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AMP – Is It For Me?

It has been almost 2 years since Google announced a new project designed to create a faster mobile web presence. This project is know as AMP (Accelerated Mobile Pages).

Whilst there are certainly significant benefits offered by AMP, they are not suitable for every website and we have written this article to help highlight some of the pros and cons. First of all the we need to explain about AMP.

What is AMP?

The AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.

The Benefits of AMP

  • The use of AMP HTML to construct pages will help to create a better, faster loading experience for users.
  • Faster loading speeds can result in improved mobile rankings*
  • Your server will be put under less strain as Google serves these pages from its cache.
  • You will receive the opportunity to tap into Google’s AMP carousel (for relevant pages).

* Please Note – When Google launches its mobile first index this will become even more important and there are even some suggestions that AMP could become a ranking factor in the future.

The Disadvantages of AMP

  • The tracking of visitors to your website can become trickier because Google serves a cached version of AMP pages to users as opposed to accessing your servers.
  • Creating a website using AMP can be time consuming due to the need for some pages to be developed for both desktop and AMP.
  • Because the primary goal of AMP is increasing loading speed, the HTML from pages will be stripped down. This means that some designs built using standard HTML will not be possible and discrepancies between desktop and mobile versions of a page may appear.

How Does It Work?

AMP works by requiring web developers such as ourselves to use a narrow set of web technologies to create pages. The majority of JavaScript is forbidden and as a result, web pages can now load significantly faster.

To use AMP, we will create an alternate version of your site which conforms to all of the relevant specifications which have been outlined by the AMP project. These standards share a lot of similarities with traditional HTML but are essentially stripped down to what Google considers to be the bare minimum.

For example – You will give your AMP-optimized site a separate address, for example: yoursite.com/yourpage/amp.

Sites that follow these specifications to the letter will are believed to receive special treatment from Google. Starting recently, AMP-optimised news stories now appear at the top of Google’s mobile search results and there are an increasing number of reports stating that AMP optimised sites are receiving preferable search engine rankings when compared to non-AMP optimised sites on mobile search results.

Further Information

Footprint specialise in creating bespoke websites, designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | November 22nd, 2017|Mobile|Comments Off on AMP – Is It For Me?

Never Underestimate The Importance of Mobile Optimised Websites

Having a website optimised for display on a mobile phone is no longer just an idea. Recent changes in policy by Google in regards to how they display mobile device search results will leave you falling behind your competitors if your website is not mobile optimised.

Why Has Google Made This Change?

As many as 80% of all internet users now own a smart phone?* Previously, Google has added websites to its search results, regardless of how mobile friendly they are. However, this has all changedGoogle.

Google is quoted with the following:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices.”

For more on this please visit the following link – http://googlewebmastercentral.blogspot.co.uk/2015/02/finding-more-mobile-friendly-search.html

What Does Mobile Optimised Actually Mean?

The mobile optimisation of a website means that your standard ‘desktop’ website will be converted into a specific user-friendly format. These can easilyMobile Optimised be read on any smart mobile device.

This conversion will ensure that all of the hard work is done for the user, ensuring they get the best possible experience when visiting your website.

The need for ‘zooming’ in order to read the content will be eliminated and the navigation will become far easier, therefore minimising the risk of hitting the wrong link.

How Can We Help?

The need to design websites which display to their
optimum abilities has never been greater. This is an aspect of web design in which we possess great experience.

To achieve the best possible results, creating a responsive web design will ensure that your website is optimised for display on all platforms. These designs ensure that as well as your normal ‘desktop’ version, in an addition you will receive a ‘mobile’ version. This is where the term ‘responsive’ comes in.

Due to the way in which the designs are created the browser will be able to identify the type of device being used to view the website and will display the correct version accordingly.

Contact Us

If you would like more information regarding the creation of a mobile friendly version of your website, please contact us on Tel. No. 01883 372488 or via e-mail info@footprint.co.uk at we will be happy to run through your options.

*Source – http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

Further Information

If you’d like to speak to use regarding how we can help you to use web design to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | January 19th, 2017|Mobile|Comments Off on Never Underestimate The Importance of Mobile Optimised Websites

What Is AMP and How Can It Help You?

How do you access the internet? It was not too long ago that you would not have had a choice. Without a laptop or desktop, you simply could not access the internet. However, not only have the number of options available to access the ‘net’ increased dramatically, the most common method of browsing the web is now via mobile and tablet devices.

What Does This Mean?

For web developers across the globe, the need to create websites which are optimised for ease of viewing via mobile devices has been important for some time now. However, with Google introducing a new ‘AMP Project’, the question must now be asked, is a simple ‘responsive web design’ enough to ensure your client receives the best possible service.

What is AMP?

Google’s new AMP (Accelerated Mobile Pages) project has been designed to ensure that websites load via mobile devices as quickly as possible, therefore offering the best possible user experience.What Is AMP and How Can It Help You?

How Does It Work?

AMP works by requiring web developers such as ourselves to use a narrow set of web technologies to create pages. The majority of JavaScript is forbidden and as a result, web pages can now load significantly faster.

To use AMP, we will create an alternate version of your site which conforms to all of the relevant specifications which have been outlined by the AMP project. These standards share a lot of similarities with traditional HTML but are essentially stripped down to what Google considers to be the bare minimum.

For example – You will give your AMP-optimized site a separate address, for example: yoursite.com/yourpage/amp.

Sites that follow these specifications to the letter will are believed to receive special treatment from Google. Starting recently, AMP-optimised news stories now appear at the top of Google’s mobile search results and there are an increasing number of reports stating that AMP optimised sites are receiving preferable search engine rankings when compared to non-AMP optimised sites on mobile search results.

Further Information

Footprint specialise in creating bespoke websites, designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | July 8th, 2016|Mobile, Web Design|Comments Off on What Is AMP and How Can It Help You?

4 Reasons Why You Should Not Underestimate Mobile SEO

In a previous article titled, ‘Is Your Website Mobile Friendly? Find Out Why It Needs To Be’, we explored an update in Google’s ranking algorithm which was designed to ensure that ‘mobile friendly’ websites receive greater exposure in mobile search results.

This change is widely acknowledged to be a positive move because as most of us have experienced at some point in the past, trying to use a non-mobileMobile SEO friendly site via your phone or tablet can be tricky best and impossible at worst.

Why Are Things Changing?

There can be little doubt that the world has gone mobile. There are few places that you can go where you will not encounter someone using some form of smart-phone or tablet and because many of these devices offer the benefits of using laptop or desktop but in a mobile form, who could blame them?

A study undertaken by Search Engine Watch during the summer of 2014 shines a spotlight on just how ‘mobile mad’ the world has gone and this trend is showing absolutely no signs of slowing down.

With smart-phones and tablets doing battle with more traditional computers as primary method of obtain online information, and print, television and other traditional advertising avenues giving way to the power of online and mobile channels, this is a move that has sent shock waves through the business world.

Staying Ahead of the Curve

To help stay ahead of the effective advertising curve, forward thinking business owners are now beginning to turn away from traditional marketing channels and are instead embracing the new ‘mobile age’.

SEO (Search Engine Optimisation) is a stalwart of the new age marketing techniques for many businesses and it is now beginning to break new boundaries by factoring mobile optimisation into the mix.

If you are undecided whether to explore this marketing medium, we have outlined 4 interesting facts which may help to sway your mind.

No. 1 – Mobile searches are on the increase – There is an irresistible move towards the use of mobile devices becoming the primary search method amongst internet users.

With recent figures indicating that as many as 50% of all internet users are making their search on a mobile device, and as many as 88% of all users opting for this medium if searching for a local business!

No. 2 – Mobile traffic is on the increase – During 2012, ComScore made the bold prediction that mobile generated traffic would overtake Mobile SEOdesktop generated traffic by the year 2014.

Whilst many people found this prediction unlikely to become true, Search Engine Watch last year reported that this was actually the case.

No. 3 – An increasing link between mobile searches and local intent – When mobile internet users are looking to make an in-store purchase, up to 50% of people use their mobile device to search for a local business.

No. 4 – The link between purchasing behaviour and mobile SEO – comScore highlighted that smart-phone and tablet users spend as much as 66% of their time online searching for online retailing opportunities.

With facts and figures such as these, do you want to miss out on tapping into this potentially lucrative market?

Contact Us

If you would like to discuss this in further detail, please give our team a ring on Tel. No. 01883 372488 and we will be happy to answer any of your questions.

By | February 1st, 2016|Mobile|Comments Off on 4 Reasons Why You Should Not Underestimate Mobile SEO

7 Reasons Your Website Must Be Mobile Optimised

Does your website perform as well when viewed through a mobile device or tablet as it does when viewed through a computer?

With the emphasis very much moving towards people using mobile devices as their primary means of browsing the internet, if your website is not mobile optimised (aka responsive), your business is about to be left behind.

Still a little unsure? Below we have identified 7 facts that will help to make up your mind.

1. A Change in Browsing Habits

Recent figures highlight the fact that as many as 80% of all online adults are now in possession or have easy access to a smartphone/tablet.w7

Source = GlobalWebIndex’s 2015 Q3 report on trends for smartphones, tablets, smart TVs and wearables.

2. The Balance is Shifting

Whilst reports regarding these figures are scarce, a report in 2014 claimed that smartphones and tablets now account for 60% of all online traffic.

Source = ComScore: Major Milestones in May 2014

3. Focusing on Local Areas

Up to 40% of all mobile users search at least once per month for services/products from a business based in their local area.

Source = BrightLocal Mobile Consumer Survey 2015

4. Are you being Searched For?

Whilst all local businesses are generating increasing numbers of searches, some markets are more popular than others. However restaurant / cafes (58%), general shops (32%) & doctor / dentists (27%) are the most popular.

Source = BrightLocal Consumer Mobile Survey 2015

5. Not Just Online Business

Up to 52% of mobile device users consider the physical address of a business to be the most important piece of information that they can access on any7 Reasons Your Website Must Be Mobile Optimised website.

This indicates strongly that they are intending to visit your business in person.

Source = BrightLocal Mobile Consumer Survey 2015

6. User Friendly Websites

Up to 61% of customers are more likely to contact a local business if their website is user friendly and optimised for mobile use.

Source = BrightLocal Mobile Consumer Survey 2015

7. Outstanding Conversion Rates!

Up to 78% of mobile searches relating to products and services available from local businesses are likely result in a purchase.

Source = 2014 Local Search Association Conference

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing SEO Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

By | January 11th, 2016|Mobile|Comments Off on 7 Reasons Your Website Must Be Mobile Optimised
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