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E-Mail Marketing – 5 Reasons Why It’s Still Relevant

If you are looking for a form of marketing which offers outstanding ROI, e-mail marketing could be just what you are looking for.

With marketers are under increasing amounts of pressure to find ways of contacting a growing number of people without tying up significant resources, turning to e-mail may offer the easiest and most convenient way of sending personalised marketing campaigns while remaining on budget.

No. 1 – Highly Targeted Marketing

Placing an advertisement on television, in a magazine/newspaper, or on radio has no guarantee that your target audience will actually see or hear it.

However, using by using e-mail, we have the ability to control who sees the email because we can target a specific audience based on demographics, lead status, location, or other data.

This method ensures that customers receive content that has been specifically suited to their needs.

No. 2 – Increased Reach

Did you know that there are currently an estimated 3.7 billion email accounts in use across the globe?*

This is not to say that they are all prospective customers but with numbers like this, can you really afford to ignore them?

Today, most of the people logged on to the Internet require an active e-mail address. Suffice to say that when it comes to reaching prospective customers, email can be highly effective channel to use.

No. 3 – Extremely Cost Effective Method of Marketing

Cost effectiveness and efficiency is perhaps one of the most appealing advantages of e-mail marketing. There are no print costs, advertising rates, or postage fees.

According to figures released by Direct Marketing Association, email marketing returns outperform display, search, and social marketing**

No. 4 – Helps to Create Brand Awareness

Every email sent exposes customers to your brand and business. With a smart design, targeted content, and strategic planning, the business will steadily build value. Emails stand a better chance of creating impact with customers.

This means that when they are in need of your products or services, they will turn to your business to provide value.

No. 5 – Emails are Easily Sharable

Emails are easy to share because they have a forward function. Therefore, it is easier to click forward than it is to spend time explaining a product’s television advert. Customers and subscribers share email marketing messages with friends, acquaintances, and other loved ones. This creates brand exposure and credibility.

With proper guidance, a strong message, and a strategic approach, any business is assured of numerous benefits from email marketing.

Contact Us

If you would like a chat about your website, please give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

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* https://www.lifewire.com/how-many-email-users-are-there-1171213

** https://dma.org.uk/uploads/56c217435ebb6-marketer-email-tracking-report-2016_56c217435eb0c.pdf

 

 

By | October 23rd, 2017|E-Mails|Comments Off on E-Mail Marketing – 5 Reasons Why It’s Still Relevant

3 Steps To Help Create The Perfect E-Mail Marketing Campaign

E-Mail marketing is one of the founding fathers of online marketing. Used businesses for many years, the key to success is often the ability to create an e-mail that catches the attention immediately and does not get sent straight to the online rubbish bin.

Below we have identified 3 of the key areas to address before any e-mail marketing campaign.

No. 1 – Don’t Hide The Important Information

Whilst this may sound fairly obvious, e-mail marketing should also be concise. People are busy and if they cannot immediately identify the important information contained within the e-mail, there is a very strong chance that they will not take the time to find out what it is.

By ensuring that your customers can easily identify the key areas of interest, you can significantly increase the chances of you generating conversions from your e-mail.

For example, a recent e-mail from Wallbarn was sent out informing their customers that they had the opportunity to access free tickets to the recent Grand Designs Live exhibition.

The screenshot below highlights how this message was portrayed.

No. 2 – Focus On Mobile Optimisation

There is a very strong possibility that your e-mail will be viewed via a mobile or smart device. As such, the e-mail must be optimised for viewing via these devices.

Our advice regarding creating a mobile optimised e-mail as is as follows:

  • Keep the amount of text to a minimum – short snappy messages are the way to go
  • Use clear CTAs (Call to Actions) – don’t make your potential customers guess what you want them to do!
  • One click buttons are user friendly and time saving

No. 3 – Creating A Sense of Urgency

Things that can wait are often forgotten. As such, creating a sense of urgency is a tried and tested way to engage potential customers in your message.

By injecting a sense of urgency (an expiring offer for example) into your subject line, you can take significant steps towards ensuring recipients actually want to see what is contained within the e-mail.

Let Us Know What You Think

If you struggle to create interesting and informative content for your email subscribers, contact Footprint Web Design today. We can help to create a comprehensive online marketing campaign for your business which will drive the right people to your website.

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By | June 22nd, 2017|E-Mails|Comments Off on 3 Steps To Help Create The Perfect E-Mail Marketing Campaign

How To Add An E-Mail Signature Using Microsoft Outlook

Adding an e-mail signature to your e-mails can provide the perfect way of ensuring that people have easy access to all of your important contact details.

Microsoft Outlook, one of the most commonly used e-mail clients offers the chance to create and use personalised signatures for all of your e-mail messages. In your signature, you can include text, images, your electronic business card, a logo, or even an image of your handwritten signature should you choose.

Once this has been done, you will be able to set you account to ensure that your new signature is automatically added to all outgoing messages.

Please Note – You also have the option to remove the signature from any e-mail before you send.

How To Add An E-Mail Signature

The video below highlights precisely which steps to follow to add a new signature. If you would like a little more information, please see below for our step by step guide.

Step 1 – Create a new email message.

Step 2 – On the Message tab, in the Include group, choose Signature > Signatures.

Signature command
Step 3 – Under Select signature to edit, choose New, and in the New Signature dialog box, type a name for the signature.
Step 4 – Under Choose default signature, set the following options for your signature:

  • In the E-mail account list, choose an email account to associate with the signature. You can have different signatures for each email account.
  • In the New messages list, choose the signature that you want to be added automatically to all new email messages. If you don’t want to auto sign your new email messages, accept the default option of (none).
  • In the Replies/forwards list, choose the signature that you want to be added automatically (auto sign) when you reply to or forward messages. Otherwise, accept the default option of (none).

Step 5 – Under Edit signature, type or paste (if your signature has been created in Word) your new signature. Then choose OK.

You can change the appearance of any text you add by using the mini formatting toolbar above the text box. You can also add social media icons and links.

Please Note – For more information, please visit Microsoft’s official guide to adding additional information into an e-mail by clicking here.

Adding a Signature Manually To An E-Mail

Should you opt not to insert a signature for all new messages or replies and forwards, you will still have the option to add one manually. Simply follow the steps below:

Step 1 – In your email message, in the Include group on the ribbon, select Signature.

Step 2 – Choose your signature from the fly-out menu that appears.

Further Information

If you’d like to speak to us regarding any of our services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | March 14th, 2017|E-Mails|Comments Off on How To Add An E-Mail Signature Using Microsoft Outlook

The Relevance Of E-Mail Marketing Today

E-mail marketing offers one of the most effective methods of product promotion because it generates the highest return on investments for a company. Today, marketers are under constant pressure to reach more people using less resources. Email provides the easiest and convenient way of sending personalised marketing campaigns while remaining on budget.

1. Larger Reach

While social media avenues like Facebook and Twitter seem to be the most effective medium of reaching the masses, this is not always the case. Currently, Facebook has over 1 Billion users whileThe Relevance Of E-Mail Marketing Today Twitter has over 255 million. In 2013, there were a whopping 3.9 billion email accounts. Today, most of the people logged on to the Internet require an active e-mail address. Suffice to say that when it comes to reaching prospective customers, email is the best channel to use.

2. Email Provides a Targeted Form of Marketing

Placing an advertisement on television, in a periodical, or on radio has no guarantee that the targeted market will see it. Using email, marketers can control who sees the email because they can segment contacts based on demographics, lead status, location, or other data. This method ensures that customers receive content that has been specifically suited to their needs.

3. Increased Brand Awareness

Every email sent exposes customers to your brand and business. With a smart design, targeted content, and strategic planning, the business will steadily build value. Emails stand a better chance of creating impact with customers. This means that when they are in need of your products or services, they will turn to your business to provide value.

4. Emails are Easily Sharable

Emails are easy to share because they have a forward function. Therefore, it is easier to click forward than it is to spend time explaining a product’s television advert. Customers and subscribers share email marketing messages with friends, acquaintances, and other loved ones. This creates brand exposure and credibility.

5. Cost Effective

Cost effectiveness and efficiency is perhaps one of the most appealing advantages of e-mail marketing. There are no print costs, advertising rates, or postage fees. According to figures released by Direct Marketing Association, email marketing returns outperform display, search, and social marketing.

E-mail marketing is a sharable, targeted, credible, and cost-effective tool that is commonly overlooked by many marketers. In order to make the process simple, a company may choose to hire a good marketing advisor. With proper guidance, a strong message, and a strategic approach, any business is assured of numerous benefits from email marketing.

Further Information

Footprint specialise in creating bespoke websites and providing online marketing strategies designed to help take your business to another level. We have been providing SEO Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | October 18th, 2016|E-Mails|Comments Off on The Relevance Of E-Mail Marketing Today

How To Set Up an E-Mail Account on an Apple Mac

This tutorial will help you setup your Mac Mail client with your Siteground’s email settings.

STEP 1 – Start Mac Mail, click on the Mail button from the menu and select Preferences.

STEP 2 – Click on the Accounts tab from the top menu and click the + button at the bottom left part of the window to start the wizard that will guide you through the setup process.

STEP 3 – On the initial screen of the Add Account setup wizard enter the name that your recipients will see when they receive emails from you in the Full Name field and your email address in the Email Address field. Also, add the password for the e-mail account.

STEP 4 – In the next window select/enter the following Incoming Mail Server details and click the Continue button:

On Account Type select IMAP. Type a description such as Siteground IMAP Server.

In the Incoming Mail Server field type mail.yourdomainname.com or just yourdomainname.com, which is hosted with Siteground. Type your full email address in the User Name field and the password in the corresponding field.

STEP 5 – In the next window you will be prompted to enter your Outgoing Mail Server. Fill in the following details and click the Continue button:macbook-606763_640

In the description field you can enter Siteground SMTP Server.

In the outgoing field type mail.yourdomainname.com or just yourdomainname.com, which is being hosted with Siteground. Tick both checkboxes for Use only this server and Use Authentication.

Once again enter your full email in the User Name field and add the password.

STEP 6 – Once you have entered all details and clicked the Continue button you will see a summary window on which you can review the settings that you have entered and go back if you need to edit something.

Once you click the Create button you will be able to send and receive emails from your Mac Mail client through your Siteground’s email account.

Please Note – Apple has identified the following as pieces of information you may need in order to complete your set up.

Mail settings you might need from your email provider

If Mail asks you to enter email settings manually, you may need to get the account type, mail server address, and other details listed in this article.

Mail automatically uses the correct settings for many email services. That’s why you seldom need more than your email address and password to set up an email account on your Mac or your iPhone, iPad, or iPod touch. If Mail needs more information, get the settings in this article from your email provider. You can print the article and complete the Setting column with the information you need.

Name of setting     Setting     Description
Full NameChoose your sender name as you would like it to appear in messages that you send. Example: John Appleseed.
Email AddressYour email address for this account, such as appleseed@example.com.
Incoming mail server settings
These settings are for downloading messages (receiving email) from your email provider’s mail server.
Account TypeChoose IMAP*, POP, Exchange IMAP, or Exchange EWS1, as directed by your email provider. If you’re using a Microsoft Exchange account, see the Exchange setup instructions for Mac or iPhone, iPad, and iPod touch.
DescriptionChoose the name that Mail will use for your account, such as Work, School, or Yahoo.
Incoming Mail Server (host name)The host name of the incoming mail server, such as mail.example.com.
User NameYour user name for this account, such as appleseed. Some email providers want your full email address as your user name.
PasswordThe email password you use to sign in to your account.
PortThe port number used by the incoming mail server. Common port numbers for incoming mail are 143 and 993 for IMAP accounts, and 110 and 995 for POP accounts.
AuthenticationChoose Password, MD5, NTLM, Kerberos, or None, as directed by your email provider.
Use SSL?Does the incoming mail server support SSL (Secure Sockets Layer) or TLS (Transport Layer Security) encryption?
Outgoing mail server (SMTP) settings
These settings are for uploading messages (sending email) to your email provider’s mail server.
Outgoing mail server (SMTP)The host name of the outgoing SMTP (Simple Mail Transfer Protocol) server, such as smtp.example.com.
PortThe port number used by the outgoing mail server. Common port numbers for outgoing mail are 25, 465, and 587.
Use SSL?Does the outgoing mail server support SSL or TLS encryption?
AuthenticationChoose Password, MD5, NTLM, Kerberos, or None, as directed by your email provider. If None, you may need the additional settings below to send email when you’re on a different network, such as from a Wi-Fi hotspot or Internet cafe.
Outgoing mail server (SMTP) settings for when you’re on a different network
Get these off-network settings only if your email provider doesn’t use authentication for outgoing mail.
Outgoing Mail Server (SMTP)The host name of the outgoing mail server, such as smtp.example.com.
PortThe port number used by the outgoing mail server.
Use SSL?Does the outgoing mail server support SSL or TLS encryption?
AuthenticationChoose Password, MD5, NTLM, Kerberos, or None, as directed by your email provider.

* IMAP (Internet Message Access Protocol) is best if you check email from multiple devices, because your messages are stored with your email provider until you delete them. As long as your devices can connect to your email service, your mailbox stays the same on each device. If you use POP (Post Office Protocol) on more than one device, those changes don’t appear on every device, and new messages delivered to one device may not be delivered to your other devices.

For more information, please click here.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing SEO Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | September 15th, 2016|E-Mails|Comments Off on How To Set Up an E-Mail Account on an Apple Mac
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