

Here are some interesting business facts and stats about Twitter that are worth checking out**:

  • 33% of Twitter users follow a brand
  • 79% of Twitter users are more likely to recommend brand they follow
  • 67% of Twitter users are more likely to buy from brands they follow
  • 85% of people say they feel more connected to the business after they follow them
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**Source – http://www.statisticbrain.com/twitter-statistics/

By | August 24th, 2017|Social Media|Comments Off on Is Your Business Using Social Media? 3 Reasons Why It Should

3 Ways SEO Can Help Your Business

It’s easy to forget just how important SEO can be for businesses. Just ask yourself how often you find yourself looking for the best Italian restaurant in your area or a plumber in your local area? If you are making online searches like this, just imagine how many other people are doing precisely the same thing.

If your business doesn’t target its local areas, particularly if you offer a range of services designed to be available within a particular area, you are potentially missing out on a huge amount of custom. Not only that, there is a very strong possibility that your competitors are a step ahead of you.

What is Local SEO?

To tap into an audience based in and around your local area, a technique known as ‘local SEO’ can prove to be invaluable. What exactly is local SEO though?

Essentially, the premise of local SEO is based upon using specific techniques to help push your website further up Google rankings for local search results.

For example, if you are a driving instructor in Surrey, achieving a high ranking for the following terms is very likely to prove beneficial for your business:

  • Driving instructors Surrey
  • Driving school Surrey
  • Driving lessons Surrey

How Will This Help?

Whilst the more visible your business becomes the better, there are a number of other reasons why the implementation of effective SEO techniques can help your business.

Local SEO

Below we have outlined 3 of the most important.

1 – Creating Other Ways For People To Find Your Website

The creation of additional listings such as citations can play a key role in ensuring that your business gets plenty of visibility on the internet. Free business listings such as those available on Yell, Yelp, Thomson Local etc can play a key role in helping to offer additional options for people looking for your services.

2 – Increased Web Traffic

Whilst it is true that the amount of traffic coming to your website isn’t the be all and end all of SEO, it cannot be forgotten that without any visitors, your website is not going to be very productive!

The more visitors to your website = the better the chance of lead generation and revenue.

3 – Enhanced Customer Insight

Any successful business person will understand that the level of service they offer their customers is all important. Poor service will result in bad feedback, customers who do not return and no chance of recommendations.

The implementation of local SEO techniques will play a key role in opening up the channels of communication. Whilst no-one wants to hear negative comments about their business, some of the feedback which is receiving can be absolutely invaluable.

Contact Us

If you would like a chat about your website, please give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

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By | August 10th, 2017|Local SEO|Comments Off on 3 Ways SEO Can Help Your Business

6 Ways To Boost Your Website

Online marketing never stops evolving and if you would like to make sure that your message is being heard, you must to utilise the skills of a company that will keep up to date with all new trends.

Our clients already benefit from our ability to target 6 key areas of online promotion and we are waiting to help your business today.

To help give you a little insight into how some of the essential aspects of online promotion we have broken these down into 6 distinct areas.

Targeting Local Areas

Did you know that you can still appear in local search results even if you do not have a physical location in the area?

Whilst targeting Google Maps listings can prove to be hugely beneficial for any business with local customer base, this is not the only method of achieving local listing results.

Contact us to find out how.

Enhancing Your Reputation

Reputation means everything for many businesses. We will help put all the pieces in place to ensure that your reputation can help you rise straight to the top!

Focusing On Customer Tendencies

Attracting customers to your website is just part of a successful marketing approach. Once they have arrived, how do you keep them there?

By focusing on customer tendencies, we can help you to target the right people at the right time.

Social Media Marketing

There can be no escaping the fact that Social Media plays a huge role in the lives on many people. This fact can help to shape your online marketing strategy and we will help you push your business through all of the primary Social Media channels.

Feedback & Testing

Ensuring that customers have the best possible experience when they visit your website is essential if you want to convert them from visitors into customers.

Our extensive testing will ensure that you receive the feedback required to squeeze every last drop of potential from your website.

E-Mail Marketing Can Still Work

E-mail marketing can be ideal to help promote your business, spread the word about new products or offers and even gather feedback.

We explain how to get started with e-mail marketing to ensure that you can run effective campaigns and the right time.

For more information about our online marketing services, please visit the dedicated area of our website by clicking here.

Contact Us

If you would like a chat about your website, please give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

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By | August 11th, 2017|Online Marketing|Comments Off on 6 Ways To Boost Your Website

Has The Importance Of HTTPS Just Increased?

It was reported several months ago that 30% of page-1 Google results in Moz’s 10,000-keyword tracking set were secure (HTTPS) as opposed to standard HTTP. However, as of just a few short weeks ago, this number had increased to 50%

Whilst there are no indications of a big jump, (perhaps highlighting that this is not linked to a major algorithm update, there can be no escaping the fact that these changes are significant.

What Does The Future Hold?

A crystal ball would certainly be handy on occasion but even following a low scale projection, estimates suggest that HTTPS could hit about 65% of page-1 results by the end of 2017. As with all projects, this is just an educated guess but as the image below taken from Moz suggests, the chances are strong.

HTTPS

What Should You Do About Your Website?

It’s very easy to get lost in the quest for SERPS but even if you are not too concerned about your Google rankings, it may still be worth taking a closer look at whether HTTPS may be beneficial for your website.

Whilst Google are currently denying that sites will be rewarded or penalised accordingly for using or not using HTTPS, browser updates such as Chrome warning visitors about non-secure pages can be very off putting to visitors and potential customers.

For any new website we would recommend seriously utilising secure protocols from the outset. The required security certificates are relatively inexpensive and any associated risks are low.

For existing sites though, the choices are tougher. All site wide changes carry an element of risk and therefore this decision should not be taken lightly. If you would like a chat about your website, please give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

To read more about this Moz story, please click here.

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By | August 7th, 2017|Security|Comments Off on Has The Importance Of HTTPS Just Increased?
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