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Wallbarn – Case Study

Wallbarn operates in an extremely competitive industry and approached us to help increase their on-line visibility through their website and Wallbarn-LogoSocial Media channels.

It was their goal to rank well for specific industry related keywords in a market which already includes a number of well established competitors operating with significant on-line marketing budgets.

In addition to achieving an increase in traffic they also wanted to improve their on-line conversions to attract more enquiries.

About Wallbarn

Wallbarn are a Surrey based company specialising in the manufacture and supply of top quality materials for use in waterproofing, structural engineering, flat roof finishes, soil stabilisation and filtration.

They sell a range of simple, durable and easy to install materials throughout the world. Their products are made to the highest specifications and Wallbarn have developed a reputation for low cost as well as fast and efficient deliveries, along with giving their clients full technical support and peace of mind.

The Goals

The goals of our client were to increase their overall levels of sales and enquiries via their website for terms related to ‘Green Roofing’, ‘Geotextiles’, ‘Timber Decking Tiles’ along with a number of other related key terms.

Before the upgrade of their website, the traffic that was generated was strong but left definite room for improvement as it didn’t give them the opportunity to take advantage of current rankings within search engines.

Wallbarn stated that their goal was to be able to achieve high rankings for keywords that would bring a significant amount of traffic to their website and in turn allow them to maximise the conversion rate of web visitors.

The Strategy

Because Wallbarn’s original website was designed in standard HTML, we strongly believed that a re-design incorporating the WordPress CMS would offer the desired Facebookresults.

Through our extensive research into the market and keywords associated with it, we were able to pinpoint the specific areas and keywords that we would be able to exploit in the search engine rankings. By establishing Wallbarn in the search engine rankings for their chosen products we would be able to bring people to the site with a great chance of converting them from visitors to customers.

It was also important that we enabled Wallbarn to engage with the community. Social media is an important tool in the engineering industry and through a combination of Facebook, Twitter, LinkedIn and a dedicated YouTube channel, we have been able to tap into an on-line community for the site that would help engage their customers, whilst spreading information related to Wallbarn and their products across social media channels.

Our overall strategy was to increase conversions and traffic through targeting specific keywords where other engineering sites are not as visible, as well as communicating with the community with social media, blogging and product content.

Project Specifications

  • Create a new user-friendly website designed to highlight the complete range of Wallbarn’s services using WordPress as the CMS.
  • Transfer all existing relevant information from the old site to the new.
  • Create a comprehensive Social Media platform, including Facebook, Twitter, LinkedIn and YouTube.
  • Implement effective SEO techniques to ensure the website is ‘Google friendly’.
  • Add a ‘Case Study’ section highlighting a variety of different projects.
  • Create a specific section focusing on all aspects of ‘Green Roofing’.
  • Incorporate a blog which would allow a constant stream of relevant industry information and insight.

Information and Inspiration

We knew that it was important that Wallbarn Websitewe designed a website which would grab the reader’s attention from the moment they arrived whilst retaining an air of ‘user-friendliness’.

We therefore designed the website to maximise its space and display its information in a clear and readable way whilst retaining the overall feel and aesthetic appeal of their previous website.

We have utilised large, visual tabs and drop down menus on the homepage in order to emphasise the important information available through the website.

Intelligent Styling

As well as having the ability to inform, it is also absolutely essential that we ensure any business website is designed to look and feel relevant to the subject area, so for Wallbarn we kept a high level of continuity by using the existing business colour scheme along with utilising the trade related imagery to help engage the users with their respective interest and immediately lets them know that they are in the right place.

Search Engine Optimisation

By clearly establishing the areas which Wallbarn wanted to target, we utilised a combination of on-page and off-page techniques to significantly increase the search engine visibility of the website.

SEO Services and Strategies utilised:

  • Targeted keyword phrase research using proven SEO keyword tools to identify the best SEO keyword phrases
  • Analysis of competitor website SEO strategies to allow for effective targeting of specific keyword phrases
  • Applying fully optimised meta-tag standards to all relevant pages
  • SEO copy writing current on-page content to ensure effective targeting by Search Engine spiders
  • Submission of XML Sitemap to Webmaster Tools format to website core directory

The Results

Over the first 3 months of this campaign we have:

  • Increased visits to the site by 48.4%*
  • Increased Unique Visits to the site by 29%*
  • Increased Page Views on the site by 13%*

*Metrics are calculated by comparing month on month statistics from previous years against the current year’s results – 1st January – 31st March – 2013 to 1st January – 31st March – 2014.

When factoring in the considerable numbers of visitors to the website initially, the increased figures are tremendous.Twitter

We have also:

  • Obtained increased rankings for all targeted keywords
  • Increased twitter followers by over 15k

Key Points

  • The finished website is excellent and has achieved our goals of creating a site that looks great and performs equally well.
  • We re-thought their keyword strategy.
  • Implementation of steps to maximise the conversion rate of their web traffic.
  • We attained top 10 rankings across the portfolio of keywords over a 6 month period.
  • The number of website visitors has increased by at least 150% per month when compared to the statistics pre re-design and SEO.
  • They are still a very happy client of ours to this day.

Below are just a small sample of the high ranking key terms that we have obtained for Wallbarn.

Drainage-Sheet

 

Timber-Decking-Tiles

 

Geotextile-Supplier

By optimising and integrating the existing information used on the original Wallbarn website into the detailed plan of action, we were able to create a quality on-line solution tailored specifically to the needs of Wallbarn.

The details provided on the website are accurate, easy to read and form a comprehensive overview of the services available. Initial results have been hugely positive with the number of visitors coming to the website increasing on a monthly basis along with some excellent feedback from customers.

We Can Help With Your Online Marketing

  • Would you like to maximise the potential of your website?
  • Do you want to see your site create more sales and revenue for you and your company?
  • Do you want to be ranking for competitive keywords that can help your business grow online?

Our extensive knowledge of SEO and Online Marketing in general can help you improve your own search engine position to bring you better sales and traffic.

Further Information

Footprint Web Design have been at the forefront of web design and development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

Currently Browsing: Wallbarn Case Study
By | July 24th, 2014|Case Studies|Comments Off on Wallbarn – Case Study

J & P Plumbing and Heating Case Study

Overview

J & P Plumbing and Heating approached us with a view to re-designing their website and optimising its on-line visibility.

They wanted to be found for all appropriate key phrases for areas in London with the goal of increasing the number of organic visitors to their website, allowing them to Untitled4significantly reduce the amount they spent on Google Adwords each month.

In addition to the increase in traffic they also wanted to improve their online conversions to attract more enquiries.

About Them

J & P Plumbing and Heating are a London family run business with a combined 60 years worth of experience in the multi trade industry.

Covering all aspects of the plumbing and electrical work, they offer a 24 hour service specialising in servicing, installation, emergencies and everything in between.

In addition to their Emergency Call out service they provide plumbing, central heating, electrical, roofing, drainage, building, commercial heating and bathroom installation services.

Project Specifications

  • Create a user friendly and informative website showcasing the full range of J & P’s services using WordPress as the Content Management System
  • Migrate all required information across from the existing J & P website
  • Integrate with relevant Social Media – Twitter and Facebook etc
  • Implement on-site optimisation techniques to ensure the website is ‘Google friendly’
  • Add a gallery highlighting previous work
  • Ensure the pricing structure is easily visible for all services

The Plan

To create a very professional-looking website that informs visitors of the full range of services available and encourages them to find out more by submitting a simple Untitled5enquiry form.

J & P offer a comprehensive range of trade services and it was crucial that the website fully emphasized a combination of the services and the areas in which they are available.

Information and Inspiration

We took the view that the website must be able to grab the reader’s attention as they cannot always rely on trusted or familiar branding. This website has been designed to maximise its space and lays its information in a clear and readable way.

We used large, visual tabs and drop down menus on the homepage in order to emphasise the important information available through the website.

Intelligent Styling

As well as having the ability to inform, it is also absolutely essential that we ensure any small business website is designed to look and feel relevant to the subject area, so for J & P we kept a high level of continuity by using the existing business colour scheme along with utilising the trade related imagery to help engage the users with their respective interest and immediately lets them know that they are in the right place.

Search Engine Optimisation

By clearly establishing J & P’s geographical target areas along with the particular services available in each area, we utilised a combination of on-page and off-page techniques to significantly increase the search engine visibility of the website.

SEO Services and Strategies utilised:

  • Targeted keyword phrase research using proven SEO keyword tools to identify the best SEO keyword phrases
  • Deconstructing and reverse-engineering of competitor website SEO strategies and developing SEO countermeasures for targeted keyword phrases
  • Applying fully optimised meta-tag standards to all relevant pages
  • SEO copy writing current on-page content to ensure effective targeting by Search Engine spiders
  • Submission of XML Sitemap to Webmaster Tools format to website core directory 

The Result

Key Points

  • The finished website looks great and offers simple and effective functionality through the use of integrated enquiry forms.
  • We re-thought their keyword strategy;
  • We recommended improvements to their website to maximise the conversion rate of their web traffic;
  • We attained top 10 rankings across the portfolio of keywords over a 6 month period;
  • The number of website visitors has increased by at least 150% per month when compared to the statistics pre re-design and SEO.
  • They are still a very happy client of ours to this day.

By optimising and integrating the existing information used on the original J & P website into the detailed plan of action, we were able to create a quality on-line solution Untitled6tailored specifically to the needs of J & P.

The details provided on the website are accurate, easy to read and form a comprehensive overview of the services available. Initial results have been hugely positive with the number of visitors coming to the website increasing on a monthly basis along with some excellent feedback from customers.

Further Information

Footprint Web Design have been at the forefront of web design and development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

Currently Browsing: J & P Plumbing and Heating Case Study
By | April 21st, 2014|Case Studies|Comments Off on J & P Plumbing and Heating Case Study

Pavex – Case Study

Pavex Limited are a Surrey based company specialising in the design and construction of attractive and functional paving, driveways and patios, beautiful landscaped gardens, and fulfil varied creative and commercial needs for homes, businesses and schools.

After an initial consultation, we mutually agreed a project which was designed to:

Project Specifications

  • Create an online information service showcasing the full range of Pavex’s services
  • Build an easy to use content management system for the whole site
  • Migrate all required information across from the existing Pavex website
  • Integrate with relevant Social Media – Twitter and Facebook etc
  • Ensure the website was fully search engine optimised
  • Incorporate a downloads section for partnering business brochures
  • Add a gallery highlighting previous work
  • Establish a dedication section regarding the necessary planning permission required to complete some of our work

The Plan

Strategic Plan: The key element and main driving point for the development of this website was to ensure that the website was as user friendly as possible.  Therefore the strategy behind the site design was to place a strong emphasis on how to display the services available in a logical and well-presented fashion which would encourage further investigation by prospective customers.

Web Design & Development:  The focus was placed on designing a website that would shine a spotlight on the full range of services that Pavex provide, along with ensuring that a number of visual examples of each service were easily accessible in a gallery section.

Special attention was paid to the design of services pages, as it was of utmost importance that we found a way to display the service information correctly and in a way which best utilised the available space to creatively include text and images which would fully illustrate the full details each service offered.

Content Management System (CMS):  A customised Content Management System was created using WordPress to allow website administrators easy access to the website to make any additions or alterations whenever necessary.

The CMS has been designed to automatically update the websites sitemap ensuring that any new pages which have been created are submitted to Google to allow for the maximum optimisation opportunities.

Search Engine Optimisation: By clearly establishing Pavex’s geographical target areas along with the particular services available in each area, we utilised a combination of on-page and off-page techniques to significantly increase the search engine visibility of the website.

The Result

By integrating the existing information provided by Pavex from their previous website into the detailed plan of action, we have established an on-line solution has been individually tailored to suit the needs of Pavex.

The details provided on the website are accurate, easy to read and form a comprehensive overview of the services available.

Initial results have been hugely positive with the number of visitors coming to the website increasing on a monthly basis along with some excellent feedback from customers.

[wpsgallery]

What the Client Had to Say?

“Thank you very much for all of your efforts and input for the design and creation of the site. I know I may have been a tricky customer being such a perfectionist but I am now completely satisfied and will be spreading the word on my experience with you guys.” – Paul Stannard, – Company Director – Pavex

 

By | February 18th, 2013|Case Studies|0 Comments
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