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3 Ways SEO is Changing in 2017

There can be no doubt that SEO is constantly evolving. With trends and expectations updating at a lightning fast rate, ensuring that your website is keeping up is crucial if you want to ensure the maximum exposure.

Below we have outlined 3 of the most important changes that will affect SEO techniques in 2017.

Putting Mobile Indexing First

The statistics prove that more people than ever are using mobile devices to conduct their internet searches. Whilst mobile usability has often been an afterthought for many businesses, the SEOcontinued growth in mobile traffic has not gone unnoticed by Google. As such, Google has taken the inevitable step to change their index from desktop-first to a mobile-first model.

What does this mean for you though? As most people now use Google for mobile searches, it only makes sense for their intuitive ranking systems to look at the mobile version of a page instead of the desktop version. This will ensure that only the most relevant pages achieve the all important high rankings.

Website Loading Speed

It can come as no surprise that Google is increasingly acting upon something that is fairly obvious. A website that performs poorly is one that offers a poor user experience.

One of the primary factors in a poorly performing website is the speed at which it loads i.e. the slower the speed, the worse the experience. Therefore Google believes that sites offering poor user experiences deserve less promotion in search results.

Top Tip – Taking the steps to ensure YOUR website loads quickly have never been more important.SEO

The Continued Importance of Local SEO

Because nearly all modern day mobile devices can relate search results to the location of the person doing the search, local SEO has never been more important.

Understanding the way that people search can be absolutely pivotal to getting the most from local marketing and driving more enquiries and ultimately business through your website.

Further Information

If you’d like to speak to us regarding any of our services, including our WordPress web designs, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | March 1st, 2017|Local SEO|Comments Off on 3 Ways SEO is Changing in 2017

How To Make Sure Potential Customers Know About Your Business

We’re going to let you in to a little secret. The internet has opened up a brand new world of potential for small and medium sized businesses! OK, it’s not really a secret but that does not alter the fact that it is true.

It is no longer necessary to take out a full page colour ad in your local paper to let potential customers know that you are now open for business. With a location based online marketing campaign, you can put yourself firmly on your local area business map.

Local Customers Rely on the Internet

For many small businesses, their ability to grow and be successful is linked strongly with their ability to target customers based within their local area. Landscape gardeners, plumbers, removal services and restaurants are just a few of the businesses which will live or die based on the success of their local area marketing.

Need a little more convincing? According to Google, up to 97% of all consumers are now known to search for local businesses online*.Local SEO techniques

With numbers like that, can you afford not to market yourself online?

How Do We Do This?

Understanding the local environment of a business is absolutely key to any successful marketing campaign and at Footprint Web Design, we pride ourselves on our extensive local knowledge.

By utilising a specific method of online marketing called local SEO, we can directly target the people in and around the area where your business is located.

Our success rate is absolutely tremendous and to prove this, you simply need to search for any of the following terms, amongst many others, to see some of the clients that we represent.

  • SEO Oxted
  • Web Design Oxted
  • Landscape Gardeners Oxted
  • Builders Oxted
  • Hedge Cutting Oxted
  • Tree Surgeons Oxted
  • Fencing Oxted
  • Wedding Venue Oxted
  • Artificial Grass Oxted
  • Office Removals Oxted
  • House Removals Oxted
  • Roof Repairs Oxtedlocal online seo
  • Retirement Home Oxted

Targeting the ‘Right’ Areas with Local SEO

Whilst many SEO companies try to over-complicate things by targeting keywords which may sound great initially but are not really viable, we want to help market your business in the ‘right’ areas.

By specialising in local SEO techniques, we are able to remove the guesswork from our marketing efforts. Whilst some of the more ‘old school’ marketing methods such as leaflet drops or newspaper adverts can be hit or miss at best, local SEO reaches local customers at the moment they are looking to use your services.

The Marketing That Keeps on Giving!

One of the most important aspects of local SEO is just how cost effective it is. Unlike other options such as PPC (Pay Per Click), local SEO strategies are designed to stand the test of time.

Would you like more information about how our local SEO services can be used to help promote your business in a cost effective manner? Simply give us a call on Tel. No. 01883 372488 and we will be happy to run through your options.

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*Source – http://www.forbes.com/sites/capitalonespark/2013/04/16/your-business-needs-to-get-social-local-and-mobile-fast/#2c32c6b47548

By | August 1st, 2016|Local SEO|Comments Off on How To Make Sure Potential Customers Know About Your Business

3 Tips For Onsite SEO Success

People love to over complicate SEO! Whilst there can be little doubt that there are many different factors to a success SEO campaign, it is all too easy for people to look too far into the future with their approach and miss out on some of the essential fundamentals along the way.

Before turning your attention to any type of external SEO applications, ensuring that your on-site/on-page SEO is up to scratch is absolutely essential.

The team at Footprint Web Design has an outstanding record for creating high quality websites for clients across all sectors. However, we don’t want to stop there! We also want to ensure that your website is as visible as possible so that potential customers can easily find you.

To help us along the way, we always follow 3 guidelines as a small part of the on-site SEO work that we complete.

Guideline No. 1 – Always Optimise Your META Page Titles & Descriptions

This is one of the most important parts of any SEO campaign as it is these snippets of information that tell search engines precisely what each 3 Tips For Onsite SEO Successparticular page is about.

By including specific keywords in both the page title and description, you can go a long way towards tipping Google and the other search engines off regarding the content of your page.

Top Tip – Whenever you complete a Google search, pay particular attention to the snippets of information Google displays on the returned search page. These snippets of information are often drawn from the specified title and descriptions.

Guideline No.  2 – Include a Minimum of 400 Words of Text on Each Page

Writing engaging and stimulating copy is not always people’s idea of fun but there is no escaping that it plays an essential role in any SEO campaign. Whilst Google’s algorithms are extremely intuitive, they are not psychic! Don’t leave things to guess work, make sure that Google knows exactly what 3 Tips For Onsite SEO Successyour page is selling or promoting by telling it!

Guideline No.  3 – Take The Time To Optimise Your Images

Our 3rd guideline is one that is often overlooked but you should always take the time to complete the META details of any image that you propose to add to your website along with ensuring you offer an appropriate ‘ALT Tag’ when prompted.

It is surprising how much traffic can be driven to your website via Google images so it is certainly worth taking the necessary time to ensure your photo is marked up accordingly to include keywords and tags.

Further Information

Footprint Web Design have been at the forefront of web design and development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | April 25th, 2016|Local SEO, SEO, SEO Results|Comments Off on 3 Tips For Onsite SEO Success

Footprint’s Quick and Easy Guide to Local SEO

There can be little doubt that a ‘Local SEO’ campaign can prove to be highly effective for any small or medium size business which places a premium on targeting customers based in their local area.

Despite the effectiveness of this strategy it is still one that is not commonly offered by SEO agencies and we strongly believe that this is a mistake on their part.

Below we have identified some of the key aspects of local SEO for you to view.

No. 1 – Identify the Right Keywords

Identifying and targeting the right keywords for your campaign is one of the most important parts of local SEO. Thankfully, the guess work is removedlocation-162102_1280 from this process by the presence of the Google Keyword Planner tool.

You can adjust the settings of this tool to allow you to view the keywords which are most searched for in your target area and we recommend using keywords which accurately describe the products or services that you are offering such as boiler repairs Oxted, plumbers Oxted.

Please Note – To access the Google Keyword Planner, you must have a current Google Adwords account.

No. 2 – Add a Blog To Your Website

We strongly recommend that all local businesses add a blog to their website which is regularly updated with new content. Google places a great deal of value on regularly updated websites and by adding content in the form of blogs which are created to be informative whilst targeting the right keywords, you will make it much easier for search engines to accurate assess your website.

You also have the option to link posts to other pages on your website which will help to improve the linking structure of your site.

Please Note – Sharing blog posts via Social Media channels offers a great way to promote your content and drive new traffic to your website.

No. 3 – Include Your Business Address and Phone Number

It is absolutely essential that websites display the business name, address and phone number on all pages. This is crucial part of any local SEO campaign but one that is commonly overlooked.

Please Note – You must ensure that the details are displayed in text form rather than an image to allow search engines to read the relevant details.google-485611_1920

No. 4 –Submit Your Details To The ‘Right’ Directories

This often comes as a surprise to many people but the importance of online directories should never be overlooked. Whilst it is unlikely that many people with access to a computer would turn to a hard copy of a directory such as the Yellow Pages, online directories are more popular than ever.

Not only does the submission of your business details offer another avenue for customers to visit your website or access your contact details, it also offers further confirmation to the search engines that your business does everything that you claim.

Please Note – Continuity is vitally important. Even using St and Street on different directories as part of your address will dilute the effectiveness of each citation.

If you would like to find out how to take your local SEO strategy further, Footprint Web Design have been at the forefront of web design and development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | April 11th, 2016|Local SEO|Comments Off on Footprint’s Quick and Easy Guide to Local SEO

5 Ways Local SEO Can Benefit Your Business

There can be no doubt that local SEO is a highly effective method of promoting your business in local areas. Offering the ideal opportunity to tap into local customers looking for the products and services that you are selling, local SEO can help to elevate your business to another level.

Perhaps the best news is that these potential customers are not just online customers, they are customers who may be looking to come through your shop door. Effective local SEO techniques do not just promote your website, they promote your NAP (name, address and phone number), ensuring that potential customers find it as easy as possible to either call you or visit you rather than just using your website.

Implementing Local SEO

A local SEO campaign targets search engines like Google and Yahoo along with business directories such as Yell, Thomson Direct and FreeIndex to finger-769300_1280name just a few.

With millions of local customers using these services each and every day to identify the best local businesses in their area, can you afford not to use local SEO for your business?

If you are still unsure whether local SEO is for you, we have drawn up a list below of 5 ways that it will help to benefit your business:

Benefit No. 1 – 85% of Consumers Use the Internet to Find Local Businesses*

With as many as 85% of local customers now using Google and online directories as their primary method of finding local services and products, it is essential that you make the effort to tap into this market.

*Source – https://biz.yelp.co.uk/blog/survey-85-of-consumers-use-the-internet-to-find-local-businesses

Benefit No. 2 – The number of online searches is growing rapidly

Accessing the internet has never been easier. With more and more people using mobile devices and tablets, there are now a huge number of people seeking local information & businesses via search engines like Google.

Benefit No. 3 – Local search marketing offer highly relevant results

By targeting location based search results and online directories, you have the ability to promote your business to local customers at the precise point location-162102_1280that they are in need of your products and services.

The timing simply could not be better because there is absolutely no better time to connect with a potential customer than when they really need you.

Benefit No. 4 – Excellent conversion rates

Because of the relevance of the people finding your business details, location based marketing has a significantly better conversion rate than other, more traditional advertising options.

Benefit No. 5 – Great ROI

Unlike alternative advertising methods, such as (e.g. local papers, leaflets etc…) local SEO ensures that there is no wastage. You will be reaching your potential customers when they need you not when they don’t. This makes local SEO both efficient and cost-effective.

You can find out more about our dedicated local SEO services by clicking here.

To find out more about how the Footprint Web Design team can help you, please give us a call on Tel. No. 01883 372488 and we’ll be happy to talk through your options with you.

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By | September 8th, 2017|Local SEO|Comments Off on 5 Ways Local SEO Can Benefit Your Business